The Bow Tie Group
The Bow Tie Group is a two-person residential real estate team under the Keller Williams Green Bay franchise, serving home buyers, sellers, and investors across Northeast Wisconsin, including a KW Sports + Entertainment division for sports and entertainment clients.
- Company typePrivate
- Founded-
- HeadquartersDe Pere, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What The Bow Tie Group does
The Bow Tie Group is a two-person residential real estate brokerage team operating under the Keller Williams Green Bay franchise, founded by Alex Young (Realtor/Broker) and Amanda Young (Director of Operations). The firm provides buyer representation, seller representation, and real estate investment services for residential clients across Northeast Wisconsin, including Green Bay, De Pere, Ashwaubenon, Howard, Bellevue, and Fox Valley/Appleton. It also operates the Keller Williams Sports + Entertainment (KWSE) specialty division serving sports and entertainment professionals with relocation, housing procurement, and real estate investment needs across the US, Canada, and Mexico. The team closes 50+ transactions per year, with over 95% of business sourced from referrals (past clients, family, friends, and other agents) and minimal outward advertising.
The core product set is built around buyer representation (consultation, property search, offer writing, inspection navigation, closing) and seller representation (pricing strategy, professional photography, full digital marketing, MLS syndication, negotiation), supplemented by differentiated add-ons including professionally produced video home tours and an exclusive Home Finder Network providing pre-MLS access to listings. Underlying technology is standard industry tooling rather than proprietary: MLS access with automatic syndication to Zillow, Realtor.com, and Homes.com; Showingtime for showing coordination; Calendly for scheduling; and EmailOctopus for newsletter marketing. No proprietary platform, mobile app, API, or AI/ML capability has been disclosed.
The business model is purely transaction-based commission income. Revenue is generated through buyer representation commissions (typically paid by the seller, now requiring explicit written agreement under the post-August 2024 NAR settlement) and seller listing commissions, with total seller closing costs typically running 6–9% of sale price including real estate compensation, Wisconsin transfer taxes ($3 per $1,000), and title insurance. The go-to-market is sales-led and high-touch — initial buyer or listing consultation, personalized guidance through the transaction, and reliance on referral repeat business. Customer segments include first-time and move-up buyers, sellers (including estate and investor sales), and a secondary sports and entertainment professional segment served through KWSE.
The Bow Tie Group firmographics
Firmographics- Name
- The Bow Tie Group
- Legal name
- The Bow Tie Group
- Website
- https://www.thebowtiegroup.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The Bow Tie Group is a two-person residential real estate team under the Keller Williams Green Bay franchise, serving home buyers, sellers, and investors across Northeast Wisconsin, including a KW Sports + Entertainment division for sports and entertainment clients.
- Ownership category
- akta.pro rank
Where The Bow Tie Group is headquartered
LocationHeadquarters
- HQ city
- De Pere
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Bow Tie Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Buyer Representation Commission: In most transactions, the buyer's agent commission is paid by the seller as part of the transaction. Beginning in August 2024, new NAR settlement rules require that buyer's agent compensation be explicitly agreed upon in a written buyer representation agreement before touring homes.
- Seller Listing Services Commission: Sellers pay real estate compensation paid to both listing firm and buyer's firm, as negotiated in a listing agreement. Total seller closing costs often range from 6 to 9 percent of sale price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
The Bow Tie Group product offering
Product offeringCore offering
The Bow Tie Group is a two-person residential real estate brokerage team providing buyer representation, seller listing services, and real estate investment guidance across Greater Green Bay and Northeast Wisconsin. Core services include buyer consultations, property search, offer writing, inspection navigation, closing coordination, listing strategy, professional photography, digital marketing, video tours, and MLS syndication.
Product overview
The Bow Tie Group is a two-person real estate team at Keller Williams Green Bay serving Northeast Wisconsin (Green Bay, De Pere, Fox Valley, and surrounding areas). The core offering consists of buyer and seller representation services, enhanced by video home tour production and an exclusive Home Finder Network. The company operates a specialized KW Sports + Entertainment (KWSE) division serving sports and entertainment clients nationally. Supporting the service model are educational resources including buyer and seller FAQs and neighborhood guides. The portfolio is unified around personalized, high-touch residential real estate services rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- KW Sports + Entertainment (KWSE): Keller Williams Sports + Entertainment division - An exclusive real estate division serving sports and entertainment industry clientele with housing needs across the United States, Canada, and Mexico.
Products and services
- Buyer Representation Services Full-service buyer representation across Northeast Wisconsin including buyer consultation, property search, offer writing, inspection navigation, financing guidance, and closing coordination. Targeted at home buyers in Green Bay, De Pere, Ashwaubenon, Howard, Suamico, Bellevue, and Fox Valley.
- Seller Representation Services End-to-end home selling services including listing consultation with local market analysis, pricing strategy, professional photography, full digital marketing, MLS syndication, video tours, expert negotiation, and closing coordination. Targeted at home sellers across Greater Green Bay and Northeast Wisconsin.
- KW Sports + Entertainment (KWSE) Relocation Services White-glove real estate services for professional athletes, entertainers, and sports/entertainment industry professionals. Covers primary and secondary residence procurement, sale of current residences, and real estate investment opportunities across the US, Canada, and Mexico, backed by Keller Williams' network of 1,100+ offices and 200,000+ associates.
Quantifiable outcome
- 50+ transactions per year handled by two-person team
- +1 more outcomes
Companies that use The Bow Tie Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
The Bow Tie Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
The Bow Tie Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Keller Williams Green BaycoreThe Bow Tie Group operates as a licensed real estate agent team under the Keller Williams Green Bay franchise. This affiliation provides brand backing, MLS access, marketing resources, and connection to Keller Williams' international network of 1,100+ offices and 200,000+ associates.
- Keller Williams Sports + Entertainment (KWSE)coreAlex Young is part of the KW Sports + Entertainment division - a specialized Keller Williams division serving sports and entertainment professionals with housing procurement, relocation, and real estate investment services. Provides white-glove service backed by Keller Williams' scale.
- WHEDA (Wisconsin Housing and Economic Development Authority)supportingWisconsin state agency offering mortgage programs and down payment assistance for qualifying buyers. The Bow Tie Group works with WHEDA-approved lenders and refers first-time buyers and moderate-income buyers to WHEDA programs for down payment assistance and competitive rates.
- NeighborWorks Green BaysupportingLocal nonprofit organization offering first-time buyer assistance programs. The Bow Tie Group refers qualifying buyers to NeighborWorks Green Bay for additional down payment and closing cost assistance programs.
Scale indicators11 records
Recent moves6 records
Expansion highlights4 records
The Bow Tie Group competitors and assessment
Company assessmentDirect peers
- Compass: Technology-driven residential real estate brokerage operating a similar agent-team model. Directly comparable as both operate full-service buyer/seller representation with differentiated marketing and technology investments, though Compass operates nationally at vastly greater scale.
- Redfin: Tech-enabled residential brokerage providing buyer and seller representation with differentiated marketing and pricing tools. Comparable as a direct competitor in residential transaction services, though Redfin operates at significantly larger scale and with salaried agent models.
- The Real Brokerage: Tech-forward brokerage with a similar agent-team affiliation model and revenue-share structure. Comparable as a modern alternative to traditional franchise brokerages serving independent teams and individual agents.
- eXp Realty: Cloud-based real estate brokerage with a similar agent-team structure and franchise-style affiliation model. Comparable in that individual teams operate semi-autonomously under a parent brand with shared infrastructure, mirroring the Keller Williams franchise dynamic.
Broad incumbents
- Sotheby's International Realty: Luxury-focused international real estate brand with affiliated agents serving high-net-worth clientele. Comparable in offering premium, white-glove representation services, including relocation across markets similar to Bow Tie's KWSE division.
- Douglas Elliman: Large residential real estate brokerage with strong presence in luxury and sports/entertainment-adjacent markets. Comparable in the premium residential segment and in serving high-net-worth clientele through specialized service offerings.
- Coldwell Banker: Established national real estate franchise with a similar agent-team structure under a parent brand. Comparable as a broader incumbent offering overlapping buyer/seller representation services, though operating across many markets at much larger scale.
- Berkshire Hathaway HomeServices: National real estate franchise network with affiliated agent teams providing buyer/seller representation. Comparable in the franchise model and full-service residential brokerage focus, though with much broader geographic reach.
- RE/MAX: Large global real estate franchise with independent agent teams operating under a shared brand. Directly comparable in the franchise/team operating model, though RE/MAX operates at significantly larger global scale.
Regional players
- Howard Hanna Real Estate Services: Large privately-held regional real estate brokerage dominant in the Midwest and Mid-Atlantic. Comparable as a regional full-service brokerage model with family-led culture, though operating at substantially larger scale than Bow Tie.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Bow Tie Group social profiles
Digital presenceThe Bow Tie Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bow Tie Group leadership team
Management profileNumber of profiles
Profiles2 records
The Bow Tie Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bow Tie Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bow Tie Group
What does The Bow Tie Group do?
The Bow Tie Group is a two-person residential real estate brokerage team providing buyer representation, seller listing services, and real estate investment guidance across Greater Green Bay and Northeast Wisconsin. Core services include buyer consultations, property search, offer writing, inspection navigation, closing coordination, listing strategy, professional photography, digital marketing, video tours, and MLS syndication.
Is The Bow Tie Group a public or private company?
The Bow Tie Group is a private company. It is classified as family owned and is currently operating.
When was The Bow Tie Group founded?
The Bow Tie Group was founded in -1.
Where is The Bow Tie Group based?
The Bow Tie Group is headquartered in De Pere, United States, in the North America region.
How does The Bow Tie Group make money?
Two revenue lines are on record. Buyer Representation Commission is the primary driver. The others are seller Listing Services Commission.
Who are The Bow Tie Group's main competitors?
Direct peers on record are Compass, Redfin, The Real Brokerage and eXp Realty. Broad incumbents are Sotheby's International Realty, Douglas Elliman, Coldwell Banker, Berkshire Hathaway HomeServices and RE/MAX. Howard Hanna Real Estate Services is listed as a regional player.
Does The Bow Tie Group have an API?
No public API is recorded for The Bow Tie Group.