Swing Factory Golf Training
Swing Factory Golf Training is a private Georgia-based golf instruction company that delivers in-person lessons, online courses, and corporate entertainment events through a proprietary methodology called Miyagi For Golf. It serves recreational golfers, juniors, and corporate clients across the Atlanta metro and online.
- Company typePrivate
- Founded1986
- HeadquartersRoswell, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Swing Factory Golf Training does
Swing Factory Golf Training is a private, Georgia-based golf instruction company founded in 1986 by PGA professional Don Peterson. The business is built around a proprietary teaching methodology called "Miyagi For Golf," which is packaged into a structured curriculum and delivered to beginner, intermediate, advanced, and junior golfers, as well as to corporate clients through a mobile on-site entertainment offering. The instructor team is anchored by Peterson (40+ years teaching, 100,000+ lessons delivered, Top 50 U.S. Instructor per Golf Magazine 2009–2011) alongside Chris Moratto, with co-host Justin Masinko on related media properties.
The company operates a multi-channel delivery model spanning three physical venues — a Roswell studio (HQ), Iron Horse Golf Academy in Milton/Alpharetta where Peterson serves as Director of Instruction, and Beaver Dam Farms in Colbert/Athens — and a digital layer that includes online courses hosted on LearnWorlds, video-based remote coaching through the Skillest and Golf Live apps, eBooks priced $1.99–$9.99, branded training-aid products, and affiliate/equipment partnerships. The website functions as both a marketing surface and a self-selection funnel into lessons via a tiered training progression. Operational technology is conventional: third-party swing-analysis tools (SportsBox AI, SwingGuru, Hudl) are used as instructional inputs rather than as core product IP.
Revenue mechanics are diversified across six streams: private and group lessons, online courses, eBook sales, mobile corporate entertainment events ($1,500–$3,500 per engagement), branded equipment and training-aid sales, and affiliate commissions. The GTM motion combines local in-person instruction concentrated in the Atlanta metro with a national/online pull through digital courses and remote coaching. No external venture or growth-equity funding is disclosed; the entity operates as a self-funded LLC.
Swing Factory Golf Training firmographics
Firmographics- Name
- Swing Factory Golf Training
- Legal name
- Swing Factory Golf Training, LLC
- Website
- https://swingfactory.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swing Factory Golf Training is a private Georgia-based golf instruction company that delivers in-person lessons, online courses, and corporate entertainment events through a proprietary methodology called Miyagi For Golf. It serves recreational golfers, juniors, and corporate clients across the Atlanta metro and online.
- Ownership category
- akta.pro rank
Where Swing Factory Golf Training is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Swing Factory Golf Training business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Products (eBooks & Online Courses): Sales of digital instructional books and online training courses. Start Golf Now (free or $1.99 with video), Miyagi For Golf eBook/course, Baseball Golf, Peterson Putting Principle ($9.99), Short Game Magic ($4.99). One-time digital product purchases.
- Golf Instruction Services: Private lessons (60-minute adult and junior sessions), group instruction, and golf schools at Iron Horse Golf Academy. Pricing not publicly disclosed - quote-based per inquiry.
- Corporate Golf Entertainment: Mobile golf instruction and entertainment for corporate events, trade shows, and team building. Fees from $1,500 locally to $3,500 traveling. Includes golf simulation, launch monitors, swing analysis.
- Golf Equipment Sales: Sale of golf equipment including TaylorMade, Cobra, Ping full product lines, and US Kids Golf for junior golfers. Commissions from equipment partnerships.
- Golf Training Membership Programs: Recurring membership programs with ongoing access to training resources, video content, and potentially coaching features on platforms like Golf Live app and Skillest.
- Affiliate/Referral Products: Affiliate commissions from training products including Golfer's Airplane, Golf Grip Shim, Golfer's Tee Box, and Golfer's Template sold through linked websites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | Start Golf Now eBook - Free version available |
| One time/ perpetual license | One time/ perpetual license | Miyagi For Golf eBook |
| One time/ perpetual license | One time/ perpetual license | Miyagi For Golf Full Interactive Online Course |
| Unit Pricing | One time/ perpetual license | Peterson Putting Principle |
| Unit Pricing | One time/ perpetual license | Short Game Magic |
| Other | Pay-as-you-go | Private Golf Lessons (Adult) |
| Unit Pricing | Multi-year contract | Mobile Golf Instruction - Local |
| Unit Pricing | Multi-year contract | Mobile Golf Instruction - Traveling |
| Other | Multi-year contract | Golf Schools |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels8 records
Swing Factory Golf Training product offering
Product offeringCore offering
Swing Factory Golf Training delivers golf instruction built around the proprietary Miyagi For Golf methodology, a progressive circuit training system that develops proper swing mechanics through kinetic sequencing before introducing clubs and balls. The company provides private one-on-one lessons, group instruction, online courses, junior programs, and corporate golf entertainment events through its Roswell studio and partner facilities in the Atlanta metro area.
Product overview
Swing Factory Golf Training is a golf instruction company offering a comprehensive ecosystem centered on the Miyagi For Golf training methodology. The core offering consists of in-person private lessons, online instruction via the Miyagi For Golf platform, and group instruction programs. Supporting the instruction system are digital products including the Start Golf Now eBook, Baseball Golf book, and a video lesson library organized by skill level. The company also provides corporate golf entertainment services and virtual lessons through the Golf Live app. Technology-enabled training incorporates video analysis, 3D motion capture, and launch monitors for performance tracking. Instruction is delivered through multiple channels including the main Roswell studio, Iron Horse Golf Academy, and online via Zoom and Skillest platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Miyagi For Golf: Step-by-step golf swing training system developed by Don Peterson
- Baseball Golf
- Start Golf Now
- Iron Horse Golf Academy
Products and services
- Private Golf Lessons One-on-one 60-minute focused lessons with PGA and LPGA professionals at the Roswell indoor studio, including video analysis and personalized coaching using the Miyagi For Golf system. Targeted at individual golfers seeking to improve their swing mechanics.
- Group Golf Instruction Group classes for adults, ladies, and juniors using the Miyagi For Golf system, consisting of four 60-minute sessions with up to six participants per class. Designed for golfers who prefer a social or shared learning environment.
- Online Golf Training Self-paced online courses hosted on the LearnWorlds platform covering Miyagi For Golf, Baseball Golf, Putting, Start Golf Now, and Golfer's Tee Box. Includes video lessons, drill instructions, and personalized one-on-one coaching through the Skillest app.
- Corporate Golf Entertainment Mobile golf instruction and entertainment services delivered at corporate events, trade shows, and team-building gatherings. Includes golf simulation, launch monitors, swing analysis, and interactive activities. Starting at $1,500 locally and $3,500 for traveling engagements.
- Miyagi For Golf Online Course A complete online course based on the Miyagi For Golf training system that breaks down the golf swing into learnable sequential parts that can be developed one at a time. Delivered as video muscle training modules.
- Start Golf Now eBook Beginner-focused eBook covering golf swing basics, etiquette, and training drills. Available in a free plain text version or an interactive version with video instruction at $1.99.
- Baseball Golf Book Over 120-page instruction book teaching golfers to transfer natural baseball athletic motions to golf swing development. Contains precision drills and skill transfer techniques.
- Golf Equipment Fitting & Sales Club fitting services by PGA and LPGA professionals with sales of TaylorMade, Cobra, Ping full product lines and US Kids Golf for juniors. Uses Bushnell Launch Pro for fitting measurements.
- Iron Horse Junior Golf Program Elite junior golf instruction program led by Class A PGA member Chris Moratto, including Saturday morning classes and comprehensive training for junior golfers at the Iron Horse Golf Academy.
- Swing Factory Golf Show Weekly video podcast series hosted by Don Peterson and co-host Justin Masinko, featuring golf instruction, history, event coverage, and interviews.
Quantifiable outcome
- 100,000+ private lessons taught by Don Peterson
- +3 more outcomes
Companies that use Swing Factory Golf Training
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles3 records
Swing Factory Golf Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature7 records
Swing Factory Golf Training partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Iron Horse Golf ClubcoreDon Peterson serves as Academy Director at Iron Horse Golf Club. Partnership expanded in 2023 to open Iron Horse Golf Academy. Private golf club located just north of Atlanta in Milton, GA. High-end facility serving members and Hotel at Avalon guests.
- Hotel at AvaloncoreDon Peterson serves as feature golf instructor for Hotel at Avalon. Golf school accommodations arranged at this luxury hotel. Partnership provides lodging package options for students attending Iron Horse Golf Academy schools.
- Beaver Dam Farms ResortminorEvent facility near Athens, GA (Colbert location) for custom golf events and schools. UGA Golf & Game school location. Alternative venue for golf instruction.
- The Proponent GroupminorCommunity of accomplished teaching professionals from around the globe. Includes GOLF Magazine Top 100 Teachers, PGA Section Teachers of the Year. Don Peterson is a member.
- Hudl TechniquecoreVideo analysis software used for side-by-side golf swing motion comparisons. Sessions recorded and saved for future reference, with recap videos sent to students via email.
- Ernest SportscoreES16 Ball Launch Monitor providing club speed, ball speed, distance, smash factor, spin rate, and launch angle. Used for chart and track performance improvement.
- SwingGurucoreInfrared 3-D Motion & Balance Tracking System for revolutionary data tracking and motion analysis during golf swing.
- LearnWorldscoreOnline course platform hosting Miyagi For Golf training ecosystem. Website: miyagiforgolf.learnworlds.com. All online courses delivered through this platform.
- SkillestcoreVideo swing check-up and coaching platform integrated with online training. Students can send swings for personal guidance and coaching from Don Peterson.
- Golf LivecoreApp platform for virtual lessons with Don Peterson. Book 60-minute lessons or 10-minute micro sessions. Real-time swing feedback capability.
- TaylorMademinorFull line of TaylorMade golf equipment sold through Swing Factory. PGA/LPGA pros provide club fitting services.
- Cobra GolfminorFull line of Cobra golf equipment sold through Swing Factory.
- PingminorFull line of Ping golf equipment sold through Swing Factory.
- US Kids GolfminorLocal vendor for junior golf equipment. Juniors can be fit for US Kids Golf clubs.
- Golfer's AirplaneminorProprietary golf training tool/product developed by Don Peterson. Sold through golfersairplane.com.
- Golf Grip ShimminorProprietary golf training tool/product. Sold through golfgripshim.com.
- Miyagi For GolfcoreTraining ecosystem brand developed by Don Peterson. Includes online courses, eBooks, and methodology. Website: miyagiforgolf.com. Part of the broader Swing Factory training ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Swing Factory Golf Training competitors and assessment
Company assessmentDirect peers
- GOLFTEC: GOLFTEC is the largest U.S. golf instruction chain, offering private lessons, swing analysis via launch monitors and motion capture, and club fitting across hundreds of locations. It directly competes with Swing Factory in swing-analytics-driven private instruction and is the most relevant scaled comparable.
- Sean Foley Golf: Sean Foley is an elite instructor known for coaching Tiger Woods and other tour pros, with branded schools, online content, and methodology. Closely comparable to Swing Factory's instructor-anchored brand with proprietary methodology and digital distribution.
- Butch Harmon School of Golf: Butch Harmon's school is an elite instructor brand, recognized for training major champions, with branded schools and corporate events. Comparable to Swing Factory as a celebrity-instructor-anchored golf instruction business with corporate entertainment and proprietary methodology.
- Me and My Golf: Me and My Golf is one of the largest online golf instruction channels globally, offering paid video courses, YouTube content, and membership programs. It directly competes with Swing Factory's Miyagi For Golf online ecosystem and self-paced digital products.
- Jim McLean Golf School: Jim McLean Golf School is a premium golf instruction brand with a recognized proprietary "Eight-Step" methodology, multiple school locations, and digital content. Comparable to Swing Factory as a high-profile instructor-led brand with a proprietary teaching system and digital products.
- Titleist Performance Institute (TPI): TPI is a leading golf performance and instruction brand built on body-swing mechanics and certified instructor network. It mirrors Swing Factory's approach of combining proprietary methodology with instructor training and has expanded into fitness, medical, and online certification.
Others
- Topgolf: Topgolf is a golf entertainment and gaming venue chain that overlaps with Swing Factory's corporate entertainment and simulator/launch-monitor usage. It is adjacent rather than directly competitive but addresses the same end-customer occasions (events, team-building, casual play).
- Skillest: Skillest is the online coaching platform Swing Factory already integrates with for asynchronous video swing reviews. It is an enabling technology peer rather than a direct competitor, and a potential partner or acquirer of Swing Factory's online instruction IP.
Broad incumbents
- Golf Channel Academy: Golf Channel Academy is a media-backed network of golf instruction facilities and digital content. It overlaps with Swing Factory's omnichannel (in-person + video) approach and benefits from the larger Golf Channel/NBC Sports distribution platform.
- PGA of America: The PGA of America is the governing body for PGA Professionals and runs nationwide instruction, certification, and consumer-facing programs. It is a broad incumbent whose 28,000+ PGA members directly compete with Swing Factory's PGA-certified instructors, while also serving as a credentialing and ecosystem partner.
Market position
Strengths3 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Swing Factory Golf Training social profiles
Digital presenceSwing Factory Golf Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swing Factory Golf Training leadership team
Management profileNumber of profiles
Profiles3 records
Swing Factory Golf Training subsidiaries and ownership
Company hierarchySubsidiaries1 record
Swing Factory Golf Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swing Factory Golf Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swing Factory Golf Training
What does Swing Factory Golf Training do?
Swing Factory Golf Training delivers golf instruction built around the proprietary Miyagi For Golf methodology, a progressive circuit training system that develops proper swing mechanics through kinetic sequencing before introducing clubs and balls. The company provides private one-on-one lessons, group instruction, online courses, junior programs, and corporate golf entertainment events through its Roswell studio and partner facilities in the Atlanta metro area.
Is Swing Factory Golf Training a public or private company?
Swing Factory Golf Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swing Factory Golf Training founded?
Swing Factory Golf Training was founded in 1986. It employs 1 to 10 people.
Where is Swing Factory Golf Training based?
Swing Factory Golf Training is headquartered in Roswell, United States, in the North America region.
How does Swing Factory Golf Training make money?
Six revenue lines are on record. Digital Products (eBooks & Online Courses) is the primary driver. The others are golf Instruction Services, corporate Golf Entertainment, golf Equipment Sales, golf Training Membership Programs and affiliate/Referral Products.
Who are Swing Factory Golf Training's main competitors?
Direct peers on record are GOLFTEC, Sean Foley Golf, Butch Harmon School of Golf, Me and My Golf, Jim McLean Golf School and Titleist Performance Institute (TPI). Others are Topgolf and Skillest. Broad incumbents are Golf Channel Academy and PGA of America.
Does Swing Factory Golf Training have an API?
No public API is recorded for Swing Factory Golf Training.