Soul Collective Berlin

What Soul Collective Berlin does

Soul Collective Berlin is a wellness discovery marketplace and curated event platform operated as a German civil-law partnership (GbR) between co-founders Marianne Abbott and Natalie Herb from a registered address in Berlin-Neukölln. The company aggregates and tickets mindfulness, yoga, somatic, sound-healing, and bodywork experiences for a consumer base of conscious wellness seekers, with primary in-person programming in Berlin and Munich and an international retreat calendar spanning Egypt, Greece, Italy, Southern France, South Africa, Botswana, and Mexico through 2026.

The product surface comprises five distinct revenue lines: individual event tickets (circles, ceremonies, workshops, classes), multi-day retreats (3-8 days) in Germany and abroad, professional certification programs including 200hr/300hr Yoga Teacher Trainings, Soma Nidra, Pilates, Sound, Bodywork, Permaculture, and Somatic Water Therapy, gift certificates, and a paid mentoring incubator. The underlying technology is a Squarespace-hosted website providing the event calendar, content/blog, facilitator directory, and retreat venue directory, with bookings handled through on-site inquiry and email. Marketing runs primarily through an Instagram presence, a weekly Substack newsletter (Soul Sessions), and SEO-optimized landing pages. There is no mobile app, no API, and no disclosed integrations.

The business is bootstrapped with no institutional investors, no parent entity, and no disclosed headcount beyond the two partners. Distribution is direct-to-consumer via the website, and the company does not publish pricing or transaction volume. Value is generated through curation of facilitators and venues, bundling experiences into branded retreats, and offering Bildungsurlaub-certified options that tap into the German statutory educational-leave market.

Name

Soul Collective Berlin

Legal name

Marianne Abbott & Natalie Herb GbR

Website

https://soulcollective.berlin

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Soul Collective Berlin is a curated wellness marketplace and event platform offering mindfulness workshops, certification trainings, and international retreats to conscious consumers primarily in Berlin, Munich, and across Europe.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Wellness & Mindfulness Classes (Yoga Workshops, Meditation, Breathwork) (THAJAKAK), Wellness, Spa & Retreat Tour Operators (THAKADAI), Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Conscious wellness events
• Wellness retreats
• Facilitator training programs
• Holistic bodywork
• Trauma-informed yoga

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Tickets and Workshop Fees: Revenue from individual event tickets for classes, workshops, circles, and ceremonies held in Berlin and Munich venues. Customers book spots through the website for experiences such as Inner Alchemy Circles, Tantra workshops, Kundalini Activation classes, Sound Baths, and Shamanic ceremonies.
2. Training Programs: Professional certification and continuing education programs including 200hr and 300hr Yoga Teacher Trainings, 50-hour Soma Nidra Training, and specialized courses in Yoga, Pilates, Sound, Bodywork, Permaculture, and Somatic Water Therapy. Programs run as multi-day intensives at various venues.
3. Retreat Bookings: Revenue from international retreat packages including destinations in Egypt, Greece, Italy, South Africa, Mexico, and domestic German locations. Retreats range from 3-8 days and include themed experiences such as yoga safaris, spiritual luxury retreats, women's retreats, and dance retreats.
4. Gift Certificates: Sale of gift certificates for experiences, allowing customers to purchase prepaid credits for events, trainings, or retreats as gifts.
5. Mentorship Programs: The Invisible Worlds Mentoring Incubator provides paid mentoring services for creatives, visionaries, and purpose-led projects, with coaching cycles led by Alisa Reimer starting on Autumn Equinox.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Soul Collective Berlin curates and hosts conscious wellness events, multi-modality facilitator trainings (yoga, pilates, sound, bodywork, permaculture, somatic water therapy), and retreats in Berlin, Munich, and international destinations. The collective operates as a curated marketplace connecting wellness seekers with vetted facilitators, venues, and retreat centers, and also offers a mentoring incubator program and gift certificates.

Product overview

Soul Collective Berlin operates a wellness discovery marketplace and event platform connecting mindfulness seekers with events, retreats, and training programs across Germany and Europe. The platform aggregates offerings from multiple providers including yoga and pilates teacher training certifications (200hr and 300hr programs), sound healing workshops, bodywork, permaculture education, and somatic water therapy. It facilitates both in-person events in Berlin and Munich, as well as international retreat experiences spanning destinations like Egypt, South Africa, Mexico, Greece, and Italy. The ecosystem includes a facilitators directory, retreat venue marketplace, and complementary offerings such as gift certificates and a Substack-based newsletter (Soul Sessions) featuring interviews and wellness content.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Facilitator Trainings Certification-level yoga training programs designed for individuals seeking to become facilitators of conscious yoga practice within the collective's curated network.
• Pilates Facilitator Trainings Certification-level pilates training programs for aspiring facilitators looking to teach within the collective's conscious wellness framework.
• Sound Facilitator Trainings Certification-level sound training programs preparing practitioners to facilitate sound-based wellness sessions.
• Bodywork Facilitator Trainings Certification-level bodywork training programs for practitioners seeking to deliver somatic and body-based wellness sessions.
• Permaculture Facilitator Trainings Certification-level permaculture training programs for facilitators focused on regenerative and conscious living practices.
• Somatic Water Therapy Trainings Certification-level somatic water therapy training programs for facilitators working with water-based embodiment and healing practices.
• Conscious Events in Berlin Recurring ticketed conscious wellness events held in Berlin, offering curated experiences across the collective's modalities for local participants.
• Conscious Events in Munich Ticketed conscious wellness events held in Munich, extending the collective's curated event programming beyond its Berlin home market.
• International Retreats Multi-day retreat packages held outside Germany, curated by the collective and combining its wellness modalities into immersive travel experiences.
• Retreats in Germany Multi-day retreat packages held within Germany, curated by the collective and offered to wellness seekers as domestic immersive experiences.
• Gift Certificates Standalone gift certificates redeemable against the collective's events, retreats, and trainings, offered as a retail product.
• Invisible Worlds Mentoring Incubator Mentoring incubator program supporting practitioners within the collective's facilitator community through structured mentorship and development.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Large-scale event ticketing and discovery platform that powers many wellness workshops and classes. Soul Collective's event ticketing and workshop booking overlap with Eventbrite's core functionality, though Eventbrite serves all event categories rather than specializing in wellness.
• ClassPass: Subscription-based platform giving users access to fitness and wellness classes across multiple studios. Shares Soul Collective's marketplace model for wellness experiences, though focused on urban fitness rather than retreats and trainings.
• Mindbody: Established SaaS booking and business management platform for fitness, wellness, and beauty studios. Comparable to Soul Collective's booking and class management needs but at much broader scale across thousands of wellness businesses globally.

Emerging players

• Meetup: Community-driven platform for organizing local interest-based groups and events. Soul Collective's Berlin and Munich wellness circles and workshops follow a similar in-person community event model, though Meetup is broader and less curated.
• Insight Timer: Large meditation and wellness community platform offering free and paid sessions, courses, and live events. Comparable to Soul Collective's mindfulness and meditation community focus, though primarily digital rather than in-person retreats.

Others

• Squarespace: Website platform powering Soul Collective's booking, event listings, and content delivery. While not a direct competitor, it represents the underlying infrastructure enabling the company's current digital presence, and a future platform migration could materially affect operations.
• Yoga Alliance: International certification body setting standards for yoga teacher training programs (200hr, 300hr). Soul Collective's training programs align with Yoga Alliance standards, making it both a comparable training ecosystem and a potential regulatory reference point.

Direct peers

• Retreat Guru: Global retreat marketplace and booking platform serving retreat leaders and attendees. Directly comparable to Soul Collective's retreat discovery and booking functionality, though operating at larger scale internationally.
• BookRetreats: Online marketplace for booking wellness retreats worldwide. Closest direct competitor to Soul Collective's retreat aggregation and booking model, with broader geographic coverage but less emphasis on German/European facilitator curation.

Regional players

• Allianz für Yoga und Ayurveda: German professional association for yoga and ayurveda practitioners. Comparable to Soul Collective in the German wellness training ecosystem, though focused on professional advocacy and certification rather than event/retreat aggregation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/soulcollectiveberlin
• Facebookfacebook.com/soulcollective.eu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Collective Berlin