Steve Powell Homes, Inc.

What Steve Powell Homes, Inc. does

Steve Powell Homes, Inc. is a privately held custom homebuilder founded in 1997 by Steve Powell and headquartered in Alpharetta, Georgia. The company designs and builds luxury single-family residences in the Atlanta metropolitan area, with a portfolio focused on affluent submarkets including Milton, Sandy Springs, the Chastain Park area of Atlanta, Canton, and Woodstock. Homes typically range from approximately 6,300 to 8,100 square feet on lots of 0.65 to 1.25 acres, priced between $1.6 million and $2.2 million, and feature modern farmhouse architecture with open floor plans, hardwoods throughout, custom cabinetry, high-end appliances, spa-like master baths, elevators, and outdoor living spaces with fireplaces.

The company operates a direct-to-consumer go-to-market model with no intermediary channel partners. Sales are generated through the company's Squarespace-based website, which showcases its portfolio of available and sold properties, and through direct inbound contact via phone and email. Currently, two properties are listed as available: 51 Blackland Road in Atlanta and 112 Owens Mill Place in Canton, Georgia. No proprietary technology stack, software platform, mobile app, API, or digital product is disclosed — the business is a traditional residential construction operation whose primary assets are land development, design-build execution, and the founder's craftsmanship reputation.

Revenue is generated through one-time sales of custom-built homes, with each project individually priced. The company employs between 1 and 10 people and has no disclosed funding history, subsidiaries, or institutional investors; ownership and operational control are concentrated with founder Steve Powell, who has been personally committed to the business for over 20 years. There are no reported partnerships, certifications, regulatory actions, or M&A activity in the input data.

Name

Steve Powell Homes, Inc.

Legal name

Steve Powell Homes, Inc.

Website

https://stevepowellhomes.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Steve Powell Homes, Inc. is a privately held Alpharetta, Georgia-based custom homebuilder founded in 1997, designing and constructing luxury single-family residences priced $1.6M-$2.2M for affluent buyers across the Atlanta metropolitan area.

Ownership category

akta.pro rank

Product category

Custom Homebuilding / Luxury Residential Construction

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

Keywords

• Custom homebuilding
• Luxury residential construction
• Single-family home design
• Custom home construction
• Residential real estate

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Custom Home Sales: One-time sale of custom-built residential homes. Revenue generated through the sale of newly constructed single-family homes at various price points ($1.6M-$2.2M range). Each home is a custom build with specific features, finishes, and specifications tailored to buyer preferences.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Steve Powell Homes, Inc. is a boutique custom homebuilder that designs and constructs luxury single-family residences for individual buyers in the Atlanta metropolitan area. The company sells available newly built homes directly to consumers and builds custom homes to buyer specifications, with finished properties typically featuring modern farmhouse architecture, open floor plans, hardwoods, custom cabinetry, high-end appliances, spa-like master baths, elevators, and outdoor living spaces. Listed home prices range from approximately $1.6 million to $2.2 million.

Product overview

Steve Powell Homes, Inc. is a custom homebuilder serving the greater Atlanta, Georgia metropolitan area including Milton, Atlanta, Sandy Springs, Canton, and Woodstock. For over 20 years, Steve Powell has been committed to superior craftsmanship and first-class customer service guided by the Golden Rule. The company specializes in building homes featuring brilliant architectural details, stunning interiors, luxurious finishes, and functional plans. Their portfolio includes available homes in Atlanta (51 Blackland Rd) and Canton (112 Owens Mill Place), as well as sold properties ranging from approximately 6,300 to 8,100 square feet with 5-7 bedrooms on lots of 0.65 to 1.25 acres. The company builds primarily in the Chastain Park area and Milton/Alpharetta corridor, with homes priced from approximately $1.6 million to $2.2 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home at 51 Blackland Rd, Atlanta, GA 30342 Available newly constructed custom home location in Atlanta, GA 30342, listed by Steve Powell Homes for affluent individual buyers seeking a luxury single-family residence in the Chastain Park area.
• Custom Home at 112 Owens Mill Place, Canton, GA 30115 Available newly constructed custom home location in Canton, Georgia 30115, listed by Steve Powell Homes for affluent individual buyers in the north Atlanta metro area.
• Bespoke Custom Home Design-Build Service End-to-end design and construction of custom single-family homes tailored to individual buyer specifications in the Atlanta metropolitan area, including architectural design, premium finishes, and on-site project execution led by founder Steve Powell.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Toll Brothers: National luxury homebuilder with significant presence in the Atlanta metro and active across multiple price tiers including move-up and luxury. Comparable as a broad incumbent serving overlapping customer demand for premium single-family homes, though at much greater scale.
• Lennar Corporation: Major national homebuilder with significant Atlanta footprint across multiple product lines. Comparable on the Atlanta single-family market overlap but competes primarily on production-built rather than fully custom homes.
• DR Horton: Largest US homebuilder by volume with extensive Atlanta metro presence. Comparable on the Atlanta market and product type (single-family detached homes), though concentrated in entry-level and move-up rather than the luxury custom segment.
• Tri Pointe Homes: National homebuilder with multiple brands including luxury and move-up segments across the Southeast. Comparable as a broader incumbent offering premium single-family product that overlaps with Steve Powell Homes' price band, though at greater scale and with semi-custom rather than fully bespoke delivery.
• PulteGroup: One of the largest US homebuilders with active operations in the Atlanta metro through Centex, Pulte, Del Webb, and John Wieland brands. Comparable as a broad incumbent serving the same regional buyer pool, though primarily at production-builder price points rather than fully custom luxury.

Emerging players

• Dream Finders Homes: Growing national homebuilder with Atlanta operations through its Jet HomeLoans and DF Homes brands. Comparable on Atlanta single-family market presence but targets broader price tiers than the fully custom luxury segment Steve Powell Homes serves.

Regional players

• David Weekley Homes: Large private homebuilder with strong Atlanta presence across luxury and move-up segments. Comparable on the Atlanta single-family market overlap and premium product positioning, though operates at significantly larger scale.
• Smith Douglas Homes: Atlanta-headquartered homebuilder focused on first-time move-up buyers in the Southeast. Comparable on the Atlanta market overlap but targets a lower price point than Steve Powell Homes' luxury segment.
• John Wieland Homes: Long-established Southeastern US homebuilder with deep roots in the Atlanta market. Overlaps with Steve Powell Homes on luxury and move-up custom and semi-custom single-family product, though Wieland operates at materially larger scale and broader geography.

Direct peers

• Loudermilk Homes: Atlanta-based custom luxury homebuilder operating in similar affluent submarkets (Buckhead, Chastain, Milton). Directly comparable as a founder-led, design-driven builder of high-end single-family homes in the $1.5M+ price band.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/stevepowellhomes
• LinkedInlinkedin.com/company/steve-powell-homes-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steve Powell Homes, Inc.