What Tapwyse does

TapWyse LLC is a privately held, Carlsbad, California-based software company that builds custom-branded mobile applications for craft breweries and adjacent small beverage businesses. Founded in 2023 and operating as part of The SwitchCase Group, the company delivers iOS and Android apps that give breweries a direct digital channel to their customers for push notifications, digital loyalty programs (punch cards and points-based rewards), and recurring membership programs ("magic memberships"). The core technology stack is a native mobile platform hosted on Amazon Web Services infrastructure with Stripe integrated for membership billing and in-app transactions; per the company's Terms of Service, apps cannot be used to sell alcohol directly but can offer memberships and other approved services, aligning with Stripe's Acceptable Use Policy.

The product is delivered as a multi-module subscription platform including Memberships, Push Messages, Punch Cards, Rewards, Guest Hub, Pop-Ups, Announcements, and Pages, supported by a brewers' dashboard at manager.tapwyse.com. Revenue is generated through custom-quoted monthly subscription fees, with no public price list; the sales motion is inside sales with a state-by-state demo booking system and a separate process for Canadian and international prospects. The company claims marketing outcomes for brewery customers such as 10X ROI in year one, 150+ additional taproom visits per month, and $20K-$50K+ in recurring revenue.

The go-to-market combines inside sales, event-driven presence (annual booth at the Craft Brewers Conference, with 2025 and 2026 booth locations), and community-led content marketing via the Tap Tales blog, podcast appearances, and membership in multiple craft beer industry associations. The customer base is concentrated in SMB craft breweries with case studies including MoMAC, Diamond Spring, Joyride, Ska, Odell, 8-Bit Aleworks, Commonhouse, Rouleur, Local Roots Kombucha, Steel Bonnet, Dogleg, Pikes Peak, and Cocoon, plus at least one mid-market brewery (Odell Brewing). The company has 1-10 employees, no disclosed funding, and no public revenue figures.

Name

Tapwyse

Legal name

TapWyse LLC

Website

https://tapwyse.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

TapWyse builds custom-branded iOS and Android mobile apps for craft breweries, enabling push notifications, digital loyalty programs, and recurring membership billing through Stripe, sold primarily to small and mid-sized U.S. breweries via a demo-based inside sales model.

Ownership category

akta.pro rank

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Monthly/annual subscription fees for custom-branded brewery mobile apps with tiered pricing plans for breweries of different sizes. Revenue is recurring in nature with most partners seeing profits in first month.
2. Membership Program Management: Tools enabling breweries to create and manage recurring membership programs (mug clubs, beer clubs) that generate monthly/yearly subscription revenue for brewery customers, with TapWyse taking a percentage through their platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

TapWyse builds and operates a custom-branded mobile application platform that enables craft breweries to launch their own iOS/Android apps for membership programs, digital loyalty (punch cards and points), direct push messaging, and content publishing. The platform is delivered on a SaaS subscription basis with integrated Stripe payment processing for recurring monthly/yearly membership billing, and is accessed and managed by breweries through a web dashboard.

Product overview

Tapwyse is a custom-branded mobile application platform designed specifically for craft breweries and small businesses. The core offering is the Tapwyse Mobile App Platform, which provides breweries with their own branded iOS/Android apps. This platform integrates multiple product modules: Memberships (for recurring revenue programs), Push Messages (unlimited direct communications), Punch Cards (digital loyalty cards), Rewards (points-based programs), Guest Hub (for non-members), Pop-Ups (promotional notifications), Announcements (home screen news), and Pages (custom content pages). The platform also includes a Revenue Calculator tool and a Customer Dashboard for brewery management. All data is stored on secure hosting facilities. The company operates as part of The SwitchCase Group and is headquartered in Carlsbad, California.

Differentiator

Problem solved

Functional benefit

Products and services

• Tapwyse Mobile App Platform SaaS platform that delivers custom-branded iOS/Android mobile apps to craft breweries for membership programs, digital loyalty (punch cards and points), direct push messaging, and taproom content publishing, with integrated Stripe recurring billing and a web-based brewery management dashboard.

Quantifiable outcome

• Most partners see profits in first month of app deployment
• +5 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Eight partnerships are on record, tiered core, parent and minor.

• StripecoreTechnology or IntegrationPrimary payment processing partner integrated into all TapWyse mobile applications. Stripe handles membership billing (monthly/yearly subscriptions) and transaction processing. Alignment with Stripe's Acceptable Use Policy means apps cannot sell alcohol directly but can offer memberships and approved services.
• Amazon Web ServicescoreTechnology or IntegrationCloud infrastructure provider for secure data hosting. All data collected by TapWyse is stored in secure hosting facilities by AWS in accordance with highest security regulations.
• The SwitchCase GroupparentStrategic or Co-development PartnerParent company of TapWyse. TapWyse operates as a subsidiary/part of The SwitchCase Group.
• San Diego Brewers GuildminorGTM or Marketing PartnerIndustry association membership supporting craft beer community and local brewery ecosystem in San Diego region.
• Craft Beer ProfessionalsminorGTM or Marketing PartnerIndustry organization membership. TapWyse has participated in CBP Connects events and podcast cross-promotion.
• Craft Brewers AssociationminorGTM or Marketing PartnerNational industry association membership supporting craft brewery industry and participating in Craft Brewers Conference.
• Colorado Brewers GuildminorGTM or Marketing PartnerState industry association membership supporting Colorado craft brewery community.
• Approved ProsminorGTM or Marketing PartnerIndustry vendor认证/network for craft beverage professionals.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tapwyse
• LinkedInlinkedin.com/company/tapwyse

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tapwyse