Sprout Partners

What Sprout Partners does

Sprout Partners is a woman-owned branding and strategic communications consultancy founded in 2020 by Nicole Schmidt and Aascot Bohlander, headquartered in Washington state and serving clients across the Pacific Northwest (Portland/Vancouver metro and surrounding region). The firm provides branding, marketing, strategic communications, and design services to small businesses, government organizations, nonprofits, and historically disadvantaged businesses. After co-founder Aascot Bohlander departed in approximately year three (2023), Nicole Schmidt has continued to operate the firm with a small team of 1-10 employees.

The firm's core intellectual property is its Values-Based Brand Strategy™ methodology, a proprietary trademarked framework that anchors its client engagements. Offerings are packaged in modular tiers: a Values-Based Brand Strategy Workshop at $889, a companion workbook at $869, $20 Social Media Boost Kits, Quick Start packages, and full-service branding engagements starting at $3,869. Digital products are sold through a direct e-commerce storefront, while bespoke engagements are sold to a mix of small businesses and public-sector clients. Named public-sector clients include Oregon Parks and Recreation and Community Transit. The firm has assembled a network of 17 partner firms in the Pacific Northwest to handle work outside its core scope.

The revenue model is primarily service-based, with a growing transactional arm via digital products. The firm holds Women-Owned Business certifications in Washington and Oregon, which it uses to access state and local government set-aside procurement. There are no disclosed funding rounds, no investor relationships, and no proprietary technology platform — the firm relies on standard tools (Squarespace, Canva, Google Sheets, UserWay). The company runs a free Google Ads program for 501(c)(3) nonprofits, functioning as both a portfolio builder and a referral channel into donor-funded budgets.

Name

Sprout Partners

Legal name

Sprout Partners

Website

https://sprout.partners

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Sprout Partners is a woman-owned Pacific Northwest consultancy that provides branding, strategic communications, and design services to small businesses, government agencies, and nonprofits, anchored by its trademarked Values-Based Brand Strategy™ methodology.

Ownership category

akta.pro rank

Product category

Branding and Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFADAI

Technology & B2B PR

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Branding services
• Marketing strategy
• Visual identity design
• Brand strategy workshops
• Digital marketing services

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Branding and Design: Done-for-you branding services including brand discovery, logo design, positioning and messaging, marketing collateral. Delivered through personal consultation with creative director Nicole Schmidt.
2. Brand Strategy Workshop: Two 3-hour workshop sessions covering brand strategy phases with included Values-Based Brand Strategy workbook ($889 investment). Done-with-you coaching format.
3. Digital Products - Workbooks: 36-page interactive digital workbook for DIY brand strategy ($869). Instant download format.
4. Digital Products - Social Media Kits: Pre-made customizable social media content calendars and templates for restaurants, personal care services, and gyms ($20 each). Delivered via Google Sheets and Canva.
5. Quick Start Packages: Packaged services including eCommerce Essentials (Sprouted, Budding, Flowering tiers), Competitor Analysis, Brand Audit, and Visual Identity packages. One-time project-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sprout Partners is a woman-owned consultancy that provides done-for-you branding, marketing, strategic communications, and visual design services to small businesses, government organizations, and nonprofits in the Pacific Northwest. Offerings include brand discovery and strategy, logo and visual identity design, digital marketing, social media management, website strategy, advertising, multimedia production, and training, supported by digital products and tiered service packages.

Product overview

Sprout Partners is a full-service marketing, branding, and communications consultancy—not a software platform. Their offering consists of human-delivered professional services and downloadable digital products. Core services include branding and logo design, digital strategy, social media management, advertising, website strategy, multimedia production, and training. These are delivered through service packages including the Values-Based Brand Strategy™ Workshop (a half-day consulting engagement), Visual Identity Package, Brand Audit, Competitor Analysis, and eCommerce Essentials packages (Sprouted, Budding, Flowering tiers). Digital products include the Values-Based Brand Strategy™ Workbook (36-page interactive PDF) and Social Media Boost Kits for restaurants, personal care services, and gyms. Services are priced from $20 (social media kits) to $3,869+ (full branding services), with the workshop at $889.

Differentiator

Problem solved

Functional benefit

Products and services

• Values-Based Brand Strategy™ Workshop A two-session, half-day workshop designed to help small businesses and nonprofits develop brand strategy based on core values. Includes the 36-page Values-Based Brand Strategy workbook and is priced at $889.
• Values-Based Brand Strategy™ Workbook A 36-page interactive digital workbook available as instant download for $869 that walks users through identifying and communicating with their brand's target audience using the Values-Based Brand Strategy methodology.
• Social Media Boost Kits Pre-made customizable 30-day social media content calendars with matching Canva graphic templates, available for restaurants, personal care services, and gyms, priced at $20 each.
• eCommerce Essentials Packages (Sprouted, Budding, Flowering) Three packages of eCommerce setup assistance: Sprouted (basic shop setup with 5 products), Budding (adds 5 more products plus SEO and email marketing setup), and Flowering (adds Facebook and Instagram shop integration).
• Competitor Analysis Package Research and analysis service that investigates competitor businesses, providing research overview, in-depth analysis, and an actionable recommendations list with kickoff and results walkthrough meetings.
• Brand Audit Package Comprehensive evaluation of existing brand elements including messaging, photography, and core values, delivered with actionable best practices, competitor comparison, refreshed branding one-sheet, 30-day social media calendar, and customizable marketing templates.
• Visual Identity Package One-on-one design service creating a striking visual identity with 3 draft logos, 3 draft color palettes, presentation meeting, 2 rounds of edits, brand discovery meeting, and 3 marketing material templates with optional power-ups for additional drafts and templates.
• Branding Services Full branding services including brand discovery, competitive analysis, brand naming, brand development, logo design, positioning and messaging, and branding style guides with templates, starting at $3,869.
• Digital Marketing Services Comprehensive digital marketing offerings including market analysis, coaching, copywriting, competitor research, persona development, email/social media/blog marketing, marketing plans, and full-service management.
• Social Media Services Social media management including audits, content creation, direct selling, and ready-to-use packages for various business types.
• Design Services Visual communications design covering print and publication, digital/web/ePub formats, marketing collateral, promotional merchandise, packaging, signs, vehicle wraps, flyers, menus, posters, and ADA compliance.
• Advertising Services Multi-platform advertising covering digital, search engine, social media, print, and audio/digital radio channels with analytics and reporting, including free Google Ads assistance for 501(c)(3) non-profits.
• Website Strategy Services Website development and optimization including competitor analysis, content strategy, SEO, UX/UI design, translation readiness, and full-service launch support.
• Multimedia Services Multimedia production including video, illustration, animation, voiceovers, podcasting, storytelling, and GIF creation.
• Training Services Customized training programs for one-on-one, team, or organizational needs including course planning, online course production, video tutorials, and webinars.

Quantifiable outcome

• Increased member participation and digital consumption for Greater Vancouver Chamber after rebrand

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered minor and core.

• GravitateminorStrategic or Co-development PartnerPartnering firm in Sprout Partners' network of regional creative agencies. Gravitate is a design-focused agency in the Northwest.
• Intuitive DigitalminorStrategic or Co-development PartnerPartnering firm specializing in digital marketing and strategy within Sprout Partners' regional agency network.
• JSF CreativeminorStrategic or Co-development PartnerCreative agency partner in Sprout Partners' multidisciplinary team network.
• Karapace ConsultingminorStrategic or Co-development PartnerConsulting partner in the Sprout Partners regional network.
• Maul Foster & AlongiminorStrategic or Co-development PartnerCommunications and consulting firm partner in the Sprout Partners network.
• Maverick StudiominorStrategic or Co-development PartnerCreative studio partner in Sprout Partners' regional agency network.
• NDUB BrandcoreStrategic or Co-development PartnerBrand agency partner. Nicole Schmidt appeared on their Let's Talk Marketing Podcast (Episode 101) discussing branding strategy. Core strategic partner with podcast collaboration.
• Odd Notion StudiominorStrategic or Co-development PartnerCreative studio partner in Sprout Partners' network.
• OMI FirmminorStrategic or Co-development PartnerPartner firm in Sprout Partners' multidisciplinary team network.
• Riparian MediaminorStrategic or Co-development PartnerMedia-focused agency partner in the regional network.
• Shawn Dinh Stevens IllustrationminorStrategic or Co-development PartnerIllustrator partner specializing in visual communications for client projects.
• ShopminorStrategic or Co-development PartnerCreative agency partner (weareshop.agency) in the regional network.
• Spry SocialminorStrategic or Co-development PartnerSocial media-focused partner agency in the Sprout Partners network.
• True Wind CollaborativeminorStrategic or Co-development PartnerCreative collaborative partner in the regional network.
• WideAngle StudiosminorStrategic or Co-development PartnerCreative studio partner in Sprout Partners' network.
• WSP USminorStrategic or Co-development PartnerLarge engineering and professional services firm partner in the network.
• Yurika Asai DesignminorStrategic or Co-development PartnerDesigner partner specializing in visual design for client projects.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Big Duck: Branding and communications agency specializing in nonprofit and social-sector clients. Comparable to Sprout Partners' nonprofit/government positioning, though it operates at a larger scale and is not geographically co-located.

Direct peers

• Tilt Metrics: Small marketing/branding consultancy offering brand strategy, visual identity, and digital marketing to SMBs. Comparable as a similarly sized, founder-led boutique competing for the same SMB branding budget.
• Halmy Design: Boutique branding and design agency focused on small businesses and nonprofits. Directly comparable in service mix (brand strategy, logo, identity) and target customer (small businesses, nonprofits), though not Northwest-based.

Regional players

• Maverick Studio: Northwest creative studio in Sprout Partners' partnership network. Comparable as a regional creative/branding boutique with overlapping SMB client base and similar scale.
• Maul Foster & Alongi: Pacific Northwest communications and consulting firm in Sprout's partner network. Comparable because it combines communications consulting with creative services for government and private clients in the same region.
• Spry Social: Northwest social-media-focused agency in Sprout Partners' partnership network. Comparable because it offers social media management and content services to SMBs in the same geography.
• Gravitate: Northwest design-focused agency listed as a Sprout Partners partner. Comparable as a regional creative/branding firm operating in the same geography with overlapping SMB and mid-market clients.
• JSF Creative: Regional creative agency partnered with Sprout Partners. Comparable as a small-to-mid creative/branding shop serving Northwest businesses with similar service mix.
• Intuitive Digital: Northwest digital marketing and strategy firm in Sprout Partners' partner network. Comparable because it sells overlapping digital strategy and marketing services to SMBs in the same Pacific Northwest footprint.
• NDUB Brand: Portland/Northwest brand agency that hosts the Let's Talk Marketing podcast where Sprout Partners' founder appeared. Directly comparable as a regional branding partner and a documented collaboration partner in Sprout's network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sprout Partners