Subito Riparato

What Subito Riparato does

Subito Riparato, operated as CR Store SRL, is an Italian device repair business founded in 2009 by Daniele Vietri in Nocera Inferiore, Campania. The company provides smartphone, tablet, laptop, smartwatch, and gaming console repair services — covering 28 brands and 880 models across 14 intervention types — alongside refurbished smartphone resale, remote technical assistance, and technician training. Its core technical capability is component-level motherboard repair using BGA rework stations, digital microscopes, PID-controlled hot air systems, and chip-off NAND data recovery, performed in a microsoldering lab at the Nocera Inferiore headquarters. Differentiated offerings include a proprietary QR-code system that lets customers verify repair certificates and technician licenses in real time, a 38-point hardware-and-software inspection protocol for refurbished devices, and a 12-month warranty on all repairs and parts. Standard repairs (screen, battery, charging port) are priced from €39–€449 and completed in roughly 20 minutes; complex cases (water damage, microsoldering, data recovery) run €49–€299+ with 24-hour to 5-day turnaround.

The business operates through four service-delivery channels: walk-in at two retail locations (Nocera Inferiore and Cava de' Tirreni), a mobile workshop van (furgone laboratorio) that performs on-site repairs across Campania including the Amalfi Coast, remote screen-share assistance for software issues, and Subito Express — a national mail-in service with free round-trip shipping. Customers interact primarily through WhatsApp, supported by hundreds of geographically optimized SEO landing pages that drive organic search visibility across Campania. The company has accumulated 130,000+ completed repairs and 2,700+ Google reviews at a 4.9/5 aggregate rating.

Subito Riparato monetizes through four streams: per-transaction repair fees (the dominant line), refurbished device resale (hardware sales with warranty), Istituto Subito Academy technical training courses priced from €600 with installment options (professional services), and a partner network charging €500/year for access to branding, SEO leads, unified pricing, and technical support (affiliate/recurring). The company is founder-owned and bootstrapped with no disclosed external capital; the 9-person team includes 6 full-time technicians at the main Nocera Inferiore facility. Customer base is entirely individual consumers with no enterprise contracts, and growth is driven organically by reputation, local SEO, and the academy-to-partner talent pipeline.

Name

Subito Riparato

Legal name

CR Store SRL

Website

https://subitoriparato.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Subito Riparato is an Italian smartphone and device repair business (Campania-founded 2009) operating two retail shops, a mobile workshop, remote support, and a national mail-in service, complemented by a technician training academy and a partner network under founder Daniele Vietri.

Ownership category

akta.pro rank

Product category

Consumer Electronics Repair Services

NAICS

Personal and Household Goods Repair and Maintenance (8114), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)

Keywords

• Smartphone repair services
• Device repair services
• Refurbished smartphones
• Microsoldering services
• Technical training academy

Headquarters

HQ city

Nocera Inferiore

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Device Repair Services: One-time fee repair services for smartphones, tablets, smartwatches, laptops, and gaming consoles. Revenue generated per repair transaction. Price varies by device brand, model, and repair type (screen from €49, battery from €39, microsoldering/complex repairs up to €299+). Payment collected upon device handover.
2. Refurbished Device Sales: Sale of professionally refurbished smartphones. Devices are sourced via trade-in/permuta program, subjected to 38-point inspection, and resold with 12-month warranty. Not sold online; availability confirmed via WhatsApp contact.
3. Technical Training Academy (Istituto Subito): Revenue from technical repair training courses. 4 training paths starting from €600, with installment options at €50/month. Includes classroom and hybrid (online theory + in-person lab) modalities. Post-course licensing and job placement support offered.
4. Partner Network Membership: Annual fee of €500 charged to independent technicians and phone shops joining the Subito Riparato partner network. Includes access to SEO leads, brand usage, unified pricing, marketing materials, and ongoing technical support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Subito Riparato provides smartphone, tablet, laptop and gaming console repair services delivered through four channels: walk-in at two Campania locations, a mobile workshop van, remote screen-share assistance, and a national mail-in service (Subito Express). The company also sells professionally refurbished smartphones certified through a 38-point inspection process and runs the Istituto Subito Academy for technical repair training and certification.

Product overview

Subito Riparato is a smartphone and device repair service company founded in 2009, operating as a unified service portfolio rather than a modular platform. The core offering centers on repair services (screen, battery, charging port, camera, microsoldering, water damage, data recovery) delivered through four channels: in-store (Nocera Inferiore and Cava de' Tirreni locations), mobile laboratory (at customer's location), remote online assistance, and national express shipping. Adjacent offerings include a refurbished smartphone resale program (Smartphone Ricondizionati) with 38-point certification, technical education through Istituto Subito Academy with verifiable certification (Licenza Istituto Subito), and a Network Partner franchise program. The company supports 28 brands and 880 models across 14 repair types, with 130,000+ completed repairs and 12-month warranty on all services.

Differentiator

Problem solved

Functional benefit

Brands

• Istituto Subito: Training academy for aspiring smartphone repair technicians, offering certified courses with QR-code verifiable licenses. Operates as the educational and certification arm of Subito Riparato.

Products and services

• Riparazione in Sede Walk-in smartphone, tablet, smartwatch, laptop and gaming console repair service at the Nocera Inferiore and Cava de' Tirreni retail locations; standard repairs completed in 20-30 minutes while the customer waits.
• Riparazione a Domicilio Fully equipped mobile workshop van that travels to the customer's home, office or beach to perform on-site repairs across Campania, including the Amalfi Coast tourist area.
• Assistenza Remota (Tecnico Online) Remote technical support delivered via screen sharing for software problems such as iCloud accounts, device configuration, backups, viruses and SIM PUK block recovery, with no physical device handover required.

Quantifiable outcome

• 17 years operating since 2009 with 130,000+ completed repairs and 12-month warranty on all work
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Doctor Gadget: Italian device repair franchise offering smartphone, tablet, and console repairs with standardized pricing. Closely comparable business model, customer segment, and service portfolio to Subito Riparato.
• iRiparo: Italian smartphone and tablet repair chain with in-store and mail-in service across multiple cities. Directly comparable on core device repair services, pricing transparency, and warranty positioning in the Italian market.

Regional players

• Riparazione Express (Rome): Independent smartphone and tablet repair service operating in Rome with mail-in options. Comparable service model and customer base, but operating in a different Italian region and therefore a regional rather than direct competitor.

Others

• iFixit: Open-source repair community, parts retailer, and tool supplier for consumer electronics. Adjacent enabler for the independent repair ecosystem, comparable in mission and on the parts/tools/toolkit side of the value chain.

Broad incumbents

• Samsung Premium Service (Italy): Official Samsung authorized service network in Italy handling in-warranty and out-of-warranty device repair. Represents the OEM channel that competes with Subito Riparato on manufacturer-side repairs and warranty work.
• Apple Authorized Service Providers (Italy): Network of Apple-authorized repair providers in Italy offering official parts, diagnostics, and warranty service. The most direct OEM-incumbent competitor for iPhone and Mac repairs that Subito Riparato handles.
• Phone House Italy: Large multi-brand mobile retailer in Italy offering device sales alongside repair and accessory services. Comparable on the consumer smartphone repair adjacency, with broader retail footprint and brand.
• uBreakiFix (Asurion): Largest US-based smartphone and electronics repair chain, now part of Asurion. Comparable on in-store walk-in repair, microsoldering partnerships, and standardized warranty; useful as a scaling benchmark for the Subito Riparato model.

Emerging players

• Back Market: Marketplace for refurbished consumer electronics with strict quality grading and warranties. Comparable on the certified refurbished smartphone side of Subito Riparato's business, though operating as a marketplace rather than a repair shop.
• Swappie: European refurbished iPhone vendor with proprietary refurbishment processes and warranties. Comparable on the trade-in plus certified resale model that Subito Riparato operates at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SubitoRiparatoNoceraInferiore
• LinkedInlinkedin.com/company/subito-riparato
• Instagraminstagram.com/subitoriparato

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subito Riparato