Students Supporting Israel (SSI)

What Students Supporting Israel (SSI) does

Students Supporting Israel (SSI) is a U.S.-based 501(c)(3) nonprofit founded in 2012 at the University of Minnesota by Ilan Sinelnikov and Valeria Chazin. It operates as a student-led, international campus movement supporting the State of Israel through grassroots advocacy, Zionist education, and coalition-building on more than 200 high school and college campuses across the United States, Canada, the United Kingdom, Australia, Poland, Argentina, and New Zealand. Its mission is to equip pro-Israel students with the structure, resources, and legitimacy needed to organize confidently on campuses it characterizes as often hostile to Israel advocacy.

SSI's core offerings are organized around a Chapters Program of officially registered student clubs, an annual National Conference (the 10th edition scheduled for December 2026), Regional Seminars, a Student Leadership Development Initiative focused on student government engagement, and a Membership Program providing free membership cards, scholarship raffles, and event access. Supporting programs include a Facts vs. Myths educational workshop (co-developed with HonestReporting), an Antisemitism Watchlist documenting campus incidents (3,675 reported, 7,800 administrative emails sent, 4.68M social media exposures), a Book Program (UNDENIED Holocaust memorial and broader Israel/Zionism titles), an Alumni Association, and a merchandise store. The technology footprint is intentionally lightweight: a website CMS, social media channels, Google Forms, and basic e-commerce, with all activism, events, and organizing executed by volunteer student leaders under national coordination.

Revenue is generated entirely through fundraising rather than commercial sales. Streams include individual donations (via PayPal, Venmo, stocks, cryptocurrency, and mail-in checks; a 2026 National Campaign shows $58,478 raised toward a $100,000 goal from 328 supporters), merchandise sales (hats at $18, graduation sashes from $36, t-shirts), book sponsorship programs ($10 used book, $18 new book, $100 book club month, $1,000+ individual sponsor, $2,000+ corporate sponsor), and alumni reunion hosting reimbursements ($25 per person up to $250 per year). Pricing for student membership is freemium and free; merchandise and donations use fixed unit pricing. The organization is governed by founders and a board (including alumni such as Sean Siegel), with operating geographies spanning at least seven countries and an 11-50 employee base supporting a 6,200+ member and alumni community.

Name

Students Supporting Israel (SSI)

Legal name

Students Supporting Israel Movement

Website

https://ssimovement.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Students Supporting Israel (SSI) is a 501(c)(3) nonprofit founded in 2012 that runs a student-led pro-Israel campus movement with 200+ chapters across seven countries, providing registered student clubs, conferences, antisemitism documentation, and educational resources to 6,200+ members and alumni.

Ownership category

akta.pro rank

Product category

Pro-Israel Student Advocacy Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Human Rights Organizations (813311), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Student Advocacy & Case Management / Navigational Support (EDAIAKAI)

akta.pro secondary industries

Global Emergency Support & Risk Response for International Students (crisis response, reporting, liaison) (EDALANAJ), International Student Orientation & Transition Programs (EDALANAC)

Keywords

• Student advocacy
• Campus organizing
• Pro-Israel education
• Grassroots activism
• Antisemitism monitoring

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: SSI raises funds through direct donations on its website, PayPal, Venmo, mail-in checks, and cryptocurrency. The organization is a 501(c)(3) non-profit. Current 2026 National Campaign shows $58,478 raised toward a $100,000 goal with 328 supporters.
2. Merchandise Sales: SSI sells branded merchandise including hats ($18), t-shirts, graduation sashes ($36), and books through its online store. Revenue supports student chapters and campus programming.
3. Book Sponsorship: SSI runs a 'Knowledge is Power' campaign distributing books about Israel and Zionism to students. Sponsorship options: $10 for used book, $18 for new book, $100 for 1-month book club group. UNDENIED Holocaust memorial project sells book sponsorships at $10/book.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Students Supporting Israel (SSI) operates as an international, student-led campus movement that organizes registered pro-Israel student clubs on college and high school campuses worldwide. Through these chapters, SSI delivers grassroots advocacy training, educational programming, antisemitism incident documentation, and an annual national conference structure that supports more than 200 chapters across the U.S., Canada, Australia, the U.K., and other countries. The organization supplements chapter activity with a free membership program, alumni network, merchandise store, and book distribution initiatives funded primarily through donations.

Product overview

Students Supporting Israel (SSI) is a non-profit 501(c)(3) pro-Israel, international, student-led campus movement that supports the State of Israel through grassroots advocacy, education, and coalition building. SSI operates as a unified movement with over 200 chapters across high school and college campuses globally. The organization's core offerings include: a Chapters Program that provides students with official university-recognized club status and resources for campus activism; an annual National Conference as the flagship gathering for strategic alignment and leadership training; Regional Seminars for localized organizing; a Student Leadership Development Initiative focused on student government advocacy; a Membership Program offering cards, scholarships, and event access; and an Alumni Association for continued engagement post-graduation. Additional offerings include an Antisemitism Watchlist for incident documentation, a Facts vs. Myths educational workshop, diverse Campus Programs (memorials, tours, coalition building), a Book Program for educational resources, and an online Merchandise Store supporting chapter funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Campus Chapters Program Student-led, university-recognized pro-Israel clubs on high school and college campuses worldwide. Each chapter operates as an officially registered student organization, granting students legitimacy, access to campus funding, and a unified brand for hosting events, recruiting members, and engaging in advocacy.
• National Conference Annual flagship gathering of SSI's global student movement bringing together committed Zionist activists for grassroots training, strategic planning sessions, leadership development, and networking. Priority registration is granted to SSI members, with the 10th edition scheduled for December 21-22, 2026 at a location TBD.
• Regional Seminars Regional gatherings connecting student leaders and activists across geographic regions to share ideas, engage with guest speakers, and strengthen their voices for Israel on campus. They complement the National Conference by providing more localized, accessible touchpoints.
• SSI Membership Program Free annual membership for college and university students providing a physical membership card with a unique ID, entry into a scholarship raffle (5 students x $200 each semester), access to subsidized or free conference tickets, exclusive discount codes for Zionist merchandise, and priority registration for the National Conference and other events.
• Alumni Association Network for SSI graduates offering a LinkedIn Alumni Group, reunion hosting stipends ($25/person up to $250 reimbursement), Alumni Spotlights, exclusive event invitations, and senior sendoff materials including graduation sashes for transitioning students.
• Antisemitism Watchlist Platform that exposes campus antisemitism and anti-Zionist intimidation by documenting and verifying incidents to hold institutions accountable. Includes a reporting mechanism for students to submit incidents and surfaces findings to administrators; documented 3,675 incidents and 4,680,000 social media exposures from watchlist efforts.
• SSI Merchandise Store Online storefront selling SSI-branded merchandise including hats ($18 dad hat), t-shirts, graduation sashes (from $36), and books, with proceeds funding student chapters and campus programming. Accepts PayPal, Venmo, and other payment methods.
• Book Program Educational initiative providing pro-Israel books to students to equip them with knowledge for informed advocacy, featuring titles such as 'The Case for Israel,' 'Start-Up Nation,' and 'Terror Tunnels.' Includes the 'Knowledge is Power' and UNDENIED Holocaust memorial sponsorship programs at $10-$100+ tiers, with corporate sponsorship tiers at 200+ books ($2,000+).
• Facts vs. Myths Program Educational workshop providing students with pro-Israel talking points and resources to advocate with confidence, addressing common accusations against Israel on campus with factual responses. Produced in partnership with HonestReporting and addresses topics such as genocide claims, apartheid allegations, the BDS movement, and media bias.

Quantifiable outcome

• 200+ chapters established in 14 years
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• HonestReportingcoreStrategic or Co-development PartnerSSI partners with HonestReporting on the Facts vs Myths page to provide accurate pro-Israel talking points and debunking of common anti-Israel claims. The collaboration produces joint content addressing topics like genocide claims, apartheid allegations, BDS movement, and media bias.
• JNF-USAminorGTM or Marketing PartnerSSI partners with JNF-USA to provide members access to events, conferences, and Alternative Break trips to Israel. Members receive discounted or subsidized access to JNF-USA programming.
• StandWithUsminorGTM or Marketing PartnerSSI alumni frequently transition to roles at StandWithUs and other pro-Israel organizations. StandWithUs Canada Senior Director of Campus Affairs is a former SSI member who encourages fellows to join local SSIs.
• Jewish Youth PledgeminorStrategic or Co-development PartnerSSI promotes the Jewish Youth Promise pledge on its website, encouraging students to commit to a Jewish future. Shared mission of empowering Jewish youth and connecting them to Zionism.
• Various Jewish Organizations (Hillel, Chabad, AEPi, ZAM)coreStrategic or Co-development PartnerSSI collaborates with other Jewish organizations on campus including Hillel, Chabad, AEPi, and ZAM for coalition-building initiatives such as the antisemitism definition resolution at University of Minnesota.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Anti-Defamation League (ADL): ADL is a major civil rights organization focused on antisemitism and anti-Israel bias tracking. Its antisemitism incident reporting and campus programming are adjacent to SSI's Antisemitism Watchlist, though ADL operates at a far larger scale and broader scope.
• Birthright Israel Foundation: Birthright funds trips to Israel for young Jewish adults and overlaps with SSI's mission of building lifelong Zionist identity, though it operates a much larger, trip-based model. Several of SSI's alumni programs (e.g., JNF-USA Alternative Break trips) intersect with Birthright's audience.
• Chabad on Campus: Chabad operates Jewish outreach on hundreds of college campuses worldwide, often in coalition with SSI chapters. While its primary focus is religious rather than political advocacy, it serves the same Jewish student population and frequently co-hosts events.
• AIPAC (American Israel Public Affairs Committee): AIPAC is the largest pro-Israel lobbying organization in the U.S. with broad advocacy reach; while its core mission is policy lobbying rather than student organizing, it overlaps with SSI via campus programming and has formally recognized SSI chapters (Student Group of the Year, 2015).
• Hillel: Hillel is the largest Jewish campus organization in the world, providing broad Jewish life programming and serving as an umbrella for many pro-Israel student groups. SSI explicitly partners with Hillel chapters on coalition initiatives, making it both an enabler and a partial substitute.

Direct peers

• CAMERA (Committee for Accuracy in Middle East Reporting in America): CAMERA is a media-monitoring and Israel-advocacy organization that runs campus programming and awards for student activism — directly comparable to SSI's Facts vs. Myths program and Antisemitism Watchlist. CAMERA has even recognized SSI chapters with its David Bar-Ilan Award.
• Zionist Organization of America (ZOA): ZOA is a long-standing Zionist advocacy organization that has recognized SSI with its Myron Zimmerman Student Activism Award and competes for the same donor and activist base around pro-Israel campus programming.
• HonestReporting: HonestReporting is a media-monitoring organization that already partners with SSI on the Facts vs. Myths page. Both produce pro-Israel talking-point content and expose media bias, making them direct comparables in content production and audience overlap.
• Hasbara Fellowships: Hasbara Fellowships trains and funds pro-Israel student activists on North American campuses, overlapping closely with SSI's leadership development, training, and student government initiatives. Both compete for the same activist-student pool on overlapping campuses.
• StandWithUs: StandWithUs is one of the largest pro-Israel education and campus advocacy organizations in North America, running campus affairs programs that directly overlap with SSI's chapter model. Both organizations develop student Zionist leaders and feed alumni into the same Jewish nonprofit ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SSI_Movement
• YouTubeyoutube.com/@YOURCHANNEL
• Facebookfacebook.com/SSI
• LinkedInlinkedin.com/company/students-supporting-israel
• Instagraminstagram.com/ssi_movement

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Students Supporting Israel (SSI)