Simply Cocktails

What Simply Cocktails does

Simply Cocktails is a Calgary-based, privately held Canadian consumer packaged goods company founded in 2020 that produces handcrafted cocktail and margarita mixers from real fruit and natural ingredients with a lower-sugar formulation. Its product portfolio comprises eight individual flavor SKUs (e.g., Pineapple Lime Habanero, Grapefruit Honey Rosemary, Blueberry Lemon Lavender, Raspberry Coconut Jalapeno, Cherry Peach Lime, Strawberry Basil) priced at $13-$14 per bottle, plus two bundled packs (Margarita & Mojito and Gin & Vodka) priced at $36 with 7-12% discount incentives. The core technology is bartender-developed recipe formulation focused on clean-label, lower-sugar outputs, with no proprietary software, patents, or AI components disclosed.

The company operates a direct-to-consumer e-commerce model on Shopify, serving both Canadian (CAD) and U.S. (USD) consumers with currency switching and a $70 free-shipping threshold, and is concurrently expanding into physical retail in Canada via a published store locator and active recruitment of new retail partners. Marketing relies on organic Instagram engagement (hashtag #HowYouCocktail), a recipe blog, and an email newsletter, with no paid acquisition, partnership, or distributor relationships disclosed. The firm claims to have helped Canadians serve over 3,000,000 cocktails since 2020 and operates with a headcount of 1-10, with no disclosed funding, revenue, ownership structure, or management team roster.

Name

Simply Cocktails

Legal name

Simply Cocktails

Website

https://simplycocktails.ca

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Cocktails is a Calgary-based CPG brand, founded in 2020, that sells handcrafted, lower-sugar cocktail and margarita mixers direct-to-consumer via Shopify to Canadian and U.S. home entertainers, gift buyers, and party hosts, with growing retail distribution.

Ownership category

akta.pro rank

Product category

Cocktail Mixers

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

Keywords

• Cocktail mixers
• Margarita mixes
• Natural beverage mixers
• Handcrafted cocktail ingredients
• Lower sugar mixers

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Cocktail Mixer Product Sales: One-time product sales of handcrafted cocktail mixers through e-commerce storefront. Individual mixer bottles and bundle packs sold at unit prices. Revenue generated through direct consumer purchases with free shipping threshold incentives ($70+).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Simply Cocktails manufactures and sells all-natural, lower-sugar handcrafted cocktail and margarita mixers made from real fruit and natural ingredients. The product line includes individual flavor bottles (e.g., Pineapple Lime Habanero, Grapefruit Honey Rosemary, Blueberry Lemon Lavender, Raspberry Coconut Jalapeno, Cherry Peach Lime, Strawberry Basil) priced around $13, and curated bundle packs (Margarita & Mojito, Gin & Vodka) priced at $36. Mixers are sold directly to consumers online and through Canadian retail partners, designed to enable bar-quality cocktails at home in approximately 30 seconds.

Product overview

Simply Cocktails is a Canadian company offering handcrafted cocktail mixers made from all-natural ingredients and real fruit. The product portfolio consists of individual mixer flavors and curated mixer packs. Individual mixer products include: The Margarita & Mojito Mixer Pack and The Gin & Vodka Mixer Pack (bundled packs), along with eight distinct flavor varieties: Pineapple Lime Habanero, Grapefruit Honey Rosemary, Blueberry Lemon Lavender, Raspberry Coconut Jalapeno, Cherry Peach Lime, and Strawberry Basil. The mixers are designed as a clean, lower-sugar alternative for making bar-quality cocktails at home in approximately 30 seconds, typically paired with spirits, soda, or used per cocktail recipes.

Differentiator

Problem solved

Functional benefit

Products and services

• The Margarita & Mojito Mixer Pack A bundle pack combining margarita and mojito cocktail mixes, crafted with all-natural ingredients and lower sugar content, designed for consumers seeking bar-quality cocktails at home. Sold at $36 (regular price $41, 12% savings).
• The Gin & Vodka Mixer Pack A bundle pack designed for gin and vodka-based cocktails, featuring all-natural ingredients for premium bar-quality drinks at home. Sold at $36 with a 7% bundle savings.
• Pineapple, Lime, Habanero Mixer A spicy tropical mixer featuring pineapple, lime, and habanero flavors, crafted with all-natural ingredients for bold cocktail creations. Priced at $13.
• Grapefruit, Honey, Rosemary Mixer A sophisticated mixer combining grapefruit, honey, and rosemary botanical flavors for refined cocktail preparation. Priced at $13.
• Blueberry, Lemon, Lavender Mixer A floral and fruity mixer featuring blueberry, lemon, and lavender flavors for unique cocktail experiences. Priced at $13 (currently sold out).
• Raspberry, Coconut, Jalapeno Mixer A tropical and spicy mixer combining raspberry, coconut, and jalapeno for creative cocktail creations. Priced at $13 (currently sold out).
• Cherry, Peach, Lime Mixer A fruity mixer blending cherry, peach, and lime flavors for refreshing cocktail combinations. Priced at $13.
• Strawberry, Basil Mixer A fresh and herbaceous mixer combining strawberry and basil flavors for elegant cocktail preparations. Priced at $13.

Quantifiable outcome

• 3,000,000+ cocktails served to Canadian consumers since 2020

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tres Agaves: Tres Agaves produces organic margarita mix made with real agave and lime — directly comparable in clean-label margarita mixer positioning and premium consumer target, though with a more margarita-focused SKU range.
• Powell & Mahoney: Powell & Mahoney crafts all-natural cocktail mixers (margarita, mule, sangria, bloody mary) using premium ingredients — comparable in clean-label formulation, craft positioning, and DTC + retail channel mix.
• Owen's Craft Mixers: Owen's Craft Mixers produces small-batch craft cocktail mixers (margarita, mule, old fashioned) targeting home consumers with all-natural ingredients — directly comparable in craft positioning, SKU structure, and DTC-led go-to-market.
• Q Mixers: Q Mixers is a premium craft cocktail mixer brand offering tonic, ginger, and cocktail mixers with a clean-label, fewer-ingredients positioning — a direct comparable to Simply Cocktails in target market (home entertainers), price point, and product philosophy.
• Stirrings: Stirrings manufactures craft cocktail mixers (margarita, mojito, bloody mary, cosmopolitans) sold through retail and DTC — comparable product mix and target consumer, with broader flavor breadth and longer retail history.
• Fee Brothers: Fee Brothers manufactures specialty cocktail mixers, bitters, and syrups sold through both retail and foodservice — a comparable in product category (cocktail ingredient brands) and channel breadth, with broader SKU depth.

Emerging players

• Casamara Club: Casamara Club produces small-batch Italian-style amaro sodas and cocktail mixers targeting home mixologists — comparable in craft, botanical-flavor positioning and DTC-led distribution, with a more soda/amaro focus.

Broad incumbents

• Master of Mixes: Master of Mixes is a large, established cocktail mixer brand (owned by Imbibe) with broad retail distribution across margarita, daiquiri, and other sweet/sour mixes — represents the entrenched incumbent Simply Cocktails is positioned against in retail buyer negotiations.
• Finest Call: Finest Call is a broad-line producer of cocktail mixers (margarita, sour, sweet & sour, daiquiri) widely used in bars and restaurants — comparable product category but primarily foodservice-channel with larger SKU breadth.
• Jose Cuervo: Jose Cuervo is the dominant margarita mixer brand globally, sold in nearly every North American retailer — represents the mass-market incumbent Simply Cocktails competes against for shelf space and consumer trial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/simply.cocktails
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/simply-cocktails

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Cocktails