The Kelly Merbler Company

What The Kelly Merbler Company does

The Kelly Merbler Company is a privately held, founder-led leadership development and executive coaching practice headquartered in West Palm Beach, Florida, founded in 2018 by Kelly Merbler, a 21-year former corporate executive. The firm delivers strengths-based leadership development built on Gallup's CliftonStrengths framework, combining Gallup-certified coaching methodology with John Maxwell-trained speaking and team programs. Its portfolio includes tiered executive coaching packages (Bronze, Silver, Gold, Fire Starter at $999, and Blaze Builder at $4,500), individual coaching sessions ($350–$450), named programs (Strengths-Based Leadership, Women in Leadership, Emerging Leaders, Cracking the Culture Code, Authentic Selling, Discover Your Strengths), and the interactive Leadership Game.

The business operates a multi-channel go-to-market model: a community-led motion through the Coffee with Kelly weekly virtual community (running since March 2020, now extended by the Coffee with Kelly: To Go! podcast launched January 2026), an event-driven motion anchored by licensed Live2Lead South Florida and Live2Lead Knoxville conferences, sales-led corporate coaching and keynote engagements, and a direct-to-consumer e-commerce storefront selling Goal Getter Journals, Quote Decks, branded apparel, mugs, and stickers. The company is a Gallup marketing affiliate, earning commissions on referred CliftonStrengths assessments, and generates additional revenue through professional services workshops and keynotes on themes such as 'Leading the Way,' 'Cracking the Culture Code,' 'Finders Keepers,' 'Fire Your Inner Boss,' and 'Burnt Out to Fired Up.' The team is small (founder plus executive coach Katie Oliva and a virtual admin assistant), and the business is bootstrapped with no disclosed external capital, institutional investors, or subsidiary structure.

Name

The Kelly Merbler Company

Legal name

The Kelly Merbler Company

Website

https://kellymerblerco.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Kelly Merbler Company is a privately held, founder-led leadership development and executive coaching practice that delivers strengths-based coaching, keynotes, workshops, events, and e-commerce products to corporate executives, managers, and organizations globally from its West Palm Beach, Florida base.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Coaching Programs: Tiered executive coaching packages (Bronze: 6 calls/90 days, Silver: 12 calls + goal setting + unlimited email support, Gold: 24 calls). Also individual one-off coaching sessions at $450 and 90-minute CliftonStrengths debriefs at $350.
2. Leadership Development Workshops: Half-day and full-day workshops on strengths-based leadership, emerging leaders, women in leadership, culture code, and authentic selling. Offered as organizational training programs.
3. Keynote Speaking: Keynote presentations on leadership topics including 'Leading the Way', 'Cracking the Culture Code', 'Finders Keepers', 'Fire Your Inner Boss', and 'Burnt Out to Fired Up'. Kelly is John-Maxwell-trained speaker.
4. Live2Lead Events: Annual leadership conference hosting 225+ leaders. Ticket sales and table reservations for corporate teams. October 16, 2026 event at The Club at Quail Ridge.
5. E-commerce Products: Inspirational products including Goal Getter Journals (multiple editions at ~$63.99), Quote Decks ($21), merchandise including mugs ($24.99), t-shirts ($34.99), and stickers ($12.99).
6. CliftonStrengths Assessments: Referral/affiliate sales of Gallup CliftonStrengths assessments including Top 5, Full 34, and role-specific reports (for Leaders, Managers, Sales). As a Gallup marketing affiliate, earns commissions on referred sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Kelly Merbler Company delivers strengths-based executive coaching, leadership development workshops, and keynote speaking to corporate leaders, teams, and organizations using Gallup's CliftonStrengths framework. The firm offers tiered coaching packages (Bronze, Silver, Gold, Fire Starter, Blaze Builder), specialized programs (Women in Leadership, Emerging Leaders, Cracking the Culture Code, Authentic Selling, The Leadership Game), and operates the Coffee with Kelly virtual community and Live2Lead South Florida annual conference.

Product overview

The Kelly Merbler Company is a leadership development, executive coaching, and training services company offering a portfolio of programs and products. Core offerings include strengths-based leadership development programs (Strengths-Based Leadership Development, Women in Leadership, Emerging Leaders, Cracking the Culture Code, Authentic Selling, Discover Your Strengths) and interactive experiences (The Leadership Game, Coffee with Kelly virtual community with its To Go! podcast extension, Live2Lead South Florida events). The company provides executive coaching through tiered packages (Bronze, Silver, Gold, Fire Starter, Blaze Builder) and keynote speaking services. The company operates as a Gallup-certified affiliate, reselling CliftonStrengths assessments and resources. Physical merchandise includes Goal Getter Journals, Quote Decks, branded apparel, coffee mugs, and stickers. The company is headquartered in South Florida and serves clients worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Coffee with Kelly: A global leadership community and virtual coffee shop that promotes personal and professional growth through inspiring conversations. Also includes a podcast called 'Coffee with Kelly: To Go!'.

Products and services

• Strengths-Based Leadership Development Program A comprehensive leadership development program using the CliftonStrengths assessment to help leaders discover their unique talents and leverage them for improved leadership effectiveness and team performance.
• Women in Leadership Program Training program designed to empower women to overcome leadership obstacles, develop skills, and thrive in leadership roles through addressing challenges like gender bias, confidence, and work-life balance.
• Emerging Leaders Program Program focused on developing recently promoted leaders, middle managers, and high-potential individuals through strengths-based approaches to increase self-awareness, engagement, and communication skills.
• Cracking the Culture Code Program Workshop helping teams and organizations create cohesive company environments through building accountability and high engagement, focused on organizational culture beyond mission statements.
• Authentic Selling Program Sales training program using CliftonStrengths to help sales professionals develop authentic selling approaches, leveraging individual strengths rather than a one-size-fits-all sales methodology.
• Discover Your Strengths Program
• The Leadership Game
• Coffee with Kelly Virtual Community
• Coffee with Kelly: To Go! Podcast
• Live2Lead South Florida Conference
• Executive Coaching Programs
• Keynote Speaking
• Goal Getter Journal
• Kelly Merbler Quote Deck
• Coffee with Kelly Signature Coffee Mug
• Coffee with Kelly T-Shirt
• Goosebumps T-Shirt
• Senior Significance Project Giving Back Tee
• Kelly Merbler Stickers
• CliftonStrengths Assessments and Resources

Quantifiable outcome

• 70% of workforce is disengaged according to Gallup research - Kelly's strengths-based approach addresses this engagement gap
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered major, core and minor.

• Healthy PartnersmajorStrategic or Co-development Partner · 1 January 2019First corporate sponsor of the Senior Significance Project (2019). Healthy Partners enabled the project to grow from a small wish list to large truckloads of donations and volunteer teams for Alzheimer's patient visits during holidays. Marked significant growth milestone for community initiative.
• GallupcoreGTM or Marketing PartnerTrusted marketing affiliate relationship where Kelly Merbler Company provides direct access to Gallup's CliftonStrengths assessments and resources. As a certified Gallup coach, Kelly uses these tools in her coaching programs. The partnership includes access to assessment products, coaching resources, and affiliate commissions on referred sales. Company receives access to role-specific reports for Leaders, Managers, and Sales professionals.
• Maxwell LeadershipcoreStrategic or Co-development PartnerLicensed Live2Lead event host. Kelly Merbler is a John-Maxwell-trained speaker and hosts Live2Lead South Florida and Live2Lead Knoxville under Maxwell Leadership licensing. Access to Maxwell Leadership content, methodologies, and brand. John C. Maxwell virtual message featured at Live2Lead events.
• The Club at Quail RidgemajorStrategic or Co-development PartnerVenue partner for Live2Lead South Florida events. Located in Boynton Beach, FL. Provides hospitality, event space, and five-star service for leadership conference. Partnership includes event sponsorship and branding recognition as presenting venue.
• DayforceminorGTM or Marketing PartnerSponsor of Live2Lead South Florida events. Listed among sponsors on event materials and signage.
• PaycorminorGTM or Marketing PartnerSponsor of Live2Lead South Florida events. Listed among sponsors on event materials.
• CareermindsminorGTM or Marketing PartnerSponsor of Live2Lead South Florida events. Listed among sponsors on event materials.
• Pat StidhammajorStrategic or Co-development PartnerVolunteer team leader for Live2Lead South Florida. Pat Stidham led an incredible volunteer team that made every guest feel welcome and loved. Key operational partner for event execution.
• Jessica BeckmajorStrategic or Co-development PartnerChief Elf Officer leading Senior Significance Project expansion in Melbourne, Florida. Key volunteer leader managing project operations in additional community.
• Sommer SherrodmajorStrategic or Co-development PartnerChief Elf leading Senior Significance Project expansion in Orlando, Florida community. Joined the project alongside Dr. Sara Kyle to serve new community.
• Dr. Sara KylemajorStrategic or Co-development PartnerChief Elf leading Senior Significance Project expansion in Orlando, Florida. Partnered with Sommer Sherrod to establish new community presence.
• Katie OlivacoreStrategic or Co-development PartnerExecutive coach on The Kelly Merbler Company team. Works closely with corporate leaders to strengthen accountability within teams. Helps leaders have clearer conversations, set stronger expectations, and build more engaged, high-performing teams.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CliftonStrengths Coaches Network (Gallup): The Gallup-Certified CliftonStrengths Coach network consists of independent coaches using the same assessment and methodology Kelly Merbler delivers. These coaches are the most direct peers in service offering, customer segment, and methodology.
• John Maxwell Team: The John Maxwell Team is a global community of Maxwell-certified speakers, coaches, and trainers delivering leadership development programs. Kelly Merbler is a John-Maxwell-trained speaker and licensed Live2Lead host, making this the closest direct peer in methodology, content, and event format.
• Marshall Goldsmith Stakeholder Centered Coaching: Marshall Goldsmith is one of the most prominent executive coaches globally, offering stakeholder-centered coaching for senior leaders. He is a direct peer to Kelly Merbler in executive coaching for senior leaders, keynotes, and leadership books/programs, though operating at significantly larger scale and brand recognition.

Broad incumbents

• BetterUp: BetterUp is a scaled enterprise coaching and leadership development platform combining AI-driven matching with a global coach network. It overlaps with Kelly Merbler's executive coaching and leadership development offerings but addresses them with a technology-enabled, multi-coach model rather than a founder-led practice.
• Center for Creative Leadership (CCL): CCL is a top-ranked global provider of executive education, leadership development, and coaching, including programs for women in leadership and emerging leaders. It is a broad incumbent peer to Kelly Merbler's coaching and leadership development programs.
• CoachHub: CoachHub is a global digital coaching platform providing executive and leadership coaching to enterprises via a technology-enabled coach matching model. It competes for the same corporate leadership development budget that Kelly Merbler targets but with a multi-coach, platform-based approach.
• FranklinCovey: FranklinCovey is an established leadership and organizational performance company offering training, coaching, and content (including 7 Habits and Leader in Me). It competes with Kelly Merbler's corporate leadership development workshops and executive coaching at the enterprise tier.
• Korn Ferry Leadership Development: Korn Ferry is a global organizational consulting firm offering executive coaching, leadership development, and culture transformation services to enterprises. It is a broad incumbent peer competing for the same HR and senior leadership development budget that Kelly Merbler targets.
• Development Dimensions International (DDI): DDI is a global leadership development firm providing leadership training, assessment, and coaching to enterprises. It overlaps with Kelly's Emerging Leaders, Women in Leadership, and culture transformation programs but operates at multi-thousand-employee scale.

Others

• Gallup: Gallup is both a strategic partner (The Kelly Merbler Company is a certified coach and marketing affiliate) and an adjacent authority via CliftonStrengths. Gallup's strengths-based methodology underpins Kelly's core programs, making it a thematic peer even though it is not a coaching services competitor in the same delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@kellymerblermotivation
• LinkedInlinkedin.com/company/the-kelly-merbler-company-llc
• Instagraminstagram.com/kelly_merbler_motivation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Kelly Merbler Company