THE LUCY FAITHFULL FOUNDATION

What THE LUCY FAITHFULL FOUNDATION does

The Lucy Faithfull Foundation is a UK-registered charity founded in 1992 that operates as the only organization solely dedicated to preventing child sexual abuse across England, Scotland, and Wales. It employs 140 staff across headquarters in Bromsgrove, Worcestershire and a secondary office in Epsom, Surrey, delivering a portfolio of prevention-focused services to multiple constituencies: adults concerned about their own or others' behavior (via the Stop It Now helpline and self-help programmes), teenagers (via the anonymous Shore service), parents and carers (via Parents Protect), survivors, and professionals in social services, education, healthcare, and law enforcement.

The Foundation's core technology products include Project Intercept, a deterrence initiative that deploys warning messages on Google, Meta, TikTok, Mega, and OpenAI platforms when users search for child sexual abuse material, redirecting them to support resources. Project Intercept has triggered over 70 million warnings across 131 countries, with nearly 700,000 click-throughs to help services. The organization also operates chatbot technology deployed on platforms including Pornhub, plus a suite of online self-help programmes (Inform, Inform Plus, Engage Plus) for adults at risk of or having committed online sexual offenses. Founded as a charity limited by guarantee, The Lucy Faithfull Foundation generates revenue through a hybrid model: charitable donations and fundraising, government and trust grants (including a £1M+ investment from Nominet for Project Intercept), and professional services revenue from training, assessments, interventions, and case consultancy delivered to public sector organizations.

The Foundation's business model reflects a free-to-user social impact model for its core helpline and public-facing services, with paid professional services to institutional clients (schools, local authorities, healthcare, law enforcement) providing a partial revenue offset. All consumer services are provided free of charge, funded through diversified charitable income streams.

Name

THE LUCY FAITHFULL FOUNDATION

Legal name

The Lucy Faithfull Foundation

Website

https://lucyfaithfull.org.uk

Company type

Private

Founded year

1992

Operating status

Operating

Short description

The Lucy Faithfull Foundation is a UK charity founded in 1992 that prevents child sexual abuse through the Stop It Now helpline, Shore service for teenagers, Project Intercept platform warnings, and professional training for public sector organizations.

Ownership category

akta.pro rank

Product category

Child Sexual Abuse Prevention Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Protection Services (GBV, Child Protection, Legal Aid) (BPADADAH), Domestic Violence & Abuse Support Services (BPAGAEAD), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Education in Emergencies (EiE) & Safe Schools (BPADAKAJ)

Keywords

• Child sexual abuse prevention
• Intervention services
• Helpline support
• Professional training consultancy
• Online self-help programmes

Headquarters

HQ city

Stoke Prior

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Charitable Donations and Fundraising: As a registered charity, LFF relies on donations, fundraising activities, corporate partnerships, and major gifts from philanthropists to fund operations. The organization runs various fundraising campaigns including events, corporate partnerships, charitable trusts, and major gift programs.
2. Government and Trust Funding: The organization receives funding from government sources (including Home Secretary announcements) and charitable trusts and foundations to support specific projects and services.
3. Professional Services Revenue: Training, assessments, interventions, and case consultancy services provided to organizations including children's services, adult services, education, healthcare, and law enforcement.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

The Lucy Faithfull Foundation delivers confidential helpline services, online self-help programmes and behavioural interventions aimed at preventing child sexual abuse. It provides professional training, assessments, interventions and case consultancy to public sector bodies, schools, healthcare and law enforcement, and runs technology-enabled deterrence campaigns via its Project Intercept warning messages embedded on major online platforms.

Product overview

The Lucy Faithfull Foundation operates a multi-brand portfolio of child sexual abuse prevention services, structured around two primary consumer-facing brands (Stop It Now and Shore) supported by specialized intervention programmes. Stop It Now provides a UK-wide confidential helpline, online self-help modules (Inform Plus, Engage Plus, Inform, Inform Young People), and the Family and Friends Forum for peer support. Shore offers anonymous digital services for teenagers. Project Intercept represents the Foundation's technology-enabled deterrence initiative, partnering with major online platforms to deploy warning messaging. The Foundation also runs school-based prevention programmes (Everyone's Safer), a Parents Protect resource website, and has deployed chatbots on external platforms. All services are connected through a commitment to prevention, early intervention, and behavioural change support.

Differentiator

Problem solved

Functional benefit

Brands

• Stop It Now: UK and Ireland project supporting any adult with a concern about preventing child sexual abuse, including confidential helpline, online self-help programmes, and campaigning activity.
• Shore
• Project Intercept
• Parents Protect

Products and services

• Stop It Now UK-wide confidential helpline and self-help programme supporting adults concerned about preventing child sexual abuse. Includes helpline support, online self-help programmes and educational materials for parents and carers.
• Shore Anonymous advice and support website for teenagers worried about their own or a friend's sexual behaviour. Provides live chat and secure email access to experienced practitioners with full anonymity.
• Project Intercept Online deterrence initiative partnering with major tech platforms (Google, Meta, TikTok, Mega, OpenAI) to display warning messages when users search for child sexual abuse material, redirecting them to Stop It Now support resources.
• Inform Plus Online self-help programme for adults who have committed offences involving indecent images of children, designed to help them stop offending behaviour.
• Engage Plus Online self-help programme targeting adults who have engaged in online grooming behaviour, providing intervention to prevent escalation.
• Inform Programme Support programme for adults whose loved ones have been arrested for online sexual offending, offering guidance and resources for affected family members.
• Family and Friends Forum Peer support forum for family and friends of people who have committed online sexual offences, providing community-based support.
• Everyone's Safer Three-year action research project collaborating with schools and University of Surrey to develop effective leadership responses to harmful sexual behaviour in educational settings.
• Parents Protect Website providing advice and resources for parents and carers about keeping children safe from sexual abuse.
• Live Chat Real-time chat support on the helpline, providing an additional accessible channel for people seeking help and advice.
• Chatbot AI-powered chatbot deployed on platforms like Pornhub to provide immediate support and resources to users exhibiting concerning behaviour, redirecting them to help services.
• Professional Training Courses Training courses delivered to children's services, adult services, education, healthcare, law enforcement and other organisations on child sexual abuse prevention and harmful sexual behaviour.
• Assessments, Interventions and Case Consultancy Specialist assessments, interventions and case consultancy services delivered to organisations and individuals on child sexual abuse and harmful sexual behaviour.

Quantifiable outcome

• 70+ million attempts to access child sexual abuse material have been intercepted through warning messages
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationDeployed warning messages on Google Search that incorporate public health perspective and encourage help-seeking. Transformed CSAM deterrence messaging to drive greater engagement with therapeutic help services like Stop It Now.
• MetacoreTechnology or IntegrationPartner platform for Project Intercept warning messages, implementing deterrence messaging across Meta's social media platforms.
• TikTokcoreTechnology or IntegrationPlatform partner implementing warning messages as part of Project Intercept to redirect users seeking inappropriate content to support resources.
• MegacoreTechnology or IntegrationImplemented Project Intercept warning messages on file-sharing platform. CTO André Meister emphasized commitment to intervening at point of intent before harmful behaviour becomes entrenched.
• University of SurreycoreStrategic or Co-development PartnerResearch collaboration partner for the Everyone's Safer project, working with LFF and schools to develop effective leadership responses to harmful sexual behaviour through action research.
• Alpha FMCminorStrategic or Co-development PartnerGlobal consultancy firm that selected LFF as Charity of the Year 2017. Donated pro bono consultancy services including improved database systems and cloud-based communications tools, plus raised over £17,000.
• Internet Watch FoundationcoreStrategic or Co-development PartnerLong-standing partnership to develop groundbreaking chatbot technology to combat online child sexual abuse, including collaboration on Project Intercept.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stop It Now! Netherlands / Flanders: Sister Stop It Now affiliate in the Netherlands/Belgium operating the same helpline + warning-message deterrence model that LFF pioneered in the UK; partner in the seven-country Stop It Now network and direct operational equivalent.
• NAPAC (National Association for People Abused in Childhood): UK charity offering support services and helpline for adult survivors of childhood abuse; overlaps with LFF's survivor-focused advice line and emotional support pathways.
• Internet Watch Foundation: UK-based charity tackling online child sexual abuse content; a long-standing LFF partner on Project Intercept and chatbot technology, addressing the same online-CSA deterrent problem with platform-facing technical interventions.
• Marie Collins Foundation: UK charity supporting children and families affected by online sexual abuse, providing direct intervention, professional training and recovery programmes; comparable niche mission with overlapping practitioner-training and CSA recovery services.
• Stop It Now! USA / Canada (The Prevention Project): The US origin of the Stop It Now brand, operating confidential helpline, self-help resources and offender-prevention services in North America; the most direct service-model peer to LFF's flagship Stop It Now UK & Ireland operation.

Regional players

• Brook (sexual health and wellbeing charity): UK charity providing sexual health, relationships and safeguarding support to young people, including harmful sexual behaviour services; comparable in operating young-person-facing services and the Shore target demographic.
• Circle of Security International: International charity delivering early-intervention parenting programmes and professional training to prevent child maltreatment; adjacent in safeguarding training and family-facing intervention but US-rooted and broader than CSA-specific deterrence.

Broad incumbents

• NSPCC (National Society for the Prevention of Cruelty to Children): UK's largest child protection charity; operates Childline, CSA prevention programmes and campaigns, and has overlapping practitioner-training, helpline and policy-advocacy work with LFF. Both are UK-wide charities delivering interventions and campaigning on child sexual abuse, but NSPCC is broader in scope and substantially larger.
• ECPAT UK: UK arm of the ECPAT International network focused on child trafficking and sexual exploitation; shares policy advocacy, NGO commissioning and child-safeguarding training work with LFF, though broader in scope.

Emerging players

• Centre of Expertise on Child Sexual Abuse: UK-based body producing research, practitioner guidance and policy on CSA response and prevention; comparable mission on CSA evidence base and practitioner capability-building with LFF's Faithfull Papers and Everyone's Safer project.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Lucy_Faithfull_
• Facebookfacebook.com/LucyFaithfullFoundation
• LinkedInlinkedin.com/company/the-lucy-faithfull-foundation
• Instagraminstagram.com/lucyfaithfullfoundation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE LUCY FAITHFULL FOUNDATION