Rid'up

What Rid'up does

Rid'Up, operated by the French company Riders' Dream and headquartered in Saint-Paul-de-Vence, designs and manufactures safety stirrups and related equestrian equipment. The company was founded in 2016 as an innovation initiative within Look Cycle, leveraging Look's heritage in automatic pedal release mechanisms to develop the patented Angle Release System (ARS), which uses a 90-degree perpendicular eye with dynamic rotation compensation to automatically detach the stirrup from the leather during certain falls. Products span four main lines — Rid'Up Plus² Classique (€224.17), Plus² Intense (€240.83), Plus Distance (€249.17), and the entry-level Fun² (from €115.83) — alongside wide stirrup leathers (€157.50), replacement parts, and branded apparel. Manufacturing and assembly are conducted in France.

Rid'Up serves competitive and recreational equestrian riders across show jumping, cross-country, dressage, endurance, and trail riding disciplines, with particular emphasis on riders seeking fall safety and joint-pain relief. The company sells through a hybrid go-to-market combining direct e-commerce on rid-up.com, a dedicated B2B wholesale interface for authorized saddleries, and a network of physical retail partners in France, Germany, and Luxembourg. A 30-day free trial with full refund and lifetime warranty (subject to registration) underpin the customer acquisition motion.

The business model is hardware sales with one-time/perpetual pricing — there is no recurring software or subscription revenue. Revenue diversification occurs across product line depth (four stirrup models), replacement accessories (annual buckle kits, elastomer floors), and apparel/textiles. Distribution is supported by a six-rider ambassador program spanning multiple disciplines and a multilingual digital presence (French, English, German). Rid'Up has received the 2017 Étoile de l'Observateur du Design (Salon du Cheval de Paris) and the 2021 German Innovation Award in the Excellence B2C category.

Name

Rid'up

Legal name

Riders' Dream

Website

https://rid-up.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Rid'Up designs and manufactures patented safety stirrups and related equestrian equipment (stirrup leathers, accessories, textiles) for competitive and recreational riders across show jumping, dressage, endurance, and trail disciplines, sold direct-to-consumer and via saddlery wholesalers in France, Germany, and Luxembourg.

Ownership category

akta.pro rank

Product category

Equestrian Safety Equipment

NAICS

Leather and Allied Product Manufacturing (316)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)

Keywords

• Safety stirrups
• Equestrian safety equipment
• Stirrup leathers
• Riding accessories
• Horse riding gear

Headquarters

HQ city

Saint-paul-lès-dax

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Stirrup Sales: Primary revenue from sale of safety stirrups across multiple product lines (Fun, Plus Classique, Plus Intense, Plus Distance) ranging from €115.83 to €249.17. One-time purchase model with no recurring revenue from hardware.
2. Accessories and Replacement Parts: Sales of replacement floors, buckle kits, stirrup covers, and other accessories. Buckle replacement recommended annually for regular practice (2x/week) or every 6 months for professional use.
3. Equestrian Textiles: Sales of branded apparel including parkas, polos, caps, beanies, sleeveless vests, and saddle pads for riders and horses.
4. Wholesale B2B: B2B interface available for authorized retailers and partners to purchase inventory for resale through physical saddleries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rid'up designs, manufactures, and sells patented safety stirrups for equestrian sports, featuring an Angle Release System (ARS) that automatically detaches the stirrup from the stirrup leather during falls. The product range includes the Rid'Up Plus Classique, Plus Intense, Plus Distance, and Fun stirrup lines, complemented by wide stirrup leathers, replacement parts (floors, buckle kits, covers), and branded equestrian textiles (parkas, polos, caps, beanies, sleeveless vests, saddle pads). All products are manufactured and assembled in France and sold through direct e-commerce and a network of authorized saddleries.

Differentiator

Problem solved

Functional benefit

Brands

• Rid'Up Plus: Flagship model stirrups - versatile, suitable for dressage and flat work, with optimal grip and shock absorption. Features 12cm wide floor and dense elastomers.
• Rid'Up Plus Intense
• Rid'Up Plus Distance
• Rid'Up Fun

Products and services

• Rid'Up Plus Intense Stirrups Safety stirrups designed for show jumping (CSO) and cross-country disciplines, featuring strong grip with thick steel crampons, striated floor, and flexible elastomers for maximum shock absorption. Sold with protective covers and an extra buckle pair. Priced at €240.83.
• Rid'Up Plus Distance Stirrups Safety stirrups designed for long-distance riding: endurance, trail riding, and TREC. Features extra-wide 12cm floor, TPE high-performance shock absorption, thick steel crampons, and maximum foot support for long sessions. Priced at €249.17.
• Rid'Up Plus Classique Stirrups Versatile all-round safety stirrups ideal for dressage and flat work. Features 12cm floor width, optimal grip with steel crampons, TPE shock-absorbing sole, and no size or weight limits. Priced at €224.17.
• Rid'Up Fun Stirrups Entry-level safety stirrups for children, teenagers, and leisure riders with shoe sizes 30-39. Features 11cm floor width, light grip, no weight minimum, and no TPE shock absorption. Starting from €115.83.
• Wide Stirrup Leathers Wide stirrup leathers featuring a patent-protected adjustable sliding system, teardrop-shaped enlarged form, and tightening collar for stability and perpendicularity. Available in sizes 125 (1M50-60), 135 (1M60-75), and 145 (1M75-90). Priced at €157.50.
• Replacement Floor Kits Replacement floor kits for stirrups, including floor pair, elastomer posts, mounting screws, and key. Classic: €27.00, Intense: €43.67, Distance: €52.00.
• Buckle Replacement Kit Replacement buckle kit containing 2 pairs of buckles made from IXEF Carbon. Replacement recommended annually for regular practice (2x/week) or every 6 months for professional use. Priced at €8.25.
• Stirrup Covers Neoprene protective covers in Black/Red to protect stirrups and saddle.
• Equestrian Textiles (Polos, Parkas, Caps, Beanies, Sleeveless Vests, Saddle Pads) Branded apparel for riders and horses, including parkas (€81.67), polos (€36.67), caps (€24.17), beanies (€29.17), sleeveless vests (€74.17), and saddle pads (free with purchase).

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Look CyclecoreStrategic or Co-development Partner · 1 January 2016Look Cycle, founded in 1951 and known for revolutionary ski bindings and carbon fiber bicycles, developed the stirrup concept under Director General Thierry Fournier's leadership. The company leveraged its expertise in automatic bike pedal mechanisms to create the innovative stirrup release system. Look Cycle's engineering heritage and patent expertise were foundational to Rid'Up's ARS technology.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Acavallo: Italian manufacturer of a broad equestrian products portfolio including saddle pads, girths, and rider accessories. Larger and more diversified than Rid'Up, but competes in adjacent equestrian equipment categories.
• Cavalleria Toscana: Italian luxury equestrian apparel brand serving competitive dressage and show jumping riders internationally. Comparable premium positioning and ambassador-driven marketing model to Rid'Up, focused on technical riding apparel.
• Mountain Horse: Swedish equestrian apparel and footwear brand serving competitive and leisure riders across Europe and North America. Comparable premium riding gear positioning to Rid'Up's apparel line, though broader in scope.
• Premier Equine: UK-based equestrian products brand offering horse rugs, saddle pads, boots, and rider apparel. Comparable premium positioning and direct-to-consumer + retail model to Rid'Up, though broader product portfolio.
• Cavallo (equestrian): German equestrian brand offering riding boots, apparel, and equipment. Incumbent in the broader European equestrian gear market with overlapping customer base to Rid'Up, though focused on boots and apparel rather than safety stirrups.

Direct peers

• Freejump: French manufacturer of safety stirrups and equestrian safety equipment. Direct head-to-head competitor to Rid'Up in the automatic-release safety stirrup category, with similar premium positioning and rider safety focus.
• Tech Stirrups: Italian maker of high-end safety and performance stirrups with patented release systems. Directly competes with Rid'Up across show jumping, dressage, and endurance disciplines with comparable price points.
• Compositi: Italian equestrian products brand offering composite safety stirrups and rider safety gear. Comparable to Rid'Up in targeting safety-conscious competitive riders across multiple disciplines.
• Ophena: Swedish safety stirrup brand featuring magnetic-release technology. Targets the same equestrian safety niche as Rid'Up with a different technical approach to fall prevention, serving competitive riders internationally.

Others

• Horze: Pan-European equestrian retailer and brand offering riding apparel, equipment, and horse gear at mid-tier price points. Serves as a channel context for Rid'Up's products and competes for end-rider wallet share in adjacent categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCgIjpCkV8KNOYJT4ZL9Ta5A
• Facebookfacebook.com/RidUpStirrups/?locale=fr_FR
• LinkedInlinkedin.com/company/rid-up
• Instagraminstagram.com/ridup_stirrups

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rid'up