SurvivalAtSea.com | Liferaft Services, LLC

Name

SurvivalAtSea.com | Liferaft Services, LLC

Legal name

Liferaft Services, LLC

Website

https://survivalatsea.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Survival At Sea, operated by Liferaft Services, LLC, is a York, Maine-based retailer and USCG-approved service provider of marine safety equipment — including liferafts, life jackets, immersion suits, emergency beacons, and signaling devices — serving commercial fishing, charter, recreational boating, and paddlesports customers across New England via e-commerce, two retail locations, and a partner dealer network.

Ownership category

akta.pro rank

Product category

Marine Safety Equipment Retail

NAICS

Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro industry

PRIMARYCRAMAIAH

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYIMAJAIAG

Life-Saving Appliances & Safety Equipment (Davit Systems, Lifeboats, Firefighting)

Industrials, Manufacturing & Construction/Marine & Shipbuilding/Marine Equipment & Outfitting (Deck, Cargo Handling, HVAC, Accommodation)

Keywords

• Marine safety equipment
• Inflatable liferafts
• Personal flotation devices
• Immersion survival suits
• Emergency distress signaling

Headquarters

HQ city

York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - E-commerce: Online sales of marine safety equipment including liferafts, life jackets, survival suits, electronics, and signaling devices through survivalatsea.com
2. Product Sales - Retail: In-person sales at two retail locations in York and Belfast, Maine
3. Service Revenue: Liferaft inspection and repack services, EPIRB/PLB battery replacement, immersion suit inspection, inflatable PFD inspection, and inflatable boat repair services performed by factory-trained technicians
4. Partner/Dealer Sales: Sales through partner retail locations across Maine, Massachusetts, and Rhode Island

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SurvivalAtSea.com (Liferaft Services, LLC) is a specialty retailer and USCG/manufacturer-approved service provider of marine safety, survival, and rescue equipment. The company sells commercial, recreational/ISO, and aviation inflatable liferafts; inflatable, foam, hybrid, youth, and pet personal flotation devices; immersion and survival suits; emergency beacons (EPIRB, PLB, AIS), satellite phones and messengers, and VHF radios; pyrotechnic and electronic distress signaling; crew-overboard and rescue equipment; ditch bags; and firefighting equipment. Recurring service revenue is generated through annual liferaft inspection and repacks, EPIRB/PLB battery replacement, immersion suit inspection, inflatable PFD inspection, and inflatable boat repair performed by factory-trained, USCG-approved technicians.

Product overview

SurvivalAtSea.com is a specialized e-commerce retailer and service provider offering a comprehensive portfolio of marine safety equipment. The company operates two USCG and manufacturer-approved service facilities for liferaft inspection/repacking, EPIRB/PLB battery replacement, and inflatable equipment servicing. The product portfolio centers on survival-at-sea equipment across ten core categories: Commercial and Recreational Inflatable Liferafts (including USCG/SOLAS, USCG Coastal, and IBA models from brands like Revere, Survitec Zodiac, and Elliot), Personal Flotation Devices (inflatable, foam Type I/II/III, and hybrid life jackets), Immersion and Survival Suits, Emergency Electronics (EPIRBs, PLBs, AIS beacons, satellite phones, VHF radios, strobe lights), Distress Signaling (pyrotechnic flares, electronic and audible signals), Crew Overboard Rescue Equipment (life rings, MOB recovery devices), Survival Accessories (rations, first aid, emergency blankets), Firefighting Equipment, Ditch Bags/Abandon Ship Kits, and Rescue Equipment. The company also offers related services including liferaft inspection/repack, EPIRB/PLB battery replacement, immersion suit inspection, inflatable PFD inspection, and inflatable boat repair. Partner locations extend retail and service availability across Maine, Massachusetts, and Rhode Island.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Liferafts USCG and SOLAS approved inflatable liferafts designed for commercial fishing vessels, passenger vessels, and ships operating various distances from shore, including USCG/SOLAS (A/B), USCG Coastal, and Inflatable Buoyant Apparatus (IBA) models.
• Recreational and ISO Inflatable Liferafts Inflatable liferafts approved for recreational boaters, sailors, and yachting enthusiasts, including Offshore and Coastal models meeting ISO 9650 standards.
• Aviation Liferafts Emergency aircraft liferafts designed for aviation applications.
• Inflatable Life Jackets and PFDs Self-inflating and manual-inflating personal flotation devices for marine use, including auto-hydrostatic, automatic, and manual activation models.
• Foam Life Jackets (Type I, II, III) Inherently buoyant foam personal flotation devices meeting USCG Type I, II, and III classifications, in adult, youth, child, and infant sizes.
• Hybrid Life Jackets Combination foam and inflatable personal flotation devices providing both inherent buoyancy and inflation capability.
• Youth, Child, and Infant Life Jackets Personal flotation devices sized and designed for children and infants, available in foam Type I, II, and III configurations.
• Pet Flotation Devices Life vests designed for dogs and cats to ensure pet safety during water activities.
• Float Coats Floating coats providing both thermal protection and buoyancy for cold water emergencies.
• Immersion and Survival Suits Cold water immersion suits and survival suits for hypothermia protection, including USCG Approved and USCG/SOLAS/TC approved models with optional harnesses.
• Emergency Beacons (EPIRB, PLB, AIS) Emergency position-indicating radio beacons (EPIRB), personal locator beacons (PLB), and AIS man overboard devices for distress signaling and location tracking.
• Satellite Phones and Messengers Maritime satellite communication devices including satellite phones and messengers operating on Globalstar, Iridium, and Inmarsat networks.
• VHF Radios Marine VHF radios including handheld and fixed mount models for maritime communication.
• Lights and Strobes Emergency strobe lights, flashlights, search lights, and boat navigation lights for visibility and signaling.
• Pyrotechnic Flare Kits USCG and SOLAS approved distress signaling pyrotechnics including parachute flares, hand-held flares, and smoke signals, available in 3–50 mile and 50+ mile commercial kits.
• Electronic and Audible Signaling Devices Non-pyrotechnic distress signaling devices including electronic flares, whistles, air horns, and visual markers.
• Life Rings and Throwables USCG Type IV throwable devices including life ring buoys with rope and life slings for man-overboard rescue.
• Man Overboard (MOB) Recovery Devices Man-overboard recovery equipment and devices for rescuing crew members from the water.
• Boating Prep and Survival Accessories Emergency rations, first aid kits, and survival accessories for extended situations including drinking water rations and emergency blankets.
• Rescue Equipment Marine, whitewater, and ice rescue equipment for professional rescue operations.
• Marine Clothing and Accessories Active wear, foul weather gear, waterproof bags, and storage packs for marine use.
• Firefighting Equipment Boat fire extinguishers and firefighting safety equipment for marine vessels.
• Ditch Bags and Abandon Ship Kits Pre-packed abandon ship kits and customizable ditch bags containing essential survival gear for emergency vessel evacuation.
• Pre-Owned Liferafts Previously owned but never deployed liferafts that have been inspected and recertified at USCG and manufacturer-approved service stations.
• Liferaft Inspection and Repack Service Annual inspection and repacking services for inflatable liferafts performed at USCG and manufacturer-approved service stations.
• EPIRB and PLB Battery Replacement Service In-house battery replacement service for ACR, McMurdo, Kannad, and Ocean Signal EPIRBs, PLBs, and AIS beacons, including free round-trip shipping.
• Immersion and Ice Suit Inspection Service Annual inspection services for immersion suits and ice rescue suits to ensure proper function and safety compliance.
• Inflatable PFD Inspection Service Inspection services for inflatable life jackets and personal flotation devices.
• Inflatable Boat Repair Service Repair services for inflatable boats including leak fixes, valve replacement, and parts replacement.

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• Saco Bay TackleminorChannel Partner/ Reseller/ DistributorRetail partner location at 977 Portland Rd, Saco, ME 04072 in Maine
• Portland TrapminorChannel Partner/ Reseller/ DistributorRetail partner location at 222 Riverside St, Portland, ME 04103 in Maine
• Brooks Marine Supply W. BathminorChannel Partner/ Reseller/ DistributorRetail partner location at 340 State Rd, Bath, ME 04530 in Maine
• Brooks Trap MillminorChannel Partner/ Reseller/ DistributorRetail partner location at 211 Beechwood St, Thomaston, ME 04861 in Maine
• Island Fishing GearminorChannel Partner/ Reseller/ DistributorRetail partner location at 8 W Main St, Stonington, ME 04681 in Maine
• Noel Marine SuppliesminorChannel Partner/ Reseller/ DistributorRetail partner location at 183 Main St, Milbridge, ME 04658 in Maine
• Downeast Trap ShackminorChannel Partner/ Reseller/ DistributorRetail partner location at 141 Evergreen Point Rd, Jonesboro, ME 04648 in Maine
• Hudson's OutboardminorChannel Partner/ Reseller/ DistributorRetail partner location at 50 Bridge Rd, Salisbury, MA 01952 in Massachusetts
• Cape Ann Marine Sales & ServiceminorChannel Partner/ Reseller/ DistributorRetail partner location at 75 Essex Avenue, Gloucester, MA 01930 in Massachusetts
• New England Marine & IndustrialminorChannel Partner/ Reseller/ DistributorRetail partner location at 294 Ocean St, Marshfield, MA 02050 in Massachusetts
• Harwich Port Boat YardminorChannel Partner/ Reseller/ DistributorRetail partner location at 4 Harbor Rd, Harwich Port, MA 02646 in Massachusetts
• Brooks Industrial MarineminorChannel Partner/ Reseller/ DistributorRetail partner location at 28 Blanchard Place, Wakefield, RI 02879 in Rhode Island

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Defender Marine: Defender is one of the largest online-only marine equipment retailers in the US, with deep safety, electronics, and PFD assortments. Direct competitor to SurvivalAtSea's e-commerce storefront for the same recreational and small-commercial boating customer.
• Fisheries Supply: Fisheries Supply is a long-standing marine retailer serving commercial fishing and recreational markets with safety equipment, electronics, and deck hardware. Comparable to SurvivalAtSea in serving commercial fishing vessel compliance needs.
• Wholesale Marine: Wholesale Marine is an online marine retailer focused on discounted boating supplies including PFDs, electronics, and safety accessories. Directly comparable online-only competitor targeting similar recreational boater customers.

Others

• ACR Electronics: ACR Electronics is a primary manufacturer of EPIRBs, PLBs, and AIS beacons whose products SurvivalAtSea sells and services. Comparable as a manufacturer partner that also competes via direct channels and authorized service stations.
• Mustang Survival: Mustang Survival is a leading manufacturer of immersion suits, PFDs, and marine safety apparel whose products SurvivalAtSea resells and services. Comparable as a brand partner and partial competitor through direct sales channels.
• Boat Owners Association of The United States (BoatUS): BoatUS is a membership-based boating association that sells safety equipment, partners on towing, and influences safety standards. Comparable ecosystem player serving the same recreational boating customers with overlapping safety product content.

Broad incumbents

• West Marine: West Marine is the largest US marine retailer, selling liferafts, PFDs, electronics, and safety gear across hundreds of stores and online. Directly comparable as an omnichannel marine safety retailer, though much broader in assortment and far larger in scale.
• Overton's: Overton's is a large multi-channel retailer of boating and watersports equipment including life jackets, electronics, and safety gear. Comparable product categories but with a broader outdoor recreation focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/survivalatsea
• Instagraminstagram.com/liferaftservices
• Pinterestpinterest.com/LiferaftServices
• LinkedInlinkedin.com/company/liferaft-services-llc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SurvivalAtSea.com | Liferaft Services, LLC