The Child And Family Guidance Center Of Texoma

What The Child And Family Guidance Center Of Texoma does

The Child and Family Guidance Center of Texoma (CFGC) is a 501(c)(3) nonprofit organization founded in 1966 by Alma Howell in Sherman, Texas, delivering outpatient mental health counseling, case management, crisis intervention, and trauma-informed therapy to children and families across Cooke, Fannin, and Grayson counties. CFGC operates a portfolio of clinical services including individual therapy, family/parent education, anger management, women's empowerment, psychological testing, and play therapy for children ages 3-10, delivered through in-person sessions at its Sherman office and via a secure telehealth video platform. The organization adopted an evidence-based, organization-wide Trauma-Informed Care (TIC) model in 2017 that the organization describes as permeating its culture "from top to bottom," and serves more than 3,000 children and family members annually with 13,872 in-person, telehealth, and case management sessions delivered in 2024.

CFGC's business model is hybrid: clinical services are billed through Medicaid, CHIP, Managed Care Medicaid, Medicare, and several private insurance plans, supplemented by a discounted/sliding fee schedule based on family size and income with no client denied access due to inability to pay. The organization discloses that approximately 87% of care is funded by grants, fundraising, and Medicaid reimbursements, with core funding partners including United Way of Grayson County, local foundations, businesses, individuals, and special events such as the Starfish Benefit and North Texas Giving Day. Go-to-market is community-led: client acquisition is driven by referral partnerships with healthcare providers, schools, social services, and community organizations (including Here For Texas and the Texoma Behavioral Health Leadership Team), supplemented by an active multi-channel presence across Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube and a weekly mental health content blog. CFGC received Candid (GuideStar) Platinum Transparency recognition in 2026 and celebrated its 60th anniversary that same year.

Name

The Child And Family Guidance Center Of Texoma

Legal name

The Child and Family Guidance Center of Texoma

Website

https://cfgcenter.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

The Child and Family Guidance Center of Texoma is a 501(c)(3) nonprofit founded in 1966 providing outpatient mental health counseling, case management, crisis intervention, and trauma-informed therapy to over 3,000 low-income children and families annually across three Texas counties.

Ownership category

akta.pro rank

Headquarters

HQ city

Sherman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Healthcare Programs: Revenue from Medicaid, CHIP (Children's Health Insurance Program), Managed Care Medicaid, and Medicare insurance reimbursements for mental health services provided to eligible clients.
2. Client Fees and Sliding Scale Payments: Discounted/sliding fee schedule based on family size and income. No one denied access due to inability to pay. Limited free care funded by grants.
3. Grants and Fundraising: 87% of care funded by grants, fundraising, and donations. Funding from United Way of Grayson County, generous local businesses, foundations, individuals, special funding events, and client fees.
4. Private Insurance: Accepts several private insurance plans in addition to government healthcare programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Child and Family Guidance Center of Texoma (CFGC) is a nonprofit outpatient mental healthcare provider delivering therapy, family/parent education, play therapy, anger management, women's empowerment programming, crisis intervention, psychological testing, case management, and telehealth services to children and families across Cooke, Fannin, and Grayson counties in north Texas. All services are organized under an evidence-based, organization-wide Trauma-Informed Care model and are offered on a sliding fee scale regardless of ability to pay.

Product overview

The Child & Family Guidance Center of Texoma (CFGC) is a nonprofit mental health services organization offering a comprehensive portfolio of outpatient behavioral health services. The organization operates as a unified service delivery model centered on its evidence-based Trauma-Informed Care (TIC) framework, adopted organization-wide in 2017. Core clinical services include Therapy Services, Family/Parent Education Services, Anger Management Program, Women's Empowerment Program, Crisis Intervention, Psychological Testing, Case Management, and Play Therapy—all delivered in-person or via Telehealth. CFGC serves over 3,000 children and family members annually regardless of ability to pay, operating on a sliding fee scale funded by Medicaid, CHIP, grants, and donations.

Differentiator

Problem solved

Functional benefit

Brands

• CFGC: Abbreviated commercial name/trade name used throughout the website and marketing materials for The Child and Family Guidance Center of Texoma.

Quantifiable outcome

• 13872 sessions delivered in 2024
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• United Way of Grayson CountycoreStrategic or Co-development PartnerMajor funding partner providing support for free and low-fee mental health services to Texoma children and families.
• Here For TexascoreStrategic or Co-development PartnerMental health resource website connecting Texans to information and resources for mental health and addiction. CFGC refers clients to this resource hub.
• Texoma Behavioral Health Leadership Team (TBHLT)coreStrategic or Co-development PartnerServes as the community's hub for mental health and wellness, providing collaborative leadership for behavioral health services in the region.
• AmazonSmileminorGTM or Marketing PartnerShopping partner where a small portion of eligible purchases are donated to CFGC when users select CFGC as their charity.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lena Pope Home: Fort Worth-based 501(c)(3) nonprofit providing counseling, family services, and early childhood programs across North Texas. Closest direct peer to CFGC by structure (regional nonprofit), mission (child/family mental health), and funding model (grants, Medicaid, donations).
• ACH Child and Family Services: North Texas nonprofit providing child welfare, foster care, and family preservation services. Comparable as a regional child-and-family-focused social services nonprofit operating with similar grant and donation funding in the DFW/North Texas geography.
• Meier Clinics: Dallas-area outpatient mental health clinic offering counseling and psychological services to children, adults, and families. Direct outpatient-therapy peer with overlapping service catalog and Texas geography.
• BakerRipley: Houston-based large nonprofit offering family services, counseling, early childhood, and community-based social assistance. Comparable mission and funding structure to CFGC, though at significantly larger scale.
• Catholic Charities Dallas: Regional faith-based nonprofit providing counseling, immigration, and family stabilization services across North Texas. Comparable mission and funding mix (grants, donations, Medicaid).
• Presbyterian Children's Homes and Services: Texas-based nonprofit providing residential, counseling, and family services to children and youth. Comparable as a multi-county Texas nonprofit offering trauma-informed mental health and family support services.
• Jewish Family Service of Greater Dallas: Dallas-based nonprofit delivering outpatient counseling, case management, and family support regardless of ability to pay. Direct peer on outpatient mental health delivery and sliding-fee access model.

Emerging players

• Charlie Health: Tech-enabled virtual mental health provider specializing in intensive outpatient care for adolescents and families. Comparable as a trauma-informed, youth-focused mental health provider, but operating at much larger national scale and with a tech-enabled delivery model.

Others

• Texas Health and Human Services Commission (HHSC) Community Mental Health Contractors: Network of Local Mental Health Authorities (LMHAs) and community centers funded by HHSC to deliver outpatient behavioral health across Texas. Comparable as the broader state-funded outpatient mental health system CFGC operates within and partially draws Medicaid funding from.

Broad incumbents

• Headspace Health: National digital mental health platform offering therapy, coaching, and self-care content. Comparable as a scaled behavioral health incumbent whose commercial model competes for the same regional payer and employer relationships CFGC depends on.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Xtwitter.com/CFGCoftexoma
• YouTubeyoutube.com/channel/UCjZGW66rh0o2aLAEUUL6Cqw
• Facebookfacebook.com/cfgcoftexoma
• LinkedInlinkedin.com/company/the-child-and-family-guidance-center-of-texoma
• Instagraminstagram.com/cfgcoftexoma
• Pinterestpinterest.com/cfgctexoma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Child And Family Guidance Center Of Texoma