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The Gardens At Heather Farm Inc

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uuid00ymb6x

Namestring
The Gardens At Heather Farm Inc
Legal namestring
The Gardens at Heather Farm
Websiteurl
gardenshf.org
Company typeenum
Private
Founded yearint
1972
Descriptiontext

The Gardens at Heather Farm is a 501(c)(3) nonprofit public garden and nature education center (Tax ID 23-7072009) operating on 6.5 acres at 1540 Marchbanks Drive in Walnut Creek, California, since obtaining tax-exempt status in 1972. The organization maintains free public admission seven days a week and curates specialty gardens including the Cowden Rose Garden (1,000+ roses, 150 cultivars), Waterfall Garden, Children's Garden, Sensory Garden, Rockery, and Butterfly Garden. It serves the Contra Costa County and broader East Bay community across four primary functions: youth environmental education (NGSS-aligned TK-12 programs covering wildlife habitats, geology, plant anatomy, water conservation, and environmental stewardship), adult education (floral arranging, watercolor, food preservation classes), a community garden with 80 plots rented annually to Walnut Creek residents, and a private event venue hosting weddings and gatherings for up to 150 guests.

Revenue is generated through a diversified mix of earned and contributed streams. Earned revenue includes memberships ($50-$250/year across Individual, Family, Dahlia, and Rose Circle tiers), venue rentals, photography and garden use permits ($75-$300), community garden plot rentals ($100-$185/plot), seasonal plant sales, adult class fees ($20-$240 per class), engraved bricks ($350 each), and the annual Teddy Bear Tea fundraiser. Contributed revenue comprises individual donations, corporate sponsorships, and grants from a broad base of foundations (Dean and Margaret Lesher, Joseph and Vera Long, Goggio Family, Stanley Smith Horticultural Trust, Marathon Petroleum Foundation, National Environmental Education Foundation, Pleasant Hill Community Foundation, William A. Kerr Foundation, Walnut Creek Civic Pride Foundation) and corporate and utility partners (Central Garden and Pet, F & M Bank, Marathon Martinez Renewable Fuels, Lawrence Livermore National Security LLC, Contra Costa Water District, Central Contra Costa Sanitary District, Mt. View Sanitary District, RecycleSmart, East Bay Municipal Utility District). Membership includes reciprocal admission benefits with 320+ botanical gardens and 1,000+ museums.

The organization is governed by a volunteer Board of Directors and operates with a limited core staff supplemented by a volunteer base contributing more than 6,000 hours of service annually to garden maintenance, plant propagation, education delivery, and event support. Strategic positioning rests on Certified Wildlife Habitat and Certified Green Business credentials, multi-decade community partnerships, and recognition in The Knot Best of Weddings 2025 and Best of Zola 2025. There is no parent company, no outside equity backing, and no disclosed revenue; the organization is self-supporting through its diversified revenue mix and continued community participation.

Short descriptiontext

The Gardens at Heather Farm is a 501(c)(3) nonprofit operating a free 6.5-acre public garden, NGSS-aligned youth and adult education programs, an 80-plot community garden, and a wedding and private event venue serving Walnut Creek and Contra Costa County.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersWalnut Creek, United States
HQ citystring
Walnut Creek
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public garden education, environmental science programs, botanical event venue, community garden plots, nonprofit horticulture
Industry1 code
1Plants, Seeds & Nursery Retail (Garden Centers)
CodeCRAIAIABPrimaryNo
NAICS code3 codes
  • Zoos and Botanical Gardens71213
  • Nursery, Garden Center, and Farm Supply Retailers444240
  • Nature Parks and Other Similar Institutions71219
SIC code1 code
  • Agricultural Services700
Product category
Public Garden & Environmental Education
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model11 records
1Memberships
TypeSubscription Recurring
Description

Annual membership program with multiple tiers ($50-$250/year) providing benefits including discounts on plant sales, classes, access to reciprocal admission programs with other botanical gardens and museums.

gardenshf.org
2Donations and Annual Giving
TypeSubscription Recurring
Description

Charitable contributions from individuals supporting youth education programs, garden maintenance, and community-based programs. Includes Donor Advised Funds, honorary/memorial gifts, gifts of stock, and employee matching programs.

gardenshf.org
3Venue Rentals and Private Events
TypeOne Time License
Description

Revenue from hosting weddings, parties, meetings, memorials and other special events. Includes complimentary wedding ceremony rehearsal hour, tables/chairs setup, catering kitchen access. Capacity up to 150 guests.

gardenshf.org
4Community Garden Plot Rentals
TypeSubscription Recurring
Description

Annual rental of garden plots to Walnut Creek residents. Large plots (4x12') at $185/year, small plots (4x8') at $100/year. Features 80-plot community garden opened in 2019.

gardenshf.org
5Photography and Garden Use Permits
TypeOne Time License
Description

Permits for professional photography sessions starting at $75/hour. Garden use permits for organized group activities at $300. Proposal permits at $200.

gardenshf.org
6Plant Sales
TypeTransaction Fee
Description

Seasonal plant sales at the on-site greenhouse and nursery featuring perennials, annuals, edibles, herbs, succulents, CA natives, and water-wise plants. Members receive 10% discount.

gardenshf.org
7Adult Education Programs
TypeOne Time License
Description

Fees for adult classes including Flower School (floral arranging at $135/class), watercolor classes ($240 + $25 materials fee), and food preservation workshops ($20/class).

gardenshf.org
8Special Events
TypeTransaction Fee
Description

Annual fundraising events including Teddy Bear Tea, which sells out yearly. Proceeds support education and garden programs.

gardenshf.org
9Engraved Bricks
TypeOne Time License
Description

Commemorative engraved bricks placed in Cowden Rose Garden pathways at $350 each, honoring loved ones or special occasions.

gardenshf.org
10Sponsorships
TypeAdvertising
Description

Corporate sponsorship opportunities for annual fundraising events providing visibility for sponsors while supporting gardens and programs.

gardenshf.org
11Foundation and Corporate Grants
TypeSubscription Recurring
Description

Grant funding from foundations and corporate partners supporting youth education programs, garden development, and facility upgrades.

gardenshf.org
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels8 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Pricing details14 tiers
1Individual Membership - $50/year
ModelSubscriptionBilling cadenceAnnual
Notes

Basic individual membership providing discounts on plant sales and garden programs, plus reciprocal admissions to 320+ gardens in North America via American Horticultural Society program.

gardenshf.org
2Family Membership - $75/year
ModelSubscriptionBilling cadenceAnnual
Notes

Includes membership for two patrons plus all individual level benefits including discounts on plant sales, classes, and special events.

gardenshf.org
3Dahlia Membership - $100/year
ModelSubscriptionBilling cadenceAnnual
Notes

Includes all Family Level benefits plus private garden tour for up to 4 guests, advance ticket sales to Teddy Bear Tea, and access to 1,000+ museums via National Association of Reciprocal Museum Association.

gardenshf.org
4Rose Circle Membership - $250/year
ModelSubscriptionBilling cadenceAnnual
Notes

Premium membership tier with all benefits of Dahlia level plus additional exclusive benefits.

gardenshf.org
5Community Garden Plot Rental - Large 4x12' at $185/year
ModelSubscriptionBilling cadenceAnnual
Notes

Annual rental fee for a large garden plot. Includes ADA accessible options. Application and approval required before payment.

gardenshf.org
6Community Garden Plot Rental - Small 4x8' at $100/year
ModelSubscriptionBilling cadenceAnnual
Notes

Annual rental fee for a small garden plot. Application and approval required before payment.

gardenshf.org
7Photography Permit - 1 hour at $75, 2 hours at $150
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Permits required for professional/organized photography. Non-refundable. Only available Monday-Friday due to private events on weekends. Maximum 10 people per group.

gardenshf.org
8Garden Use Permit - $300
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

2-hour access for up to 25 people. Includes picnics, proposals, yoga sessions, tea parties, baby showers, elopement ceremonies, and similar activities. Non-refundable unless cancelled by GHF.

gardenshf.org
9Proposal Permit - $200
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Specialized permit for marriage proposals in gardens or gazebo.

gardenshf.org
10Flower School Classes - $135 per class
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Series of floral arranging classes led by professional florists. Includes 7 classes in the 2026 series featuring Anne Mendenhall and Teresa Sabankaya.

gardenshf.org
11Artistry in Bloom Watercolor Class - $240
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

6 Tuesday classes at $240 total. Materials fee of $25 paid directly to instructor. Instructor: Linda Sutton with 35 years of experience.

gardenshf.org
12Food Preservation Classes - $20 per person
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Classes include Canning 101, Jams & Jellies, and Pickles. Led by UC Master Preservers Rachel Maldonado Aziminia and Janis Adkins.

gardenshf.org
13Homeschool Science Programs - $30-40/month
ModelSubscriptionBilling cadenceMonthly
Notes

$30/month or $40/month with voucher. Programs for TK-8th grade with different time slots for younger (10-11am) and older (11am-12pm) students.

gardenshf.org
14Engraved Brick - $350
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

Custom engraved brick placed in Cowden Rose Garden pathways. Order may take several months from placement to installation. No specific location requests accepted.

gardenshf.org
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

The Gardens at Heather Farm operates a 6.5-acre nonprofit public garden with free admission in Walnut Creek, California, and sells paid programs built on that garden—youth environmental science education (NGSS-aligned, TK–12), adult classes (floral arranging, watercolor, food preservation), wedding and private-event venue rentals, community garden plot rentals, and seasonal plant sales from an on-site greenhouse/nursery. Revenue is rounded out through memberships, donations, foundation/corporate grants, sponsorships, and engraved-brick commemorations.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Over 6,000 volunteer hours donated annually
+3 more records
Product overview1 text field

The Gardens at Heather Farm is a nonprofit public garden, education center, and special event venue operating 7 days a week on 6.5 acres in Walnut Creek, CA. The organization offers a unified portfolio combining free public garden admission with paid programs including Community Garden plot rentals, Greenhouse & Nursery plant sales, Adult Education classes (Flower School, Artistry in Bloom watercolor, Cultivate Grow Preserve canning), Youth Education programs (Natural Science Classroom, sewer science, wetlands education, composting, homeschool), Wedding & Private Events venue rentals, Teddy Bear Tea fundraiser, Photography and Garden Use permits, Membership subscriptions, and Engraved Brick commemorations. Revenue supports garden maintenance and educational programming.

Product and service16 records
1Community Garden Plot Rental
CategoryCommunity Gardening
Description

Annual rental of 80 garden plots to Walnut Creek residents for growing their own food and ornamental plants. Large plots (4x12') at $185/year, small plots (4x8') at $100/year, including ADA-accessible options.

2Greenhouse & Nursery Plant Sales
CategoryPlant Retail
Description

On-site greenhouse and shade house selling perennials, annuals, edibles, herbs, succulents, CA natives, and water-wise plants. Members receive a 10% discount.

3Flower School
CategoryAdult Education
Description

Series of floral arranging classes led by local and renowned floral artists teaching techniques in color theory, texture blending, and spatial arrangement at $135/class.

4Artistry in Bloom Watercolor Classes
CategoryAdult Education
Description

Six Tuesday watercolor classes taught by Linda Sutton (35 years of experience), focusing on transparent color theory and creative expression. Total $240 plus $25 materials fee paid directly to instructor.

5Cultivate, Grow, Preserve
CategoryAdult Education
Description

Sustainable gardening lecture series with food preservation and canning classes (Canning 101, Jams & Jellies, Pickles) taught by UC Master Preservers Rachel Maldonado Aziminia and Janis Adkins at $20 per person.

6Youth Education Programs
CategoryYouth Education
Description

Environmental science education for students TK–12 including Natural Science Classroom, sewer science programs (Central Contra Costa Sanitary District), Contra Costa Water District field trips, MVSD Wetlands programs, RecycleSmart composting, and Science Explorers homeschool classes (Mt. Diablo Bird Alliance). NGSS-aligned curriculum.

7Science Explorers Homeschool Programs
CategoryYouth Education
Description

Homeschool science programs for TK-8th grade students at $30/month or $40/month with voucher, with separate time slots for younger (10–11 a.m.) and older (11 a.m.–12 p.m.) students.

8Wedding & Private Events Venue
CategoryEvent Venue Rental
Description

Event venue hosting up to 150 guests for weddings, receptions, parties, meetings, memorials, bridal/baby showers, birthdays, anniversaries, and graduations. Includes indoor (Camellia Room) and outdoor spaces (Rose Garden, Gazebo, Meadow Lawn, Patio & Pavilion), complimentary rehearsal hour, tables/chairs, on-site parking, and catering kitchen access.

9Teddy Bear Tea
CategoryFundraising Event
Description

Annual holiday fundraising event featuring a tea party with buffet snacks, fairy story time, bear-themed activities, raffle prizes, and winter wonderland photo opportunities. Recommended for children ages 3–9. Proceeds support education and garden programs.

10Photography Permits
CategoryPermit Services
Description

Permits for professional photography sessions: $75 for 1 hour or $150 for 2 hours. Non-refundable. Available Monday–Friday only due to private events on weekends. Maximum 10 people per group.

11Garden Use Permit
CategoryPermit Services
Description

Two-hour garden access permit for organized group activities including picnics, proposals, yoga sessions, tea parties, baby showers, and elopement ceremonies for up to 25 people. $300 per permit, non-refundable; 48-hour advance reservation required.

12Proposal Permit for Gardens or Gazebo
CategoryPermit Services
Description

Specialized permit for marriage proposals in the gardens or gazebo area at $200 per permit.

13Membership Program
CategoryMembership Subscription
Description

Annual memberships in four tiers: Individual $50, Family $75, Dahlia $100, Rose Circle $250. Benefits include 10% discount on plant sales, discounts on classes and special events, reciprocal admission to 320+ North American gardens via American Horticultural Society (Dahlia level and higher), reciprocal admission to 1,000+ museums via National Association of Reciprocal Museum Association (Dahlia level and higher), and advance ticket sales to Teddy Bear Tea.

14Engraved Brick
CategoryCommemorative Product
Description

Personalized engraved brick placed in the pathways of the Cowden Rose Garden to honor loved ones or commemorate special occasions at $350 each. Order-to-installation may take several months.

15Free Public Garden Admission
CategoryPublic Garden Access
Description

Free public access to the 6.5-acre garden including Cowden Rose Garden (1,000+ roses, 150 cultivars), Waterfall Garden (11 waterfalls), Children's Garden, Sensory Garden, Rockery, Butterfly Garden, and Community Garden. Open 7 days a week from sunrise to sunset.

16Volunteer Program
CategoryVolunteer Engagement
Description

Volunteer opportunities in garden maintenance (Wednesday mornings), propagation/nursery (Tuesday mornings), special event support, and administrative tasks. Volunteers contribute over 6,000 hours annually.

Scale indicator7 records

Each record includes

Type, Value, Description, Source

Partnership34 partners
Strategic tierCoreTypeStrategic or Co-development Partner
Description

In partnership with Central Contra Costa Sanitary District, The Gardens schedules in-classroom programs on wastewater and environmental topics. Programs are provided free of charge for teachers in the sewer service area. The goal is to help students understand what happens to water after it goes down the drain. Programs are aligned with NGSS curriculum for grades TK-12.

2Contra Costa Water District
Strategic tierCoreTypeStrategic or Co-development Partner
Description

In partnership with Contra Costa Water District, The Gardens offers free field trip programs for grades 3-4 focusing on the water cycle from snow pack to kitchen sink. Programs take place at the Interpretive Center at Los Vaqueros Watershed in Brentwood. Schools must be selected through a lottery system.

gardenshf.org
Strategic tierCoreTypeStrategic or Co-development Partner
Description

In partnership with Mt. View Sanitary District, The Gardens offers wetlands education programs for grades 3-6 including field trips to Moorhen Marsh and classroom programs. Programs are provided free of charge with support from the Mt. Diablo Wetlands Funds.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

In partnership with RecycleSmart, The Gardens offers free composting programs for grades K-8 at schools in the CCCSWA service area. Focuses on bringing composting and recycling education to local schools.

5Mt. Diablo Bird Alliance
Strategic tierMinorTypeStrategic or Co-development Partner
Description

The Mt. Diablo Bird Alliance partners with The Gardens for the Science Explorers Homeschool Programs, providing expertise and assistance for bird-focused educational sessions including native bird identification and bird nesting material projects.

gardenshf.org
6Dean and Margaret Lesher Foundation
Strategic tierMajorTypeOthers
Description

Foundation supporter of youth education programs at The Gardens.

gardenshf.org
7Joseph and Vera Long Foundation
Strategic tierMajorTypeOthers
Description

Foundation supporter of youth education programs at The Gardens.

gardenshf.org
8Goggio Family Foundation
Strategic tierMajorTypeOthers
Description

Foundation supporter of youth education programs at The Gardens.

gardenshf.org
Strategic tierMinorTypeOthers
Description

Corporate supporter of youth education programs.

Strategic tierMinorTypeOthers
Description

Corporate supporter of youth education programs.

Strategic tierMinorTypeOthers
Description

Corporate supporter of youth education programs and Teddy Bear Tea event sponsor.

Strategic tierCoreTypeOthers
Description

Government district partner for youth composting and recycling education programs.

13Contra Costa Water District
Strategic tierCoreTypeOthers
Description

Water utility district partner providing grants for field trip education programs on water conservation.

gardenshf.org
14East Bay Municipal Utility District
Strategic tierMinorTypeOthers
Description

Municipal utility district supporter of youth education programs.

gardenshf.org
Strategic tierCoreTypeOthers
Description

Sanitary district partner for wetlands education programs.

16Walnut Creek Garden Club
Strategic tierMinorTypeOthers
Description

Local garden club supporter of youth education programs.

gardenshf.org
17Lafayette Garden Club
Strategic tierMinorTypeOthers
Description

Local garden club supporter of youth education programs.

gardenshf.org
18Orinda Garden Club
Strategic tierMinorTypeOthers
Description

Local garden club supporter of youth education programs.

gardenshf.org
19Walnut Creek Civic Pride Foundation
Strategic tierMinorTypeOthers
Description

Local foundation supporter of youth education programs.

gardenshf.org
Strategic tierMinorTypeOthers
Description

Corporate foundation providing grant funding for programs.

Strategic tierMinorTypeOthers
Description

National foundation supporting environmental education initiatives.

22Stanley Smith Horticultural Trust
Strategic tierMajorTypeOthers
Description

Horticultural trust providing funding for Climate Discovery Garden and other garden projects.

gardenshf.org
23Pleasant Hill Community Foundation
Strategic tierMinorTypeOthers
Description

Local community foundation supporter.

gardenshf.org
Strategic tierMinorTypeOthers
Description

Foundation providing grant funding.

Strategic tierMajorTypeOthers
Description

Corporate partner providing funding for Climate Discovery Garden design and implementation.

Strategic tierCoreTypeOthers
Description

City partner adjacent to Heather Farm Community Park. Supported creation of Community Garden with funding and resources.

Strategic tierMinorTypeOthers
Description

Event sponsor for Teddy Bear Tea.

Strategic tierMinorTypeOthers
Description

Event sponsor for Teddy Bear Tea providing audio/lighting services.

Strategic tierMinorTypeOthers
Description

Event sponsor for Teddy Bear Tea.

30Jodi Foucher Photography
Strategic tierMinorTypeOthers
Description

Event sponsor and photographer for Teddy Bear Tea.

gardenshf.org
Strategic tierMinorTypeOthers
Description

Event sponsor for Teddy Bear Tea.

Strategic tierMinorTypeOthers
Description

Event sponsor for Teddy Bear Tea.

Strategic tierMinorTypeOthers
Description

Reciprocal admissions program partner providing GHF members access to 320+ botanical gardens across North America and The Cayman Islands.

34National Association of Reciprocal Museum Association
Strategic tierMinorTypeOthers
Description

Reciprocal admissions program partner providing Dahlia-level and higher members access to 1,000+ museums and cultural institutions.

gardenshf.org
Recent move12 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers8 records
TypeDirect peer
Description

52-acre nonprofit public botanical garden in New York City offering memberships, education programs, plant sales, and event venue rentals. Closest national-scale peer with directly comparable revenue mix, mission, and programming breadth.

TypeDirect peer
Description

55-acre public botanical garden adjacent to Golden Gate Park offering free admission for SF residents, plant collections, education programs, memberships, and event rentals. Closest direct peer by scale, Bay Area footprint, and nonprofit operating model.

TypeDirect peer
Description

Walnut Creek-based nonprofit public garden specializing in drought-tolerant and succulent plant collections. Strongest hyper-local peer given shared geography, similar nonprofit operating model, and overlapping plant-sale and community-program revenue mix.

TypeDirect peer
Description

Public university-affiliated 34-acre botanical garden in the East Bay with curated plant collections, education programs, memberships, and event venue rentals. Directly comparable to GHF as a Bay Area nonprofit public garden offering free/low-cost admission, education, and event programming.

5The Huntington Library, Art Museum, and Botanical Garden
TypeBroad incumbent
Description

Larger California cultural institution operating extensive botanical gardens alongside a library and art museum, with memberships, education programs, and event venues. Overlapping programming but at meaningfully greater scale and a wider mission portfolio.

TypeDirect peer
Description

Historic 654-acre estate in Woodside, CA operating as a public garden, historic house museum, and premier wedding/event venue with education programs and memberships. Directly comparable nonprofit model blending public garden access, event rentals, and educational programming in the same Bay Area market.

TypeRegional player
Description

Santa Barbara-based nonprofit botanical garden offering curated exotic plant collections, memberships, education programs, and limited special events. Comparable nonprofit garden business model operating in a different California region.

TypeRegional player
Description

150-acre nonprofit public garden in La Cañada Flintridge (Southern California) offering memberships, education programs, event venue rentals, and plant sales. Comparable business model across a different California regional market.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile6 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles8 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Gardens At Heather Farm Inc

Public Garden & Environmental Educationgardenshf.org

The Gardens at Heather Farm is a 501(c)(3) nonprofit operating a free 6.5-acre public garden, NGSS-aligned youth and adult education programs, an 80-plot community garden, and a wedding and private event venue serving Walnut Creek and Contra Costa County.

What The Gardens At Heather Farm Inc does

The Gardens at Heather Farm is a 501(c)(3) nonprofit public garden and nature education center (Tax ID 23-7072009) operating on 6.5 acres at 1540 Marchbanks Drive in Walnut Creek, California, since obtaining tax-exempt status in 1972. The organization maintains free public admission seven days a week and curates specialty gardens including the Cowden Rose Garden (1,000+ roses, 150 cultivars), Waterfall Garden, Children's Garden, Sensory Garden, Rockery, and Butterfly Garden. It serves the Contra Costa County and broader East Bay community across four primary functions: youth environmental education (NGSS-aligned TK-12 programs covering wildlife habitats, geology, plant anatomy, water conservation, and environmental stewardship), adult education (floral arranging, watercolor, food preservation classes), a community garden with 80 plots rented annually to Walnut Creek residents, and a private event venue hosting weddings and gatherings for up to 150 guests.

Revenue is generated through a diversified mix of earned and contributed streams. Earned revenue includes memberships ($50-$250/year across Individual, Family, Dahlia, and Rose Circle tiers), venue rentals, photography and garden use permits ($75-$300), community garden plot rentals ($100-$185/plot), seasonal plant sales, adult class fees ($20-$240 per class), engraved bricks ($350 each), and the annual Teddy Bear Tea fundraiser. Contributed revenue comprises individual donations, corporate sponsorships, and grants from a broad base of foundations (Dean and Margaret Lesher, Joseph and Vera Long, Goggio Family, Stanley Smith Horticultural Trust, Marathon Petroleum Foundation, National Environmental Education Foundation, Pleasant Hill Community Foundation, William A. Kerr Foundation, Walnut Creek Civic Pride Foundation) and corporate and utility partners (Central Garden and Pet, F & M Bank, Marathon Martinez Renewable Fuels, Lawrence Livermore National Security LLC, Contra Costa Water District, Central Contra Costa Sanitary District, Mt. View Sanitary District, RecycleSmart, East Bay Municipal Utility District). Membership includes reciprocal admission benefits with 320+ botanical gardens and 1,000+ museums.

The organization is governed by a volunteer Board of Directors and operates with a limited core staff supplemented by a volunteer base contributing more than 6,000 hours of service annually to garden maintenance, plant propagation, education delivery, and event support. Strategic positioning rests on Certified Wildlife Habitat and Certified Green Business credentials, multi-decade community partnerships, and recognition in The Knot Best of Weddings 2025 and Best of Zola 2025. There is no parent company, no outside equity backing, and no disclosed revenue; the organization is self-supporting through its diversified revenue mix and continued community participation.

The Gardens At Heather Farm Inc firmographics

Firmographics
Name
The Gardens At Heather Farm Inc
Legal name
The Gardens at Heather Farm
Website
https://gardenshf.org
Company type
Private
Founded year
1972
Operating status
Operating
Headcount range
1–10 employees
Short description
The Gardens at Heather Farm is a 501(c)(3) nonprofit operating a free 6.5-acre public garden, NGSS-aligned youth and adult education programs, an 80-plot community garden, and a wedding and private event venue serving Walnut Creek and Contra Costa County.
Ownership category
akta.pro rank

Where The Gardens At Heather Farm Inc is headquartered

Location

Headquarters

HQ city
Walnut Creek
HQ country
United States
HQ region
North America

Offices1 record

Markets served

The Gardens At Heather Farm Inc business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

  1. Memberships: Annual membership program with multiple tiers ($50-$250/year) providing benefits including discounts on plant sales, classes, access to reciprocal admission programs with other botanical gardens and museums.
  2. Donations and Annual Giving: Charitable contributions from individuals supporting youth education programs, garden maintenance, and community-based programs. Includes Donor Advised Funds, honorary/memorial gifts, gifts of stock, and employee matching programs.
  3. Venue Rentals and Private Events: Revenue from hosting weddings, parties, meetings, memorials and other special events. Includes complimentary wedding ceremony rehearsal hour, tables/chairs setup, catering kitchen access. Capacity up to 150 guests.
  4. Community Garden Plot Rentals: Annual rental of garden plots to Walnut Creek residents. Large plots (4x12') at $185/year, small plots (4x8') at $100/year. Features 80-plot community garden opened in 2019.
  5. Photography and Garden Use Permits: Permits for professional photography sessions starting at $75/hour. Garden use permits for organized group activities at $300. Proposal permits at $200.
  6. Plant Sales: Seasonal plant sales at the on-site greenhouse and nursery featuring perennials, annuals, edibles, herbs, succulents, CA natives, and water-wise plants. Members receive 10% discount.
  7. Adult Education Programs: Fees for adult classes including Flower School (floral arranging at $135/class), watercolor classes ($240 + $25 materials fee), and food preservation workshops ($20/class).
  8. Special Events: Annual fundraising events including Teddy Bear Tea, which sells out yearly. Proceeds support education and garden programs.
  9. Engraved Bricks: Commemorative engraved bricks placed in Cowden Rose Garden pathways at $350 each, honoring loved ones or special occasions.
  10. Sponsorships: Corporate sponsorship opportunities for annual fundraising events providing visibility for sponsors while supporting gardens and programs.
  11. Foundation and Corporate Grants: Grant funding from foundations and corporate partners supporting youth education programs, garden development, and facility upgrades.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualIndividual Membership - $50/year
SubscriptionAnnualFamily Membership - $75/year
SubscriptionAnnualDahlia Membership - $100/year
SubscriptionAnnualRose Circle Membership - $250/year
SubscriptionAnnualCommunity Garden Plot Rental - Large 4x12' at $185/year
SubscriptionAnnualCommunity Garden Plot Rental - Small 4x8' at $100/year
One time/ perpetual licensePay-as-you-goPhotography Permit - 1 hour at $75, 2 hours at $150
One time/ perpetual licensePay-as-you-goGarden Use Permit - $300
One time/ perpetual licensePay-as-you-goProposal Permit - $200
One time/ perpetual licensePay-as-you-goFlower School Classes - $135 per class
One time/ perpetual licensePay-as-you-goArtistry in Bloom Watercolor Class - $240
One time/ perpetual licensePay-as-you-goFood Preservation Classes - $20 per person
SubscriptionMonthlyHomeschool Science Programs - $30-40/month
One time/ perpetual licensePay-as-you-goEngraved Brick - $350

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

The Gardens At Heather Farm Inc product offering

Product offering

Core offering

The Gardens at Heather Farm operates a 6.5-acre nonprofit public garden with free admission in Walnut Creek, California, and sells paid programs built on that garden—youth environmental science education (NGSS-aligned, TK–12), adult classes (floral arranging, watercolor, food preservation), wedding and private-event venue rentals, community garden plot rentals, and seasonal plant sales from an on-site greenhouse/nursery. Revenue is rounded out through memberships, donations, foundation/corporate grants, sponsorships, and engraved-brick commemorations.

Product overview

The Gardens at Heather Farm is a nonprofit public garden, education center, and special event venue operating 7 days a week on 6.5 acres in Walnut Creek, CA. The organization offers a unified portfolio combining free public garden admission with paid programs including Community Garden plot rentals, Greenhouse & Nursery plant sales, Adult Education classes (Flower School, Artistry in Bloom watercolor, Cultivate Grow Preserve canning), Youth Education programs (Natural Science Classroom, sewer science, wetlands education, composting, homeschool), Wedding & Private Events venue rentals, Teddy Bear Tea fundraiser, Photography and Garden Use permits, Membership subscriptions, and Engraved Brick commemorations. Revenue supports garden maintenance and educational programming.

Differentiator

Problem solved

Functional benefit

Products and services

  • Community Garden Plot Rental Annual rental of 80 garden plots to Walnut Creek residents for growing their own food and ornamental plants. Large plots (4x12') at $185/year, small plots (4x8') at $100/year, including ADA-accessible options.
  • Greenhouse & Nursery Plant Sales On-site greenhouse and shade house selling perennials, annuals, edibles, herbs, succulents, CA natives, and water-wise plants. Members receive a 10% discount.
  • Flower School Series of floral arranging classes led by local and renowned floral artists teaching techniques in color theory, texture blending, and spatial arrangement at $135/class.
  • Artistry in Bloom Watercolor Classes Six Tuesday watercolor classes taught by Linda Sutton (35 years of experience), focusing on transparent color theory and creative expression. Total $240 plus $25 materials fee paid directly to instructor.
  • Cultivate, Grow, Preserve Sustainable gardening lecture series with food preservation and canning classes (Canning 101, Jams & Jellies, Pickles) taught by UC Master Preservers Rachel Maldonado Aziminia and Janis Adkins at $20 per person.
  • Youth Education Programs Environmental science education for students TK–12 including Natural Science Classroom, sewer science programs (Central Contra Costa Sanitary District), Contra Costa Water District field trips, MVSD Wetlands programs, RecycleSmart composting, and Science Explorers homeschool classes (Mt. Diablo Bird Alliance). NGSS-aligned curriculum.
  • Science Explorers Homeschool Programs Homeschool science programs for TK-8th grade students at $30/month or $40/month with voucher, with separate time slots for younger (10–11 a.m.) and older (11 a.m.–12 p.m.) students.
  • Wedding & Private Events Venue Event venue hosting up to 150 guests for weddings, receptions, parties, meetings, memorials, bridal/baby showers, birthdays, anniversaries, and graduations. Includes indoor (Camellia Room) and outdoor spaces (Rose Garden, Gazebo, Meadow Lawn, Patio & Pavilion), complimentary rehearsal hour, tables/chairs, on-site parking, and catering kitchen access.
  • Teddy Bear Tea Annual holiday fundraising event featuring a tea party with buffet snacks, fairy story time, bear-themed activities, raffle prizes, and winter wonderland photo opportunities. Recommended for children ages 3–9. Proceeds support education and garden programs.
  • Photography Permits Permits for professional photography sessions: $75 for 1 hour or $150 for 2 hours. Non-refundable. Available Monday–Friday only due to private events on weekends. Maximum 10 people per group.
  • Garden Use Permit Two-hour garden access permit for organized group activities including picnics, proposals, yoga sessions, tea parties, baby showers, and elopement ceremonies for up to 25 people. $300 per permit, non-refundable; 48-hour advance reservation required.
  • Proposal Permit for Gardens or Gazebo Specialized permit for marriage proposals in the gardens or gazebo area at $200 per permit.
  • Membership Program Annual memberships in four tiers: Individual $50, Family $75, Dahlia $100, Rose Circle $250. Benefits include 10% discount on plant sales, discounts on classes and special events, reciprocal admission to 320+ North American gardens via American Horticultural Society (Dahlia level and higher), reciprocal admission to 1,000+ museums via National Association of Reciprocal Museum Association (Dahlia level and higher), and advance ticket sales to Teddy Bear Tea.
  • Engraved Brick Personalized engraved brick placed in the pathways of the Cowden Rose Garden to honor loved ones or commemorate special occasions at $350 each. Order-to-installation may take several months.
  • Free Public Garden Admission Free public access to the 6.5-acre garden including Cowden Rose Garden (1,000+ roses, 150 cultivars), Waterfall Garden (11 waterfalls), Children's Garden, Sensory Garden, Rockery, Butterfly Garden, and Community Garden. Open 7 days a week from sunrise to sunset.
  • Volunteer Program Volunteer opportunities in garden maintenance (Wednesday mornings), propagation/nursery (Tuesday mornings), special event support, and administrative tasks. Volunteers contribute over 6,000 hours annually.

Quantifiable outcome

  • Over 6,000 volunteer hours donated annually
  • +3 more outcomes

Companies that use The Gardens At Heather Farm Inc

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles6 records

The Gardens At Heather Farm Inc technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

The Gardens At Heather Farm Inc partnerships and signals

Strategic signal

Partnerships

34 partnerships are on record, tiered core, minor and major.

  • Central Contra Costa Sanitary DistrictcoreStrategic or Co-development PartnerIn partnership with Central Contra Costa Sanitary District, The Gardens schedules in-classroom programs on wastewater and environmental topics. Programs are provided free of charge for teachers in the sewer service area. The goal is to help students understand what happens to water after it goes down the drain. Programs are aligned with NGSS curriculum for grades TK-12.
  • Contra Costa Water DistrictcoreStrategic or Co-development PartnerIn partnership with Contra Costa Water District, The Gardens offers free field trip programs for grades 3-4 focusing on the water cycle from snow pack to kitchen sink. Programs take place at the Interpretive Center at Los Vaqueros Watershed in Brentwood. Schools must be selected through a lottery system.
  • Mt. View Sanitary DistrictcoreStrategic or Co-development PartnerIn partnership with Mt. View Sanitary District, The Gardens offers wetlands education programs for grades 3-6 including field trips to Moorhen Marsh and classroom programs. Programs are provided free of charge with support from the Mt. Diablo Wetlands Funds.
  • RecycleSmart (Central Contra Costa Solid Waste Authority)coreStrategic or Co-development PartnerIn partnership with RecycleSmart, The Gardens offers free composting programs for grades K-8 at schools in the CCCSWA service area. Focuses on bringing composting and recycling education to local schools.
  • Mt. Diablo Bird AllianceminorStrategic or Co-development PartnerThe Mt. Diablo Bird Alliance partners with The Gardens for the Science Explorers Homeschool Programs, providing expertise and assistance for bird-focused educational sessions including native bird identification and bird nesting material projects.
  • Dean and Margaret Lesher FoundationmajorOthersFoundation supporter of youth education programs at The Gardens.
  • Joseph and Vera Long FoundationmajorOthersFoundation supporter of youth education programs at The Gardens.
  • Goggio Family FoundationmajorOthersFoundation supporter of youth education programs at The Gardens.
  • Marathon Martinez Renewable FuelsminorOthersCorporate supporter of youth education programs.
  • Lawrence Livermore National Security, LLCminorOthersCorporate supporter of youth education programs.
  • F & M BankminorOthersCorporate supporter of youth education programs and Teddy Bear Tea event sponsor.
  • Central Contra Costa Solid Waste District/RecycleSmartcoreOthersGovernment district partner for youth composting and recycling education programs.
  • Contra Costa Water DistrictcoreOthersWater utility district partner providing grants for field trip education programs on water conservation.
  • East Bay Municipal Utility DistrictminorOthersMunicipal utility district supporter of youth education programs.
  • Mt. View Sanitary DistrictcoreOthersSanitary district partner for wetlands education programs.
  • Walnut Creek Garden ClubminorOthersLocal garden club supporter of youth education programs.
  • Lafayette Garden ClubminorOthersLocal garden club supporter of youth education programs.
  • Orinda Garden ClubminorOthersLocal garden club supporter of youth education programs.
  • Walnut Creek Civic Pride FoundationminorOthersLocal foundation supporter of youth education programs.
  • Marathon Petroleum FoundationminorOthersCorporate foundation providing grant funding for programs.
  • National Environmental Education FoundationminorOthersNational foundation supporting environmental education initiatives.
  • Stanley Smith Horticultural TrustmajorOthersHorticultural trust providing funding for Climate Discovery Garden and other garden projects.
  • Pleasant Hill Community FoundationminorOthersLocal community foundation supporter.
  • William A. Kerr FoundationminorOthersFoundation providing grant funding.
  • Central Garden and PetmajorOthersCorporate partner providing funding for Climate Discovery Garden design and implementation.
  • City of Walnut CreekcoreOthersCity partner adjacent to Heather Farm Community Park. Supported creation of Community Garden with funding and resources.
  • Sunrise Bistro & CateringminorOthersEvent sponsor for Teddy Bear Tea.
  • Fantasy Sound ProductionsminorOthersEvent sponsor for Teddy Bear Tea providing audio/lighting services.
  • Cinderella CompanyminorOthersEvent sponsor for Teddy Bear Tea.
  • Jodi Foucher PhotographyminorOthersEvent sponsor and photographer for Teddy Bear Tea.
  • Chairs for AffairsminorOthersEvent sponsor for Teddy Bear Tea.
  • Elegant Occasions CateringminorOthersEvent sponsor for Teddy Bear Tea.
  • American Horticultural SocietyminorOthersReciprocal admissions program partner providing GHF members access to 320+ botanical gardens across North America and The Cayman Islands.
  • National Association of Reciprocal Museum AssociationminorOthersReciprocal admissions program partner providing Dahlia-level and higher members access to 1,000+ museums and cultural institutions.

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

The Gardens At Heather Farm Inc competitors and assessment

Company assessment

Direct peers

  • Brooklyn Botanic Garden: 52-acre nonprofit public botanical garden in New York City offering memberships, education programs, plant sales, and event venue rentals. Closest national-scale peer with directly comparable revenue mix, mission, and programming breadth.
  • San Francisco Botanical Garden: 55-acre public botanical garden adjacent to Golden Gate Park offering free admission for SF residents, plant collections, education programs, memberships, and event rentals. Closest direct peer by scale, Bay Area footprint, and nonprofit operating model.
  • Ruth Bancroft Garden: Walnut Creek-based nonprofit public garden specializing in drought-tolerant and succulent plant collections. Strongest hyper-local peer given shared geography, similar nonprofit operating model, and overlapping plant-sale and community-program revenue mix.
  • UC Botanical Garden at Berkeley: Public university-affiliated 34-acre botanical garden in the East Bay with curated plant collections, education programs, memberships, and event venue rentals. Directly comparable to GHF as a Bay Area nonprofit public garden offering free/low-cost admission, education, and event programming.
  • Filoli Historic House & Garden: Historic 654-acre estate in Woodside, CA operating as a public garden, historic house museum, and premier wedding/event venue with education programs and memberships. Directly comparable nonprofit model blending public garden access, event rentals, and educational programming in the same Bay Area market.

Broad incumbents

  • The Huntington Library, Art Museum, and Botanical Garden: Larger California cultural institution operating extensive botanical gardens alongside a library and art museum, with memberships, education programs, and event venues. Overlapping programming but at meaningfully greater scale and a wider mission portfolio.

Regional players

  • Lotusland: Santa Barbara-based nonprofit botanical garden offering curated exotic plant collections, memberships, education programs, and limited special events. Comparable nonprofit garden business model operating in a different California region.
  • Descanso Gardens: 150-acre nonprofit public garden in La Cañada Flintridge (Southern California) offering memberships, education programs, event venue rentals, and plant sales. Comparable business model across a different California regional market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

The Gardens At Heather Farm Inc social profiles

Digital presence

The Gardens At Heather Farm Inc compliance and trust

Trust signal

Compliance2 records

The Gardens At Heather Farm Inc financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Gardens At Heather Farm Inc leadership team

Management profile

Number of profiles

Profiles8 records

The Gardens At Heather Farm Inc funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Gardens At Heather Farm Inc M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gardens At Heather Farm Inc

What does The Gardens At Heather Farm Inc do?

The Gardens at Heather Farm operates a 6.5-acre nonprofit public garden with free admission in Walnut Creek, California, and sells paid programs built on that garden—youth environmental science education (NGSS-aligned, TK–12), adult classes (floral arranging, watercolor, food preservation), wedding and private-event venue rentals, community garden plot rentals, and seasonal plant sales from an on-site greenhouse/nursery. Revenue is rounded out through memberships, donations, foundation/corporate grants, sponsorships, and engraved-brick commemorations.

Is The Gardens At Heather Farm Inc a public or private company?

The Gardens At Heather Farm Inc is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was The Gardens At Heather Farm Inc founded?

The Gardens At Heather Farm Inc was founded in 1972. It employs 1 to 10 people.

Where is The Gardens At Heather Farm Inc based?

The Gardens At Heather Farm Inc is headquartered in Walnut Creek, United States, in the North America region.

How does The Gardens At Heather Farm Inc make money?

Eleven revenue lines are on record. Memberships are the primary driver. The others are donations and Annual Giving, venue Rentals and Private Events, community Garden Plot Rentals, photography and Garden Use Permits, plant Sales, adult Education Programs, special Events, engraved Bricks, sponsorships and foundation and Corporate Grants.

Who are The Gardens At Heather Farm Inc's main competitors?

Direct peers on record are Brooklyn Botanic Garden, San Francisco Botanical Garden, Ruth Bancroft Garden, UC Botanical Garden at Berkeley and Filoli Historic House & Garden. The Huntington Library, Art Museum, and Botanical Garden is listed as a broad incumbent. Regional players are Lotusland and Descanso Gardens.

Does The Gardens At Heather Farm Inc have an API?

No public API is recorded for The Gardens At Heather Farm Inc.

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