What Rogue Star Inc. does

Rogue Star Inc. is a privately held, founder-owned custom apparel and promotional products company founded in 2008 by Gord Gabel in Sherwood Park (Edmonton), Alberta. The company provides custom-branded merchandise including apparel (t-shirts, hoodies, polos, jackets, uniforms, hats), bags, drinkware, tech items, and writing instruments, decorated via screen printing, embroidery, Direct-to-Film (DTF) printing, and laser engraving. Garments are sourced from third-party brands including Gildan, Bella+Canvas, American Apparel, M&O, Nike Dri-Fit, Under Armour, Coal Harbour, and Vansport; no proprietary textile IP is disclosed.

The company operates a single location in Sherwood Park, Alberta, and sells primarily to local Edmonton and Alberta businesses, sports organizations, event organizers, and political campaigns. Its go-to-market is sales-led and relationship-driven: customers initiate orders via phone (855-900-7827) or a website quote request form, with founder Gord Gabel personally involved in design collaboration and customer interactions. Marketing relies on Google Business Profile/reviews (152+ verified reviews with an EXCELLENT rating), organic social (Instagram, Facebook), and word-of-mouth. The company claims over 1,000 clients served since founding and has been publicly recognized as 'Best in Edmonton' and a top-rated branding agency in Alberta by Google.

Rogue Star operates a one-time, quote-based revenue model with no public pricing, no subscription or recurring revenue components, and no disclosed external funding or institutional ownership. Named customers include the Polish Soccer Association of Alberta (10+ year relationship), the Edmonton Oilers, and various concert/event merchandise buyers. The company has no disclosed patents, no parent company, no subsidiaries, and no AI/ML or software platform components.

Name

Rogue Star Inc.

Legal name

Rogue Star

Website

https://roguestaronline.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Rogue Star Inc. is a Sherwood Park, Alberta-based custom apparel and promotional products company founded in 2008, serving local Edmonton/Alberta businesses, sports organizations, and event organizers with screen printing, embroidery, DTF, and laser engraving decoration services.

Ownership category

akta.pro rank

Product category

Custom Apparel & Promotional Products

NAICS

Commercial Screen Printing (323113)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Apparel, Footwear & Accessories DTC (CRAFACAA)

Keywords

• Custom apparel printing
• Promotional products
• Screen printing services
• Custom embroidery
• Branded merchandise

Headquarters

HQ city

Sherwood Park

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Branded Apparel Sales: One-time custom apparel and promotional product sales including t-shirts, hoodies, polos, jackets, hats, and bags with screen printing or embroidery customization

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rogue Star is a custom apparel and promotional products decorator serving the Edmonton and Alberta market. The company decorates blank apparel and merchandise through screen printing, embroidery, and Direct-to-Film (DTF) printing services. Its offerings span custom t-shirts, hoodies, polos, jackets, hats, bags, drinkware, tech items, and writing instruments produced for corporate, sports, event, and political campaign clients.

Product overview

Rogue Star is a custom apparel and promotional products company based in Edmonton, Alberta, offering personalized clothing and merchandise through various printing and embroidery decoration services. The core offering includes Custom Apparel (t-shirts, hoodies, jackets, uniforms, polos) and Custom Embroidered Hats, supported by product subcategories for Drinkware (water bottles, mugs, tumblers, travel mugs), Tech Items (USB drives, power banks, Bluetooth items, speakers), Writing Instruments (pens, stylus pens, pencils, markers), and Bags (tote bags, backpacks, lunch coolers, shopping bags). The company sources garments from branded suppliers including Gildan, Bella+Canvas, ATC, American Apparel, M&O, Nike Dri-Fit, Under Armour, Coal Harbour, and Vansport. Decoration methods include screen printing, embroidery, and Direct-to-Film (DTF) printing.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Apparel

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Discount Mugs: Online custom drinkware and promotional products company specializing in mugs, water bottles, and tumblers with screen printing and laser engraving. Directly comparable to Rogue Star's drinkware category and decoration capabilities.
• CustomInk: Online custom apparel and promotional products company serving SMBs, teams, and events across North America. Directly competes with Rogue Star on custom t-shirts, polos, and decorated merchandise, but at national scale with self-service e-commerce.
• Quality Logo Products: Online promotional products retailer offering customizable apparel, drinkware, bags, and tech items with instant pricing. Competes with Rogue Star on the SMB end of the market with a transactional e-commerce model versus Rogue Star's quote-based approach.
• Totally Promotional: Online promotional products retailer offering custom drinkware, bags, writing instruments, and apparel. Comparable to Rogue Star's promotional products subcategories, with a national e-commerce model.
• Underground Printing: Custom apparel and screen printing company serving events, schools, Greek life, and corporate clients across North America. Comparable to Rogue Star on screen-printed apparel for events and organizations, with a much larger production footprint.
• 4imprint: One of North America's largest promotional products distributors, offering branded apparel, drinkware, bags, and writing instruments. Directly comparable to Rogue Star's full promotional products portfolio, with broader catalogue and national reach.
• RushOrderTees: Online custom apparel specialist focused on screen-printed and embroidered t-shirts, polos, and team apparel with quick-turn production. Directly overlaps with Rogue Star's core screen printing and embroidery offering.
• HALO Branded Solutions: Large-scale promotional products and branded merchandise distributor serving enterprise clients with apparel, drinkware, and tech items. Directly comparable product portfolio to Rogue Star, with enterprise sales motion.
• Crestline: Promotional products and branded merchandise company offering apparel, drinkware, and accessories for corporate clients. Directly comparable on product mix and B2B promotional merchandise positioning.

Broad incumbents

• Vistaprint (Cimpress): Large incumbent under Cimpress offering custom printing, promotional products, apparel, and marketing services for SMBs. Overlaps with Rogue Star on apparel and promotional products, but operates as part of a much broader portfolio of services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roguestaronline
• LinkedInlinkedin.com/company/rogue-star-online

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogue Star Inc.