Texas Lonestar Rollergirls (TXRD)

What Texas Lonestar Rollergirls (TXRD) does

Texas Lonestar Rollergirls (TXRD) is a private, 100% skater-owned and operated banked track roller derby league founded in 2001 in Austin, Texas. The organization operates a competitive league structure comprising five home teams (Cherry Bombs, Hellcats, Holy Rollers, Putas del Fuego, and Rhinestone Cowgirls), an all-star traveling squad (All-Scar Army), and a developmental roster (Hired Gun$). TXRD runs a structured athlete development pipeline that begins with Derby Academy (banked track skating instruction launched in 2011), progresses through Wreck League (low-commitment scrimmage league) and the Lone Star Roller Rookies three-month training program, and culminates in placement on home teams. Bouts are held at the TXRD Thunderdome in Buda, the Palmer Events Center in Austin, and the Travis County Expo Center, with the season culminating in the annual Calvello Cup Championship.

The league's core technology is the banked track format itself—an inclined oval track with angled walls that differentiates TXRD from the more common flat track roller derby prevalent in the US. TXRD is one of the few remaining banked track leagues in the country, and the Thunderdome facility houses the specialized infrastructure. The organization maintains a WordPress website, a Square-hosted merchandise storefront, and distribution via Universe.com for online ticketing, but has no proprietary software products, APIs, or AI/ML capabilities.

Revenue is generated through a diversified consumer-facing model: bout ticket sales ($10-$20 per ticket, with free entry for children 12 and under), season passes and VIP packages, training program fees ($15-$165 depending on program), local business sponsorships (including modular 'Derby à la carte' one-bout options), merchandise sales through the Square storefront, and concessions at events. Charity partnerships at each bout (Girls Rock Austin, Ruby's Rainbow, Austin Justice Coalition, Hill Country Ride for AIDS, Variety of Texas, SAFE CARES) drive community engagement and serve as both a marketing asset and a social-impact positioning mechanism. The league has achieved national brand recognition through Netflix's 'Home Game' docuseries (2020), Rolling Stone coverage (2017), and Best of Austin 2024 recognition, but operates at the scale of a regional community sports organization with no disclosed funding, institutional investment, or headcount data.

Name

Texas Lonestar Rollergirls (TXRD)

Legal name

Texas Roller Derby

Website

https://txrd.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Texas Lonestar Rollergirls (TXRD) is a private, skater-owned banked track roller derby league founded in 2001 in Austin, Texas. It operates five home teams plus training programs (Derby Academy, Wreck League, Roller Rookies), generating revenue from bout tickets, sponsorships, merchandise, and training fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Buda

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales & Season Passes: Primary revenue stream from selling tickets to bouts ($20 standard admission) and VIP season passes. Kids 12 and under enter free. Discounts available via skater promo codes ($5 off).
2. Training & Academy Programs: Revenue from Derby Academy classes ($165 for 10-week prepay or $20 per class), Wreck League sessions ($90 package or $15 single day), and Roller Rookie tryouts ($20 per person). Tryout workshops are free to attract new members.
3. Sponsorships: Local businesses sponsor the league, including Austin Rock City Realty, Pride Socks, Pasta & Co., The 04 Lounge, Medusa Skates, The Jackalope, and Motorblade. Sponsorship options include 'Derby à la carte' one-bout sponsorships.
4. Merchandise Sales: Online merchandise store (texas-roller-derby.square.site) selling team apparel and branded merchandise. Also available at bouts and events.
5. Concessions: Food and beverages sold at bouts and events, including beer at venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Texas Lonestar Rollergirls (TXRD) operates a banked track roller derby league in Austin, Texas, fielding five home teams and staging ticketed seasonal bouts, the annual Calvello Cup Championship, and the Skate By Skate West invitational tournament. The league runs a skater-development pipeline (Derby Academy, Wreck League, Lone Star Roller Rookies), sells branded merchandise through a Square online store, and accepts corporate sponsorships and community donations.

Product overview

TXRD (Texas Lonestar Rollergirls) operates as a skater-owned and operated banked track roller derby league based in Austin, Texas. Founded in 2001, the organization runs a competitive league with five home teams (Cherry Bombs, Holy Rollers, Hellcats, Putas del Fuego, Rhinestone Cowgirls) plus the All-Scar Army all-star team and Hired Gun$ roster. TXRD's offerings span the full roller derby lifecycle: Derby Academy provides entry-level skating instruction, Wreck League offers low-commitment scrimmage opportunities, and the Lone Star Roller Rookies Program trains prospective league members. The league hosts seasonal bouts, the annual Calvello Cup Championship, and the Skate By SkateWest invitational tournament. Revenue streams include ticket sales, VIP experiences, merchandise, and corporate sponsorships.

Differentiator

Problem solved

Functional benefit

Brands

• Derby Academy: Banked track skating instruction program established in 2011, teaching basics of skating without the pressure of league tryouts. Two levels offered: Level 1 covers fundamental skating skills (stance, pushes, crossovers, stops, falls, backwards skating) and Level 2 focuses on advanced pack-skating, contact, and derby strategy.
• Wreck League
• TXRD Lone Star Roller Rookies

Products and services

• TXRD Banked Track Roller Derby League (Bouts & Season) TXRD's flagship banked track roller derby league featuring five competitive home teams (Cherry Bombs, Holy Rollers, Hellcats, Putas del Fuego, Rhinestone Cowgirls) competing in seasonal bouts and the annual Calvello Cup championship, plus an all-star team (All-Scar Army) and developmental roster (Hired Gun$). Open to female-identifying, non-binary, and gender non-conforming skaters aged 21+.
• Derby Academy A banked track skating instruction program established in 2011, teaching basics without the pressure of league tryouts. Two levels offered: Level 1 covers fundamental skating skills (stance, pushes, crossovers, stops, falls, backwards skating); Level 2 focuses on advanced pack-skating, contact, and derby strategy. Available as 10-week prepay ($165) or per class ($20).
• Wreck League Informal, no-commitment banked track scrimmage league held on Sundays. An 8-week program coached by league trainers, ending with a family-friendly bout featuring announcers, beer, and uniforms. Open to adults 18+ of any gender and skill level. Priced at $90 for the 8-week session or $15 for a single day.
• Lone Star Roller Rookies Program A three-month training program for aspiring skaters where participants are assessed on skills, bouting ability, and work ethic. The program welcomes 21+ female-identifying, non-binary, and gender non-conforming skaters with all levels of experience. Tryout workshops are free with gear rental; Fall Roller Rookie Tryouts are $20 per person.
• Calvello Cup Championship TXRD's annual championship game where the top two teams from the regular season compete for the Calvello Cup trophy, typically held at the Austin Convention Center or comparable major venue.
• Skate By Skate West Tournament An annual banked track tournament hosted by TXRD during SXSW season featuring competition between banked track teams from across the US, plus a junior bout with the Junior Cadots team.
• Sponsorship Programs Corporate sponsorship opportunities including full-season sponsorships and one-bout-only 'Derby à la carte' options for businesses seeking brand visibility and alignment with TXRD's inclusive community.
• TXRD Merchandise Shop Online merchandise store selling TXRD-branded apparel and items supporting the league and its teams, available through the Square storefront and at bouts and events.

Quantifiable outcome

• Featured in Netflix docuseries 'Home Game' (Episode 4, July 2020)
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered minor and core.

• Austin Justice CoalitionminorStrategic or Co-development Partner · 11 June 2020TXRD committed to donating $1,000 to Austin Justice Coalition and stands in solidarity with the Black Lives Matter movement. Focus on racial justice advocacy.
• Ruby's RainbowminorStrategic or Co-development Partner · 21 April 2018Charity partner for Holy Rollers vs Putas del Fuego bout. Grants scholarships to adults with Down syndrome seeking post-secondary education and enrichment.
• The Hill Country Ride for AidsminorStrategic or Co-development Partner · 7 April 2018Largest fundraiser for nine local non-profit organizations including AIDS Services of Austin, allgo, Project Transitions, and others.
• Tilted Thunder Rail Birds (Seattle)minorStrategic or Co-development Partner · 24 March 2018Traveling banked track team from Seattle, WA that participated in Skate By Skate West tournament in Austin.
• South Side Roller Derby (Houston)minorStrategic or Co-development Partner · 24 March 2018Banked track team from Houston, Texas participating in Skate By Skate West tournament.
• San Diego Derby DollsminorStrategic or Co-development Partner · 24 March 2018Top-ranked banked track team from San Diego that participated in Skate By Skate West tournament.
• Variety of TexasminorStrategic or Co-development Partner · 10 February 2018Partnered with Variety of Texas for Rhinestones vs Holy Rollers bout. Variety envisions a world without isolation and stigma for children with special needs. Their Peaceable Kingdom program empowers children with special needs.
• SAFE CARESminorStrategic or Co-development Partner · 21 January 2018Affiliate of SAFE (Austin organization). Provides comprehensive response to survivors of exploitation, creating opportunities to be and feel safe. Donations collected during season opener bout.
• Austin Rock City RealtyminorGTM or Marketing PartnerFull service real estate brokerage based in Austin. Sponsors TXRD to support the local community and reach sports/entertainment audiences.
• Pride SocksminorGTM or Marketing PartnerSock retailer selling socks that spread love, pride, respect and inclusion. Alignment with TXRD's inclusive values.
• Pasta & Co.minorGTM or Marketing PartnerAustin's only fresh pasta manufacturer serving the Greater Austin area's retail and wholesale pasta needs since 1983.
• The 04 LoungeminorGTM or Marketing PartnerLocated on South Congress, neighborhood dive bar and Cherry Bomb team favorite. Serves as after-party venue for some events.
• Medusa SkatescoreStrategic or Co-development PartnerRollergirl-owned one-stop-shop for all things roller derby. Recommended gear source for new recruits. Located in Austin, TX. 'Nothing like it in the country, totally TXRD, totally Austin.'
• The JackalopeminorGTM or Marketing PartnerLaid-back bar featuring booths and pool tables, plus a dog-friendly patio. Regular after-party venue for TXRD events.
• MotorblademinorGTM or Marketing PartnerLegendary local who designs and papers town with TXRD derby posters. TXRD legend.
• Girls Rock AustinminorStrategic or Co-development PartnerCharity partner for select bouts. Empowers girls, gender fluid/non-binary and trans youth with music instruction, band coaching, and workshops. Has empowered over 1200 youth since 2007.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Charm City Rollergirls: Baltimore-based women's roller derby league and one of the most established organizations in the sport. Has played invitational games with TXRD since 2005 and operates a comparable league-plus-training-program structure.
• Rose City Rollers: Portland-based women's flat track roller derby league with a comparable multi-team structure, training academy, and bout ticketing model. Represents a larger-scale analog of TXRD's league operation.
• Windy City Rollers: Chicago-based roller derby league operating a multi-team home structure, training programs, and ticketed bouts. Comparable to TXRD's home team and academy offerings, though on flat track.
• South Side Roller Derby: Houston-based banked track roller derby team that participated in TXRD's Skate By Skate West tournament. Comparable banked track format and regional Texas/Southwest footprint.
• San Diego Derby Dolls: Top-ranked San Diego banked track roller derby league that competed in TXRD's invitational events. Operates a similar multi-team league structure on banked track with comparable bout and sponsorship models.
• Renegade Rollergirls: Long-standing roller derby league that has played invitational games with TXRD. Operates a comparable community-owned league structure with similar bout, training, and sponsorship revenue streams.
• Gotham Girls Roller Derby: New York City-based women's flat track roller derby league — one of the most prominent leagues in the sport. Comparable in league scale, multi-team structure, and community/membership model, though on flat track rather than banked.
• LA Derby Dolls: Los Angeles-based banked track roller derby league and longtime TXRD competitor via the Battle on the Bank invitational (hosted since 2008). Closest large-market peer in the banked track format.
• Tilted Thunder Rail Birds: Seattle-based banked track roller derby league that has traveled to TXRD for the Skate By Skate West tournament. Operates the same rare banked track format and competes in invitational events against TXRD.

Others

• WFTDA (Women's Flat Track Derby Association): International governing body for women's flat track roller derby. Industry-level peer rather than a direct competitor — relevant as the dominant organizing body in the broader roller derby ecosystem in which TXRD operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/texasrollerderby
• YouTubeyoutube.com/channel/UCHV4_K3LvHnGefr7MqremSw
• Facebookfacebook.com/TXRDRollerDerby
• Instagraminstagram.com/texasrollerderby
• LinkedInlinkedin.com/company/texas-lonestar-rollergirls

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Lonestar Rollergirls (TXRD)