Stichting de Regenboogboom

What Stichting de Regenboogboom does

Stichting de Regenboogboom is a Dutch charitable foundation (Stichting) established in 1994 and headquartered in Soest, Netherlands, that supports children aged 0–18 facing illness, disability, parental divorce, or the loss of a loved one. The foundation's core offering is a psychosocial support methodology branded as the 'Regenboogbos' (Rainbow Forest), an imaginative framework through which trained volunteers guide children to reconnect with inner resilience during hospital or institutional visits. The product portfolio includes Droomdekentjes (handmade quilts produced by volunteers in sizes from 55×55 cm to 140×200 cm), Regenboogkristal crystals distributed in hospitals as a tactile comfort object, a Regenboogboompakketje (two-crystal set) designed for parent–child connection, the Levensvitaminen book authored by founders Renée and Evert-Jan van Zandvoort, and two age-segmented CD libraries of songs and stories, with the audio content also distributed on Spotify, Apple Music, and YouTube.

The foundation operates a hybrid go-to-market combining a community-led volunteer distribution model with a direct-to-consumer e-commerce webshop. Trained bezoekvrijwilligers conduct 2,422 in-person visits per year, hospitals distribute 2,832 crystal packages annually through medical staff, and 5,530 Droomdekentjes are gifted to children each year; in 2024 the foundation reached 10,584 children in total with the support of more than 1,600 active volunteers organized through 11 regional collection points across the Netherlands. Consumer merchandise is sold at €14.95 (single crystal), €25.95 (two-crystal package), and €24.95 (Levensvitaminen book) on a pay-as-you-go basis, while donations flow through tiered monthly subscriptions of €10, €25, and €50 that are explicitly tied to outcome units (two crystals, one blanket, or three volunteer visits respectively). The organization holds ANBI public-benefit status with the Dutch Tax Administration and the CBF Certificaat Erkend Doel, and has operated continuously for over 30 years, producing 40,135 Droomdekentjes and reaching 36,795 unique blanket recipients cumulatively since founding. Technology footprint is non-strategic and limited to a WordPress e-commerce site, standard social channels (Facebook, Instagram, LinkedIn, Pinterest, YouTube), a monthly volunteer newsletter, and basic volunteer management — there are no APIs, proprietary platforms, AI systems, or developer-facing integrations disclosed.

Name

Stichting de Regenboogboom

Legal name

Stichting de Regenboogboom

Website

https://regenboogboom.nl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Stichting de Regenboogboom is a Dutch charitable foundation, founded in 1994 and based in Soest, that supports children aged 0–18 facing illness, disability, divorce, or loss through trained volunteer hospital visits, handmade Droomdekentjes blankets, Regenboogkristal crystals, and the Levensvitaminen family-resilience program, funded by donations and merchandise sales.

Ownership category

akta.pro rank

Product category

Child Welfare Charitable Services

NAICS

Other Individual and Family Services (624190), Grantmaking Foundations (813211), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH), Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Children charity services
• Psychosocial child support
• Handmade dream blankets
• Hospital volunteer visits
• Pediatric comfort programs

Headquarters

HQ city

Soest

HQ country

Netherlands

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and charitable contributions: One-time and recurring donations from individuals and organizations supporting the charity's mission. Donation tiers of €10, €25, and €50 per month offered.
2. Merchandise sales: Sale of Regenboogkristal crystals (€14.95), crystal packages (€25.95), and Levensvitaminen books (€24.95) through the organization's e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Stichting de Regenboogboom is a Dutch charitable foundation that provides psychosocial support to children (ages 0-18) facing illness, disability, divorce, or loss of a loved one. It delivers comfort through trained volunteer hospital and home visits using the "Regenboogbos" (Rainbow Forest) guided imagination framework, distributes handmade Droomdekentjes blankets and Regenboogkristal crystals, and publishes supporting books and music. The organization relies on a network of over 1,600 volunteers, donations, and merchandise sales.

Product overview

Stichting de Regenboogboom is a charitable foundation offering a portfolio of comfort products and services for children facing challenging life situations (illness, disability, trauma). The core offerings include: Droomdekentjes (handmade dream blankets in various sizes made by volunteers), Regenboogkristal (rainbow crystals for hospital use), the Levensvitaminen book for families, and music CDs with songs and stories. Services include trained volunteer hospital visits to help children connect with their inner resilience through the 'Regenboogbos' (Rainbow Forest) imaginary space. The organization also operates an online shop for direct sales of crystals, packages, and books.

Differentiator

Problem solved

Functional benefit

Brands

• Droomdekentjes: Handmade quilts/blankets for children facing difficult times, available in various sizes from Mini (55x55cm) to 140x200cm
• Regenboogkristal
• Levensvitaminen

Products and services

• Droomdekentjes (Dream Blankets) Handmade quilts and blankets created by volunteer crafters and distributed (often via hospitals) to children facing illness, disability, or trauma. Available in sizes from mini (55x55 cm) to large (140x200 cm).
• Regenboogkristal (Rainbow Crystal) Rainbow crystal (38 mm) with transparent cord, designed for hospital use to help children connect with a peaceful inner place. Sold via the foundation's webshop and distributed in hospitals by medical staff.
• Regenboogboompakketje (Set of 2 Crystals) Package of two Regenboogkristal crystals designed to maintain a connection between parent and child during hospital stays.
• Levensvitaminen (Life Vitamins Book) A book written by the founders to help families facing challenges such as illness or disability stay connected and resilient. Sold via the foundation's webshop.
• Children's Songs and Stories CDs Two CD albums with songs and stories for relaxation, including a Children's CD (22 tracks) and Baby/Toddler CD (7 tracks). Available as downloads or physical CDs.
• Hospital and Home Visit Service Trained volunteers visit children in hospitals, care institutions, or at home to help them connect with their inner resilience through guided Regenboogbos (Rainbow Forest) imagination exercises. In 2024, 2,422 children were visited in person.

Quantifiable outcome

• 10584 children reached in 2024 alone
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Stichting Kinderziekenhuizen Klup: Dutch organization supporting hospitalized children and their families through in-hospital programs and digital tools. Comparable niche (psychosocial support in children's hospitals) with a more technology-forward delivery model.

Broad incumbents

• Stichting het Gehandicapte Kind: Major Dutch charity advocating for and supporting children with disabilities. Comparable mission overlap on the disability segment of Regenboogboom's beneficiary population, operating at significantly larger scale.
• Ronald McDonald Kinderfonds Nederland: Large Dutch charitable organization supporting families of hospitalized children through 'Houses' near hospitals. Comparable mission area (family-centered pediatric hospital support) at significantly larger scale and broader corporate backing.

Direct peers

• Villa Joep: Dutch charitable foundation funding research into neuroblastoma in children. Comparable as a Netherlands-based, founder-led children's health charity with strong donor community and branded fundraising programs.
• Stichting KiKa (Kinderen Kankervrij): Major Dutch charity focused on children with cancer. Comparable as an ANBI/CBF-recognized Dutch children's health charity funded primarily by donations, with strong brand recognition and recurring fundraising programs.
• CliniClowns Nederland: Dutch charity deploying trained performers into hospitals to provide psychosocial support to sick children. Directly comparable in mission (comforting hospitalized children) and operating model (trained volunteers in hospitals, donation-funded).
• Make-A-Wish Nederland: Dutch charitable foundation fulfilling wishes for children with serious medical conditions. Directly comparable as a Netherlands-based charity supporting critically ill children, relying on donations and volunteers.
• Stichting Semmy: Dutch charitable foundation supporting children with hydrocephalus and their families. Comparable as a small, Netherlands-based children's health charity providing direct family support alongside hospital engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/deRegenboogboom
• Facebookfacebook.com/deregenboogboom
• LinkedInlinkedin.com/company/regenboogboom
• Instagraminstagram.com/deregenboogboom
• Pinterestnl.pinterest.com/Droomdekentjesmaken

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting de Regenboogboom