Riparian Media

What Riparian Media does

Riparian Media LLC is a privately held, founder-owned social media management and content creation agency headquartered in Vancouver, Washington, founded in 2022 by Kayla Anderson. The company serves small-to-medium businesses, nonprofits, and regional organizations in the Portland-Vancouver metro area, offering a tiered service portfolio: Riparian (full-service monthly retainers covering content creation, community management, and analytics), Delta (project-based deliverables such as brand films, strategy playbooks, and documentary production), and Confluence (hourly consulting at $150/hour for audits and strategy sessions). Beyond core social media services, Riparian operates The Eel Suite, a Webflow-powered e-commerce merchandise store selling branded apparel and stationery, and offers educational workshops for DIY marketers.

Operationally, Riparian runs on a lean founder-plus-freelancer model, with CEO Kayla Anderson and Co-Owner/CCO Dunia Garcia leading a core team supplemented by an extended network of independent creative collaborators (cinematographers, photographers, a documentary editor, an FAA-certified drone operator, and a graphic illustrator). The technology stack is built on off-the-shelf SaaS tools — Webflow for the website and store, Stripe for payments, Kit for email, Google Analytics GA4 for site analytics, Calendly for booking, and DaVinci Resolve for video editing — with no proprietary software or AI/ML capabilities. GTM is consultative and sales-led, anchored by a free initial consultation and a contact form on the company website, targeting local businesses that lack the time or expertise to manage social media in-house. Documented case studies show results including 16%+ sales growth at Melt Glass Art Supply, 10,930 Instagram followers gained for the Just North initiative, and a 12-episode documentary series (Cultivating Clark County) featuring 18 farms for the Vancouver Farmers Market.

Name

Riparian Media

Legal name

Riparian Media LLC

Website

https://riparianmedia.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Riparian Media is a Vancouver, WA-based social media management and content creation agency founded in 2022, serving SMBs, nonprofits, and regional organizations in the Portland-Vancouver metro area with monthly retainers, project-based services, and hourly consulting.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYMPAAAAAE

Social Media Creative Agencies (Content & Community)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYBPAFAAAE

Social Media & Community Management

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAIAA

Copywriting & Editorial Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYMPADADAK

Branded Documentary / Nonfiction (Corporate & NGO)

Media, Entertainment & Sports/Film & Video Production/Distribution/Documentary & Nonfiction Production

Keywords

• Social media management
• Content marketing services
• Digital marketing agency
• Brand storytelling services
• Creative agency services

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Retainers (Riparian): Full-service social media management delivered on ongoing monthly basis. Includes content creation, community management, analytics, and posting. Mix-and-match model where clients select services that fit their needs.
2. Project-Based Services (Delta): Custom project engagements for specific deliverables including brand films, content shoots, website design, brand design, strategy playbooks, documentaries, event coverage, and workshops. Scoped and priced per project.
3. Hourly Consulting (Confluence): Ad-hoc consulting at $150/hour with 1-hour minimum. Includes strategy sessions, social media audits, problem-solving, training, coaching, and second opinions.
4. Merchandise Sales (The Eel Suite): E-commerce store selling branded merchandise including notebooks ($24.99) and t-shirts ($29.99). Products feature eel mascot branding and are printed through local partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Riparian Media is a Vancouver, WA-based creative social media agency that provides full-service organic and paid social media management, content creation, community engagement, and analytics reporting for businesses and mission-driven organizations. It packages these services in three tiers—monthly retainers (Riparian), scoped projects such as brand films, websites, and documentaries (Delta), and hourly consulting at $150/hour (Confluence)—and also runs educational workshops and a small branded merchandise e-commerce store (The Eel Suite).

Product overview

Riparian Media offers a tiered service portfolio centered on social media management and content creation. The core offering is Riparian, a monthly retainer for full-service social media management including content creation, community management, and analytics. Delta provides project-based deliverables (brand films, content shoots, websites, documentaries). Confluence offers hourly consulting at $150/hour. The company also runs workshops for DIY marketers and operates The Eel Suite, a merchandise store selling branded apparel and notebooks. The company emphasizes organic social media growth and authentic storytelling.

Differentiator

Problem solved

Functional benefit

Products and services

• Riparian (Monthly Retainer Social Media Management) Full-service ongoing social media management delivered as a monthly retainer. Covers content creation (short-form video, copywriting, photography, graphic design), community management, analytics and reporting, and ongoing posting across platforms on a mix-and-match service menu. Targeted at small-to-medium businesses that want to fully outsource social media.
• Delta (Project-Based Services) Project-based engagements for defined deliverables including brand films, content shoots, brand design, website design, strategy playbooks, documentaries and docu-series, event coverage, and custom workshops. Projects are scoped end-to-end from concept to completion.
• Confluence (Hourly Consulting) Hourly consulting at $150 per hour with a 1-hour minimum. Includes social media audits, strategy sessions, problem-solving, training and coaching, and second opinions on marketing ideas. Targeted at DIY marketers and business owners with some marketing experience.
• Workshops and Social Media Boot Camps Hands-on educational workshops and boot camps teaching social media skills, content creation, and marketing strategy to small business owners and DIY marketers who want to manage their own social presence.
• The Eel Suite (Branded Merchandise Store) E-commerce merchandise store selling eel-themed branded products including the 'Engage Responsibly' T-Shirt at $29.99 USD and 'The River is an EEL!' Layflat Notebook at $24.99 USD. Ships within the US with 30-day returns; processes payment via Stripe and ships by Denik and other local partners.

Quantifiable outcome

• 16%+ increase in sales reported by Melt Glass Art Supply since partnership began
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Emily Shirron PhotographycoreStrategic or Co-development PartnerRhode Island-based photographer and creative collaborator who works with Riparian on content publishing and community management. Also partners on Just North initiative for Columbia River Economic Development Council, bringing deep local roots and photography/reels expertise.
• Joaquin Solis (Joaquin's Visions)coreStrategic or Co-development PartnerStudio specializing in cinematic video content with 12 years of experience. Collaborates on client video projects, bringing action shots and professional-quality production capabilities to Riparian's service offerings.
• Michaela Bruns (Michaela's Memories)minorStrategic or Co-development PartnerIndependent photographer and content creator collaborating on organic social media content for Riparian clients. Brings own gear, photography skills, reel creation, and iPhone footage expertise.
• Phoebe Lovejoy (Lovejoy Film)coreStrategic or Co-development PartnerTalent behind Lovejoy Film, serving as lead editor for Cultivating Clark County docuseries. Provided photography and videography for Vancouver Farmers Market docuseries project, demonstrating expertise in documentary-style content.
• Looming Star StudiominorStrategic or Co-development PartnerLocal Vancouver WA artist who created the signature eel river illustration featured on The River is an EEL! Layflat Notebook sold through The Eel Suite merchandise store.
• Columbia River Economic Development Council (CREDC)coreStrategic or Co-development PartnerPartnership to promote Just North initiative, an economic development program dedicated to attracting talent to Clark County, WA. Riparian ideates and creates organic and paid social media content and maintains website for the initiative.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Firebelly Marketing: Indianapolis-based social media agency focused on community management and content creation for consumer brands and SMBs. Comparable in offering full-service social media management with an emphasis on authentic storytelling and engagement.
• Sculpt: Social media agency providing content creation, community management, and strategy for B2B and B2C SMB clients. Comparable in service tiering and emphasis on organic social execution.
• Socialfly: Full-service social media agency offering strategy, content, community management, and influencer marketing to SMB and mid-market brands. Comparable service mix and tiered engagement model, though based in New York rather than the Pacific Northwest.
• Tilt Metrics: Social media management agency focused on measurable growth and content production for small businesses. Comparable in delivering recurring social media retainers with documented performance metrics.
• LYFE Marketing: Social media management agency serving small and mid-sized businesses with monthly retainer packages for content creation, community management, and advertising. Closely comparable in target customer (SMBs), service model (recurring retainers), and channel focus (organic + paid social).
• House of Who: Boutique creative and social media agency working with mission-driven brands on storytelling, content, and digital strategy. Comparable in values-driven positioning, boutique scale, and emphasis on authentic brand narratives.

Regional players

• Casual Fridays: Vancouver, BC-based digital agency providing social media, content, and video production to consumer brands. Comparable in service mix and production capabilities but operates primarily in the Canadian market across the same Pacific Northwest corridor.

Others

• Dukas Linden PR: Public relations agency providing media relations and communications strategy for financial and professional services clients. Adjacent peer because Riparian's nonprofit and economic development communications work overlaps with PR services.

Broad incumbents

• Thrive Internet Marketing Agency: Full-service digital marketing agency offering social media management as part of a broader SEO, PPC, and web design portfolio. Comparable in serving SMBs with social media retainers but competes as a broader full-funnel incumbent.
• Zen Media: Larger PR, social media, and content marketing agency serving B2B technology and consumer brands. Comparable in offering integrated content + social services but operates at a meaningfully larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/riparianmedia
• Instagraminstagram.com/riparianmedia
• TikToktiktok.com/@riparianmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riparian Media