TIRESTACKS.com

What TIRESTACKS.com does

RaceTreads (legal entity: TIRESTACKS.com) is a private e-commerce company headquartered in Hoboken, New Jersey, founded in 2020, that operates a dual-storefront platform connecting grassroots motorsport racers with manufacturer-backed tire programs. Its consumer-facing arm, racetreads.com, serves retail customers purchasing performance tires, while its motorsports portal, rp.racetreadsmotorsports.com, requires application-based approval to grant access to exclusive manufacturer pricing and contingency programs for active racers.

The platform hosts racers programs for three tire manufacturers — X Comp (drifting and track-day tires), Milestar (Interceptor RS-1 ultra high-performance tire launching in 2026), and Kenda (Vezda UHP line) — positioning RaceTreads as a hub linking tire brands with approved drivers participating in grassroots racing series across the United States. The underlying storefront technology is Shopify, with payment processing across major card networks and digital wallets (American Express, Apple Pay, Diners Club, Discover, Google Pay, Mastercard, Shop Pay, Visa). Distribution is domestic, and a contingency form portal supports race winnings administration.

The business model combines direct e-commerce product sales (one-time tire purchases) with affiliate/referral revenue through a Partnerize-powered program. Customer acquisition runs through organic social channels (Facebook, Instagram, TikTok, YouTube), the affiliate network, and organic web presence. The company employs 1-10 people, operates without disclosed institutional funding, and targets two primary segments: grassroots motorsport racers (primary) and performance vehicle enthusiasts (secondary).

Name

TIRESTACKS.com

Legal name

RaceTreads

Website

https://tirestacks.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

RaceTreads (TIRESTACKS.com) is a Hoboken-based e-commerce platform that connects grassroots motorsport racers with manufacturer-backed tire programs from X Comp, Milestar, and Kenda, operating dual Shopify storefronts for retail customers and approved racers across the United States.

Ownership category

akta.pro rank

Product category

Performance Tire E-commerce

NAICS

Tire Dealers (441340)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

Keywords

• Performance tire retail
• Motorsport tire programs
• Grassroots racing tires
• Tire e-commerce platform
• Manufacturer-backed racing

Headquarters

HQ city

Hoboken

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. E-commerce Product Sales: RaceTreads operates e-commerce storefronts (racetreads.com for retail, rp.racetreadsmotorsports.com for racers) selling performance and motorsport tires directly to consumers and racers.
2. Affiliate/Referral Revenue: The company operates an affiliate program through Partnerize (join.partnerize.com/racetreads), earning commissions for referred customers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

RaceTreads Motorsports operates a dual-channel e-commerce platform selling performance and motorsport tires. The retail storefront (racetreads.com) serves everyday performance vehicle enthusiasts, while a separate application-based portal (rp.racetreadsmotorsports.com) hosts manufacturer-backed racers programs from X Comp, Milestar, and Kenda, offering exclusive pricing to approved grassroots racing participants.

Product overview

RaceTreads Motorsports operates a multi-brand racers program platform that connects tire manufacturers with grassroots motorsport drivers. The offering consists of manufacturer-backed racers programs including X Comp (performance-focused brand for drifting, track days, and high-speed street), Milestar (Interceptor RS-1 ultra high-performance tire launching 2026), and Kenda (Vezda UHP line for track-tested performance). These programs provide exclusive pricing to approved drivers who participate in specific grassroots racing series throughout the country.

Differentiator

Problem solved

Functional benefit

Products and services

• X Comp Racers Program

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• X CompcoreChannel Partner/ Reseller/ DistributorX Comp is a performance-focused tire brand delivering motorsport-grade tires engineered for drifting, track days, and high-speed street applications. Their racers program offers exclusive pricing to drivers who participate in specific grassroots series. RaceTreads serves as the platform for their racers program distribution.
• Milestar TirescoreChannel Partner/ Reseller/ DistributorMilestar Tires is entering grassroots and competitive drifting with the all-new Interceptor RS-1 ultra high-performance tire launching in 2026. The tire provides rapid warm-up, exceptional dry grip, and predictable breakaway for precision and control. RaceTreads will host their racers program.
• Kenda TirescoreChannel Partner/ Reseller/ DistributorKenda Tires delivers high-value, track-tested performance to everyday enthusiasts. Their flagship Vezda UHP line is a staple in the grassroots motorsport community, prized for consistent grip and extreme heat durability during drifting and track-day sessions. RaceTreads hosts their racers program with exclusive pricing.
• PartnerizeminorGTM or Marketing PartnerPartnerize provides the affiliate program infrastructure for RaceTreads' referral marketing, enabling commission-based partnerships with affiliates who drive customers to the platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@RaceTreads
• Facebookfacebook.com/racetreads
• Instagraminstagram.com/Racetreads
• TikToktiktok.com/@racetreads
• LinkedInlinkedin.com/company/tirestacks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIRESTACKS.com