MURRAY AUTO GROUP INC.

What MURRAY AUTO GROUP INC. does

Murray Auto Group Inc. is a privately held, family-owned automotive dealership group headquartered at 1700 Waverly Street, Winnipeg, Manitoba. Founded in 1926 in Souris, Manitoba, the company has operated continuously for nearly a century under multi-generational Murray family ownership and currently employs more than 1,000 professionals across its network. The group operates 30+ franchised dealerships spanning British Columbia, Alberta, Saskatchewan, and Manitoba, representing 15+ automotive brands including Chevrolet, Cadillac, Buick, GMC, Chrysler, Dodge, Jeep, Ram, FIAT, Ford, Hyundai, Kia, Mazda, Honda, and Genesis.

The core business consists of new vehicle sales, certified pre-owned vehicle sales, captive financing and insurance products, manufacturer-warranty service operations, and collision repair centers. The technology layer is a standard dealership management system plus a web-based inventory platform featuring a Carfinder tool and lifestyle-segmented browsing (Family, Hard Working, Commuter, Luxury, Adventure). Inventory across the network totals 4,600+ vehicles, with pricing per unit ranging from under $5,000 for entry-level used vehicles to over $200,000 for premium models such as the Cadillac Escalade IQ and Dodge Durango SRT Hellcat. The group has begun a dedicated electric vehicle initiative covering models such as the Cadillac LYRIQ, Kia EV9, Niro EV, and Mazda CX-70 PHEV.

Revenue is generated primarily through one-time vehicle sales transactions, with secondary recurring contribution from finance and insurance product commissions and from service, parts, and collision center billings. The go-to-market motion is direct-to-consumer through physical dealership showrooms complemented by online inventory browsing and digital search tools. Customer segments span individual retail buyers, families, adventure and lifestyle buyers, luxury vehicle seekers, and commercial or fleet purchasers of trucks and heavy-duty vehicles. The group has received industry recognition including the 2024 CADA Laureate Award from the Canadian Automobile Dealers Association and designation as one of Canada's 50 Best Managed Companies.

Name

MURRAY AUTO GROUP INC.

Legal name

Murray Auto Group Inc.

Website

https://murrayautogroup.ca

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Murray Auto Group Inc. is a privately held, family-owned automotive dealership group operating 30+ franchised rooftops across Western Canada. Founded in 1926 and headquartered in Winnipeg, Manitoba, the company sells new and pre-owned vehicles across 15+ brands to retail, family, luxury, and commercial customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from selling new and pre-owned vehicles across multiple brands including Chevrolet, Jeep, GMC, Dodge, Cadillac, Kia, Mazda, Honda, Genesis, Buick, Ford, Hyundai, RAM, Chrysler, and FIAT. Sales through 30+ franchised dealerships.
2. Finance and Insurance Products: Financing services and vehicle protection products offered through the Finance Department
3. Service and Parts: Service center and collision center operations providing vehicle maintenance and repair services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Murray Auto Group operates a network of 30+ franchised automotive dealerships across Western Canada (British Columbia, Alberta, Saskatchewan, and Manitoba), selling new and pre-owned vehicles from 15+ major brands. The group also offers vehicle financing and leasing through its Finance Department, vehicle service and collision repair, trade-in appraisal, and a Carfinder search tool across its inventory.

Product overview

Murray Auto Group operates as a family-owned automotive dealership network offering a comprehensive vehicle sales and service platform. The core offering consists of new vehicle sales across 15+ major automotive brands (Chevrolet, Jeep, GMC, Dodge, Cadillac, Kia, Mazda, Honda, Genesis, Buick, Ford, Hyundai, RAM, Chrysler, FIAT) and pre-owned vehicle sales with certified pre-owned programs. The group provides integrated service capabilities including maintenance, collision repair, and financing services. Additional offerings include trade-in services, vehicle finder tools, and dedicated EV sales and support. The network spans 30+ dealerships across Western Canada (Alberta, British Columbia, Manitoba, and Saskatchewan), with a primary headquarters in Winnipeg, Manitoba. The company has operated since 1926 and employs over 1000 professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Quantifiable outcome

• 1000+ professionals serving customers
• +3 more outcomes

Named customers5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• General Motors (Chevrolet, Cadillac, Buick, GMC)coreChannel Partner/ Reseller/ DistributorFranchised dealership relationships with General Motors for sales of Chevrolet, Cadillac, Buick, and GMC vehicles. Murray Auto Group has maintained GM partnerships since 1934 when they acquired the GM line, marking a major turning point in the company's growth.
• Stellantis (Chrysler, Dodge, Jeep, Ram, FIAT)coreChannel Partner/ Reseller/ DistributorFranchised dealership relationships with Stellantis for sales of Chrysler, Dodge, Jeep, Ram, and FIAT vehicles.
• Ford Motor CompanycoreChannel Partner/ Reseller/ DistributorFranchised dealership relationships with Ford Motor Company for sales of Ford vehicles including trucks, SUVs, and cars.
• Hyundai Auto CanadacoreChannel Partner/ Reseller/ DistributorFranchised dealership relationships with Hyundai for sales of Hyundai vehicles including sedans, SUVs, and electric vehicles.
• Kia CanadacoreChannel Partner/ Reseller/ DistributorFranchised dealership relationships with Kia for sales of Kia vehicles including electric vehicles like EV9, Niro EV.
• Mazda CanadacoreChannel Partner/ Reseller/ DistributorFranchised dealership relationships with Mazda for sales of Mazda vehicles including sedans, SUVs, and the MX-5 RF sports car.
• Honda CanadacoreChannel Partner/ Reseller/ DistributorFranchised dealership relationships with Honda for sales of Honda vehicles including CR-V, Civic, and hybrids.
• Genesis (Hyundai Motor Group)coreChannel Partner/ Reseller/ DistributorFranchised dealership relationships with Genesis for sales of Genesis luxury vehicles.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AutoCanada Inc. TSX-listed Canadian automotive dealership group operating ~70 franchised dealerships across Canada and the US. Direct competitor in Canadian auto retail, multi-brand franchising, F&I, and service/parts across Western and Eastern Canada.
• Pfaff Automotive Partners: Canadian luxury and multi-brand dealership group based in Ontario and BC. Comparable multi-brand franchised dealer business with F&I and service operations.
• Dilawri Group of Companies: One of Canada's largest privately held dealer groups with 80+ dealerships across BC, Alberta, Saskatchewan, Ontario, and Quebec. Closest scale and geographic competitor in Western Canada.
• OpenRoad Auto Group: BC-headquartered dealership group with locations across British Columbia and Ontario, representing multiple OEMs. Comparable in size, brand breadth, and Western Canadian footprint.
• Woodbine Group: Family-owned dealership group with multiple rooftops in the Greater Toronto Area. Comparable multi-brand Canadian franchised retailer with full sales, F&I, and service capabilities.
• Go Auto: Large privately held Canadian dealership group with dealerships across Western Canada and beyond. Direct multi-brand franchised competitor with overlapping OEM relationships and similar service/parts business.
• Westminster Motors: Multi-generational, family-owned Canadian dealer group operating several franchised rooftops. Comparable in ownership structure, multi-brand franchising, and community-oriented approach.

Broad incumbents

• AutoNation Inc. Largest US franchised auto retailer with 200+ dealerships. Not a direct Canadian competitor but a broadly comparable scaled franchised dealership platform operating F&I and service/parts at scale.
• Lithia Motors / Driveway: US-listed, scaled franchised auto retailer with digital retailing (Driveway) initiatives. Comparable business model at larger scale, with technology and digital-first initiatives relevant to Murray's roadmap.

Regional players

• Gyro Automotive Group: Calgary-based Western Canadian dealer group. Direct multi-brand competitor in the Alberta market where Murray also has meaningful presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/murray-auto-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries30 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MURRAY AUTO GROUP INC.