T I H Homes, Inc.

What T I H Homes, Inc. does

TIH Homes, Inc. is a private, founder-led custom and semi-custom home builder headquartered in Canton, Georgia, founded in 1997 by Steve and Renee McKenzie. The company designs, builds, and delivers single-family residences, multifamily townhomes (up to 50 units per phase), and light commercial structures (offices, churches, retail strip, tenant build-outs) across a ~45-mile radius covering 17 cities in 8 North Georgia counties. Its operational backbone is a proprietary 18-stage construction manual authored by the founder, enforced as a stage-gated process (each stage 100% complete before the next begins), designed to be built in 126 days and typically delivered in 6–9 months from permit pull. The product surface is organized into three lines: Semi-Custom & Custom Residential, Build on Your Own Lot (BOL), and Multifamily & Commercial, with a 2026 floor plan collection (ten named plans, 1,700–5,500 sq ft) plus a legacy archive.

The business runs on a one-time project contract model with no recurring revenue. Pricing is per-square-foot based on finish level ($200–$400/sq ft) and varies by site complexity and lot type, with published ranges from $400K+ for BOL projects to $1.8M+ for Blue Ridge estate builds. GTM is direct-to-consumer and founder-led: every inquiry is read personally by Steve and Renee McKenzie, every deal begins with a free on-site lot evaluation, and the sales cycle runs 11–14 months from first call to keys. Distribution is exclusively direct — no dealers, marketplaces, or resellers — supported by inbound content marketing (cost calculator, land-buying guide, 40+ FAQs, 17 city service pages), earned media (six TV segments on Atlanta's Best Homes, Christian Living Magazine), and a strong referral pipeline from 2,000+ completed homes. The BOL product is anchored by a financing partnership with Pickens Community Bank, enabling buyers to use paid-off land equity as the construction-loan down payment. The company is faith-forward (Trust In Him), HBA-member, and Georgia-licensed GC only.

Name

T I H Homes, Inc.

Legal name

TIH Homes, Inc.

Website

https://tihhomes.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

TIH Homes is a private, founder-led custom home builder in Canton, Georgia, designing and building semi-custom residences, BOL projects, multifamily townhomes, and light commercial structures across 17 cities in North Georgia using a proprietary 18-stage construction process.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Residential General Contracting (New Build) (IMAFAAAB)

Keywords

• Custom home building
• Residential construction services
• Build on your lot
• Light commercial construction
• Multifamily development

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom & Semi-Custom Residential Home Sales: One-time sale of a custom or semi-custom residential home. Revenue is realized at closing when the home is delivered. TIH acts as the general contractor for the full build. Three lines: (1) semi-custom & custom residential, (2) build on own lot (BOL), (3) multifamily & commercial. Each project is a bespoke contract with no recurring revenue component from the buyer.
2. Build on Your Own Lot (BOL) Projects: TIH builds on land already owned by the buyer. The buyer uses their paid-off land equity as all or part of the construction loan down payment. TIH acts as the general contractor. This is a growing focus relative to master-planned community builds.
3. Multifamily & Light Commercial Construction: Townhomes, multifamily developments (up to 50 units per phase), professional offices, churches, retail strips, and tenant build-outs — built with the same 18-stage process as every TIH home. One-time contract revenue per project.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

TIH Homes designs, builds, and delivers semi-custom and custom residential homes, Build on Your Own Lot (BOL) projects, and multifamily and light commercial construction across North Georgia. Acting as general contractor, the company handles permits, surveys, site prep, and all subcontractor coordination under a proprietary 18-stage construction manual. Pricing starts from $400K+ for BOL projects and extends to $1.8M+ for Blue Ridge mountain homes, with build cycles of 6–9 months.

Product overview

TIH Homes is a semi-custom and custom home builder serving North Georgia and the Atlanta Metro since 1997. The company offers three core service lines: Custom Homes (semi-custom and fully custom residential builds), Build on Your Own Lot (BOL) financing arrangements where land equity replaces down payment, and Multifamily & Commercial construction including townhomes, multifamily developments up to 50 units per phase, and light commercial projects. The company distinguishes itself through three proprietary processes: the 18-Stage Build Process (documented construction manual), the 2-Hour Orientation (comprehensive home walkthrough), and the Handbook & Bible closing tradition. Their product portfolio includes a 2026 floor plan collection (The Victory, Modern Craftsman, Custom Craftsman, Farmhouse, Laurel, Juniper, Cherokee, Etowah, Sequoia) plus a legacy archive. Projects range from production homes around 1,700-2,100 sq ft to estate-level custom homes exceeding 5,000 sq ft, with pricing from $400K+ for BOL projects up to $1.8M+ for Blue Ridge mountain homes.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Homes (Semi-Custom & Custom Residential Construction) Semi-custom and fully custom single-family residential home construction. Buyers can start with an in-house floor plan and customize, or design a home fully from scratch. TIH acts as the general contractor and handles permits, surveys, site prep, and all subcontractor coordination. Priced from $400K+ to $1.8M+ depending on lot, plan, and finish level.
• Build on Your Own Lot (BOL) Custom home construction on land already owned by the buyer. The buyer may use paid-off land equity as all or part of the construction loan down payment, often allowing build with $0 cash out of pocket beyond closing costs (~$3,000–$6,000). TIH handles permits, surveys, and all site prep. BOL projects start from $400K+.
• Multifamily & Light Commercial Construction Construction of townhomes, multifamily developments (up to 50 units per phase), professional offices, churches, retail strips, and tenant build-outs, built with the same proprietary 18-stage process used for TIH homes. Targets developers, business owners, churches, and municipalities in North Georgia.
• Floor Plan Library (2026 Collection + Legacy Archive) A catalog of semi-custom floor plans that buyers can select and customize — modifying walls, expanding suites, finishing basements, and swapping finishes before and during construction. The 2026 collection is published alongside a legacy archive of prior plans. Used as the starting point for both BOL and community-lot custom builds.

Quantifiable outcome

• 2,000+ homes built across North Georgia since 1997
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Century Communities: National homebuilder with an active Southeast US and Atlanta Metro presence, including move-up and entry-level product. Comparable to TIH as a North Georgia competitor, particularly for buyers in Cherokee and surrounding counties seeking spec or semi-custom homes.
• PulteGroup: One of the largest US homebuilders with extensive Atlanta Metro operations across multiple brands (Centex, Pulte, Del Webb, John Wieland). Comparable to TIH as a competitor for North Georgia buyers but at a vastly different scale and with production-builder cost structure.
• David Weekley Homes: Large national homebuilder with a strong Atlanta Metro presence serving move-up and luxury buyers. Comparable to TIH in custom/semi-custom product positioning but at substantially greater scale and geographic breadth across the Southeast.
• Toll Brothers: National luxury homebuilder with active communities across the Atlanta Metro and broader Southeast. Comparable to TIH at the luxury end of the market, but operates at materially greater scale with a broader portfolio that includes production homes alongside custom offerings.
• DR Horton: Largest US homebuilder by volume, with substantial Atlanta Metro and Southeast operations under multiple brands. Comparable to TIH as a competitor in the Cherokee County and North Georgia market, particularly for entry-level and first-move-up buyers.
• Lennar Corporation: Top-three US homebuilder with a deep Atlanta Metro and Southeast footprint. Comparable to TIH as a competitor for buyers shopping in North Georgia, though Lennar's production-builder model and scale contrast sharply with TIH's custom, founder-led approach.

Direct peers

• Traton Homes: Woodstock, GA-based homebuilder operating across the Atlanta Metro and North Georgia. Closely comparable to TIH in geography, custom/semi-custom product mix, and target buyer, with a similar focus on master-planned communities in Cherokee County and surrounding areas.
• Smith Douglas Homes: Southeast US homebuilder with a meaningful presence in the Atlanta Metro. Comparable to TIH as a regional builder serving first-time and move-up buyers with semi-custom and spec homes across the same geography.
• John Wieland Homes: Atlanta-region luxury and semi-custom homebuilder with decades of history in the same North Georgia/Atlanta Metro market. Directly comparable to TIH in custom build positioning, buyer profile, and the use of founder-driven brand storytelling in a regional luxury segment.

Others

• Berkshire Hathaway HomeServices: National real estate brokerage and new-construction marketing network. Comparable to TIH as an adjacent ecosystem participant — Berkshire Hathaway's new-home division refers custom and luxury buyers to builders in the Atlanta Metro, including those in North Georgia, and represents a partnership or referral channel rather than a direct build competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tih-homes

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T I H Homes, Inc.