Stays York
Stays York is a private holiday-let management and booking company operating a curated portfolio of roughly 200+ self-catering properties across York and the Coast & Country Yorkshire region. It serves holiday guests and longer-stay visitors via direct online booking, while recruiting and managing property owners under its parent, Ashtons Estate Agents.
- Company typePrivate
- Founded-
- HeadquartersYork, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Stays York does
Stays York is a private holiday-let management and booking company operating in York and the broader Coast & Country Yorkshire region. It is a trading brand of Ashtons Estate Agents, an established York-based property services firm. The company manages and markets a curated portfolio of roughly 200+ self-catering properties — ranging from budget studios to premium multi-bedroom houses — for short-stay holiday guests and longer-stay visitors. Properties are listed through a proprietary online booking platform (staysyork.com) with categorized collections (Summer Stays, Family City Breaks, Hopton Hall Collection, City Centre Apartments, Long Term Stays), supplemented by phone and email bookings.
The business operates on a two-sided model. On the demand side, nightly rates range from approximately £80 for budget studios to £720 for premium 3–5-bedroom houses, with discounted rates offered for stays of a week or more under the Longer Stays program. On the supply side, the Property Owners division recruits homeowners to list their properties under professional management, taking on guest services, cleaning, and maintenance coordination. Distribution is anchored by direct website bookings and an official VisitYork membership that places Stays York in the destination's primary tourist-acquisition channel.
The company is a private limited company (Stays York Ltd) registered in England and Wales, with no disclosed external funding, headcount data, or financial metrics. Recent operational signals include the 2025 completion of The Falcon apartment, ongoing portfolio refresh across eco-conscious and premium tiers, and the Coast & Country sub-brand extending the geographic footprint beyond York city. There is no evidence of AI/ML technology integration, a mobile app, or expanded channel partnerships beyond VisitYork.
Stays York firmographics
Firmographics- Name
- Stays York
- Legal name
- Stays York Ltd
- Website
- https://staysyork.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stays York is a private holiday-let management and booking company operating a curated portfolio of roughly 200+ self-catering properties across York and the Coast & Country Yorkshire region. It serves holiday guests and longer-stay visitors via direct online booking, while recruiting and managing property owners under its parent, Ashtons Estate Agents.
- Ownership category
- akta.pro rank
Stays York industry classification
Industry- Product category
- Holiday Accommodation / Vacation Rentals
- NAICS
- Traveler Accommodation (7211), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)
Keywords
Where Stays York is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Stays York business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Holiday Property Rentals: Short-term rental of fully furnished holiday properties to tourists and visitors in the York area. Properties range from studio apartments to 5+ bedroom houses, with nightly rates typically between £80-£720 depending on property size and location.
- Longer Stay Rentals: Discounted rates for extended stays of a week or more, targeting visitors who want to explore York over a longer period.
- Property Management Services: Property owners can list their properties with Stays York for professional holiday let management, including guest services, cleaning, and maintenance coordination.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget/Studio Properties |
| Unit Pricing | Pay-as-you-go | Mid-Range Properties |
| Unit Pricing | Pay-as-you-go | Premium Properties |
| Unit Pricing | Pay-as-you-go | Luxury/Large Group Properties |
| Unit Pricing | Pay-as-you-go | Longer Stay Discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Stays York product offering
Product offeringCore offering
Stays York manages and markets self-catering holiday lets and longer stay accommodation for travelers in York and the surrounding Coast & Country region. It operates an online booking platform featuring a curated portfolio of apartments, studios, townhouses, and cottages, and provides end-to-end property management services—including guest services, cleaning, and maintenance coordination—to homeowners who list their properties as holiday lets.
Product overview
Stays York is a holiday accommodation booking platform operated by Stays York Ltd, a private company registered in England and Wales and part of Ashtons Estate Agents. The platform manages a portfolio of short-term rental properties across York and the broader Coast & Country Yorkshire region. The core offering is a booking platform enabling travelers to search and reserve holiday lets including apartments, studios, townhouses, and cottages. Featured property collections include Summer Stays, Family City Breaks, Hopton Hall Collection, City Centre Apartments, and Long Term Stays. Additional services encompass a Property Owners program for homeowners, and a Longer Stays discount program for extended bookings. The portfolio includes over 200+ properties across 36 pages of listings, ranging from budget studios to premium multi-bedroom apartments. Notable individual properties include The Smithy (cottage in Fulford), The Siding (eco-conscious studio), The Falcon Apartments (newly refurbished), Ryedale House apartments (premium with concierge), Cocoa Suites city centre studios, and various townhouses across York.
Differentiator
Problem solved
Functional benefit
Brands
- Stays Coast and Country: Coastal and countryside holiday properties operated alongside the main Stays York brand.
Companies that use Stays York
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Stays York technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stays York partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ashtons Estate AgentscoreStays York is a trading company of Ashtons Estate Agents, an established York-based property services company. This relationship provides brand credibility, property management expertise, and operational infrastructure for the holiday letting business.
- VisitYorkcoreStays York is a member of VisitYork, the official tourism organization for York. This membership provides official recognition and visibility to tourists planning visits to York, enhancing the company's credibility and reach in the holiday accommodation market.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stays York competitors and assessment
Company assessmentBroad incumbents
- VRBO: Global vacation rental-by-owner marketplace and a major direct competitor for both property-owner supply and traveler demand in UK regional markets.
- Airbnb: Global short-term rental marketplace that competes for both Stays York's property owners and guests across all UK regions, including York. The dominant incumbent in vacation rental discovery and booking.
- Booking.com: Global online travel agency with an extensive short-stay and vacation-rental inventory. A broad incumbent competing in the same demand and supply pool as Stays York.
- National Trust Holidays: UK holiday cottage operator offering curated stays, often in heritage and countryside locations. Comparable in the curated-stay and longer-stay segments, particularly relevant to Stays York's Coast & Country expansion.
Direct peers
- Original Cottages: A UK group of regional holiday cottage agencies operating under a unified brand across multiple counties. Direct comparable to Stays York's regional aggregation model, including Yorkshire coverage.
- Sykes Cottages: One of the largest UK holiday cottage rental marketplaces, with a national portfolio of self-catering properties. Direct competitor to Stays York in the UK holiday-let marketplace category, particularly for regional inventory.
- Boutique Cottages: UK boutique holiday-let agency curating high-quality self-catering properties. Direct peer in the curated, premium-positioned segment of UK holiday rentals.
- Norfolk Hideaways: A regional UK holiday-let agency specializing in self-catering properties in a defined geography. Closely comparable operating model to Stays York's geo-focused regional approach.
- Holidaycottages.co.uk: UK-focused holiday cottage marketplace offering self-catering properties across England, Wales, and Scotland. Direct peer competing for both property-owner supply and guest demand.
- Toadhole Cottages: A smaller Yorkshire-focused holiday cottage agency. Closely comparable regional competitor operating in the same geography and serving a similar owner-guest dynamic.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Stays York social profiles
Digital presenceStays York financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stays York leadership team
Management profileNumber of profiles
Stays York funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stays York M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stays York
What does Stays York do?
Stays York manages and markets self-catering holiday lets and longer stay accommodation for travelers in York and the surrounding Coast & Country region. It operates an online booking platform featuring a curated portfolio of apartments, studios, townhouses, and cottages, and provides end-to-end property management services—including guest services, cleaning, and maintenance coordination—to homeowners who list their properties as holiday lets.
Is Stays York a public or private company?
Stays York is a private company. It is classified as corporate owned and is currently operating.
When was Stays York founded?
Stays York was founded in -1. It employs 1 to 10 people.
Where is Stays York based?
Stays York is headquartered in York, United Kingdom, in the Europe region.
How does Stays York make money?
Three revenue lines are on record. Holiday Property Rentals are the primary driver. The others are longer Stay Rentals and property Management Services.
Who are Stays York's main competitors?
Broad incumbents on record are VRBO, Airbnb, Booking.com and National Trust Holidays. Direct peers are Original Cottages, Sykes Cottages, Boutique Cottages, Norfolk Hideaways, Holidaycottages.co.uk and Toadhole Cottages.
Does Stays York have an API?
No public API is recorded for Stays York.
What industry is Stays York in?
Stays York's product category is Holiday Accommodation / Vacation Rentals. Its primary akta.pro industry code is THAMALAL, Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms). Its NAICS code is 7211 and its SIC code is 7000.