What Splash Diving (hk) Limited does

Splash Foundation Limited, operating as Splash Diving (HK) Limited, is a Hong Kong-registered charity (number 91/14996) providing free learn-to-swm programmes to disadvantaged communities. Founded in 2015 and headquartered in Aberdeen, Hong Kong, the organisation serves migrant domestic workers, low-income adults, children and teens aged 8-19 from low-income families, and children with special educational needs (including autism and ADHD). Programmes are delivered through a network of more than 70 trained volunteer coaches at partnered pool facilities (Good Pool Partners) across Hong Kong schools, clubs, and universities, with a parallel operation in Singapore launched in 2022.

The core product set comprises three free in-person programmes: an Adult Learn-to-Swim course for migrant domestic workers and ethnic minorities, a Youth Programme (Splash Camp) of intensive summer courses, and Special Educational Needs (SEN) classes supported by the Hong Kong Jockey Club Charity Trust. A fourth line is digital content — a free Learn-to-Swim YouTube Series aimed at absolute beginners worldwide, which has accumulated over 2 million views across Indonesia, the Philippines, India, and Bangladesh. The technology footprint is light: a WordPress-style charity website, Jotform-based registration, and standard social media channels (Facebook, Instagram, LinkedIn, YouTube), with no native mobile app, API, or enterprise software.

The organisation is funded entirely through donations and fundraising rather than commercial revenue. Donation tiers span HK$250 to HK$2,000 monthly or one-time, with HK$2,000 framed as sponsoring a learner for life. Major fundraising events include the annual Make Waves 45km relay swim around Hong Kong Island (HK$3M+ raised in 2023), the Splash Dash Relay, and the first Hong Kong English Channel team (HK$1.3M+ raised). Corporate and trust sponsorships from the Hong Kong Jockey Club, Swire Group Foundation, and Operation Santa Claus underwrite flagship programmes. There is no equity funding, no investors, and no parent company. Splash is governed as a non-profit under Section 88 of the Hong Kong Inland Revenue Ordinance, making donations of HK$100 or above tax-deductible.

Name

Splash Diving (hk) Limited

Legal name

Splash Foundation Limited

Website

https://splashfoundation.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Hong Kong-registered charity (Splash Foundation) providing free learn-to-swim programmes to migrant domestic workers, low-income families, and children with special educational needs in Hong Kong and Singapore, delivered by 70+ trained volunteer coaches and funded through donations and fundraising events.

Ownership category

akta.pro rank

Product category

Charitable Swimming Education

NAICS

Sports and Recreation Instruction (61162)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Learn-to-swim programmes
• Water safety education
• Community swimming charity
• Youth swimming instruction
• Special needs swimming

Headquarters

HQ city

Aberdeen

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: Registered charity funded through donations. HK$2,000 sponsors someone to learn how to swim for life. Donations are tax-deductible under Section 88 of the Inland Revenue Ordinance for amounts of HK$100 or above. Organises fundraising events including Make Waves relay swim, Splash Dash Relay, and individual fundraisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Splash Foundation is a registered Hong Kong charity that provides free beginner and intermediate learn-to-swim instruction to migrant domestic workers, low-income adults, children and teens aged 8–19, and youth with special educational needs in Hong Kong and Singapore. Instruction is delivered through a network of more than 70 volunteer coaches at partnered pool facilities, complemented by a free Learn-to-Swim YouTube Series that has reached over 2 million viewers globally.

Product overview

Splash Foundation operates as a charitable organization providing free learn-to-swim programmes to disadvantaged communities in Hong Kong and Singapore. The core offering consists of adult learn-to-swim programmes for migrant domestic workers and youth programmes (including SEN classes) for children aged 8-19. The organization delivers instruction through a network of over 70 volunteer coaches and also offers a free Learn-to-Swim YouTube Series for global accessibility. Fundraising events include Make Waves (45km relay around Hong Kong Island) and Splash Dash Relay. The organization does not operate as a technology platform but as a direct service provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Learn-to-Swim Programme

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Good Pool Partners (Schools and Clubs)coreOthersSchools and clubs that generously open their doors and provide free or heavily discounted pool space to Splash Foundation. Partners include Renaissance College, S.K.H. Lui Ming Choi Secondary School, City University of Hong Kong, and others. Good Pool Partners receive bespoke awareness-raising events on swim literacy and volunteer coach training.
• Jockey Club Charity Trust (香港賽馬會慈善信託基金)coreOthersHong Kong Jockey Club Charity Trust provides generous funding for the 'Jockey Club Active Subconscious - Joyful Swimming Together' programme (賽馬會躍動無界計劃—樂泳同游) for youth with special educational needs aged 8-21.
• Operation Santa ClauscoreOthersOperation Santa Claus (愛心聖誕大行動) provides sponsorship for Splash Camp summer intensive swimming programmes for youth.
• Swire Group Foundation (太古基金)coreOthersSwire Group Foundation (太古基金) provides sponsorship for Splash Camp summer intensive swimming programmes.
• Good Period AllianceminorGTM or Marketing PartnerPartnership with Good Period Alliance focusing on menstrual health support for migrant women in Hong Kong, combined with Splash Foundation's swimming programmes.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Swim England: Swim England is the national governing body for swimming in England, running the Learn to Swim Programme across a national network of providers. Comparable as a broader incumbent setting standards and pipeline training for swimming instruction, although UK-centric rather than Asia-Pacific.
• Royal Life Saving Society UK: RLSS UK is a long-established charity focused on drowning prevention, water safety education, and lifesaving training across the UK. Comparable as a broader incumbent in the water safety/swimming education charity space, with overlapping beneficiary outreach and volunteer-based delivery.
• Swimming Australia: Swimming Australia is the national federation governing competitive and learn-to-swim activities across Australia. Comparable as a broader incumbent in aquatic instruction, though it operates at national federation scale rather than as a grassroots charitable provider.

Direct peers

• SwimTayka: SwimTayka is a UK-registered charity that provides free swimming lessons to children in developing countries through volunteer coaches and partner pools. Closely comparable to Splash Foundation in mission (free swim instruction for under-resourced communities), volunteer-driven delivery model, and digital content distribution.
• The Swimming Trust: The Swimming Trust is a UK charity that promotes the health, safety, and well-being benefits of swimming by funding learn-to-swim and aquatic education projects. Comparable to Splash Foundation in being a grantmaking/advisory body focused on expanding access to swimming instruction for under-served groups.

Regional players

• Hong Kong Amateur Swimming Association: HKASA is the governing body for amateur swimming in Hong Kong, organizing competitive events, learn-to-swim accreditation, and coach certification. Directly comparable as the regional swim-governance organization in Splash's home market, though its focus is competitive and accreditation rather than free charitable delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/splashfoundationltd
• Facebookfacebook.com/splashfoundation
• LinkedInlinkedin.com/company/splash-foundation-limited
• Instagraminstagram.com/splashfoundationltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splash Diving (hk) Limited