TRAFFIC SAFETY ASSOCIATION OF MACOMB COUNTY INC

What TRAFFIC SAFETY ASSOCIATION OF MACOMB COUNTY INC does

The Traffic Safety Association of Macomb County Inc. is a 501(c)(3) non-profit founded in 1964 by the Macomb County Board of Commissioners and the Road Commission of Macomb County, headquartered at 32100 Utica Road, Fraser, Michigan. It is the only safety council in Michigan dedicated solely to traffic safety, holding State of Michigan License #SA0500001 for alcohol highway safety and substance abuse assessments, and serves the entirety of Macomb County's 481 square miles. Since 1974 it has delivered educational alternatives for traffic offenders.

TSA's product portfolio divides into Driver Education (Segment 1 & 2 classroom and behind-the-wheel training, private lessons in 2–20 hour packages, and road test referrals) and Traffic Safety Courses (NSC Defensive Driving Course, Attitudinal Dynamics of Driving, AHSP/DAP, Vaping Awareness, Youth-Education-Success, Anger Management, THINK, and Driver Efficiency Evaluation). Adjacent services include Driver License Assessments and free Car Seat Inspections via the Macomb Safe Kids Coalition. All programs are delivered in-person at the Fraser facility by credentialed instructors holding CPC, CPC-R, CPS, NSC, and CAADC certifications.

Revenue comes from three streams: per-program course fees ranging $85–$200, government grants (notably MCOSA funding the YES program), and membership dues that include discounted National Safety Council materials. The go-to-market is direct-to-consumer through website, phone, and walk-in registration, with court referrals from Macomb County courts and probation departments supplying a significant mandated-participant pipeline. The team size is 1–10, and Christopher Drummy has served as Executive Director since 2014.

Name

TRAFFIC SAFETY ASSOCIATION OF MACOMB COUNTY INC

Legal name

Traffic Safety Association of Macomb County Inc

Website

https://trafficsafetymacomb.org

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Short description

The Traffic Safety Association of Macomb County is a 501(c)(3) non-profit that delivers state-licensed driver education, defensive driving, and court-referred traffic safety and substance-abuse courses to teens, court-mandated offenders, schools, and families throughout Macomb County, Michigan.

Ownership category

akta.pro rank

Product category

Driver Education and Traffic Safety Training

NAICS

Automobile Driving Schools (611692)

akta.pro industry

PRIMARYEDABAEAM

Transportation & Fleet Safety (DOT, Driver Safety)

Education/Corporate Training & Professional Development/Workplace Safety (EHS) Training

Keywords

• Driver education programs
• Traffic safety courses
• Court-referred programs
• Defensive driving training
• Substance abuse assessments

Headquarters

HQ city

Fraser

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Course and Program Fees: Revenue from participant fees for driver education, traffic safety courses, and court-referred programs. Fees vary by program type (e.g., $90 for defensive driving, $150 for alcohol highway safety, $200 for THINK program).
2. Government Grants: Grant funding from Macomb County Office of Substance Abuse (MCOSA) to fund programs like the Youth-Education-Success (YES) program for youth ages 14-17.
3. Membership Fees: Annual membership dues from individuals, companies, and organizations with benefits including discounted National Safety Council materials and community involvement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Traffic Safety Association of Macomb County delivers in-person driver education (Segment 1 & 2, private lessons) and court-referred traffic safety courses (Defensive Driving, Attitudinal Dynamics of Driving, Alcohol Highway Safety, Drug Awareness, Vaping Awareness, Anger Management, THINK, FATE, Youth-Education-Success, Driver Efficiency Evaluation). It also provides state-licensed driver license assessments and free car seat inspections. All programming is delivered at its Fraser, MI facility for Macomb County residents and court-mandated participants.

Product overview

Traffic Safety Association of Macomb County is a nonprofit 501(c)(3) organization offering a comprehensive portfolio of traffic safety and driver education programs serving Macomb County, Michigan since 1964. The organization's offerings span two main categories: Driver Education (including Segment 1 & 2, Private Lessons, and Road Test referrals) and Traffic Safety Courses (including Defensive Driving, Attitudinal Dynamics of Driving, Alcohol Highway Safety/Drug Awareness, Vaping Awareness, Youth-Education-Success, Anger Management, THINK Program, and Driver Efficiency Evaluation). Additional services include Driver License Assessments and Car Seat Inspections. The organization is the only safety council in Michigan dedicated solely to traffic safety and is licensed by the State of Michigan (License #SA0500001).

Differentiator

Problem solved

Functional benefit

Brands

• Alcohol Highway Safety Program: Educational program for alcohol and drug awareness for traffic offenders
• Macomb Safe Kids Coalition

Products and services

• Driver Education (Segment 1 & 2) Michigan-certified driver education program with two segments: Segment 1 for new drivers (minimum age 14 years 8 months) covering classroom instruction and behind-the-wheel training, and Segment 2 for intermediate drivers focusing on advanced driving skills and road test preparation.
• Level 1 Defensive Driving Course (DDC) A 6-hour National Safety Council course designed for inexperienced or experienced drivers needing a review of driving rules or those recently involved in a traffic crash. Covers defensive driving techniques, hazard recognition, and safe driving practices.
• Level 2 Attitudinal Dynamics of Driving Course (ADD) A National Safety Council course for persons with multiple offenses and/or poor driving history, including those driving on suspended/revoked licenses, improper plates, or no proof of insurance. Focuses on attitude change and risk-taking behavior modification.
• Alcohol Highway Safety / Drug Awareness Program (AHSP/DAP) State-licensed program (License #SA0500001) providing alcohol and drug education for traffic offenders, including Level 1 and Level 2 programs plus a separate Drug Awareness Program. Partners with MADD Michigan for Victim Impact Panel (VIP) same-day completion option.
• Vaping Awareness Program (VAPE) Education program for young people found in possession of vaping or nicotine products. Covers health effects, personal image concerns, and legal consequences of tobacco/vaping use.
• Youth-Education-Success (YES) Grant-funded program for young people ages 14-17 who have entered the legal system for offenses such as Minor in Possession, Loitering, Domestic Violence, or Possession of Narcotics Paraphernalia. Helps students avoid future inappropriate decisions and cope with peer pressure.
• Anger Management Program (ANG) Program addressing inappropriate and unlawful responses to anger, providing participants with healthy, non-violent alternatives. Separate Adult and Juvenile sessions covering origins and triggers of anger, physical and mental changes, and learning styles.
• Forum for Alternative Theft-Offender Education (FATE) Education program for first-time theft offenders (retail fraud, misdemeanor larcenies, embezzlements) aimed at deterring professional shoplifting. Covers Michigan criminal and civil laws regarding shoplifting and encourages self-assessment.
• THINK Program 10-week consecutive program for adult offenders with or without prior criminal history, focusing on Impulse Control and Cognitive Change. Designed for those refusing to take accountability for their actions.
• Driver Efficiency Evaluation Program (DEEP) One-on-one evaluation program for persons with bad driving records. Includes initial interview, cognitive evaluation, Driver Skill Evaluation in the participant's own vehicle, and Final Assessment with action plan for improving driving skills.
• Driver License Assessments Driver License Appeal and Substance Abuse (Alcohol and Drug) Assessments performed by licensed Master Counselor staff to help individuals get their driver's license back.
• Car Seat Inspections Free car seat inspections by Certified Child Passenger Safety Technicians for Macomb County residents as part of the Macomb Safe Kids Coalition initiative to protect children birth to age 14 from unintentional injury.
• Private Driving Lessons One-on-one private driving lessons with professional instructors in the organization's vehicles, available in packages of 2, 4, 6, 8, 10, or 20 hours for teens and adults seeking additional behind-the-wheel experience.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• MADD Michigan (Mothers Against Drunk Driving)coreStrategic or Co-development PartnerTSA/AHSP partnered with MADD Michigan to offer combined services. Clients mandated to attend MADD Victim Impact Panel (VIP) can now complete VIP the same day and location as their AHSP class, streamlining the court-mandated process for DUI/DWI offenders.
• Macomb Safe Kids CoalitioncoreStrategic or Co-development PartnerTSA serves as the lead agency for the Macomb Safe Kids Coalition, which aims to protect Macomb County area children birth to age 14 from unintentional injury. TSA co-sponsors child passenger safety technician certification training for local police and fire departments.
• Macomb County Office of Substance Abuse (MCOSA)coreStrategic or Co-development PartnerAs the designated coordinating agency for substance abuse services in Macomb County, MCOSA provides grant funding for TSA programs including Youth-Education-Success (YES) and supports prevention program development, evaluation, quality assurance, and training.
• Local Law Enforcement AgenciescoreStrategic or Co-development PartnerTSA collaborates with local police departments, Macomb County Sheriff's Department, and Michigan State Police for traffic collision data reporting, traffic safety initiatives, and coordination of safety programs.
• Macomb County Schools and DistrictsminorStrategic or Co-development PartnerTSA partners with local school districts including Utica Community Schools, Warren Consolidated Schools, and Chippewa Valley Schools to provide alcohol awareness education K-12, bus safety, bicycle safety, and other prevention programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mothers Against Drunk Driving (MADD): National nonprofit providing Victim Impact Panels (VIP) and drunk-driving prevention programs that directly complement TSA's Alcohol Highway Safety Program. TSA has a formal partnership with MADD Michigan to offer same-day combined AHSP+VIP completion, making MADD both a peer and a partner in the DUI/drug offender education space.
• Safe Kids Worldwide: Global nonprofit dedicated to preventing childhood injury, operating a coalition model similar to TSA's role as lead agency for the Macomb Safe Kids Coalition. Both organizations run Certified Child Passenger Safety Technician programs and car seat inspection initiatives.
• National Safety Council: National nonprofit organization that develops and certifies the Defensive Driving Course (DDC) and Attitudinal Dynamics of Driving (ADD) courses that TSA delivers. TSA is essentially a local affiliate/delivery partner for NSC content, making NSC the upstream content licensor and the broadest incumbent in traffic safety education.
• AAA (American Automobile Association): National membership organization offering driver education, defensive driving courses, and traffic safety programs across multiple states. AAA's auto club driving schools compete with TSA's segment 1 & 2 driver education and private lessons offerings in overlapping markets.
• Governors Highway Safety Association (GHSA): National nonprofit representing state highway safety offices that fund and coordinate many of the same traffic safety programs TSA delivers locally, including impaired driving and occupant protection initiatives. Comparable as a policy/coordination body rather than a direct service provider.

Emerging players

• DriveSafe Online: Online traffic school and defensive driving course provider offering state-approved courses that compete with TSA's in-person DDC and ADD programs. Represents the digital delivery channel that TSA lacks, potentially siphoning price-sensitive defensive driving customers in Michigan.
• I Drive Safely: Online traffic school offering state-approved defensive driving and driver education courses across multiple states. A potential substitute for TSA's in-person defensive driving and driver education programs, particularly if Michigan courts and the Secretary of State expand approval for online course completion.

Others

• American Driver & Traffic Safety Education Association (ADTSEA): National professional association for driver and traffic safety educators that certifies instructors and sets curriculum standards. TSA's certified driver education instructors align with ADTSEA's professional framework, making it an industry association peer rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TrafficSafetyAssociation
• Instagraminstagram.com/trafficsafetymacomb
• LinkedInlinkedin.com/company/traffic-safety-association-of-macomb-county-inc

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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