The Flagstar Strand Thtr For
Flagstar Strand Theatre is a privately owned, historic ~1,000-seat performing arts venue in downtown Pontiac, Michigan, hosting 250+ concerts, comedy, theatre, film, and community events annually for Metro Detroit audiences, with venue rentals, art gallery, youth theatre, and on-site F&B.
- Company typePrivate
- Founded1921
- HeadquartersPontiac, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Flagstar Strand Thtr For does
Flagstar Strand Theatre, operating under Strand Events, LLC and privately owned by Kyle Westberg, is a historic performing arts venue founded in 1921 in downtown Pontiac, Michigan. The approximately 1,000-seat theatre hosts 250+ events annually, spanning concerts, comedy, theatrical productions, cinema screenings, family programming, and community events. Programming is delivered through a network of co-promotion and talent partners (The Crofoot, 20 Front Street, Belle City Entertainment, DACO, Moxie Events, J Gordy, Chamber Music Society of Detroit) and supplemented by recurring product lines including the Cinema at the Strand film series, the Signature Series of premium concerts, the Strand Gallery (quarterly art exhibitions with online sales ranging $180 to $1,945 plus 6% sales tax), the Pontiac Youth Theatre education program in partnership with Encore Performing Arts Center, and on-site food and beverage through the adjacent Charlene's Bar.
The Flagstar Strand Thtr For firmographics
Firmographics- Name
- The Flagstar Strand Thtr For
- Legal name
- Strand Events, LLC
- Website
- https://flagstarstrand.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Flagstar Strand Theatre is a privately owned, historic ~1,000-seat performing arts venue in downtown Pontiac, Michigan, hosting 250+ concerts, comedy, theatre, film, and community events annually for Metro Detroit audiences, with venue rentals, art gallery, youth theatre, and on-site F&B.
- Ownership category
- akta.pro rank
The Flagstar Strand Thtr For industry classification
Industry- Product category
- Performing Arts Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111), Motion Picture and Video Exhibition (51213)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Motion Picture Theaters (7830)
- akta.pro primary industry
- Fringe & Experimental Performing Arts (MPAGABAI)
- akta.pro secondary industries
- Children’s & Youth Theatre (MPAGABAE), Concerts & Music Festivals (THAJAFAA), Dance Performances (THAJAFAD)
Keywords
Where The Flagstar Strand Thtr For is headquartered
LocationHeadquarters
- HQ city
- Pontiac
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Flagstar Strand Thtr For business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Primary revenue stream from ticket sales for concerts, comedy shows, theatrical performances, and movie screenings via Ticketmaster and box office.
- Venue Rentals: The theatre rents out its space for private events, corporate functions, receptions, weddings, board meetings, conventions, galas, benefits, parties, and reunions.
- Food & Beverage: On-site food and beverage service including Charlene's Bar adjacent to the venue.
- Art Gallery Sales: Quarterly art exhibits featuring artwork for sale directly through the website, with prices ranging from $180 to $1,945 plus 6% sales tax.
- Membership Program: Annual membership program offering exclusive presale access and other benefits for repeat customers.
- Group Ticketing: Group reservations and discounts available for select performances with varying price levels and group minimums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Movie Night Tickets |
| Transaction based/ take rate | Pay-as-you-go | Artwork Purchases |
| Transaction based/ take rate | Pay-as-you-go | Event Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
The Flagstar Strand Thtr For product offering
Product offeringCore offering
Flagstar Strand Theatre is a historic performing arts venue that hosts more than 250 live events annually, including concerts, comedy shows, theatrical productions, and movie screenings. Beyond event programming, the venue rents its space for private functions such as weddings, corporate events, and galas, operates an on-site art gallery with rotating exhibitions, runs a youth theatre education program for ages 8-18, and offers food and beverage service through its adjacent Charlene's Bar.
Product overview
The Flagstar Strand Theatre is a historic performing arts venue in downtown Pontiac, Michigan, offering a diverse program of live entertainment including concerts, comedy shows, theatrical productions, and cinema screenings. The venue operates as a multi-purpose entertainment center with its core theatre space, the Strand Art Gallery for rotating art exhibitions, venue rental services for private events, and a youth theatre education program. Additional services include box office ticketing, group sales, membership benefits, and on-site food/beverage service through Charlene's Bar.
Differentiator
Problem solved
Functional benefit
Brands
- Strand Gallery: Art gallery within the theatre featuring quarterly exhibits with artwork available for purchase
- Charlene's Bar
- Cinema at the Strand
- Pontiac Youth Theatre
- Signature Series
Products and services
- Flagstar Strand Theatre (Live Event Programming)
- Cinema at the Strand
- Strand Art Gallery
- Venue Rentals
- Group Ticketing
- Pontiac Youth Theatre
- Charlene's Bar
- Theatre Tours
- Membership Program
Companies that use The Flagstar Strand Thtr For
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
The Flagstar Strand Thtr For technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
The Flagstar Strand Thtr For partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- TicketmastercorePrimary ticketing platform for all events. Handles online ticket sales, payment processing, and event listings.
- McLaren OaklandminorOn-site AED (Automated External Defibrillator) provided by McLaren Oakland for safety purposes at the venue.
- The CrofootcoreCo-promotion partner for events. Co-promoted David Cross show at the venue. Also hosts Joe Pera and other comedy events.
- Belle City EntertainmentcoreTalent acquisition partner handling booking for performers. Contacts: Monica Smith and Kirsten Simmons.
- Lanai MarketingminorAdvertising and media partner for the theatre. Contact: [email protected].
- 20 Front StreetminorEvent promoter co-presenting shows such as Rend Collective at the venue.
- DACOminorArts organization presenting family programming such as The Rainbow Fish Musical.
- Charlene's BarminorAdjacent bar venue at 18 N Saginaw St providing food and beverage service for theatre patrons.
- Moxie EventsminorEvent promoter presenting shows such as The Prince Project at the venue.
- J GordyminorDance showcase promoter presenting Royalty Dance Showcase at the venue.
- SquarecorePayment processing platform used for transactions along with PayPal, Toast, Wix, and Ticketmaster.
- PayPalcorePayment processing platform used for transactions along with Square, Toast, Wix, and Ticketmaster.
- ToastcorePayment processing platform used for transactions along with Square, PayPal, Wix, and Ticketmaster.
- Chamber Music Society of DetroitminorPresenting Ilmar Gavilan & Aldo Lopez-Gavilan concert at the venue.
- Pontiac Youth Theatre / Encore Performing Arts CentercoreYouth theatre program operating at the venue offering after-school and summer theatre camps for students ages 8-18.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Flagstar Strand Thtr For competitors and assessment
Company assessmentRegional players
- Whiting Auditorium (Flint): Regional performing arts venue in Flint, MI hosting touring concerts, comedy, and Broadway shows. Comparable as a mid-size historic venue with similar programming mix in Michigan.
- Emagine Entertainment: Michigan-based cinema operator with dine-in theatres. Comparable through the Strand's 'Cinema at the Strand' movie programming and concession/F&B revenue lines.
Direct peers
- Royal Oak Music Theatre: Historic single-screen theatre in Royal Oak, MI hosting concerts, comedy, and private events. Closely comparable in scale, programming mix, and venue-rental business model within the same metro Detroit market.
- ENCORE Performing Arts Center: Michigan-based youth theatre and performing arts education partner that runs Pontiac Youth Theatre programs at the Strand. Directly comparable as a youth theatre operator with educational programming focus.
- Michigan Theater (Ann Arbor): Historic single-screen theatre in Ann Arbor presenting films, concerts, and live events. Comparable as a legacy performing arts/cinema hybrid venue with rental and programming diversification.
- The Crofoot: Multi-room live entertainment complex in downtown Pontiac, MI that presents concerts, comedy, and events. Most direct competitor given shared market, co-promotion relationship, and overlapping programming.
Broad incumbents
- Detroit Opera House: Major downtown Detroit venue for opera, dance, and theatrical performances, also hosting private and corporate events. Comparable in being a historic, multi-format performing arts venue with rental operations.
- The Fillmore Detroit: Large-format Live Nation-operated concert hall in Detroit hosting national touring acts. Competes for the same touring talent and event-night demand at significantly greater scale.
- Masonic Temple Theatre (Detroit): Large historic Detroit venue hosting concerts, theatrical productions, and private events. Comparable through historic positioning, multi-format programming, and rental business.
- Fox Theatre (Detroit): 5,000-seat historic Detroit performing arts venue hosting Broadway tours, concerts, and family shows. Overlaps with the Strand on touring entertainment and private/corporate event rentals in the same region.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Flagstar Strand Thtr For social profiles
Digital presenceThe Flagstar Strand Thtr For financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Flagstar Strand Thtr For leadership team
Management profileNumber of profiles
Profiles11 records
The Flagstar Strand Thtr For funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Flagstar Strand Thtr For M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Flagstar Strand Thtr For
What does The Flagstar Strand Thtr For do?
Flagstar Strand Theatre is a historic performing arts venue that hosts more than 250 live events annually, including concerts, comedy shows, theatrical productions, and movie screenings. Beyond event programming, the venue rents its space for private functions such as weddings, corporate events, and galas, operates an on-site art gallery with rotating exhibitions, runs a youth theatre education program for ages 8-18, and offers food and beverage service through its adjacent Charlene's Bar.
Is The Flagstar Strand Thtr For a public or private company?
The Flagstar Strand Thtr For is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Flagstar Strand Thtr For founded?
The Flagstar Strand Thtr For was founded in 1921. It employs 1 to 10 people.
Where is The Flagstar Strand Thtr For based?
The Flagstar Strand Thtr For is headquartered in Pontiac, United States, in the North America region.
How does The Flagstar Strand Thtr For make money?
Six revenue lines are on record. Ticket Sales are the primary driver. The others are venue Rentals, food & Beverage, art Gallery Sales, membership Program and group Ticketing.
Who are The Flagstar Strand Thtr For's main competitors?
Regional players on record are Whiting Auditorium (Flint) and Emagine Entertainment. Direct peers are Royal Oak Music Theatre, ENCORE Performing Arts Center, Michigan Theater (Ann Arbor) and The Crofoot. Broad incumbents are Detroit Opera House, The Fillmore Detroit, Masonic Temple Theatre (Detroit) and Fox Theatre (Detroit).
Does The Flagstar Strand Thtr For have an API?
No public API is recorded for The Flagstar Strand Thtr For.
What industry is The Flagstar Strand Thtr For in?
The Flagstar Strand Thtr For's product category is Performing Arts Venue. Its primary akta.pro industry code is MPAGABAI, Fringe & Experimental Performing Arts, with a secondary code of MPAGABAE, Children’s & Youth Theatre. Its NAICS code is 71131 and its SIC code is 7900.