Rose City Rollers

What Rose City Rollers does

Rose City Rollers is a 501(c)(3) non-profit roller derby league headquartered in Portland, Oregon, founded in 2004 and operating from The Hangar at Oaks Amusement Park (400 spectator capacity). The organization serves women, girls, and gender-expansive individuals across two primary segments: a youth program (Rosebuds ages 12-18 and Rose Petals ages 7-12, with over 120 skaters) and an adult program comprising four home teams (Break Neck Betties, Guns N Rollers, Heartless Heathers, High Rollers), two all-star travel teams (Wheels of Justice and Axles of Annihilation), and a recreational Wreckers team, totaling 400+ members. Wheels of Justice are 5-time WFTDA World Champions (2015, 2016, 2018, 2019, 2024). The organization is almost entirely volunteer-run, supported by nearly 1,000 active volunteers contributing tens of thousands of hours annually.

The core technology footprint consists of standard SaaS integrations rather than proprietary infrastructure: LeagueApps for membership registration, scheduling, and dues management; Constant Contact for email and SMS marketing to 16k+ subscribers; Give Lively for donation processing; Roller Derby Tickets and Boldtype Tickets for ticketing; Slack for internal coordination; and YouTube (RoseCityRollersTV) for live bout streaming, now extended through a Pluto TV and Amazon partnership via All Women's Sports Network. The proprietary on-product differentiator is Rent N Roll, the world's first comprehensive derby gear lending library (Riedell Skates, S1 Helmets, Triple 8 Pads) that lowers the barrier to entry for new skaters.

Revenue is generated through a diversified mix of streams: bout ticket sales ($10-$22 per attendee across 50+ games annually), annual season passes with tiered perks, recurring membership dues ($77/month adult plus required WFTDA insurance), summer camps ($325-$375 per week), an Adult Intro to Derby Series ($150 for four weeks), the Skatemobile mobile skating rental service for private and corporate events, multi-tier corporate sponsorships, and tax-deductible donations supporting scholarships and gear lending. The go-to-market approach is community-led and event-driven, leveraging nearly 1,000 volunteers, broad local media coverage, and partnerships with Portland Parks and Recreation, Oaks Amusement Park, and multiple Portland-area businesses to recruit members and drive attendance.

Name

Rose City Rollers

Legal name

Rose City Rollers

Website

https://rosecityrollers.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Rose City Rollers is a Portland-based 501(c)(3) roller derby league serving 400+ adult and junior members with competitive teams, training programs, youth development, gear lending, and a mobile skating rental service, supported by nearly 1,000 volunteers.

Ownership category

akta.pro rank

Product category

Roller Derby Sports League

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Adventure Sports & Activity Centers (Paragliding, Surf Schools, Guided Activities) (THAAAAAL)

Keywords

• Roller derby league
• Women's flat track derby
• Youth sports programs
• Mobile skating events
• Athletic training programs

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Admission to games (bouts) costs $10-$22 per person. Events frequently sell out with limited tickets available at the door.
2. Season Passes: Season passes grant free admission to all Adult Games, Juniors Games & RCR Tournaments, plus exclusive merchandise and 15% discount at merchandise booth. Limited number available.
3. Membership Dues: Adult members pay $77/month in dues. WFTDA insurance required at $75/year. Juniors pay $35/year for JRDA supplemental insurance.
4. Summer Camps: Youth summer camps at $375 for non-members and $325 for RCR members. Programs for ages 7-11 and 12-17 at various skill levels.
5. Adult Intro Series: 4-week Adult Intro to Derby Series at $150 per participant with rental skates and gear included.
6. Skatemobile Private Events: Mobile pop-up skating rink service for private events, corporate gatherings, and community events. Equipped with 150+ pairs of roller skates.
7. Sponsorships: Corporate sponsors pay for in-arena branding, broadcast exposure, and brand alignment with the world's largest roller derby league. Multiple tier options available.
8. Donations: 501c3 charitable organization accepting tax-deductible contributions supporting scholarships, gear lending library, and organizational operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Rose City Rollers is a 501(c)(3) non-profit flat-track roller derby league that runs adult and junior competitive teams, recreational leagues, youth training programs, summer camps, and live event broadcasting. It sells bout and tournament tickets, memberships, camp registrations, and Sponsorship packages, and operates the Skatemobile mobile roller-skating pop-up and Rent N Roll gear-lending library to broaden community access.

Product overview

Rose City Rollers operates as a comprehensive roller derby league and community sports organization offering multiple interconnected programs. The core offering is competitive roller derby featuring adult home teams (Break Neck Betties, Guns N Rollers, Heartless Heathers, High Rollers), all-star travel teams (Wheels of Justice and Axles of Annihilation), junior programs (Rosebuds ages 12-18 and Rose Petals ages 7-12), and recreational Wreckers. Supporting offerings include adult and youth training programs (Adult Intro Series, Summer Camps), the Skatemobile mobile skating service for private events, season passes and group ticketing packages, the Rent N Roll gear lending library, sponsorships and partnerships, live streaming broadcasts, and annual fundraising (Roller Rally). The league is affiliated with WFTDA and hosts major tournaments including Hometown Throwdown. Revenue streams include ticket sales, merchandise, sponsorships, donations, and membership dues.

Differentiator

Problem solved

Functional benefit

Brands

• Wheels of Justice: The all-star travel team (A team) of Rose City Rollers, 5-time WFTDA World Champions.
• Axles of Annihilation
• Break Neck Betties
• Guns N Rollers
• Heartless Heathers
• High Rollers
• Wreckers
• Rosebuds
• Rose Petals
• Rent N Roll
• The Hangar

Products and services

• Roller Derby Bouts and Tournaments Live flat-track roller derby competitions featuring four adult home teams (Break Neck Betties, Guns N Rollers, Heartless Heathers, High Rollers) and two All-Star travel teams (Wheels of Justice, Axles of Annihilation), plus the Hometown Throwdown and Bridge City Riot tournaments. Tickets sold to spectators at The Hangar at Oaks Park and via rollerderbytickets.com.
• Junior Derby Program (Rosebuds and Rose Petals) Year-round youth flat-track roller derby program for athletes ages 7-17, split into Rosebuds (ages 7-12) and Rose Petals (newest youth cohort). Led by Junior Program Coordinator Jymn Heathcott (Coach Monkey), the program teaches skating fundamentals, teamwork, and game play in an inclusive environment.
• Wreckers Recreational Derby Adult recreational roller derby team and pathway for skaters not yet on a competitive home team, providing continued practice, scrimmage, and community participation.
• Adult Intro to Derby Series Onboarding program for new adult skaters covering skating fundamentals, derby skills, and league orientation as the entry point into Wreckers and home-team rosters.
• Junior Roller Derby Summer Camps Multi-day summer camps for youth skaters covering skating instruction, derby skills, and team-building activities, with member and non-member pricing tiers.
• Skatemobile Mobile Skating Service Portable roller-skating pop-up delivered to parties, school events, corporate gatherings, and community activations, bringing a turnkey skating experience to off-site venues.
• Sponsorships and Local Business Partnership Program Tiered sponsorship packages and local business partnership opportunities that fund league operations in exchange for brand visibility across live events, broadcasts, and the All Women's Sports Network distribution.
• Rent N Roll Gear Lending Library Gear-lending and rental library providing skates, helmets, and pads to members and program participants, reducing the cost barrier to entry for new skaters.

Quantifiable outcome

• 5 WFTDA World Championships (2015, 2016, 2018, 2019, 2024)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

31 partnerships are on record, tiered core and supporting.

• 2 Towns CiderhousecoreGTM or Marketing PartnerTier 1 sponsor providing beverage offerings at events. Featured at the Plow Stop Bar alongside other sponsors.
• 187 Killer PadscoreGTM or Marketing PartnerTier 1 sponsor providing protective gear. Brand visible in-arena and to skaters.
• Triple 8coreGTM or Marketing PartnerTier 1 sponsor. Triple 8 pads included in Rent N Roll gear lending library.
• Gigantic BrewingcoreGTM or Marketing PartnerTier 1 sponsor providing craft beer at events. Featured at Plow Stop Bar.
• DoubleTree by Hilton PortlandcoreGTM or Marketing PartnerOfficial Hotel Partner of Rose City Rollers. Special booking rate of $139/night for quad rooms with breakfast for four and free parking. Promoted for out-of-town visitors attending bouts.
• 503 DistillingcoreGTM or Marketing PartnerTier 1 sponsor providing spirits for events.
• Welcome to PDXcoreGTM or Marketing PartnerTier 1 sponsor promoting Portland tourism and local business.
• Rebel Heart PDXcoreGTM or Marketing PartnerTier 1 sponsor with Portland-based identity.
• GoodbarcoreGTM or Marketing PartnerTier 1 sponsor and Local Business Partner. Featured in-arena.
• Portland MercurysupportingGTM or Marketing PartnerTier 2 sponsor. Local alternative news outlet with mutual promotional relationship.
• Oaks Amusement ParkcoreStrategic or Co-development PartnerHome venue provider. The Hangar at Oaks Park serves as Rose City Rollers' primary venue for bouts and events. Located at 7805 SE Oaks Park Way, Portland.
• Five Stride Skate ShopsupportingChannel Partner/ Reseller/ DistributorLocal Business Partner. RCR members receive 10% discount. Preferred retailer for skates and gear.
• Oaks Park Skate ShopsupportingChannel Partner/ Reseller/ DistributorLocal Business Partner. RCR members receive 10% discount. Located at Oaks Park.
• Secret AardvarksupportingGTM or Marketing PartnerTier 2 sponsor. Local Portland hot sauce company.
• Black Cat PlumbingsupportingGTM or Marketing PartnerTier 2 sponsor. Local business.
• Trailhead Credit UnionsupportingGTM or Marketing PartnerTier 2 sponsor. Financial institution.
• Radical WheelssupportingGTM or Marketing PartnerTier 2 sponsor. Roller skating-related business.
• RadPopPDXsupportingGTM or Marketing PartnerTier 2 sponsor. Portland-based business.
• Sasquatch HRsupportingGTM or Marketing PartnerTier 2 sponsor. HR services company.
• Ritual DyessupportingGTM or Marketing PartnerTier 2 sponsor. Portland-based business.
• Portland Parks and RecreationcoreStrategic or Co-development PartnerPartner with Skatemobile for Lunch & Play program providing free family-friendly events with FREE meals from Portland Public Schools.
• Portland Public SchoolssupportingStrategic or Co-development PartnerProvides free meals at Lunch & Play events through partnership with Portland Parks and Rec.
• Dark Horse ComicssupportingGTM or Marketing PartnerLocal Business Partner. Major Portland-based comic book publisher.
• Best Day BrewingsupportingGTM or Marketing PartnerLocal Business Partner and NA beverage provider at events.
• Fred MeyersupportingGTM or Marketing PartnerCommunity Rewards program. Shoppers can link rewards card to Rose City Rollers to support the organization.
• All Women's Sports NetworkcoreChannel Partner/ Reseller/ DistributorMedia partnership with Pluto TV and Amazon for broadcasting roller derby games. Revolutionary coverage bringing derby to mainstream sports TV.
• Women's Flat Track Derby Association (WFTDA)coreStrategic or Co-development PartnerGoverning body membership. Wheels of Justice competes in WFTDA tournaments. All skaters required to purchase WFTDA insurance ($75/year).
• Junior Roller Derby Association (JRDA)coreStrategic or Co-development PartnerGoverning body for junior roller derby. Junior skaters pay $35/year for JRDA supplemental insurance.
• Minnesota Roller DerbysupportingStrategic or Co-development PartnerCompeting team at Hometown Throwdown 2026 tournament.
• Angel City DerbysupportingStrategic or Co-development PartnerCompeting team at Hometown Throwdown 2026 tournament.
• Black Derby CollectivesupportingStrategic or Co-development PartnerCompeting team at Hometown Throwdown 2026 tournament.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Texas Roller Derby: Austin-based WFTDA member league operating with similar multi-tier team structure (home teams, travel teams, recreational programs). Direct peer in competitive women's flat track roller derby governance and tournament play.
• London Rollergirls: Internationally recognized WFTDA league representing the international peer set. Comparable in scale and competitive reputation to Rose City Rollers with similar community-based membership and elite travel team structure.
• Angel City Derby: Los Angeles-based WFTDA league scheduled to compete at RCR's Hometown Throwdown 2026 tournament. Operates as a direct peer in the elite competitive tier of women's flat track roller derby with similar travel team structures.
• Gotham Girls Roller Derby: New York City-based WFTDA member league and direct competitor to Rose City Rollers at the world championship level. RCR's Wheels of Justice defeated Gotham Girls in the 2015, 2016, and 2024 WFTDA World Championship finals, making them the most direct competitive peer.
• Arch Rival Roller Derby: St. Louis-based WFTDA league with established competitive travel team. Direct peer in WFTDA tournament play and similar multi-team operational structure to Rose City Rollers.
• Denver Roller Derby: Long-established WFTDA league operating with similar nonprofit structure, multiple home teams, and competitive travel team. Comparable scale and operational model with community-based membership approach.
• Bay Area Derby: San Francisco Bay Area WFTDA league operating multiple home teams and travel teams. Direct competitor in elite competitive tier with similar nonprofit structure and community-focused programming.
• Charm City Roller Girls: Baltimore-based WFTDA member league with similar founding era (2005) and operational structure. Direct peer in competitive women's roller derby with comparable community engagement model.
• Minnesota Roller Derby: Minneapolis-based WFTDA league also invited to RCR's Hometown Throwdown 2026 tournament. Comparable scale and operational model with multiple home teams, travel teams, and junior programs.

Others

• Women's Flat Track Derby Association: The governing body for women's flat track roller derby of which RCR is a member. Not a competitor but the institutional infrastructure enabling RCR's competitive structure, insurance requirements ($75/year), and tournament play.

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RoseCityRollersTV/streams
• Facebookfacebook.com/rosecityrollers
• Instagraminstagram.com/rosecityrollers
• TikToktiktok.com/@rosecityrollers?is_from_webapp=1&sender_device=pc
• Xx.com/RoseCityRollers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose City Rollers