What Norfolk Hideaways does

Norfolk Hideaways is a privately held UK holiday cottage rental agency operating primarily in Norfolk, England. The company runs an online booking platform (norfolkhideaways.co.uk) offering access to over 550 hand-picked self-catering properties across coastal and countryside locations, with over half of properties being dog-friendly. The platform provides search functionality by location, dates, guest count, and amenities, alongside a shortlist feature, live chat, and direct booking. The company is registered as Norfolk Hideaways Limited (Company No. 07593730) in England & Wales and is part of the Quality Holidays Assured (QHA) group, a 35-year-old parent organization with sister companies across the UK including Suffolk, Cotswolds, Dorset, Cornwall, Yorkshire, Devon, Isle of Wight, Glamping, Rural Retreats, and Lantern and Larks. Norfolk Hideaways also operates under the trading names Glamping Hideaways, Suffolk Hideaways, and Yorkshire Hideaways.

The company serves two primary customer segments: holidaymakers seeking short-term cottage rentals (families, couples, dog owners, group gatherings) and property owners seeking marketing or full management services. Norfolk Hideaways generates revenue through three principal streams: booking commissions on property rentals (transaction fees paid by owners on bookings intermediated), damage waiver fees (tiered £150-£1,000 per stay based on property size), and recurring property management fees from fully managed services. Ancillary revenue includes gift vouchers, special-offer promotions, and affiliate commissions. The company employs between 1-10 people and operates three physical offices in Burnham Market (headquarters), Wells-next-the-Sea, and Holt, with phone-based booking support Monday-Saturday supplemented by 24/7 in-stay guest support.

Distribution is hybrid: direct-to-consumer via website and phone, walk-in at physical offices, and via an affiliate program managed through Affiliate Window (Awin) at 5% commission on bookings averaging £1,000. Marketing channels include SEO, email newsletters, social media (Facebook, TikTok, Instagram), printed brochures, and a free 'Hideaways News' magazine. The company's customer satisfaction is rated 4.8/5 on Feefo based on 7,249 reviews, and it has won the Feefo Platinum Trusted Service Award 2026. Technology infrastructure relies on SuperControl for property management and DAC7-compliant HMRC reporting, with no disclosed AI/ML capabilities or proprietary platform technology beyond standard booking and search functionality.

Name

Norfolk Hideaways

Legal name

Norfolk Hideaways Limited

Website

https://norfolkhideaways.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Norfolk Hideaways is a privately held UK holiday cottage rental agency operating in Norfolk, England, offering over 550 self-catering properties to leisure travelers and property management services to owners. It is part of the Quality Holidays Assured group.

Ownership category

akta.pro rank

Product category

Holiday Cottage Rentals

NAICS

All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Kid-Friendly Homes (THAMAAAK)

akta.pro secondary industry

Large Group & Event-Friendly Homes (THAMAAAM)

Keywords

• Holiday cottage rentals
• Self-catering accommodation
• Property letting services
• Short stay bookings
• Coastal vacation rentals

Headquarters

HQ city

Wells Next The Sea

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Holiday Cottage Booking Commission: Norfolk Hideaways earns commission from property owners for bookings made through their platform. They offer both marketing-only services and fully managed services to property owners, taking a percentage of booking revenue.
2. Damage Waiver Fees: Fees collected through the Damage Waiver scheme, where guests pay a waiver amount based on property size to cover accidental damage. Amounts range from £150 for 1-2 bedroom cottages to £1000 for premium properties.
3. Property Management Services: Fully managed service for property owners including marketing, booking management, guest communication, and property maintenance coordination, generating recurring revenue from property management fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Norfolk Hideaways is a holiday cottage agency that markets and lets over 600 self-catering properties across Norfolk through an online booking platform, supported by phone-based bookings, three physical offices, and a 24/7 guest support team. It also sells Marketing-only and Fully Managed property services to owners, plus a tiered Damage Waiver scheme and gift vouchers as ancillary paid offerings to guests.

Product overview

Norfolk Hideaways operates a holiday cottage rental platform offering access to over 600 hand-picked properties across Norfolk, England. The core product is an online booking platform enabling guests to search and book cottages by location, dates, size, and amenities. The company offers two service tiers for property owners: a Marketing Service for property promotion only, and a Fully Managed Service for complete property management. Additional offerings include an Affiliate Programme via Awin, Special Offers (last-minute deals, multi-night discounts), Gift Vouchers, the Hideaways News print magazine, and a Damage Waiver scheme. Norfolk Hideaways is part of the Quality Holidays Assured (QHA) group of companies operating multiple regional cottage rental brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Cottage Booking Platform Online booking platform that lets individual travellers browse, shortlist and reserve hand-picked Norfolk holiday cottages, with search filters, map view, real-time availability and an account-based booking flow.
• Marketing Service for Property Owners Service in which Norfolk Hideaways markets an owner's Norfolk holiday home through its website and booking channels on a marketing-only basis, without taking on operational management responsibilities.
• Fully Managed Service for Property Owners End-to-end property management service for owners covering marketing, booking administration, guest communications, housekeeping coordination and ongoing property support on Norfolk Hideaways's behalf.
• Damage Waiver Scheme Optional guest-paid damage protection scheme where guests pay a waiver at booking to cover accidental damage during their stay, with the tier determined by the size of the booked property.
• Gift Vouchers Digital gift vouchers that customers can buy as presents, redeemable against holiday cottage bookings made through Norfolk Hideaways.

Quantifiable outcome

• 4.8 out of 5 customer satisfaction rating on Feefo
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Quality Holidays AssuredcoreStrategic or Co-development PartnerParent company group providing 35 years of holiday business experience. Norfolk Hideaways is part of this established group of regional holiday cottage agencies across the UK, which includes sister companies Suffolk Hideaways, Cotswolds Hideaways, Dorset Hideaways, Cornwall Hideaways, Glamping Hideaways, Isle of Wight Hideaways, Yorkshire Hideaways, Devon Hideaways, Rural Retreats, and Lantern and Larks.
• Norfolk Wildlife TrustminorGTM or Marketing PartnerNorfolk Hideaways is part of the Investors in Wildlife corporate membership scheme, helping to protect Norfolk's wildlife and natural environment. This partnership provides guest rewards and aligns brand with environmental conservation.
• Affiliate Window (Awin)coreChannel Partner/ Reseller/ DistributorAffiliate marketing platform managing Norfolk Hideaways' affiliate program. Affiliates earn 5% commission on confirmed bookings averaging £1,000. The program includes marketing support, daily product feeds, banners, text links, and live availability links with a dedicated in-house Affiliate Manager.
• Black Shuck DistilleryminorGTM or Marketing PartnerLocal Norfolk distillery partner offering 33% off 5-star award-winning distillery experiences to Norfolk Hideaways guests.
• South Creake Tennis ClubminorGTM or Marketing PartnerLocal sports partner offering 50% discount on court bookings for Norfolk Hideaways guests.
• Two Magpies BakeryminorGTM or Marketing PartnerLocal food partner offering 10% off breakfast and lunch menu to Norfolk Hideaways guests.
• SuperControlcoreTechnology or IntegrationProperty management software provider used by Norfolk Hideaways for owner bookings, property details, and DAC7 compliance management through secure portal access.
• The Hidden Sauna ClubminorGTM or Marketing PartnerLocal wellness partner offering 10% discount on services for Norfolk Hideaways guests.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cornwall Hideaways: Sister company within QHA, operating the same holiday cottage agency playbook in Cornwall. Directly comparable on operating model, customer segments, and product positioning.
• Helpful Holidays: Independent UK holiday cottage agency with strong West Country presence. Similar boutique agency model — hand-picked properties, local expert service, owner marketing and management services — competing for similar guest demographics.
• Norfolk Country Cottages: Direct local competitor in Norfolk offering curated self-catering cottages. Closely comparable regional positioning, product mix, and target guest profile, competing head-to-head in the same territory.
• Sykes Cottages: One of the largest UK holiday cottage agencies with thousands of properties across multiple regions. Directly competes with Norfolk Hideaways for guests seeking UK self-catering stays, with overlapping coastal and countryside inventory.
• Cottages.com: Major UK holiday cottage aggregator with national coverage including Norfolk. Closely comparable business model — agency-style marketing of curated cottages — competing for the same guest and property owner pool.
• Suffolk Hideaways: Sister company within Quality Holidays Assured, operating an identical holiday cottage agency model in neighbouring Suffolk. Directly comparable on product, customer base, and operating model.
• Rural Retreats: Sister company within Quality Holidays Assured, focused on luxury UK self-catering retreats. Directly comparable on curated property model and target customer segment, with overlap on premium/large-property bookings.
• Holiday Cottages (from Canvas Holidays / Awaze): UK cottage rental agency operated by Awaze, the largest UK holiday rental operator. Comparable curated-cottage model with broad UK regional coverage including Norfolk, competing directly for both guests and property owners.

Broad incumbents

• Booking.com: Major OTA offering vacation rental listings alongside hotels, with extensive UK coverage. Indirectly competes with Norfolk Hideaways for travelers and increasingly for property owners, though not positioned as a curated local agency.
• Airbnb: Global short-term rental platform with significant Norfolk and broader UK inventory. Competes with Norfolk Hideaways for travelers and property owners, but as a broad marketplace rather than a curated regional agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/norfolkhideaway
• Facebookfacebook.com/norfolk.hideaways
• LinkedInlinkedin.com/company/norfolk-hideaways-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norfolk Hideaways