AssetBuilt
AssetBuilt is an Encino, California-based industrial asset disposition and advisory firm that runs a global webcast auction platform, private treaty sales, capital services, and business advisory for manufacturers, automation integrators, EV companies, and automotive suppliers across the US and Canada.
- Company typePrivate
- Founded2026
- HeadquartersEncino, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What AssetBuilt does
AssetBuilt is a privately held, Encino, California-based industrial asset disposition and business advisory firm that officially launched on May 6, 2026. The company provides end-to-end services for the sale of industrial machinery, manufacturing equipment, production facilities, and commercial real estate, with marquee customer logos including Boeing, Whirlpool, Meritor, Daikin, Thyssenkrupp, Mitsubishi, Rubbermaid, Sears, and McGraw Hill, and named clients such as Joyson Safety Systems, Freudenberg, and Tribar & Aludyne. Its target buyers are industrial manufacturers, automation integrators, EV technology companies, automotive suppliers, and strategic acquirers seeking used production equipment and facilities.
The firm's core technology is a global webcast auction platform that enables real-time online bidding and live video streaming of industrial asset sales, paired with a private treaty sales channel for confidential or high-value transactions. AssetBuilt also operates a Workforce Exchange sub-brand (with a TalentBuilt candidate database) that connects displaced industrial workers with hiring employers. Adjacent service lines include Capital Services (asset-based lending, equipment financing, sale-leasebacks, and bridge financing) and Business Advisory (corporate restructuring, turnaround, M&A advisory, valuation, and strategic scaling). The company is partnered with commercial real estate firm Cresa for coordinated real estate and equipment dispositions, and with an undisclosed automotive manufacturing and automation partner for automotive-sector mandates.
AssetBuilt generates revenue primarily through a 20% buyer's premium on webcast auction hammer prices, with secondary streams from private treaty transaction fees, capital services fees, and professional-services fees for business advisory work. Distribution is event-driven (live auctions), supported by enterprise field sales for advisory and capital mandates, and channel partnerships for real estate. Operating geographies are the United States and Canada, with current scheduled auctions spanning Kentucky, Toronto, Tennessee, Michigan, and Ohio through August 2026. The management team comprises approximately 16 people, with stated combined industry expertise of 200+ years and a self-reported cumulative $10B+ in assets monetized and $700M+ in capital resources.
AssetBuilt firmographics
Firmographics- Name
- AssetBuilt
- Legal name
- AssetBuilt
- Website
- https://assetbuilt.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Short description
- AssetBuilt is an Encino, California-based industrial asset disposition and advisory firm that runs a global webcast auction platform, private treaty sales, capital services, and business advisory for manufacturers, automation integrators, EV companies, and automotive suppliers across the US and Canada.
- Ownership category
- akta.pro rank
AssetBuilt industry classification
Industry- Product category
- Industrial Asset Disposition and Advisory Services
- NAICS
- Offices of Real Estate Appraisers (53132)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Collateral Loan Servicing & Asset Disposition (Storage, Auction & Resale) (FSAKALAF)
- akta.pro secondary industries
- Real Estate Auction Services (FSAEAJAL), Insurance Replacement Cost & Damage/Loss Valuation (BPAJAKAL)
Keywords
Where AssetBuilt is headquartered
LocationHeadquarters
- HQ city
- Encino
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AssetBuilt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Auction Services (Buyer's Premium): AssetBuilt earns revenue through a 20% buyer's premium on auction transactions, charged to winning bidders on industrial assets, equipment, and facilities sold through webcast auctions.
- Private Treaty Sales: Direct negotiated sales of industrial assets outside of auction format, generating transaction fees on completed sales.
- Capital Services: Financial solutions and capital advisory services for industrial clients, providing funding for asset acquisitions and working capital needs.
- Business Advisory: Strategic consulting services for industrial asset disposition, facility liquidations, and corporate divestitures.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Auction Buyer's Premium |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
AssetBuilt product offering
Product offeringCore offering
AssetBuilt is an execution-focused platform that conducts live webcast and timed online auctions, private treaty sales, and turnkey facility liquidations of industrial equipment, manufacturing lines, and complete industrial facilities. It complements these transactional services with business advisory (restructuring, M&A advisory, valuation) and capital services (asset-based lending, equipment financing, sale-leasebacks, bridge financing). The firm monetizes idle machinery and entire plants by leveraging a global webcast auction platform and a worldwide buyer network, earning a 20% buyer's premium on auction transactions.
Product overview
AssetBuilt is an execution-focused platform for complex industrial asset, real estate, and operating business transactions operating across the full lifecycle from advisory and capital alignment through final execution. The company's core offerings include Auctions (live webcast and timed online formats), Private Treaty Sales, Asset Solutions, Business Advisory, Capital Services, and Workforce Exchange. Together, these services enable AssetBuilt to monetize idle machinery, complete manufacturing lines, and entire industrial facilities by leveraging a proprietary network of global buyers and sophisticated digital marketing vectors.
Differentiator
Problem solved
Functional benefit
Brands
- Workforce Exchange: A dedicated platform designed to support transitioning industrial talent, connecting skilled workers with top-tier employers seeking reliable talent.
- TalentBuilt
Products and services
- Auctions Live webcast and timed online auction events for industrial assets, equipment, and facilities, enabling sellers to reach qualified global buyers and maximize recovery value through competitive bidding. Designed for industrial enterprises disposing of manufacturing equipment, machinery, and complete facilities.
- Private Treaty Sales Direct, confidential asset placement and negotiation services for highly specialized, high-value, or sensitive industrial assets where public auctions are not optimal. Targeted at industrial sellers with specialized or sensitive equipment dispositions.
- Asset Solutions Comprehensive industrial asset disposition services including high-velocity auctions, turnkey facility liquidations, and strategic asset positioning for capital recovery. Targeted at industrial companies undertaking facility liquidations, divestitures, or capital transitions.
- Capital Services Bespoke financial instruments backed by machinery, equipment, and real estate expertise, including asset-based lending, equipment financing, sale-leasebacks, and bridge financing for complex industrial scenarios. Targeted at industrial enterprises and asset buyers needing funding for acquisitions, working capital, or transition financing.
- Business Advisory Expert advisory services covering corporate restructuring, turnaround strategies, M&A advisory, valuation, and strategic scaling for industrial enterprises. Targeted at industrial companies navigating restructuring, divestitures, or strategic growth decisions.
- Workforce Exchange A dedicated platform connecting transitioning industrial talent with employers, supporting job seekers through the TalentBuilt candidate database and matching with hiring managers. Targeted at industrial workers affected by facility transitions and employers seeking skilled industrial talent.
Companies that use AssetBuilt
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
AssetBuilt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
AssetBuilt partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CresacoreReal estate partnership with Cresa, a commercial real estate firm, enabling coordinated disposition of industrial real estate alongside manufacturing equipment and facilities. This partnership provides comprehensive turnkey liquidation solutions for clients selling both real property and industrial assets.
- Automotive Manufacturing and Automation PartnercoreStrategic alliance with an automotive manufacturing and automation partner to provide specialized industrial asset disposition services for automotive sector clients. The partnership enhances AssetBuilt's capabilities in serving automotive manufacturers and suppliers with tailored asset solutions.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
AssetBuilt competitors and assessment
Company assessmentBroad incumbents
- Hilco Global: Hilco Global is a large, established financial services firm providing asset valuation, disposition, and capital solutions across industrial, retail, and commercial sectors. Overlaps with AssetBuilt in industrial auction and asset-based lending but operates across a much wider portfolio.
Direct peers
- Maynards Industries: Maynards is a global industrial auction and asset disposition firm specializing in machinery, equipment, and facility liquidations. Closely matches AssetBuilt's core auction and turnkey facility liquidation services for industrial manufacturers.
- RB Global (Ritchie Bros. Auctioneers): RB Global operates the world's largest industrial asset auction platform (Ritchie Bros., IAA, Rouse Services) with global webcast auctions, equipment financing, and appraisal services. Directly competes with AssetBuilt in the same industrial asset disposition category with overlapping services and customer base.
- Liquidity Services: Liquidity Services operates online auction marketplaces (GovDeals, Liquidation.com, AllSurplus) for surplus industrial and commercial assets. Directly comparable in running webcast/online auctions and serving enterprise sellers disposing of equipment and facilities.
- PPL Group: PPL Group provides industrial equipment auctions, appraisals, and turnkey liquidations for manufacturers and dealers. Directly comparable core service offering to AssetBuilt's auction and asset solutions business.
- Perry Videx: Perry Videx is a global dealer and auctioneer of used process machinery, packaging equipment, and industrial assets. Overlaps with AssetBuilt in disposing of used industrial equipment and operating webcast/timed online auctions.
- Heritage Global Partners: Heritage Global Partners is a full-service industrial asset disposition and auction firm serving manufacturers, with webcast auctions, private treaty sales, and valuation services. Closely matches AssetBuilt's service model across auctions, private sales, and capital advisory for industrial clients.
- Gordon Brothers: Gordon Brothers provides asset valuation, disposition, and financing services for retail, industrial, and commercial clients globally. Directly comparable in offering integrated auction, private sale, and capital solutions to industrial enterprises undergoing restructuring.
- Tauber-Arons & Associates: Tauber-Arons is an industrial auction and asset recovery firm serving manufacturers, with webcast auctions and turnkey liquidation services. Comparable as a specialized competitor in the industrial asset disposition space, particularly on the West Coast.
Others
- Cresa: Cresa is a commercial real estate advisory firm and an AssetBuilt strategic partner for coordinated industrial real estate disposition. Comparable as an enabling/ecosystem partner rather than a competitor; relevant as it sits in AssetBuilt's extended service chain.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AssetBuilt social profiles
Digital presenceAssetBuilt financial estimates
Financial estimateRevenue estimate
Valuation estimate
AssetBuilt leadership team
Management profileNumber of profiles
Profiles16 records
AssetBuilt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AssetBuilt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AssetBuilt
What does AssetBuilt do?
AssetBuilt is an execution-focused platform that conducts live webcast and timed online auctions, private treaty sales, and turnkey facility liquidations of industrial equipment, manufacturing lines, and complete industrial facilities. It complements these transactional services with business advisory (restructuring, M&A advisory, valuation) and capital services (asset-based lending, equipment financing, sale-leasebacks, bridge financing). The firm monetizes idle machinery and entire plants by leveraging a global webcast auction platform and a worldwide buyer network, earning a 20% buyer's premium on auction transactions.
Is AssetBuilt a public or private company?
AssetBuilt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AssetBuilt founded?
AssetBuilt was founded in 2026.
Where is AssetBuilt based?
AssetBuilt is headquartered in Encino, United States, in the North America region.
How does AssetBuilt make money?
Four revenue lines are on record. Auction Services (Buyer's Premium) is the primary driver. The others are private Treaty Sales, capital Services and business Advisory.
Who are AssetBuilt's main competitors?
Hilco Global is listed as a broad incumbent. Direct peers are Maynards Industries, RB Global (Ritchie Bros. Auctioneers), Liquidity Services, PPL Group, Perry Videx, Heritage Global Partners, Gordon Brothers and Tauber-Arons & Associates. Cresa is listed as an others.
Does AssetBuilt have an API?
No public API is recorded for AssetBuilt.
What industry is AssetBuilt in?
AssetBuilt's product category is Industrial Asset Disposition and Advisory Services. Its primary akta.pro industry code is FSAKALAF, Collateral Loan Servicing & Asset Disposition (Storage, Auction & Resale), with a secondary code of FSAEAJAL, Real Estate Auction Services. Its NAICS code is 53132 and its SIC code is 5080.