Sport Rock

What Sport Rock does

Sport Rock is a privately held, single-site fitness and wellness operator based in Willisau, Switzerland. According to the firmographic record, the company runs a multi-purpose leisure venue that combines a fitness facility with a cafe, bowling lanes, and event-hosting capabilities. The business is small-scale, with a disclosed headcount range of 1-10 employees, consistent with a locally focused community venue rather than a multi-site chain.

The underlying operating model is service-based and on-premise: revenue is most plausibly generated from a mix of fitness memberships or drop-in fees, cafe food and beverage sales, bowling lane rentals, and fees from private or corporate event bookings at the Willisau location. The company does not appear to operate any digital product, app, or online distribution channel — the website (sportrock.ch) returned only a CAPTCHA/verification page during data collection, and no app links, technology stack, integrations, or AI capabilities are documented.

No funding rounds, ownership structure, management team, partnerships, certifications, or regulatory actions are disclosed in the available source material. Consequently, the business profile is best characterized as a micro-scale Swiss leisure operator with a diversified but locally contained revenue mix and no observable plan for geographic, product, or capital-driven expansion.

Name

Sport Rock

Website

https://sportrock.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport Rock is a private, single-site fitness and wellness center in Willisau, Switzerland, offering fitness facilities, a cafe, bowling lanes, and event hosting to local customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Willisau

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Core offering

Sport Rock operates a physical fitness and wellness center in Willisau, Switzerland, offering gym and wellness services, bowling lanes, a cafe, and event hosting facilities to local individuals and groups. The business combines recreation, food and beverage, and event space into a single multi-amenity venue.

Product overview

No product information available. The source page displayed a loading/verification message without substantive content about Sport Rock's products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Fitness center services On-site fitness and training facilities at the Willisau venue, available to local individual members and drop-in customers.
• Wellness center services
• Bowling facilities
• Cafe
• Event hosting services

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• McFit: Largest European low-cost fitness chain operating across multiple countries. Competes for similar fitness customers but at a different price point and with much broader geographic scale than Sport Rock.
• Basic-Fit: Major European fitness chain with broad geographic presence. Competes for fitness customers at scale but serves a broader, value-oriented segment rather than the multi-amenity community venue model.

Direct peers

• Kieser Training: Swiss strength and fitness training chain with premium positioning and medically-oriented training philosophy. Comparable to Sport Rock in serving Swiss fitness customers with a focus on health outcomes and recurring memberships.
• Third Space: London-based premium fitness club chain with luxury positioning and multiple amenities per venue. Comparable premium fitness and wellness offering, though at higher price tier and larger scale.
• Fitnesspark: One of Switzerland's largest fitness center chains operating multiple facilities across the country. Directly comparable to Sport Rock's fitness center business in the same Swiss market with similar service offerings and customer base.
• David Lloyd Leisure: UK/European operator of premium multi-activity family leisure clubs combining fitness, racquet sports, swimming, and F&B. Closely comparable multi-amenity venue model to Sport Rock's combined fitness, bowling, and cafe offering.
• Holmes Place: European premium fitness and wellness club operator with multiple amenities per location including fitness, spa, and F&B. Comparable premium positioning and multi-service venue model to Sport Rock's combined offering.
• Migros Fitnesspark: Fitness center division of Migros, Switzerland's largest retailer, operating large fitness facilities across the country. Comparable Swiss fitness center operator serving the same local market and customer segment.
• Nuffield Health: UK health and wellbeing operator combining fitness centers, wellness services, and community programming. Comparable in offering fitness as part of a broader wellness and lifestyle proposition.

Regional players

• Hollywood Bowl: UK bowling and family entertainment center operator. Comparable bowling venue business with ancillary F&B, but primarily UK-focused rather than Swiss/European like Sport Rock.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks3 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/sport-rock

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Rock