The Alpine Inc
Alpine Resort is a privately held Door County, Wisconsin golf resort offering a 9-hole course, lodging, dining, weddings, sports programs, and marina services to Midwest leisure travelers, families, and wedding couples under a 100-year-old brand.
- Company typePrivate
- Founded1921
- HeadquartersEgg Harbor, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What The Alpine Inc does
The Alpine Inc (legal entity Alpine Resort, Inc.) is a privately held, multi-amenity golf resort located in Egg Harbor, Door County, Wisconsin, operating on 190 acres of owned grounds with additional leased shoreline facilities. Founded in 1921/1922 by brothers Paul and John Bertschinger, the company was acquired by Alpine Resort Acquisition Company, LLC in May 2021 after 100 years of family ownership. The resort runs a 9-hole public golf course (Alpine Legacy Nine), waterfront cottages (1-3 bedroom), golf clubhouse rooms, two restaurants (Burton's on the Green year-round, Burton's on the Bay seasonal), a 4,000-square-foot sailcloth event tent for weddings and concerts, sports programming (multi-sport camps, pickleball, yoga), transient marina docking, and Alpine-branded apparel. Customers are primarily leisure travelers and families from the Midwest drive market (Chicago, Milwaukee, Green Bay), wedding couples, golfers, and local diners, with pricing on a per-night, per-round, per-event, or per-camp basis. The underlying technology stack is standard hospitality SaaS - LodgicalCRS for lodging, MemberSports for tee times and golf lodging, and Dockwa for marina reservations - with no proprietary technology or AI/ML capabilities disclosed as part of the business model.
Revenue is generated across seven streams: golf operations (greens fees, cart rentals, leagues), lodging (cottages and clubhouse rooms), restaurant dining (both Burton's venues), weddings and events (catering with Wisconsin liquor license exclusivity), merchandise and apparel (with a 2024 online store launch), marina transient docking, and sports club programs. The underlying business model is highly seasonal, with golf, marina, waterfront dining, and most events operating May-October, while Burton's on the Green and select lodging provide year-round revenue. Pricing is transactional and per-unit rather than subscription-based, with package offerings (e.g., Ultimate Golf Package at $875 plus tax and resort fee) bundled to drive cross-spend. The company is planning to consolidate all operations to its owned 190-acre golf and resort grounds in summer 2026 following the termination of its shoreline lease with Sagorac Enterprises.
The Alpine Inc firmographics
Firmographics- Name
- The Alpine Inc
- Legal name
- Alpine Resort, Inc.
- Website
- https://alpineresort.com
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Short description
- Alpine Resort is a privately held Door County, Wisconsin golf resort offering a 9-hole course, lodging, dining, weddings, sports programs, and marina services to Midwest leisure travelers, families, and wedding couples under a 100-year-old brand.
- Ownership category
- akta.pro rank
The Alpine Inc industry classification
Industry- Product category
- Resort Hospitality and Golf
- NAICS
- Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Mountain & Alpine Lodges (THAGAIAE)
- akta.pro secondary industries
- Ski & Mountain Full-Service Hotels (THAGAAAJ), Mountain & Wilderness Lodges (THAAAHAE), Mountain & Ski Luxury Resorts (THAGACAB)
Keywords
Where The Alpine Inc is headquartered
LocationHeadquarters
- HQ city
- Egg Harbor
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
The Alpine Inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Golf Operations: Revenue from greens fees, cart rentals, and golf clubhouse rooms. The 9-hole Alpine Legacy course operates seasonally (May-October) with public play and league offerings.
- Lodging: Revenue from cottage rentals (1, 2, and 3 bedroom options) and golf clubhouse rooms. Accommodations feature modern renovations while maintaining historic charm.
- Restaurant Dining: Revenue from Burton's on the Green (year-round clubhouse dining) and Burton's on the Bay (seasonal waterfront restaurant). Both venues offer American cuisine with golf course and waterfront views.
- Events and Weddings: Revenue from hosting weddings, receptions, and special events in the event tent, waterfront spaces, and golf course venues. The resort holds a Wisconsin liquor license and supplies all beverages for events.
- Merchandise and Apparel: Revenue from Alpine-branded apparel including polos, tees, hoodies, crewnecks, windbreakers, and headwear. Online store launched in 2024 with partnership with UGG founder Brian Smith.
- Marina and Boating: Revenue from transient docking reservations at the resort pier. The marina operates May 1 through October 15, with complimentary docking available with minimum dining spend.
- Sports Club Programs: Revenue from multi-sport camps, pickleball activities, and yoga classes. Camps run July 6-10 and July 13-17 with private and group lessons available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Ultimate Golf Package - $875 plus tax and resort fee |
| Unit Pricing | Pay-as-you-go | Golf Clubhouse Rooms |
| Transaction based/ take rate | Pay-as-you-go | Dining at Burton's on the Green |
| Subscription | Pay-as-you-go | Yoga Classes - $15 per person for non-guests |
| Subscription | Pay-as-you-go | Multi-Sport Summer Camps |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
The Alpine Inc product offering
Product offeringCore offering
The Alpine Inc operates a historic Door County, Wisconsin resort built around the Alpine Legacy Nine 9-hole golf course. It sells multi-amenity guest experiences including renovated cottage and clubhouse lodging, two restaurants (Burton's on the Green and Burton's on the Bay), wedding and event venue services with a 4,000-square-foot waterfront tent, multi-sport camps and yoga through the Alpine Sports Club, transient boat docking, and Alpine-branded apparel.
Product overview
Alpine Resort is a stay-and-play golf destination offering a unified hospitality experience centered around its historic 9-hole golf course (Alpine Legacy Nine) opened in 1922. The property operates multiple interconnected offerings: accommodations include renovated waterfront cottages and golf clubhouse rooms; dining comprises two restaurants (Burton's on the Green at the golf course and Burton's on the Bay waterfront); recreational activities include the Sports Club with multi-sport camps, pickleball, and yoga; and event services encompass weddings and special events with waterfront tent venues. Additional services include transient boat docking and Alpine merchandise. The resort is planning to move all operations to the 190-acre golf and resort grounds under its control in summer 2026.
Differentiator
Problem solved
Functional benefit
Brands
- Burton's on the Green: Year-round clubhouse restaurant offering classic American cuisine with views of the historic golf course. Located at the Alpine Golf Course at 7670 Horseshoe Bay Road in Egg Harbor.
- Burton's on the Bay
- Alpine Sports Club
Products and services
- Alpine Legacy Nine Golf Course A 9-hole public golf course featuring scenic bluff and bay views over Egg Harbor and Green Bay, open May through October with tee times available Tuesday through Sunday. The course includes iconic holes such as the bluff-descent 9th and dogleg Par 5 5th.
- Golf Clubhouse Rooms Second-floor guest accommodations above the Alpine Golf Course clubhouse featuring king beds, mini-fridges, microwaves, Keurig coffee makers, climate control, complimentary Wi-Fi, and renovated walk-in showers. Access is by stairs only.
- Waterfront Cottages Renovated 1, 2, and 3 bedroom waterfront cottages with private porches, modern interiors, and proximity to Egg Harbor beaches. Each cottage features water views and access to resort amenities.
- Burton's on the Green Year-round American-cuisine restaurant at the Alpine Golf Course clubhouse serving classic fare with views of the historic course, open Wednesday through Sunday for indoor and outdoor dining, with gluten-free and vegan options available.
- Burton's on the Bay Seasonal waterfront restaurant at 7715 Alpine Road in Egg Harbor serving breakfast, lunch, and dinner with patio seating overlooking Green Bay.
- Alpine Sports Club Multi-sport programming for all ages and skill levels including multi-sport summer camps (July 6-10 and July 13-17), pickleball, yoga classes, and private and group lessons in soccer, golf, and other sports.
- Weddings and Special Events Full-service wedding and event venue featuring bluff ceremony site, a 4,000-square-foot sailcloth event tent for waterfront receptions, golf course venues, and full beverage service under the Wisconsin liquor license.
- Boat Docking Marina Transient boat docking at the Alpine Pier, open May 1 through October 15, with 50-foot finger piers at six to nine feet of depth and complimentary docking available with minimum dining spend.
- Alpine Brand Apparel and Merchandise Alpine-branded apparel collection including legacy polos, tees, hoodies, crewnecks, windbreakers, and headwear, sold via the pro shop and the Alpine online store.
Companies that use The Alpine Inc
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles10 records
The Alpine Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Alpine Inc partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Sagorac EnterprisesminorShoreline landlord with whom Alpine Resort has been in ongoing negotiations regarding lease and insurance for waterfront operations. As of April 2026, negotiations were terminated due to disputes. Alpine Resort is moving operations to its owned golf course grounds for 2026.
- Brian Smith (UGG Founder)minorBrian Smith, founder of UGG, partnered with Alpine Resort to develop and launch the new Alpine merchandise line launching Spring 2024. The partnership includes apparel and accessory products available at the resort, select retailers, and online.
- Wisconsin Department of Natural Resources (DNR)minorWisconsin DNR completed a habitat-protection plan with Alpine Resort Acquisition Co., establishing a nine-acre conservation easement along the Niagara Escarpment to protect rare snail species.
- Simon WardcoreDirector of Golf Operations and Sports Club with 25 years coaching experience. Former University of Abertay coach leading team to back-to-back Scottish University Championships.
- Amy WardcoreCoach at Alpine Sports Club and girls' soccer director. Former collegiate athlete with 20 years of Special Education teaching experience.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
The Alpine Inc competitors and assessment
Company assessmentDirect peers
- The American Club (Destination Kohler): Iconic historic Wisconsin resort operated by Kohler, with full-service lodging, multiple restaurants, golf (Whistling Straits/Blackwolf Run), and spa. Direct comparator on heritage brand, multi-amenity model, and Midwest destination golf positioning.
- Newport Resort: Mid-size family resort in Egg Harbor, WI, in the same Door County market. Operates condominium-style vacation rentals and indoor water park amenities, directly competing for the same family/group visitor segment that Alpine targets.
- The Osthoff Resort: Historic AAA Four Diamond resort on Elkhart Lake, WI. Comparable multi-amenity Midwest destination resort with lodging, dining, spa, and event facilities, with similar drive-in Midwest catchment area.
- Mohonk Mountain House: Historic 19th-century Victorian castle resort in New York's Hudson Valley offering all-inclusive packages, dining, sports programs, and event venues. Comparable on heritage, multi-amenity family programming, and sports-included packages.
- Grand Geneva Resort & Spa: Large Wisconsin resort in Lake Geneva with golf (The Brute and Highlands courses), lodging, dining, spa, and ski/winter activities. Comparable Midwest destination resort with full amenity mix and similar guest segment.
- The Lodge at Leathem Smith: Boutique waterfront resort in Sturgeon Bay, WI, in the same Door County market. Combines lodging, dining, and event venues, offering direct competition for wedding, leisure, and family-stay demand in the region.
- Blue Harbor Resort & Conference Center: Waterfront Wisconsin resort in Sheboygan with lodging, dining, indoor waterpark, and event venues. Comparable Midwest family/group destination resort targeting similar drive-in markets from Chicago, Milwaukee, and Green Bay.
Broad incumbents
- The Greenbrier: Iconic historic American resort in White Sulphur Springs, WV with multiple golf courses, lodging, dining, casino, and event venues. Comparable heritage brand, multi-amenity resort model, and event/wedding revenue mix, though at a much larger scale.
- Pinehurst Resort: Legendary historic golf resort in North Carolina with multiple championship courses, lodging, dining, and spa. Comparable on historic golf heritage and golf-as-anchor business model, but operates at substantially larger scale and pricing.
- The Broadmoor: Five-star historic resort in Colorado Springs with two championship golf courses, lodging, multiple restaurants, spa, and event venues. Comparable heritage brand, golf-anchored resort model, and event/wedding positioning, though larger and more luxury-skewed.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Alpine Inc social profiles
Digital presenceThe Alpine Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Alpine Inc leadership team
Management profileNumber of profiles
Profiles2 records
The Alpine Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Alpine Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Alpine Inc
What does The Alpine Inc do?
The Alpine Inc operates a historic Door County, Wisconsin resort built around the Alpine Legacy Nine 9-hole golf course. It sells multi-amenity guest experiences including renovated cottage and clubhouse lodging, two restaurants (Burton's on the Green and Burton's on the Bay), wedding and event venue services with a 4,000-square-foot waterfront tent, multi-sport camps and yoga through the Alpine Sports Club, transient boat docking, and Alpine-branded apparel.
Is The Alpine Inc a public or private company?
The Alpine Inc is a private company. It is classified as unknown and is currently operating.
When was The Alpine Inc founded?
The Alpine Inc was founded in 1921.
Where is The Alpine Inc based?
The Alpine Inc is headquartered in Egg Harbor, United States, in the North America region.
How does The Alpine Inc make money?
Seven revenue lines are on record. Golf Operations are the primary driver. The others are lodging, restaurant Dining, events and Weddings, merchandise and Apparel, marina and Boating and sports Club Programs.
Who are The Alpine Inc's main competitors?
Direct peers on record are The American Club (Destination Kohler), Newport Resort, The Osthoff Resort, Mohonk Mountain House, Grand Geneva Resort & Spa, The Lodge at Leathem Smith and Blue Harbor Resort & Conference Center. Broad incumbents are The Greenbrier, Pinehurst Resort and The Broadmoor.
Does The Alpine Inc have an API?
No public API is recorded for The Alpine Inc.
What industry is The Alpine Inc in?
The Alpine Inc's product category is Resort Hospitality and Golf. Its primary akta.pro industry code is THAGAIAE, Mountain & Alpine Lodges, with a secondary code of THAGAAAJ, Ski & Mountain Full-Service Hotels. Its NAICS code is 713910 and its SIC code is 7000.