Souperb, LLC
Souperb, LLC is a San Francisco Bay Area specialty food company that makes small-batch, plant-based, gluten-free soups from functional whole-food ingredients, selling through 100-plus stores including Whole Foods, Sprouts, and Pavilions, plus farmers markets and online delivery.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Souperb, LLC does
Souperb, LLC is a privately held specialty food company founded in February 2012 by chef Joanna Terry, headquartered in the San Francisco Bay Area. The company produces a portfolio of seven vegetarian and vegan, gluten-free, no-added-sugar soups — including Butternut Squash with Cumin, Curry Cauliflower, Black Bean with Cactus, and Tomato with Fennel Seed — made in small batches in a Certified Green Business kitchen using functional whole-food ingredients selected for documented antioxidant and anti-inflammatory properties. Its target customers are health-conscious consumers, including busy professionals, families, vegans and plant-based eaters, and gluten-free consumers, served via retail placement in the Prepared Foods/Deli departments of national grocery chains (Whole Foods, Sprouts, Pavilions), local Bay Area grocers (Berkeley Bowl, Androncino's), the Good Eggs online marketplace, and direct-to-consumer farmers markets in Alameda, Montclair, and Fremont. Souperb monetizes through wholesale and direct retail transactions with no public pricing model disclosed, operating at sub-10 employees with no external institutional funding, and markets itself through content marketing (blog/SEO), organic social (Facebook, Instagram), email, and in-person farmers market engagement. The company is certified as a Women's Business Enterprise through WBENC and has logged community-giving signals such as 5,000 pounds of donated food to local county food banks.
Souperb, LLC firmographics
Firmographics- Name
- Souperb, LLC
- Legal name
- Souperb, LLC
- Website
- https://souperbsoup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Souperb, LLC is a San Francisco Bay Area specialty food company that makes small-batch, plant-based, gluten-free soups from functional whole-food ingredients, selling through 100-plus stores including Whole Foods, Sprouts, and Pavilions, plus farmers markets and online delivery.
- Ownership category
- akta.pro rank
Souperb, LLC industry classification
Industry- Product category
- Specialty Soups & Prepared Foods
- NAICS
- Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Prepared soups, stews & chili manufacturing (AFAKAHAJ)
- akta.pro secondary industries
- Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)
Keywords
Where Souperb, LLC is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Souperb, LLC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Packaged Soup Retail Sales: Souperb generates revenue through the sale of packaged soups at retail grocery stores including Whole Foods, Sprouts, and Pavilions. Products are sold in the Prepared Foods/Deli department. The company also sells through the Good Eggs online marketplace for delivery.
- Farmers Market Direct Sales: Direct-to-consumer sales at farmers markets in the San Francisco Bay Area including Alameda, Montclair, and Fremont markets. This channel provides direct customer feedback and community engagement.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Souperb, LLC product offering
Product offeringCore offering
Souperb manufactures and sells a line of seven premium, handmade vegetarian and vegan gluten-free soups made from identifiable whole-food ingredients classified as functional foods. Products are produced in small batches in a Certified Green Business kitchen in the San Francisco Bay Area and sold through retail grocery stores (Whole Foods, Sprouts, Pavilions), online delivery (Good Eggs), and direct-to-consumer at Bay Area farmers markets.
Product overview
Souperb is a specialty food company offering a portfolio of seven premium, plant-based soups. Their product line consists of two original flavors (Butternut Squash with Cumin, Carrot Pistachio & Tarragon, Curry Cauliflower, and Broccoli with Almond) and three newer plant-based flavors (Black Bean with Cactus, Red Pepper Corn, and Tomato with Fennel Seeds) added in December 2019. All soups are vegetarian or vegan, gluten-free, contain no added sugar, and are made from identifiable whole-food ingredients. The soups are handmade in small batches and can be frozen for convenience.
Differentiator
Problem solved
Functional benefit
Products and services
- Butternut Squash with Cumin Soup
Quantifiable outcome
- 100% of daily Vitamin C in one serving of Broccoli with Almond soup
- +1 more outcomes
Companies that use Souperb, LLC
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Souperb, LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Souperb, LLC partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Whole Foods MarketcoreMajor national retailer that carries Souperb soups in their Prepared Foods/Deli department. Part of Souperb's core distribution channel reaching health-conscious consumers.
- Sprouts Farmers MarketcoreHealth-focused grocery chain that stocks Souperb products as part of their premium prepared foods selection.
- PavilionscoreSouthern California grocery chain where all Pavilions locations now carry Souperb products, representing the company's expansion into Southern California markets.
- Good EggsminorOnline grocery marketplace in the San Francisco Bay Area offering Souperb soups for delivery to consumers.
- Berkeley BowlminorLocal Berkeley grocery store that carries Souperb products and is also mentioned as a source for quality ingredients (fresh white fish).
- Women's Business Enterprise National Council (WBENC)coreNational certification organization that certified Souperb as a Women's Business Enterprise, enabling access to corporate diversity sourcing programs and providing brand differentiation.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Souperb, LLC competitors and assessment
Company assessmentBroad incumbents
- Whole Foods 365 Private Label: Whole Foods' 365-brand soup program occupies the same Prepared Foods/Deli set that Souperb competes in, providing a lower-priced, in-house alternative. Direct shelf competitor and pricing-pressure anchor for Souperb's largest retail partner.
- Campbell's Well Yes!: Campbell's Well Yes! is the major incumbent's plant-based soup line, providing comparable soups at mainstream grocery and competing directly with Souperb's clean-label positioning. Broader portfolio (broths, refrigerated, shelf-stable), but overlapping customer base and shelf set.
- Progresso: Progresso (General Mills) is the dominant mainstream soup brand and increasingly competes in the plant-based set with Progresso Light and Reduced Sodium lines. Comparable through shelf adjacency and category economics, though pricing and ingredient philosophy diverge.
- Sprouts Farmers Market Private Label: Sprouts' own-brand soup program directly competes for shelf space and shopper wallet share at the very retailers that carry Souperb. A natural private-label benchmark and pricing/positioning pressure on the entire category.
Direct peers
- Imagine Foods: Imagine (Imagine Organic/Creamy soups) targets the same organic, plant-based, gluten-free shopper with a similar SKU structure and shelf placement. Directly comparable as a multi-SKU soup brand competing for the same prepared-soup set in natural grocers.
- Dr. McDougall's Right Foods: Dr. McDougall's offers plant-based, gluten-free cup-soup and meal SKUs aimed at the same vegan and health-conscious consumer. Comparable product format (single-serve, ready-to-heat), channel (natural grocers, online), and dietary positioning.
- Pacific Foods: Pacific Foods produces organic broths, soups, and plant-based prepared foods sold through the same natural and mainstream grocery channels as Souperb. Highly comparable in clean-label positioning, packaging format (shelf-stable cartons), and prepared-soup SKU structure.
- Amy's Kitchen: Amy's is the dominant plant-based, organic, gluten-free prepared-foods brand, producing a broad portfolio of vegetarian soups that compete head-to-head with Souperb on the same natural-grocer shelf. Closest direct analog in product category, customer base, and channel mix.
Emerging players
- Bonafide Provisions: Bonafide Provisions produces clean-label bone broth and soup bases positioned around whole-food, functional ingredients — analogous to Souperb's functional-ingredient thesis. Similar scale, similar channel mix (Whole Foods, natural), and similar premium clean-label positioning.
- Kettle & Fire: Kettle & Fire is a direct-to-consumer and retail bone-broth and soup brand built around clean ingredients and functional benefits — directly overlapping Souperb's ingredient-transparency narrative. Comparable in product positioning if not exact category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Souperb, LLC social profiles
Digital presenceSouperb, LLC compliance and trust
Trust signalCompliance2 records
Souperb, LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Souperb, LLC leadership team
Management profileNumber of profiles
Profiles1 record
Souperb, LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Souperb, LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Souperb, LLC
What does Souperb, LLC do?
Souperb manufactures and sells a line of seven premium, handmade vegetarian and vegan gluten-free soups made from identifiable whole-food ingredients classified as functional foods. Products are produced in small batches in a Certified Green Business kitchen in the San Francisco Bay Area and sold through retail grocery stores (Whole Foods, Sprouts, Pavilions), online delivery (Good Eggs), and direct-to-consumer at Bay Area farmers markets.
Is Souperb, LLC a public or private company?
Souperb, LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Souperb, LLC founded?
Souperb, LLC was founded in 2012. It employs 1 to 10 people.
Where is Souperb, LLC based?
Souperb, LLC is headquartered in San Francisco, United States, in the North America region.
How does Souperb, LLC make money?
Two revenue lines are on record. Packaged Soup Retail Sales are the primary driver. The others are farmers Market Direct Sales.
Who are Souperb, LLC's main competitors?
Broad incumbents on record are Whole Foods 365 Private Label, Campbell's Well Yes!, Progresso and Sprouts Farmers Market Private Label. Direct peers are Imagine Foods, Dr. McDougall's Right Foods, Pacific Foods and Amy's Kitchen. Emerging players are Bonafide Provisions and Kettle & Fire.
Does Souperb, LLC have an API?
No public API is recorded for Souperb, LLC.
What industry is Souperb, LLC in?
Souperb, LLC's product category is Specialty Soups & Prepared Foods. Its primary akta.pro industry code is AFAKAHAJ, Prepared soups, stews & chili manufacturing, with a secondary code of CRAHAJAG, Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical). Its NAICS code is 311 and its SIC code is 2090.