Studio Art Direct Inc

What Studio Art Direct Inc does

Studio Art Direct Inc is a privately held art consulting firm founded in 2005 by Janelle Baglien and originally established in Portland, Oregon, with headquarters now in Gearhart, Oregon. The firm provides end-to-end art consulting, custom design, fabrication, and installation services for the built environment across four verticals: healthcare, hospitality, corporate, and public spaces. It works directly with architects, interior designers, property owners, and project teams from schematic design through installation and documentation, operating as a B2B enterprise field-sales business with a team of 1-10 employees across a regional Pacific Northwest footprint. Since inception the firm has cumulatively completed projects valued at $25M and placed more than 10,000 works of art.

The service platform combines a healthcare Evidence-Based Design methodology grounded in neuroscience research on nature imagery and healing, hospitality theming and immersive installations, corporate brand-aligned art and environmental graphics, and public art commissions including monuments and gateway sculptures. Technical capabilities span custom fabrication across digital printing, original paintings, sculpture, glass, wood, acrylic, and sustainable substrates; large-format wallcoverings scanned from hand-painted watercolors at resolutions supporting pieces up to 10x32 ft; and integrated sculptural elements combining stainless steel, hand-cast acrylic, and programmed LED lighting. The firm maintains a regional artist network spanning Seattle to Los Angeles and operates licensing programs for museum-quality canvas giclée reproductions.

Revenue is generated through three streams: professional services engagements (art consulting and project management), custom fabrication and installation contracts on a project basis, and licensing/royalty arrangements with regional artists. Pricing is quote-based with multi-year contract cadences, and new client acquisition is anchored on complimentary consultations and referral relationships with architecture firms including ZGF, HMC, PKA, Clark Kjos, and Holst. Distribution is primarily regional, with Kaiser Permanente as the dominant anchor (approximately 50 medical office and renovation projects across the Westside, Tanasbourne, Beaverton, Sunnyside, and Interstate campuses), supplemented by hospitality (Hotel Eastlund, Hotel Modera, Tetherow, Wildhorse, Langdon Farms) and other healthcare systems (Providence, Vancouver Clinic, Tuality OHSU).

Name

Studio Art Direct Inc

Legal name

Studio Art Direct Inc

Website

https://studioartdirect.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Studio Art Direct Inc is a Pacific Northwest art consulting firm providing design, custom fabrication, and installation services for healthcare, hospitality, corporate, and public environments, serving architects and owners on major construction projects.

Ownership category

akta.pro rank

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Art Consulting and Curation Services: Full-service art consulting for major construction projects including design development, artist sourcing, commissioning, and installation management. Works with architects, interior designers, and owners from schematic design through completion.
2. Custom Art Fabrication: In-house creation of original paintings, sculptures, wallcoverings, and reproductions. Includes large-format printing, custom framing, and installation services.
3. Art Licensing and Commissions: Licensing program for artworks and commissions from regional artists, including museum-quality canvas giclee reproductions through unique licensing agreements with local artists.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Studio Art Direct is an art consulting firm that provides design, curation, custom fabrication, and installation of artwork and graphic collections for the built environment. The firm serves healthcare, hospitality, corporate, and public sector clients by commissioning regional artists, producing large-scale installations, custom wallcoverings, sculptures, and giclee reproductions, and managing projects from schematic design through installation.

Product overview

Studio Art Direct offers art consulting services as a unified platform for creating art collections for the built environment. The core offering is comprehensive art consulting spanning healthcare, hospitality, corporate, and public sectors, supported by services including art curation, commissioning, custom fabrication, volume reproduction, and installation. Key service components include Evidence-Based Design consulting, Art in Architecture integration, Regional Art Sourcing, and Custom Fabrication across multiple substrates. The company differentiates through its in-house design capabilities, extensive regional artist network, and full-service project management from concept to installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Art Consulting Services Evidence-based design art consulting for healthcare facilities, including hospitals, medical offices, and senior living communities. Specializes in nature-themed artwork curated to support healing environments, with full-service curation, commissioning, and installation across paintings, sculpture, digital media, and installation art.
• Hospitality Art Consulting Services Art consulting for hotels, resorts, and hospitality venues that creates immersive guest experiences and brand storytelling. Services cover theming, immersive design, environmental graphics, and volume art production for guest rooms and public areas.
• Corporate Art Consulting Services Art consulting for corporate environments that reflects brand identity and engages customers and staff. Includes branded environment design, art curation, and integration into office spaces.
• Public Art Services Art curation, design, fabrication oversight, and installation for public spaces, including monuments, sculptures, and gateway installations intended to beautify community environments and create a sense of place.
• Nature Video Content for Healthcare Cinematic video content of Oregon's natural beauty available for licensing, intended for healthcare waiting rooms and patient bedside monitors to promote healing environments.

Quantifiable outcome

• 975 works of art curated for single healthcare project
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• PKA ArchitectscoreStrategic or Co-development PartnerArchitecture firm partner on multiple healthcare projects including Kaiser Permanente Tanasbourne Medical and Dental Office (DJC TopProjects 2019 third place winner).
• HMC ArchitectscoreStrategic or Co-development PartnerLos Angeles-based architecture firm. Co-recipient of National Design Excellence First Place award with Studio Art Direct for Beaverton Medical Dental Building project over $10M.
• Bremik ConstructionminorImplementation/ SI/ Consulting PartnerConstruction partner on Kaiser Permanente Tanasbourne Medical and Dental Office project.
• ZGF ArchitectscoreStrategic or Co-development PartnerArchitecture firm partner on healthcare projects including The Vancouver Clinic featuring large-scale original art installations, commissioned encaustics series, and framed regional giclee artwork.
• Clark Kjos ArchitectscoreStrategic or Co-development PartnerArchitecture partner on Kaiser Permanente Interstate Campus project for all three buildings at KP's largest campus in the Northwest.
• Holst ArchitecturecoreStrategic or Co-development PartnerArchitecture firm partner on Hotel Eastlund project in Portland, creating sophisticated but affordable art program with lobby art featuring Bridget Bardot on glass panels.
• Ankrom MoisanminorStrategic or Co-development PartnerArchitecture firm partner for hospitality projects.
• Staicoff DesignminorStrategic or Co-development PartnerDesign firm partner for hospitality projects.
• Posh HotelscoreStrategic or Co-development PartnerHotel brand client and partner for art programs.
• AECOMminorStrategic or Co-development PartnerArchitecture and design firm listed as clientele partner.
• MithunminorStrategic or Co-development PartnerArchitecture firm listed as clientele partner.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Christie's Art Advisory: Art advisory and private sales division of Christie's serving corporate, hospitality, and institutional clients with collection strategy and curation. Comparable end market to Studio Art Direct but operating globally with much broader art-market positioning and resources.
• Gagosian: Global art gallery with corporate art advisory practice serving collectors, hospitality brands, and corporate environments. Adjacent to Studio Art Direct in the corporate/hospitality art curation space, though at a different scale and primary orientation.
• Hauser & Wirth: International contemporary art gallery with advisory services for corporate and hospitality collections. While primarily a gallery, its corporate art advisory practice overlaps with Studio Art Direct's curation and commissioning work for the built environment.
• David Zwirner: Major contemporary art gallery with corporate advisory services for hospitality and corporate environments. Operates in adjacent art-for-built-environment advisory space, though primarily a gallery rather than specialized design services firm.
• Sotheby's Art Advisory Services: Art advisory arm of Sotheby's providing corporate art consulting, collection management, and curation for hospitality, corporate, and residential clients. Operates broadly across the same end market as Studio Art Direct but as part of a global auction-house portfolio with deeper institutional resources.

Direct peers

• The Art Consultancy: London-based art advisory firm specializing in art curation for hotels, hospitality, and corporate built environments globally. Directly comparable to Studio Art Direct as a specialized design services firm curating and commissioning custom artwork for new construction and renovation projects in the built environment.

Emerging players

• Artnet: Art market data, auction listings, and gallery network with corporate art advisory services. Overlaps with Studio Art Direct on gallery and artist sourcing intelligence, though its primary business is marketplace and data rather than project-based curation.
• Artsy: Online art marketplace and editorial platform connecting collectors with galleries and artists. Adjacent to Studio Art Direct's sourcing function via its regional artist discovery and licensing use cases, though operating in a different business model (marketplace vs. project-based curation).
• Saatchi Art: Online art marketplace from Saatchi Gallery featuring original art from emerging artists worldwide. Comparable as a sourcing channel for commissioned and curated artwork in commercial environments, though not a direct consulting competitor.

Others

• Artlogic: Software platform for art galleries, advisors, and collectors providing inventory, CRM, and collection management. Enabling technology provider adjacent to Studio Art Direct's curation and project management workflows, though not a direct competitor in art consulting services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/studioartdirect
• Facebookfacebook.com/studioartdirectinc
• LinkedInlinkedin.com/company/studio-art-direct

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Studio Art Direct Inc