Super Flite Oil Co Inc

What Super Flite Oil Co Inc does

Super Flite Oil Co Inc is a privately held, family-owned petroleum distributor headquartered in Saginaw, Michigan. Founded in 1963 by Bernard Brown after acquiring and rebranding Top Oil, the company is now in its third generation of family operation under Stan Brown alongside his sons Tyler and Curtis. The business distributes fuels, lubricants, chemicals, and related petroleum products through 7 locations across Michigan, combining retail service stations with bulk fuel depot operations and packaged-goods distribution.

The company carries a multi-brand product portfolio spanning Shell, Chevron, Marathon, Kendall, Peak, CAM2, Cyclo, KleenDEF, HBlu, and Final Charge, encompassing bulk and packaged lubricants, motor oils, diesel additives, absorbents, race gas, antifreeze and coolant products, home heating fuel, equipment, and Peak Blue DEF. Distribution is performed through the company's own fleet, providing delivery services to commercial and industrial accounts in addition to walk-in retail sales at its service stations.

The business model is a traditional regional petroleum distribution franchise: revenue is generated from retail fuel and lubricant sales at the owned station network, wholesale and packaged distribution of branded lubricants and chemicals, and bulk fuel delivery to commercial, industrial, and residential heating customers across Michigan. No digital platform, technology layer, or AI capability is disclosed in the company's operating model.

Name

Super Flite Oil Co Inc

Legal name

Super-Flite Oil Co., Inc.

Website

https://superfliteoil.net

Company type

Private

Founded year

1963

Operating status

Operating

Short description

Super Flite Oil Co Inc is a third-generation, family-owned petroleum distributor based in Saginaw, Michigan, operating 7 retail and bulk fuel locations and distributing branded fuels, lubricants, DEF, chemicals, and home heating products to retail and commercial customers across the state.

Ownership category

akta.pro rank

Product category

Petroleum Product Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Fuel Dealers (45721)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

akta.pro secondary industry

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Petroleum product distribution
• Fuel and lubricant supply
• Diesel exhaust fluid distribution
• Bulk fuel delivery services
• Industrial chemicals and additives

Headquarters

HQ city

Saginaw

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Distribution channels1 record

Core offering

Super-Flite Oil Co. distributes petroleum products including bulk and packaged lubricants (motor oils, industrial oils, antifreeze, coolants, solvents), Peak Blue Diesel Exhaust Fluid (DEF), bulk fuels (gasoline, diesel, home heating fuel, race gas), industrial chemicals, diesel additives, and absorbent and blasting media. The company sells these products through 7 company-owned retail service stations across Michigan and provides direct bulk delivery of fuel, oil, and DEF to commercial and fleet customers, complemented by fuel and fluid handling equipment such as tanks, pumps, and meters.

Product overview

Super-Flite Oil Co. is a petroleum products distributor offering a unified portfolio of fuels, lubricants, and related chemicals. The core offering combines bulk and packaged lubricants (motor oils, industrial oils, antifreeze, coolants, solvents), diesel exhaust fluid (Peak Blue D.E.F.), and various fuel products (gasoline, diesel, home heat fuel, race gas). The company also distributes ancillary products including diesel additives, absorbents, blasting media, wiper blades, and towel products, plus equipment (tanks, pumps, meters) and delivery services. They carry multiple branded product lines from major suppliers (Shell, Chevron, Marathon, Kendall, Peak, CAM2) alongside their own distributed products. The company operates through 7 Michigan locations including service stations, warehouses, and a main office.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk & Packaged Lubricants Wide range of bulk and packaged lubricants designed to protect and enhance the performance of engines and machinery across automotive, commercial, and industrial applications.
• Peak Blue D.E.F. High-purity Diesel Exhaust Fluid distributed to reduce emissions and support optimal performance in diesel vehicles.
• Bulk Fuels Bulk fuel services delivering gasoline, diesel, and heating fuels directly to customer sites with efficiency and reliability.
• Motor Oils Full selection of high-performance motor oils for gas and diesel engines across automotive, commercial, and industrial applications.
• Chemicals Wide range of chemicals including cleaners, degreasers, and specialty fluids designed for professional-grade performance and maintenance.
• Diesel Additives Diesel additives that enhance fuel performance, improve cold-weather operability, and protect engine components from wear and buildup.
• Absorbents & Blasting Products Industrial-grade absorbents and blasting media for effective cleanup, surface preparation, and material removal.
• Antifreeze, Coolants & Solvents Selection of antifreeze, coolants, and solvents supporting optimal engine cooling, system protection, and efficient cleaning.
• Home Heat Fuel Reliable and efficient home heating fuel delivered to keep households warm throughout cold seasons.
• Race Gas High-performance race gas engineered to provide maximum power and efficiency for competitive motorsports.
• Fuel & Fluid Handling Equipment Full line of fuel and fluid handling equipment including tanks, pumps, meters, and accessories for efficient storage and dispensing.
• Delivery Service Fast, reliable delivery service for fuel, oil, and DEF delivered directly to commercial and residential customer sites.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Regional players

• Shipley Energy: Pennsylvania-based fuel and lubricant distributor serving residential, commercial, and agricultural customers with heating fuels, DEF, and lubricants. Comparable multi-channel regional petroleum distribution.
• Griffith Energy Services: Mid-Atlantic fuel and home heating distributor serving residential and commercial customers with heating oil, propane, and lubricants. Comparable heating-fuel and lubricant distribution model in a different geography.

Direct peers

• Palmdale Oil Company: Mid-Atlantic and Southeast regional petroleum distributor offering bulk fuels, lubricants, DEF, and chemicals to commercial customers. Comparable mid-size regional distributor model with similar product breadth.
• R.W. Mercer Co. Regional fuel and lubricant distributor serving Michigan and the Midwest with bulk fuels, DEF, lubricants, and delivery services. Similar regional distributor profile and product portfolio to Super-Flite.
• Quarles Petroleum: Mid-Atlantic regional fuel and lubricant distributor providing bulk fuels, DEF, heating oil, and lubricants with proprietary delivery infrastructure. Comparable regional petroleum distribution business model.
• Guttman Oil Company: Regional petroleum products distributor serving the Mid-Atlantic and Ohio Valley with fuels, lubricants, and related services. Comparable family-owned regional distributor structure and product/customer mix.
• Brenner Oil Company: Michigan-based regional petroleum products distributor supplying fuels, lubricants, DEF, and related chemicals to commercial and retail customers. Closely comparable in geography, product mix, and customer base to Super-Flite Oil.

Broad incumbents

• Mansfield Service Partners: Multi-state fuel, lubricant, and DEF distributor with a much broader footprint. Comparable core offering but at significantly larger scale, illustrating the broader incumbent peer set Super-Flite competes within.
• Shell USA (Shell Retail): Major oil major that supplies lubricants and fuels distributed by Super-Flite and operates its own national retail network. Represents both supplier relationship and the branded-incumbent competitive set.
• Marathon Petroleum Company: Major integrated refiner-marketer that supplies fuel to Super-Flite and operates its own branded retail network. Acts as both supplier and indirect competitor at the wholesale and retail level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Flite Oil Co Inc