That Painting Spot

What That Painting Spot does

That Painting Spot is a privately-held, family-owned do-it-yourself art studio founded in 2012 and operating from a single retail location at 12798 Olive Blvd in St. Louis, Missouri. The company serves individuals, families, children, and small-to-mid-sized groups with paint-your-own pottery, canvas painting, and ancillary creative activities. Its customer base spans walk-in recreational painters, birthday party hosts (children and adults), corporate team-building clients, kids aged 6–12 attending seasonal art camps, preschoolers attending storytime pottery sessions, and adults attending stoneware glazing workshops. There are no disclosed enterprise contracts and revenue is highly fragmented across many small consumer transactions.

The studio's core technology is a ceramic glazing and kiln-firing operation capable of reaching nearly 2000°F, with up to 48 hours of heat treatment and cooling cycles. Hundreds of bisque pottery pieces and over 100 paint colors are stocked on shelves, including specialty "Jungle Gems" paints that produce unique visual effects when fired. The studio operates standard in-person instruction, online booking for party rooms and studio reservations, and an e-commerce gift card storefront. A Pottery-To-Go program extends the service surface beyond the physical location by providing take-home kits that customers paint off-site and return for firing.

That Painting Spot operates a direct-to-consumer, transactional revenue model with no studio fees — the price marked on each pottery piece is the final price. Revenue streams include per-piece pottery sales ($5–$70+), private party room rentals ($75 plus per-guest fees), full-studio rentals ($200 weekday rate for 8–40 people), kids' art camp sessions ($45 per 2.5-hour session), stoneware glazing workshops, Friday storytime sessions ($18 per painter), take-home pottery kits, and gift cards. The company has not raised institutional funding, has not expanded beyond its single St. Louis location, and has 1–10 employees. Marketing is conducted primarily through organic social channels (Facebook, Instagram, TikTok, Pinterest), email newsletters, blog content, and local SEO. No AI, API, software platform, or proprietary technology IP beyond the kiln operation has been disclosed.

Name

That Painting Spot

Legal name

That Painting Spot

Website

https://thatpaintingspot.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

That Painting Spot is a family-owned do-it-yourself art studio in St. Louis, Missouri, offering paint-your-own pottery, canvas painting, birthday and corporate parties, kids' art camps, and workshops to local individuals, families, and small groups.

Ownership category

akta.pro rank

Product category

Arts and Crafts Studio

NAICS

Art Dealers (459920)

SIC

Pottery & Related Products (3260)

akta.pro industry

PRIMARYHSACAOAH

Event Theming, Mood Boards & Concept Design

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

SECONDARYHSACAOAG

Event Signage, Props & Custom Installations

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

Keywords

• Pottery painting studio
• Canvas painting classes
• Kids art camp
• Birthday party venue
• DIY art studio

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Pottery Piece Sales: Customers select and purchase individual pottery pieces priced from below $5 to $70+. Price is marked on shelf with no additional studio fees. One-time transaction for each piece painted.
2. Party Room Rentals: Private party room rental for groups of 5-15 people at $75 per booking. Additional fees for pottery pieces ($15-$21 per guest) or canvas ($28-$32 per guest) depending on activity choice.
3. Entire Studio Rentals: Private entire studio rental for larger groups (8-40 people) at $200 on weekdays. Includes cost of pottery pieces at $15-$35 per person.
4. Kids Art Camp Sessions: Summer and seasonal art camp sessions for kids ages 6-12. Two sessions per week at $45 per 2.5-hour session where participants make at least two projects.
5. Stoneware Glazing Workshop: Workshop sessions teaching stoneware glazing techniques for mugs, cereal bowls, and dinner plates. Participants learn specialized glazing methods for higher-fired ceramics.
6. Storytime & Pottery Sessions: Weekly Friday morning sessions combining story reading with pottery painting for preschoolers at $18 per painter.
7. Gift Cards: Digital and physical gift cards available for purchase online or in studio for experiential gifting.
8. Pottery-To-Go: Take-home pottery kits including pieces, paints, brushes, palette plates, and directions. Customers paint at home and return pieces for kiln firing.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

That Painting Spot is a family-owned DIY art studio in St. Louis, Missouri (founded 2012) that lets customers paint their own pottery and canvases on-site. The studio hosts themed events such as storytime, date night, and ladies night; runs kids' art camps; rents a private party room and the entire studio; runs offsite/mobile events; and sells pottery-to-go kits and gift cards. Pieces painted in-studio are finished via kiln firing and returned to customers.

Product overview

That Painting Spot operates as a do-it-yourself pottery and canvas art studio offering a unified service experience centered around creative painting activities. The core offerings include Paint Your Own Pottery (in-studio ceramic painting with firing services), Canvas Painting sessions, and various Party packages (Birthday, Corporate Team Building, and general celebrations). Supporting offerings include Kids Art Camp (summer and seasonal programs), Take Home Pottery kits, Stoneware Glazing Workshops, and Storytime & Pottery Painting for preschoolers. The studio also offers gift cards and seasonal holiday-themed pottery pieces. Customers pay per piece/project with no studio fees, and items are finished with professional glazing and kiln firing.

Differentiator

Problem solved

Functional benefit

Products and services

• Paint-Your-Own Pottery

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Color Me Mine: National paint-your-own pottery studio franchise offering walk-in pottery painting, parties, and special events. Closest direct competitor to That Painting Spot's core in-studio painting model, with multi-location franchise footprint.
• Pinot's Palette: Paint-and-sip franchise offering guided painting classes, private parties, and corporate events. Directly comparable in business model, target audience, and party/event revenue mix to That Painting Spot's party and team-building offerings.
• Bottle & Bottega: Paint-and-sip studio offering guided painting classes, private parties, and corporate events. Overlaps with That Painting Spot's adult painting, birthday, and team-building offerings.
• Board & Brush Creative Studio: DIY workshop franchise offering guided wood sign painting, home décor projects, and private events. Adjacent category competing for the same DIY/experiential customer base and corporate team-building budget.
• As You Wish Pottery: Paint-your-own-pottery studio chain offering walk-in painting, kiln firing, and party packages. Near-identical service model to That Painting Spot with comparable unit economics and customer segments.
• AR Workshop: DIY workshop franchise focused on wood signs, canvas, and home décor projects with private party and event offerings. Competes with That Painting Spot in the experiential DIY, party-host, and team-building space.
• Muse Paintbar: Paint-and-sip concept focused on guided canvas painting, full bar service, and private events. Overlaps directly with That Painting Spot's canvas painting, birthday party, and corporate team-building product lines.
• Painting with a Twist: Largest paint-and-sip franchise in the US, offering guided canvas painting classes with beverage service. Competes for the same discretionary 'creative experience' dollars as That Painting Spot, especially in the adult/team-building segment.

Regional players

• Sip and Paint Studios (local independents): Independent paint-and-sip and pottery studios operating in specific metros. These regional players are the most direct competitive threat to That Painting Spot's St. Louis market share since they share the same geography and customer base.

Emerging players

• Splatter: Paint-and-sip concept competing in the same casual creative-experience category. Comparable business model and target customer, though smaller scale and footprint than national chains.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/intent/tweet?via=tpsstl
• Instagraminstagram.com/gateauthemedemo
• LinkedInlinkedin.com/company/that-painting-spot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about That Painting Spot