What La Rosée does

La Rosée is a French dermo-cosmetic brand founded in 2015 in Lyon by two pharmacists, Coline Bertrand and Mahault de Guibert. It designs and markets a full range of natural-origin personal care products — up to 100% natural ingredients with an average 98% naturality rate — across face care, body care, sun care, hair care, hygiene, baby care (under the Mon Petit La Rosée sub-brand), and makeup. The portfolio targets consumers seeking clinically tested, sensitive-skin-friendly formulations sold through a trusted professional channel, with category leadership in French pharmacies (N°1 deodorant/refills for three consecutive years 2024–2026, N°1 eye contour 2025, N°1 tinted powder 2025).

The company's underlying technology is formulation- and packaging-centric rather than software-centric: a proprietary formulation charter that excludes hundreds of controversial ingredients beyond regulatory bans; reef-safe organic UV filters independently tested for ecotoxicity on algae, coral, and plankton; integration of upcycled food-industry byproducts (apricot kernel oil, cherry oil, rice starch, olive leaf) as cosmetic actives; and a rechargeable/refillable packaging architecture covering roughly half of the range, including a deodorant mechanism deliberately made royalty-free to encourage industry adoption. About 50% of SKUs are rechargeable, generating measurable plastic and cardboard savings (over 100 tonnes of plastic and 330 tonnes of cardboard).

La Rosée monetizes primarily through unit-priced one-off sales across two channels: a national French pharmacy partner network (positioned as a dermo-cosmetic brand with practitioner credibility) and its own direct-to-consumer e-commerce storefront. Pricing ranges from roughly €4.90 (refill glass shampoo bottle) to over €100 for bundled routines, with refills priced lower than full purchases to drive repeat behavior. Complementary programs include a bulk/vrac refill pilot (PHARMA-RECHARGE consortium, launched June 2023) and a deposit-return pilot (Coalition Cosmétique & Consigne, autumn 2024). The brand is privately held with no disclosed institutional investors, operates with 11–50 employees, and is B Corp certified (2024).

Name

La Rosée

Legal name

La Rosée cosmétiques

Website

https://larosee-cosmetiques.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

La Rosée is a French dermo-cosmetic brand founded in 2015 by two pharmacists, selling up to 100% natural-origin skincare, sun care, hair care, body care, baby care, and makeup primarily through a national pharmacy partner network and its own e-commerce site in France.

Ownership category

akta.pro rank

Product category

Dermo-cosmetics & Natural Skincare

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Natural cosmetics
• Dermo-cosmetic skincare
• Pharmacy distribution
• Rechargeable packaging
• Eco-friendly beauty

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct e-commerce sales: La Rosée sells its full product range directly to consumers through its own e-commerce website (larosee-cosmetiques.com), offering the complete portfolio including skincare, haircare, body care, sun care, baby care, hygiene, and accessories.
2. Pharmacy distribution sales: Products are sold through pharmacy partners in France and potentially other markets. The pharmacy channel is central to the brand identity, positioning La Rosée as a dermo-cosmetic brand with professional credibility. A store locator on the website helps customers find nearby partner pharmacies.
3. Bulk/vrac sales (experimental): Since June 2023, La Rosée has piloted bulk sales of select products (shower oil, baby wash, micellar gel) at partner pharmacies in the PHARMA-RECHARGE consortium. Consumers bring their own bottles and refill at a discounted price, reducing single-use plastic packaging.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

La Rosée manufactures and sells a comprehensive range of natural and eco-responsible dermo-cosmetic products — including facial skincare, sun care, hair care, body care, baby care, hygiene, and makeup — formulated with up to 100% natural-origin ingredients, clinically tested under dermatological control, and offered in rechargeable/refillable packaging. The brand distributes primarily through partner pharmacies in France and sells directly via its own e-commerce website.

Product overview

La Rosée is a French cosmetics brand founded by two pharmacists in 2015, offering a comprehensive range of natural and eco-responsible skincare, haircare, body care, baby care (Mon Petit La Rosée), and makeup products. The product portfolio includes sunscreens (Fluide solaire, Stick solaire, Lait solaire, Huile solaire with SPF 50+ and SPF 30 options), a complete rechargeable hair care range (shampoings, après-shampoing, masque capillaire), facial skincare (sérums, crèmes, masques, eye contour), body care (huile de douche, crème corps, gommage), baby care line, daily hygiene (déodorant, dentifrice, savon), and makeup (poudre compacte rechargeable, stick lèvres). The brand emphasizes high naturality (up to 100% natural origin), eco-designed packaging with rechargeable/refillable formats, reef-safe formulas, and B Corp certification. Products are distributed primarily through pharmacies in France and sold directly via their e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Mon Petit La Rosée: Baby care product line with gentle formulations tested under pediatric control, suitable from birth.

Products and services

• Sun care range (SPF 30 and SPF 50+) Range of reef-safe sun protection products including invisible face fluid, sun stick, sun milk, and sun oil at SPF 30 and SPF 50+, formulated with organic apricot oil and broad-spectrum UVB/UVA/blue-light/infrared protection for adults and babies.
• Rechargeable hair care range Sulfate-free rechargeable shampoos (ultra-gentle with organic lupin, purifying with organic citron, nourishing with organic chestnut), hydrating detangling conditioner with organic mallow, and repairing hair mask with organic shea butter, all with vegetable keratin and refillable glass bottles.
• Facial skincare range (serums, creams, masks, eye contour, cleansers) Complete facial skincare line including purifying anti-imperfection serum with zinc and organic fruit acids, plumping serum with five organic vegetable oils, hydrating gel-cream and shea butter cream, 3-in-1 regenerating stick mask, anti-fatigue eye contour stick (N°1 in pharmacy 2025), melting cleansing balm, and micellar jelly cleanser.
• Mon Petit La Rosée baby care range

Quantifiable outcome

• 98% average naturality rate across the product range, with over one-third of products at 100% natural origin
• +6 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Les Nuits de FourvièreminorGTM or Marketing Partner · 1 January 2025La Rosée partnered with the multidisciplinary arts festival Les Nuits de Fourvière in 2025, supporting the festival in its ecological transition.
• Toutes à l'écoleminorStrategic or Co-development Partner · 1 January 2024Partnership with girls' education NGO Toutes à l'école (founded 2005 by journalist Tina Kieffer). In 2024, La Rosée sponsored a full CP (first grade) class at the Happy Chandara school near Phnom Penh, Cambodia, funding school supplies, meals, medical care, educational trips, and family assistance.
• Coalition Cosmétique & ConsigneminorStrategic or Co-development Partner · 1 January 2024Packaging reuse pilot project launched autumn 2024. Four pharmacies in France test a deposit-return system where patients return empty serum bottles and receive a €2 reward. Flasks are collected by pharmacists and sent to a specialized provider for washing and potential reconditioning. La Rosée collaborates with other beauty brands in this initiative.
• PHARMA-RECHARGE consortiumminorStrategic or Co-development Partner · 1 June 2023Multi-stakeholder consortium for bulk selling of dermo-cosmetic products in pharmacies. La Rosée participates alongside other sector actors to test and develop bulk sales (vrac) at partner pharmacies including Carré Opéra in Paris and five pharmacies in other French regions.
• The Coral PlanterscoreStrategic or Co-development Partner · 1 January 2022Partnership with coral reef restoration NGO The Coral Planters, operating in the Maldives in partnership with Reefscapers (global leader in coral restoration for over 20 years). La Rosée has contributed to planting over 4,000 coral fragments and supported the Edu'Coral program for children's ocean protection education.
• 1001fontainescoreStrategic or Co-development Partner · 1 January 2022Partnership with water access NGO 1001fontaines (operating since 2004) to provide clean drinking water to vulnerable populations in Vietnam, Cambodia, Madagascar, and Myanmar. La Rosée became a Water Angel in 2022 supporting the Water in School program, helping over 46,000 children in Cambodia access clean water and financing two complete Water Kiosk construction projects.
• Planète UrgencecoreStrategic or Co-development Partner · 1 July 2019Partnership with international solidarity NGO Planète Urgence (created in 2000, recognized as a public utility) for reforestation and biodiversity protection. Since July 2019, La Rosée has planted over 300,000 trees across Madagascar (tapia forest restoration, FORÊT program including MOSOTY mangrove restoration, TAPIA, DIABE projects) and Indonesia (mangrove planting and white rhino habitat restoration). Also supports GAPADOU project in Benin for sacred forest protection.

Scale indicators11 records

Recent moves9 records

Direct peers

• Embryolisse: French pharmacy dermo-cosmetic brand founded by a pharmacist. Comparable on pharmacy channel heritage, pharmacist-founder credibility, and minimalist clean formulations for sensitive skin.
• Bioderma: NAOS-owned French pharmacy dermo-cosmetic brand. Competes with La Rosée in pharmacy distribution, dermatologically tested skincare, and micellar cleansers; broader international presence.
• Avène: Pierre Fabre-owned French dermo-cosmetic brand sold primarily in pharmacies. Highly comparable to La Rosée on channel (pharmacy), customer (sensitive-skin consumers), and positioning (clinically tested skincare), though at much larger scale and broader global distribution.
• Melvita: French organic and natural beauty brand (part of L'Occitane group). Comparable on natural/organic positioning, B Corp-equivalent sustainability commitments, and pharmacy/selective retail distribution in France.
• Klorane: Pierre Fabre-owned French pharmacy brand specializing in plant-based hair and body care. Comparable on natural plant-based positioning, pharmacy distribution, and hair care category where La Rosée recently launched its rechargeable range.
• Nuxe: French natural-origin dermo-cosmetic brand with strong pharmacy presence. Overlaps with La Rosée on natural formulation positioning, pharmacy channel, and premium body/skincare routines.
• La Roche-Posay: L'Oréal-owned French pharmacy dermo-cosmetic brand. Direct competitor on pharmacy channel, sensitive-skin positioning, and minimalist formulation philosophy; significantly larger scale and broader international footprint.
• Caudalie: French natural-origin pharmacy and spa beauty brand. Closely comparable on natural positioning, French pharmacy distribution, and eco-design packaging; larger scale and broader category range.

Broad incumbents

• Vichy: L'Oréal-owned French pharmacy skincare brand serving sensitive-skin consumers. Overlaps on pharmacy channel and dermatologist-tested positioning, but operates as a mass-market incumbent with broader portfolio and global scale.

Emerging players

• Pai Skincare: UK-based certified organic and natural skincare brand with strong sensitive-skin positioning. Comparable on clean formulation charter and refillable packaging initiatives, but sells primarily via DTC and selective retail rather than pharmacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/larosee_paris

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Rosée