Supercharged Entertainment Of Edison, Llc

What Supercharged Entertainment Of Edison, Llc does

Supercharged Entertainment Of Edison, LLC operates a single 131,000 sq ft indoor entertainment venue located at 987 U.S. Route 1 in Edison, New Jersey, on a 16-acre complex adjacent to TopGolf. The Edison location is the third and largest of the company's US complexes and opened in December 2022. The venue is organized as an integrated multi-attraction family entertainment center anchored by a self-described "World's Largest Indoor Multi-Level Karting Track" — two purpose-built tracks (1,614 ft and 1,781 ft) combining into an 80,000 sq ft Supertrack with 25 elevation changes and electric karts reaching 45 mph with per-heat speed control. Supporting attractions include 19 luxury axe throwing lanes with interactive projection targets and private lounge seating, a two-story arcade with 250+ player stations using reloadable Play Cards, a Drop & Twist Tower ride, multiple VR experiences, and Burgers & Brews, a full-service restaurant and bar with two bars and 15+ beers on tap.

The business operates a multi-stream transaction revenue model: per-race karting fees ($27-$32.50), time-based axe throwing sessions ($20-$40/person), tiered arcade Play Card credit loads ($15-$100 with bonus credits and ticket-based prize redemption), F&B sales, a $7 Drop & Twist ride, and gift card sales (non-expiring, digital). Recurring and contracted revenue layers include a six-week Racing League subscription ($475-$500/session, multi-division with Elite Speed and food discounts) and a Group Events service starting at $29/person for corporate events, team building, bachelor/bachelorette parties, and full venue buyouts. GTM is primarily walk-in retail with online booking for Pro Speed karting and axe throwing, an ecommerce gift card channel, SMS/email capture marketing, and a dedicated Event Sales Team (Executive Event Sales Director, Sales Manager) targeting B2B/enterprise group bookings. Customer segments include families with children (primary), corporate groups (primary), adult social groups, and racing enthusiasts, served across the Tri-state area of New Jersey, New York, and Pennsylvania. The company is privately held with no disclosed institutional investment, headcount, or financial reporting.

Name

Supercharged Entertainment Of Edison, Llc

Legal name

Supercharged Entertainment LLC

Website

https://www.superchargednj.com

Company type

Private

Operating status

Operating

Short description

Supercharged Entertainment Of Edison, LLC operates a 131,000 sq ft indoor entertainment venue in Edison, NJ offering multi-level electric karting, axe throwing, arcade gaming, VR, and a restaurant to Tri-state families, corporate groups, and social event customers.

Ownership category

akta.pro rank

Product category

Indoor Entertainment Venue

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor karting facility
• Axe throwing venue
• Gaming arcade center
• Family entertainment venue
• Corporate event hosting

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Indoor Karting: Revenue generated from karting races sold as single races or bundles. Walk-in pricing: single race $31.25, 2-race bundle $58, 3-race bundle $81. Online booking: $32.50/race. Racing heat format is 7 minutes per race with fastest lap winner.
2. Axe Throwing: Revenue from axe throwing sessions sold by duration. Weekday pricing: 60 min $20/person, 90 min $25/person, 120 min $30/person. Weekend pricing: 60 min $28/person, 90 min $35/person, 120 min $40/person. Minimum 2 participants, maximum 8 per lane.
3. Gaming Arcade: Revenue from Play Cards loaded with credits. Play Cards cost $2 each. Credit tiers: $15 (72 credits + $3 bonus), $30 (152 credits + $8 bonus), $50 (248 credits + $12 bonus), $75 (380 credits + $20 bonus), $100 (540 credits + $35 bonus). Tickets redeemed for prizes at Winner's Circle.
4. Food & Beverage (Burgers & Brews): Full-service restaurant and bar with over 15 beers on tap, cocktails, and specialty beverages. American cuisine including burgers, fries, and milkshakes. Two full-service bars in sports bar setting. No outside food or beverage permitted.
5. Gift Cards: Digital gift cards sold online and redeemable for activities (excluding food/beverage and online bookings). Gift cards do not expire and cannot be used for same-day purchases.
6. Racing League: Six-week league sessions with multiple divisions. Total per session: $500 ($100 deposit + 2 payments of $200), or $475 paid in full. Returning racers: $400. Includes Elite League Speed, 12 laps per heat, 10% racing bundle discount, and food/beverage discounts at Burgers & Brews.
7. Group Events & Private Parties: Corporate events, team building, birthday celebrations, and full venue buyouts. Events starting at $29.00 per person. Catering available with customizable menu. Contact sales team for quotes.
8. Drop & Twist Tower & Virtual Reality: Drop & Twist Tower: $7.00 per ride using Play Card. Virtual Reality: pricing varies per ride, purchased with Play Card credits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Supercharged Entertainment operates a 131,000 square foot indoor entertainment complex in Edison, NJ, anchored by the World's Largest Indoor Multi-Level Karting Track. The venue bundles multiple paid attractions under one roof — indoor electric karting, luxury axe throwing, a two-story gaming arcade with 250+ stations, virtual reality experiences, a drop & twist tower ride, a full-service restaurant (Burgers & Brews), and corporate/private group event hosting — all inside a climate-controlled facility.

Product overview

Supercharged Entertainment operates a 131,000 square foot premier indoor entertainment venue featuring the World's Largest Indoor Multi-Level Karting Track as its anchor attraction. The venue is organized as a unified entertainment complex offering multiple distinct attractions: Indoor Karting (two multi-level tracks totaling over 3,300 feet), a two-story Gaming Arcade with 250+ stations, Luxury Axe Throwing (19 lanes), Drop & Twist Tower, Virtual Reality experiences, and Burgers & Brews full-service restaurant with bars. Additional offerings include Racing League competitive program and Group Events hosting services. The venue operates year-round in a climate-controlled environment with no reservations required for walk-in guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Karting High-performance electric go-kart racing on two multi-level indoor tracks (Track One: 1,614 ft; Track Two: 1,781 ft) totaling over a quarter-mile each, combined into an 80,000 sq ft Supertrack. Each race is 7 minutes with fastest lap determining the winner. Available in Pro Speed (ages 15+) and Semi-Pro Speed (beginners) with walk-in and online booking options.
• Gaming Arcade Two-story gaming arcade with over 250 player stations and a prize center. Uses reloadable Play Cards loaded with credits (with bonus credit tiers at $15, $30, $50, $75, and $100 levels). Players collect digital tickets redeemable for prizes at the Winner's Circle.
• Axe Throwing Luxury axe throwing across 19 lanes featuring interactive projection targets and competitive games. Lanes are over 30% more spacious than industry standard with private lounge seating and food/bar service to every lane. Axe Marshals provide instruction; no skill or experience required. Sessions sold by duration (60, 90, 120 minutes) with weekday and weekend pricing tiers.
• Drop & Twist Tower Two-story tower ride (40 ft) that spins, drops, and twists through both floors of the facility. Accessed via Play Card at $7.00 per ride. Minimum height requirement: 3'6" (42").
• Virtual Reality Experiences Multiple virtual reality experiences including Virtual Rabbids – The Big Ride, King Kong of Skull Island, VR Agent, and Storm. Accessed via Play Card credits at the Gaming Arcade with pricing varying per ride.
• Burgers & Brews Restaurant and Bar Full-service restaurant featuring upscale Americana cuisine including burgers, fresh-cut fries, and milkshake mugs. Two full-service bars with over 15 beers on tap and cocktails in a sports bar setting. Accommodates families and private events. No outside food or beverage permitted.
• Racing League Six-week competitive racing league program with multiple divisions for all skill levels. Features Elite League Speed, 12 laps per heat, divisional competition, 10% racing bundle discount, 25% food and beverage discount (excluding alcohol), and trophies for top finishers. Available Wednesday and Thursday nights at $500 per session (or $475 paid in full; $400 for returning racers).
• Group Events and Private Parties Private event hosting for corporate events, team building, private parties, group outings, bachelor/bachelorette parties, and bar/bat mitzvahs. Includes customizable catering menus and private event spaces starting at $29.00 per person, with full venue buyouts available.
• Gift Cards Digital gift cards sold online via the company website and delivered via email. Redeemable for venue activities (excluding food/beverage and online bookings). Gift cards do not expire and cannot be used for same-day purchases.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Urban Air Adventure Park: Indoor adventure and family entertainment franchise with trampolines, climbing, go-karts, and arcade; competes for the same family and group event customer base with a similar multi-attraction model.
• RPM Raceway: Indoor karting and entertainment venue operating in the NY/NJ metro area with electric karts, arcade, and group events; directly comparable on geography, attractions, and customer mix.
• K1 Speed: Largest indoor karting chain in North America with electric karts and multi-level tracks; directly competes in the same indoor karting category and serves a similar walk-in and corporate event customer base.
• Autobahn Indoor Speedway: Multi-location indoor karting chain with electric high-performance karts and multi-level tracks; mirrors Supercharged's core karting offering and event-driven model.
• Andretti Indoor Karting & Games: Multi-attraction indoor entertainment complex combining karting, bowling, laser tag, arcade, and F&B; closely mirrors Supercharged's one-roof, multiple-attractions model and corporate event positioning.
• Main Event Entertainment: National family entertainment center chain offering bowling, laser tag, arcade, and food/beverage under one roof; comparable multi-attraction FEC model targeting families and group events.

Emerging players

• Stumpy's Hatchet House: Fast-growing axe throwing concept with multiple locations; directly competes with Supercharged's axe throwing offering on group events and walk-in bookings, though without the multi-attraction bundle.

Broad incumbents

• Lucky Strike Entertainment: Bowling-based entertainment concept with F&B and event hosting; overlaps on group events, casual leisure dining, and corporate bookings but anchored on bowling rather than karting.
• Topgolf: Adjacent entertainment venue literally next door to the Edison location; competes for the same Tri-state discretionary leisure and corporate event spend at a much larger brand scale and broader geographic footprint.
• Dave & Buster's: Large national chain combining an extensive arcade with full-service restaurant and bar; overlaps on arcade and F&B revenue mix and walk-in consumer base, but at significantly larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SuperchargedeNJ
• YouTubeyoutube.com/channel/UCrFOFuAUzMrC_2Qnz8chDBQ
• Facebookfacebook.com/superchargedenj
• Instagraminstagram.com/superchargedenj
• TikToktiktok.com/@superchargedenj

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supercharged Entertainment Of Edison, Llc