The Coral Planters

What The Coral Planters does

The Coral Planters is a French non-profit association (association loi 1901) founded in 2017 and recognized as being of public interest, dedicated to coral reef restoration and marine biodiversity protection across the Indian Ocean and Southeast Asia. Its core offering is a coral adoption program: individuals sponsor single coral fragments (€25) or full reefs of 40 fragments (€180) and receive personalized certificates plus bi-annual growth monitoring through a "Track My Coral" service. The organization executes field restoration through a network of local partners — Reefscapers in the Maldives, Bluer Ocean Project on Rodrigues Island, Mulala Marine Sanctuary in Mozambique, and Korai Africa in Madagascar — using a patented artificial reef creation technique and coral fragment transplantation. Beyond core restoration, it operates a paid volunteer program in Mozambique (€350/week), the Edu'Coral educational program for schools, the Coral'IA computer-vision monitoring project, and brand collaborations (La Rosée, Pierre Hermé) that fund ongoing operations.

Revenue is generated through individual coral and reef adoptions (the dominant stream), tax-deductible donations (66% deduction for French taxpayers via Hello Asso), corporate partnership programs for brand visibility and CSR, merchandise collaborations, and the volunteer program. Distribution is direct-to-consumer through the organization website, supplemented by Instagram, TikTok, YouTube, and a blog publishing 3–4 times weekly, plus earned media and event presence at gatherings such as World Impact Summit and Delta Festival. The organization is now scaling toward 8 restoration zones, with the most recent opening in the Java Sea (Indonesia) in May 2026, and operates without disclosed parent, PE, or VC ownership.

Name

The Coral Planters

Legal name

The Coral Planters

Website

https://thecoralplanters.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Coral Planters is a French non-profit association founded in 2017 that restores coral reefs in the Indian Ocean and Southeast Asia through a coral adoption program (€25–€180), volunteer engagements, and educational initiatives funded by individual donors, corporate partners, and brand collaborations.

Ownership category

akta.pro rank

Product category

Marine Conservation Services

NAICS

Aquaculture (11251), Other Aquaculture (112519)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industries

Stock Enhancement & Restocking / Conservation Aquaculture (AFAEAAAO), Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks) (THAAAIAH)

Keywords

• Coral reef restoration
• Marine conservation
• Coral adoption programs
• Marine biodiversity protection
• Environmental education

Headquarters

HQ city

Soorts-hossegor

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Coral and Reef Adoptions: Individual donors adopt coral fragments (€25) or complete reefs (€180 for 40 fragments). Adoption includes personalized certificate, tracking number, and bi-annual monitoring reports. Revenue is recurring through new adoptions and re-adoption of mature corals.
2. Volunteer Programs: Paid volunteer program in Mozambique at Mulala Marine Sanctuary, €350 per week. Includes accommodation, meals, training, and activities. Minimum 2-week commitment, up to 12 weeks. PADI certification available for additional €420.
3. Corporate Partnerships: Corporate sponsorship and partnership programs where companies support restoration projects in exchange for brand visibility and association with environmental mission. Contact: [email protected]
4. General Donations: Tax-deductible donations (66% tax reduction for French taxpayers). Supports coral restoration, Edu'Coral education program, and awareness campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Coral Planters is a French non-profit that restores degraded coral reefs in the Indian Ocean region. It sells coral adoption products (single coral fragments for €25 and entire 40-fragment reefs for €180), runs an educational program (Edu'Coral) for schools, and operates a paid volunteer program in Mozambique (€350/week). Restoration is executed through local field partners and uses artificial reef structures plus AI-assisted coral monitoring.

Product overview

The Coral Planters is a French non-profit organization (founded 2017) offering coral reef restoration products centered around adoption programs. The core offerings include Coral Fragment Adoption (25€) and Reef Adoption (180€ for 40 fragments), which allow donors to fund coral planting and receive certificates with bi-annual growth monitoring. The organization also provides the Edu'Coral educational program for schools and public awareness, the Coral'IA AI-powered monitoring project in the Maldives, and a Mozambique Volunteer Program (350€/week). These products work together to enable remote participation in coral conservation while funding field restoration activities across the Indian Ocean (Mozambique, Rodrigues, Maldives).

Differentiator

Problem solved

Functional benefit

Products and services

• Coral Fragment Adoption
• Reef Adoption
• Edu'Coral Educational Program

Quantifiable outcome

• More than 10,000 corals replanted annually
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mulala Marine SanctuarycoreStrategic or Co-development Partner · 1 January 2025Field partner in Mozambique managing the Nacala Bay restoration area within a Marine Protected Area. Operates volunteer program (€350/week), coral nursery maintenance, reef monitoring, and community outreach activities.
• ReefscaperscoreStrategic or Co-development PartnerLocal partner in the Maldives specializing in coral propagation. The Coral Planters worked with Reefscapers for nearly 10 years, with the project reaching full autonomy in 2025. Joint coral restoration using scientific techniques adapted to local conditions, implanting coral fragments on custom structures with monitoring.
• Bluer Ocean ProjectcoreStrategic or Co-development PartnerLocal partner on Rodrigues Island conducting community-based coral restoration. Partnership involves training local youth, involving fishermen and families, and combining traditional knowledge with marine science to revitalize damaged reefs.
• La RoséeminorGTM or Marketing PartnerCosmetic brand producing reef-safe sunscreens. Partnership includes product collaboration where La Rosée supports The Coral Planters' coral preservation actions. Their sunscreen formulas are biodegradable and ocean-friendly.
• Korai AfricaminorStrategic or Co-development PartnerLocal partner in Madagascar where The Coral Planters worked alongside Korai Africa. After intensive training, local teams planted 510 corals and continue monitoring them.
• Korai AfricaminorStrategic or Co-development PartnerLocal partner in Madagascar where The Coral Planters worked alongside Korai Africa. After intensive training, local teams planted 510 corals and continue monitoring them.
• La RoséeminorGTM or Marketing PartnerCosmetic brand producing reef-safe sunscreens that supports The Coral Planters' coral preservation actions through product collaboration. Their sunscreens use organic filters and natural ingredients.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Reefscapers: Maldives-based coral restoration organization that is itself a former TCP partner, running coral frame planting, monitoring, and volunteer programs. Operates a near-identical adoption/visitor model and shares an overlapping geographic base in the Indian Ocean.
• SECORE International: International nonprofit focused on coral reef restoration through sexual coral reproduction and reef-genetics science. Comparable in restoration methodology and global project footprint, with similar scientific partnerships and conservation focus.
• Coral Guardian: French marine conservation nonprofit also running coral adoption and reef restoration programs in the Indo-Pacific. Highly comparable mission, geography, donor base (France/Europe), and adoption-based funding model — the closest direct peer to The Coral Planters.
• Coral Vita: Bahamian commercial coral restoration company using land-based coral farming and assisted evolution to grow climate-resilient corals for reef restoration. Comparable in core restoration technology (coral fragment transplantation, nursery systems) though it operates a for-profit commercialization model.
• Reef Restoration Foundation: Australian nonprofit using coral frag-tree nursery methods to restore the Great Barrier Reef, with public coral adoption and citizen science programs. Closely comparable in restoration tech and donor engagement model, though in a different ocean basin.

Regional players

• Sea Shepherd France: French marine conservation nonprofit focused on ocean wildlife protection and anti-poaching enforcement. Comparable as a French-headquartered ocean nonprofit with similar donor base and tax-deductible donation structure, though with a different operational focus.

Broad incumbents

• 4ocean: Large-scale ocean cleanup business selling branded bracelets and merchandise to fund ocean plastic removal. Comparable donation-driven, consumer-product-funded ocean-conservation model with similar digital marketing playbook, though focused on plastic rather than reef restoration.
• The Ocean Cleanup: High-profile nonprofit deploying tech-driven cleanup systems for ocean plastic. Comparable as a large ocean-conservation nonprofit using donor funding and tech innovation, though focused on plastic rather than reefs and with significantly greater scale and recognition.
• Mars Coral Reef Restoration Programme: Corporate-funded program operated by Mars Symbioscience that has restored coral reefs across Indonesia and the Caribbean at large scale using the "Mars Assisted Reef Restoration System." Comparable methodology and Indo-Pacific footprint, but funded by a corporate sponsor rather than public donations.

Emerging players

• Healthy Reefs for Healthy People Initiative: International multi-stakeholder coalition monitoring Mesoamerican Reef health and supporting reef conservation. Adjacent in mission (reef preservation, biodiversity) and stakeholder composition, but more of a science-and-policy network than an operational restoration outfit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thecoralplanters
• Facebookfacebook.com/thecoralplanters
• LinkedInlinkedin.com/company/thecoralplanters
• Instagraminstagram.com/thecoralplanters
• TikToktiktok.com/@thecoralplanters

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coral Planters