The Flavor Labs

What The Flavor Labs does

The Flavor Labs is a children's cooking education business that operates physical cooking studios where children, primarily ages 2 through 13+, participate in hands-on culinary classes. The company was founded in 2019 by Casey Jojic and runs two studio locations in New Jersey — Norwood and Paramus. Its target customers include families, school-age children, scout troops, corporate groups, and community organizations.

Core offerings include semester-long classes, single drop-in classes, birthday party packages priced at $575–$895, multi-day summer and school-break camps at approximately $425 per week, the Tiny Hands Lab toddler program launched in 2025, corporate and private events, troop events, and at-home bake-at-home fundraiser kits. The curriculum is differentiated by the integration of STEM and sustainability concepts into cooking instruction. The technology footprint is light: the public-facing website is built on Squarespace, and bookings are processed through HiSawyer, a third-party platform. There is no proprietary technology platform, no disclosed software product, and no AI-driven features.

The revenue model is direct-to-consumer with multiple complementary streams: per-class registrations, per-party bookings, weekly camp enrollments, private event fees, and packaged fundraiser kits. There are no publicly disclosed funding rounds, no institutional investors, and the company appears to be bootstrapped and founder-led. Geographic operations are concentrated in northern New Jersey, and the company describes itself as "rapidly growing" in its own marketing, though no revenue or unit-economics figures are publicly disclosed.

Name

The Flavor Labs

Legal name

The Flavor Labs

Website

https://theflavorlabs.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Flavor Labs is a children's cooking studio operating two New Jersey locations, offering hands-on culinary classes, camps, birthday parties, and events for children ages 2–13+ and their families.

Ownership category

akta.pro rank

Product category

Children's Cooking Education and Enrichment Services

NAICS

Special Food Services (7223)

akta.pro primary industry

Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE)

akta.pro secondary industry

Baking & Pastry Classes (THAJAGAJ)

Keywords

• Kids cooking classes
• Children culinary education
• Cooking birthday parties
• Summer cooking camp
• STEM cooking curriculum

Headquarters

HQ city

Norwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Semester Classes: 8-week series cooking and baking classes for children ages 6+ held after school during Fall, Winter, and Spring semesters. Also includes Me & My Grown-up classes for ages 2-5.
2. Single Drop-in Classes: Individual cooking and baking classes available for one-time registration. Students of any age can join classes such as donuts, dumplings, and other recipes.
3. Birthday Party Packages: Private cooking birthday parties for children ages 4+. Packages include Me & My Grown Up (ages 4-6), Mini Chef (ages 6+), Ultimate Cupcake Challenge (ages 9+), Cake Decorating (ages 10+), and Cupcake Wars (ages 14+). Base prices range from $575-$895 for up to 12-16 participants.
4. Summer Camp: 3-hour weekly cooking camp sessions for ages 6-13 held during summer break. Enrollment is weekly at $425/week with 10% discount for siblings and multi-week bookings.
5. School Break Camps: Day camps offered when schools are closed, providing childcare and cooking activities. 10% sibling discount available.
6. Corporate and Private Events: Private team-building events for corporate groups, adult groups, and families. 120-minute events at $700 flat fee for up to 10 participants, 2.5-hour events at $800 flat fee for up to 10 participants. Customizable menus available.
7. Scout Troop Events: Private cooking events for scout troops including social events and badge-earning classes. Pricing from $370-$640 base for first 10 participants.
8. Fundraiser Kits and Events: Bake-at-home kits (blondie kits at $12, donut kits at $13) and in-studio fundraiser events. 20% of proceeds go back to the organization.
9. Tiny Hands Lab Sensory Play: Open play time for toddlers featuring food-based sensory activities. Offered select Fridays at $25/hour with 10% sibling discount.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Flavor Labs is a children's cooking education studio that runs hands-on cooking and baking classes, multi-day camps, themed birthday party packages, corporate team-building events, scout troop events, school/organization fundraisers, and toddler sensory play sessions at two New Jersey studios in Norwood and Paramus. Programming is delivered through a proprietary STEM-integrated curriculum focused on food education and sustainability for children ages 2-13+, with some adult-oriented offerings.

Product overview

The Flavor Labs is a children's cooking studio offering hands-on culinary education and entertainment. The core offering consists of Semester Classes (8-10 week after-school programs), Single/Drop-in Classes, Birthday Parties (multiple themed packages for ages 4+), Summer Camp and School's Out Camp, Corporate & Private Events, Troop Events for scouts, Fundraisers, and Tiny Hands Lab (toddler sensory play). All classes are held at their two New Jersey studios in Norwood and Paramus. Gift Cards provide a supplementary revenue channel. The business focuses on STEM education through cooking, sustainability, and food literacy for children ages 2-13+, with some adult-oriented programming.

Differentiator

Problem solved

Functional benefit

Brands

• Tiny Hands Lab: Sensory-focused open play time for toddlers featuring food-based activities including tactile play, smell stations, wet play, visual activities, taste exploration, and combined sensory art activities.
• Me & My Grown-up

Products and services

• Semester Classes Weekly after-school cooking and baking classes for children running 8-10 week sessions across Fall, Winter, and Spring semesters. Age-appropriate tracks include Me & My Grown-up (ages 2-5 with adult), ages 6+, and ages 10+. Designed for children and families in Bergen County, NJ.
• Single / Drop-in Classes One-time cooking and baking classes where students of any age can join and create a specific recipe (such as donuts, dumplings, or pasta). Designed as a flexible option for those not committing to a full semester.
• Birthday Parties Private, full-service cooking-themed birthday party packages for children ages 4+, with multiple age-tiered formats ranging from 90-minute to 2.5-hour sessions. Packages include hands-on cooking, dessert and personal pizza creation, and optional favors; drop-off only for all packages except Me & My Grown Up.
• Summer Camp Week-long cooking camp sessions for children ages 6-13 held during summer break. Three-hour daily sessions with weekly themed curricula. Priced at $425/week with 10% sibling and multi-week discounts.
• School's Out Camp Day camps offered when schools are closed, providing childcare and cooking activities during school breaks. Includes a 10% sibling and multi-day discount.
• Corporate & Private Events Private team-building and social events for corporate groups, adult groups, families, and private parties. Available as 120-minute or 2.5-hour experiences with customizable menus such as pasta making, cupcake wars, fondants, and cookie swaps; BYOB is permitted for adults 21+.
• Troop Events Private scout events including troop social gatherings and badge-earning cooking classes aligned with Girl Scout badge curricula (Juniors Simple Meals, Brownies Snack, Cadettes New Cuisines). Pricing starts from $370 base for up to 10 participants.
• Fundraisers Fundraising events for schools, PTAs, and non-profit organizations. Two formats offered: in-studio cooking events at $42-$69 per person (minimum 10 participants) or bake-at-home kits (blondie kits at $12, donut kits at $13). Twenty percent of proceeds are returned to the partner organization.
• Tiny Hands Lab Sensory-focused open play time for toddlers with their caregivers, offered in the Norwood studio. Features food-based sensory activities including tactile play, smell stations, wet/messy play, visual activities, taste exploration, and combined sensory + art activities.
• Gift Cards Digital gift cards available for purchase through HiSawyer, allowing recipients to apply value toward any cooking class, camp, or party experience at The Flavor Labs studios.

Quantifiable outcome

• Studies show hands-on cooking programs help children become more adventurous eaters

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Sur La Table: Sur La Table is a national kitchenware retailer that runs in-store kids' cooking classes, summer camps, and birthday parties at many of its locations. It is a much larger incumbent offering overlapping but non-specialized programming for the same children's culinary education consumer.
• Williams Sonoma Kids Cooking Classes: Williams Sonoma hosts recurring kids cooking classes and seasonal events in many of its retail locations. As a large national kitchenware retailer, it offers overlapping but non-dedicated children's culinary programming that competes for the same parent-driven demand as The Flavor Labs.
• Cookology Culinary School: Cookology is a multi-purpose recreational cooking school offering adult and kids classes, private events, and team-building experiences. It overlaps with The Flavor Labs on kids classes and corporate/private events, though it serves a broader audience.

Direct peers

• Little Kitchen Academy: Little Kitchen Academy is a Montessori-inspired cooking school franchise for children ages 3-18, offering classes, camps, and parties in dedicated studio spaces. It overlaps directly with The Flavor Labs on age range, hands-on instructional format, and party/event programming.
• tastebud Kitchen: tastebud Kitchen is a national cooking-class franchise that runs hands-on culinary experiences for kids, families, and adults in multiple US locations. It is the closest direct competitor to The Flavor Labs in terms of children's cooking classes, party offerings, and event programming.
• Young Chefs Academy: Young Chefs Academy is a children's cooking school franchise with locations across the US offering classes, camps, parties, and special events for kids. It directly mirrors The Flavor Labs' format of age-segmented classes, summer camps, and birthday party packages.
• Sticky Fingers Cooking: Sticky Fingers Cooking runs hands-on cooking classes and summer camps for kids, primarily delivered through school enrichment programs and family events. It competes with The Flavor Labs for the same kids-and-families cooking-class consumer, particularly via in-person classes and themed events.

Emerging players

• Foodie Kids: Foodie Kids is a children's cooking class provider offering in-person classes, birthday parties, and camps in select US markets. It is a smaller, more regional operator with overlapping offerings to The Flavor Labs in children's culinary classes and parties.
• Raddish Kids: Raddish is a subscription-based cooking kit for kids that ships recipe kits and educational content monthly. While primarily DTC/subscription, it competes for the same household discretionary spend on culinary education for children and adjacent to The Flavor Labs' bake-at-home fundraiser kit line.
• The Wooden Spoon Kids Cooking: The Wooden Spoon is a regional children's cooking studio offering hands-on classes, parties, and events. It is a smaller-scale operator with a comparable format and customer base to The Flavor Labs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/theflavorlabs
• LinkedInlinkedin.com/company/the-flavor-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flavor Labs