What Ten Thousand Hours Limited does

Ten Thousand Hours Limited is a Portsmouth, UK-headquartered creative events agency founded in 2017 by Martin Richardson (Managing Director) and Dom Garner (Executive Producer) after a pitch experience in which their strategic creative concept was rejected in favour of a 'rinse and repeat' approach. The firm positions itself as a strategic partner that designs events aligned to client business objectives rather than as a transactional production vendor, addressing what the founders identify as industry-wide shortcomings in event ROI articulation, attendee engagement and logistical delivery.

The agency's core offering is a full-service event delivery model covering strategy and measurement consulting, creative concept development (event identity, content, storytelling, set/sound/lighting design), and end-to-end logistics including project management, venue search, supplier negotiation, travel, registration, dinearounds and team-building activities. The firm has produced events and experiential activations for 20,000–25,000 attendees globally and maintains a 'Pathway' quality management system aligned to ISO 9001:2015, supplemented by ISO 20121 (sustainable events), ISO 27001 (information security), ISO 14001 (environmental) and GDPR compliance certifications. The firm has no proprietary technology platform, app, API or SDK; its intellectual property is concentrated in the founders' personal expertise, case study portfolio and a content library comprising the 'Bums on Seats' podcast, 'Small Talk' video series and an 'Opinion' blog.

The firm operates a B2B and B2B2C professional services model with project-based, bespoke pricing that is not publicly disclosed. Customer acquisition is driven by free 15- and 30-minute discovery calls, supported by thought leadership content marketing across the blog, podcast, video series and social channels (LinkedIn, Instagram, X, TikTok). Named customers span enterprise technology (DeepMind, Nutanix, Hitachi Vantara), consumer goods (Benefit Cosmetics), HR technology (HireRight) and historical work via the founders for Google, Nokia and Number 10 Downing Street. The firm reports UK and Europe as primary operating geographies with operational delivery in the United States (Atlanta) and is director-owned with no disclosed external funding, making it a bootstrapped micro-cap creative services business.

Name

Ten Thousand Hours Limited

Legal name

Ten Thousand Hours Limited

Website

https://tenthousandhours.agency

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Ten Thousand Hours Limited is a Portsmouth, UK-based creative events agency designing and delivering experiential events and event-led growth strategies for B2B and B2C enterprise clients globally, spanning technology, consumer goods and government sectors, with projects for up to 25,000 attendees.

Ownership category

akta.pro rank

Product category

Creative Event Agency Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)

akta.pro secondary industry

Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Experiential event design
• Creative event production
• Event strategy consulting
• Experiential marketing agency
• Brand event management

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Agency Services: Ten Thousand Hours generates revenue through professional services fees for event strategy, creative concept development, event production, content creation, design, and logistics management. Services are tailored to each client project, ranging from intimate corporate gatherings to large-scale experiential activations with 20,000-25,000 attendees globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ten Thousand Hours Limited is a creative events agency that designs and delivers experiential events and event-led growth strategies for B2B and B2C brands. Its core offering is an end-to-end full-service event agency covering event strategy, creative concept development, content production, technical production (set, sound, lighting, design), logistics and project management (venue search, supplier negotiation, travel, registration, budget management), sponsorship strategy, and post-event content repurposing. Engagements range from intimate corporate gatherings to global experiential activations with 20,000–25,000 attendees.

Product overview

Ten Thousand Hours Limited is a creative event agency operating as a single unified service rather than a platform-plus-modules architecture. The core offering is Full-Service Event Agency covering strategy, creative production (event identity, content, storytelling, set/sound/lighting design, programme format), and logistics/project management. These services are delivered across individual service lines including Project Management, Event Travel, Venue Search, Content Creation, Event Production, Design & Application, Event Registration, Dinearounds, and Team Building. Supporting the core agency services, the company produces thought leadership content through the Bums on Seats Podcast (co-hosted by founders on Apple/Spotify), the Small Talk video series addressing common event planning questions, and the Opinion blog. The company also maintains a Case Studio portfolio showcasing past work. All services span B2B and B2C clients globally, with events ranging from intimate gatherings to 20–25,000 attendee activations.

Differentiator

Problem solved

Functional benefit

Brands

• Small Talk: A video series discussing commonly asked questions about events, working with global organisations, and delivering events worldwide.
• Bums on Seats

Products and services

• Full-Service Event Agency
• Event Production and Logistics Services
• Bums on Seats Podcast
• Small Talk Video Series
• Case Studio Portfolio
• Opinion Blog

Quantifiable outcome

• Produced events and experiential activations for 20,000-25,000 attendees across the globe
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Jack Morton Worldwide: Global experiential marketing agency and brand experience network within the IPG portfolio. Competes for the same blue-chip enterprise clients (Google, Nokia-tier) but at significantly larger scale and broader geographic footprint.
• George P. Johnson Experience Marketing: Large independent global experiential marketing agency with deep roots in corporate events, trade shows, and brand activations. A scaled incumbent competitor for the same enterprise RFPs TTH targets.
• WRG (Creative Group): Large UK-headquartered corporate events and experiential agency within the Mondiale Group. A scaled competitor for the same enterprise event briefs targeting UK and European clients.

Direct peers

• Hot Pickle: London experiential agency focused on consumer brand experiences and creative event concepts. Comparable boutique agency serving B2B/B2C brands with strategic experiential positioning.
• Brandfuel: UK-based creative agency specialising in live brand experiences, events, and experiential campaigns for technology and B2B brands. Closely comparable in size, geography, and strategic-experiential positioning.
• Sparks: British experiential marketing agency with a long heritage in brand experience and live events. Similar size tier and UK base, with overlapping B2B technology and consumer clients.
• Amplify: London-based brand experience agency that designs and produces creative events and experiential activations for global brands. Direct competitor to Ten Thousand Hours in the UK strategic-experiential-events niche with overlapping client types (tech, consumer).
• MKG Events: UK-based creative experience agency delivering live events, brand experiences, and experiential campaigns for global brands. Similar strategic-event-design positioning and enterprise client base.
• Cheerful Twentyfirst: London-based creative agency specialising in corporate events, conferences, and brand experiences. Closely comparable UK boutique agency competing in the same strategic corporate event space.
• Smyle: UK creative agency producing strategic live events, conferences, and brand experiences for global enterprise clients. Comparable in scale, strategic positioning, and target customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tthagency
• LinkedInlinkedin.com/company/tenthousandhours
• Instagraminstagram.com/tthagency
• TikToktiktok.com/@tenthousandhoursagency

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten Thousand Hours Limited