Sunset Hills Country Club

What Sunset Hills Country Club does

Sunset Hills Country Club is a member-owned private country club founded in 1948 in Carrollton, Georgia, serving Carroll County families and local business and civic leaders. The club's signature asset is an 18-hole championship golf course designed by Robert Trent Jones, augmented by West Georgia's premier golf practice facility (driving range, Crenshaw Bent putting green, short-game and chipping areas) and a Class A PGA-led instruction program under Director of Golf Justin Japour.

The amenity portfolio spans 6 hard tennis courts plus 6 dedicated pickleball courts (all lit for evening play), an Olympic-size swimming pool with a baby pool and poolside snack bar, a Youth Activity Center with gaming consoles and indoor sports, and multiple dining venues (Champions Bar, main dining room, lounge, sports bar and deli) under Executive Chef Gregory Blair. The clubhouse additionally hosts banquet and meeting facilities — including a 3,960 sq ft Grand Ballroom — accommodating weddings and corporate events for up to 300 guests.

Revenue is generated through recurring membership dues (All Activity and Social categories, pricing not publicly disclosed) plus ancillary streams: private and group tennis and golf instruction (e.g., $75-$85/hour private tennis lessons), banquet/event catering ($15-$32++ per person reception packages; $10-$42++ entrees), and retail pro shop sales. Operations are supported by Jonas Club Software for club management and a ClubhouseOnline member portal. The 2019 renovation project modernized the clubhouse dining area and pool complex. The club is governed as a member-owned cooperative with no parent company, no disclosed institutional investment, and no identified M&A activity.

Name

Sunset Hills Country Club

Legal name

Sunset Hills Country Club

Website

https://sunsethillscc.com

Company type

Private

Founded year

1948

Operating status

Operating

Ownership category

akta.pro rank

Product category

Private Country Club Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Private country club
• Golf course memberships
• Tennis club facilities
• Country club dining
• Wedding and event venues

Headquarters

HQ city

Carrollton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: The club generates revenue primarily through membership dues from various membership categories including All Activity memberships and Social memberships. Early club dues were $10.00 per month supplemented by proceeds from slot machines in the Pro Shop until they were declared illegal in 2002.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sunset Hills Country Club is a member-owned private country club in Carrollton, Georgia that sells memberships granting access to an 18-hole Robert Trent Jones-designed championship golf course, tennis and pickleball courts, an Olympic-size swimming pool, multiple dining venues, a Youth Activity Center, and full-service wedding and corporate event hosting facilities. The club also generates revenue from tennis and golf instruction, banquets, and pro shop merchandise.

Product overview

Sunset Hills Country Club is a private member-owned country club offering a unified portfolio of recreational and hospitality services centered around its Robert Trent Jones-designed 18-hole championship golf course. The club operates multiple integrated service lines including golf (course, practice facilities, instruction), tennis and pickleball (courts, pro shop, instruction), swimming (Olympic-size pool), dining (casual and formal venues with new executive chef), and event services (weddings, corporate events, banquets). All services are delivered through a single clubhouse facility with youth activity programming, and membership categories provide access to varying combinations of these amenities. The club's amenities are enhanced by periodic renovation projects, such as the 2019 clubhouse and pool improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course Access Access to a Robert Trent Jones-designed 18-hole championship golf course featuring Georgia pines, lake views, and conditions designed for both low-handicappers and beginners, included as part of membership or open to members and their guests.
• Golf Practice Facilities West Georgia's premier golf practice facility featuring a full-length driving range, Crenshaw Bent Putting Green, Short Game Area for 20-100 yard pitch shots, and a Chipping Green, available to members.
• Golf Instruction Instructional golf programs led by Director of Golf Justin Japour, a Class A PGA Certified Professional, available to members and juniors seeking to improve their game.
• Tennis and Pickleball Facility Tennis and pickleball complex featuring 6 championship hard courts and 6 pickleball courts (all with lights for evening play), available to members and offered through various programming levels.
• Tennis Instruction Tennis instruction including private lessons (with Director of Racquets or Staff Professionals), semi-private and group lessons, adult programs (Cardio Tennis, Round Robin, Drills), and junior programs (Munchkins ages 5-10, Academy 1 ages 11-14, Academy 2 ages 15-18).
• Olympic-Size Swimming Pool Olympic-size swimming pool open seasonally from Memorial Day through Labor Day, with a baby pool, poolside snack bar service, and trained lifeguards.
• Clubhouse Dining Multiple clubhouse dining venues including Champions Bar (casual downstairs bar with flat-screen TVs), main dining room, lounge, sports bar and deli, with menus emphasizing locally-sourced ingredients and quarterly wine dinners under Executive Chef Chris Hempfling.
• Wedding and Event Venue Services Wedding and event venue services accommodating up to 300 guests with indoor and outdoor event spaces featuring lake and golf course views, plus private event planning for rehearsal dinners, anniversaries, showers, birthday parties, and corporate events.
• Meeting and Banquet Facilities Meeting and banquet rooms including President's (342 sq ft), Salon A & B, Salon A, Salon B, Clubview, Grand Ballroom (3960 sq ft), Garden, and Pool Side venues with various audio-visual equipment available.
• Youth Activity Center Youth Activity Center equipped with flat-screen TVs, air hockey, indoor soccer, indoor basketball, XBOX gaming systems, and ping-pong tables, plus nursery services for younger members.
• Tennis Pro Shop Fully-stocked tennis pro shop offering Under Armour, Tasc and Tail tennis clothing, Wilson and Babolat tennis rackets, CRBN and Franklin pickleball equipment, racket stringing services, and demo frames.
• Private Club Memberships Private club memberships in categories including All Activity memberships and Social memberships, providing members with access to golf, tennis, swimming, dining, social events, and youth programming.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cherokee Town & Country Club: Full-service private member-owned club in Atlanta with 18-hole golf, tennis, dining, and event facilities. Most relevant comparable for Sunset Hills' full-service private club model in the regional Georgia market.
• East Lake Golf Club: Historic private golf club in Atlanta with championship pedigree and full club amenities. Comparable to Sunset Hills as a long-standing member-owned private club in Georgia with a storied golf heritage.
• Peachtree Golf Club: Highly regarded golf-focused private club in Atlanta with a classic design pedigree. Comparable to Sunset Hills as a membership-based private club anchored by a championship golf course.
• TPC Sugarloaf: Private golf club in Duluth, Georgia offering championship golf, dining, and event services. Comparable to Sunset Hills as a Georgia-based private club anchored by a championship golf experience.
• Standard Club: Private member-owned club in Johns Creek, Georgia offering golf, tennis, swimming, dining, and event services. Closely comparable full-service private club model in the same state.
• The Piedmont Driving Club: Atlanta private full-service club with golf, tennis, dining, and event facilities. Comparable to Sunset Hills in member-owned structure, southern hospitality positioning, and breadth of amenities.
• Capital City Club: Historic private member-owned club in Atlanta offering golf, dining, fitness, and event services. Closely comparable business model (member-owned, full-service) and similar target segments of business leaders and families.
• The Golf Club of Georgia: Private golf-focused club in Alpharetta with two 18-hole courses and full club amenities. Comparable to Sunset Hills as a Georgia-based private club anchored by championship golf.

Regional players

• Governors Towne Club: Private member-owned club in Acworth, Georgia (suburban Atlanta) with golf, dining, and event facilities. Comparable to Sunset Hills as a Georgia-based full-service private club, though it serves the Atlanta suburb market rather than the West Georgia region.

Broad incumbents

• Atlanta Athletic Club: Prestigious private club with multiple golf courses, full dining, and extensive athletic facilities. Larger and more established than Sunset Hills, representing the upper-tier benchmark the company acknowledges competing against for premium members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sunset-hills-country-club-carrollton

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunset Hills Country Club