Sports2business Gmbh

Name

Sports2business Gmbh

Legal name

Sports2Business GmbH

Website

https://sports-2-business.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industries

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

Keywords

• Sports marketing services
• Athlete management services
• Corporate sports consulting
• Sports partnership brokerage
• Media consulting services

Headquarters

HQ city

Bad Vilbel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Sports Marketing and Management Services: Revenue generated through management and consulting services for professional athletes and corporate clients. Services include comprehensive athlete management, media consulting, and corporate advisory in sports.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sports2Business GmbH, founded in 1998, is a German sports marketing, management, and communications agency that serves as an intermediary between sports and business. It provides athlete management and media consulting for high-profile professional athletes (e.g., Fredi Bobic, Timo Boll, Manuel Neuer) and corporate advisory services that help companies select and implement sports partnerships, sponsorships, and brand ambassador engagements.

Product overview

Sports2Business GmbH is a specialized sports marketing, sports management, and sports communication agency that operates as a service-based business rather than a software product company. Their portfolio consists of four interconnected service offerings: Athlete Management Services (providing comprehensive personal care, media coordination, and career guidance for elite athletes such as Fredi Bobic, Timo Boll, and Manuel Neuer), Corporate Sports Consulting (advising companies on selecting and engaging with sports partnerships), Media Consulting Services (supporting organizations and clubs with communication strategies), and Sports Marketing and Partnership Brokerage (connecting companies with sports properties and facilitating sponsorship relationships). The agency acts as an intermediary between sports and business, developing concepts and brands while maintaining long-term, future-oriented partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlete Management Services Comprehensive personal care, consulting, and career guidance for professional athletes including media coordination, brand positioning, communication support, media presence evaluation, and long-term partnership development. Designed for elite professional athletes seeking management, media consulting, and career development support.
• Corporate Sports Consulting Advisory services for companies seeking sports partnerships, helping select appropriate presentation fields (individual athletes, clubs, or federations) and ensuring targeted communication implementation for sponsorship and marketing purposes.
• Media Consulting Services Communication consulting and media work for organizations, clubs, and federations, including media department advisory and executive/coach communication support.
• Sports Marketing and Partnership Brokerage Development of innovative ideas and concepts connecting companies with athletes and sports organizations, facilitating partnerships and sponsorship deals (e.g., JOKA with TheDOME, Kaspersky Lab with Eintracht Frankfurt).

Quantifiable outcome

• Long-term athlete relationships spanning 20+ years (Fredi Bobic since 1998, Timo Boll since 2001, Ricco Groß since 2003)

Named customers13 records

Segments2 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Eintracht Frankfurt Fußball AGcoreStrategic or Co-development PartnerEintracht Frankfurt is a traditional club with regional and international appeal. Sports2Business advises the communications department and manages executive and head coach communication. This is a key corporate client relationship.
• Fredi BobiccoreStrategic or Co-development PartnerLong-standing partnership since 1998 when Fredi Bobic was a football professional at VfB Stuttgart. The collaboration began with media consulting and has developed into a true partnership. Today Fredi Bobic is a frequently sought expert in professional sports.
• Ricco GroßcoreStrategic or Co-development PartnerPartnership began with winter sports/biathlon. Ricco Groß is now the last anchor of Sports2Business in biathlon. As Russian national team coach, Groß is in demand with companies targeting Russia as a market.
• Nicolas KieferminorStrategic or Co-development PartnerLong-standing cooperation with former tennis professional Nicolas Kiefer, who is an interesting personality because he does not always follow the mainstream. Agency owner Schmittenbecher, a former journalist with tennis specialty, maintains his connection to tennis through this partnership.
• Pro ProfilminorStrategic or Co-development PartnerNetwork partner - marketing/communications consulting firm in their partner network.
• Wirtschaftsclub Russland e.V.coreStrategic or Co-development PartnerNetwork partner used for acquiring Russian sponsors and market entry. Cooperation led to Kaspersky Lab becoming the first Russian sponsor at Eintracht Frankfurt.
• RuppografieminorStrategic or Co-development PartnerNetwork partner for photography services.
• Firo SportphotominorStrategic or Co-development PartnerNetwork partner for sports photography.
• TechnogymminorStrategic or Co-development PartnerCorporate client previously served - fitness equipment company engaged in sports marketing.
• CompexminorStrategic or Co-development PartnerCorporate client previously served - fitness/medical equipment company.
• CommerzbankminorStrategic or Co-development PartnerCorporate client for whom projects were executed.
• Vereinigung der Vertragsfußballspieler e.V.minorStrategic or Co-development PartnerOrganization for which media and PR work was conducted.
• FSV FrankfurtminorStrategic or Co-development PartnerFootball club for which PR and media work was performed.
• Rot-Weiss FrankfurtminorStrategic or Co-development PartnerFootball club for which PR and media work was performed.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookde-de.facebook.com/pages/Sports2Business-GmbH/124568847614970
• LinkedInlinkedin.com/company/sports2business-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports2business Gmbh