What SOHOMA does

SOHOMA (legal name: Solanet Hospitality Management, formerly Solanet Gestion Hôtelière) is a privately-held French hotel management firm founded in 1985 by Jean Solanet, headquartered in Paris with a regional office in Lyon. The company manages a portfolio of more than 80 hotels in France and abroad, comprising roughly 7,500 rooms under management and generating aggregate hotel revenue of approximately €265 million. The corporate team of around 50 hospitality professionals is supported by approximately 1,800 employees working within the managed properties themselves.

SOHOMA's offering is organized into four integrated service lines aimed at hotel owners and investors: (1) hotel investment advisory and acquisition structuring for family offices and institutional investors via club deals, with management typically taking an equity stake to align interests; (2) end-to-end renovation project management, from technical audit through brand selection and work supervision to reopening; (3) ongoing operational management covering revenue management, commercial, HR, and marketing functions, with reporting from occupancy to EBITDA; and (4) design and marketing services for both franchised and independent hotels. The firm operates hotels under franchise agreements with major international brands — Accor, Louvre Hotels, Marriott, IHG, Hilton, and Best Western — as well as its own independent brands including ORSO (boutique hotels in Paris), Privilodges (apart-hotel residences in Lyon, Grenoble, Toulon, and Clermont-Ferrand), and the forthcoming Anchor Living Apartments serviced-residence brand.

The revenue model combines percentage-based management fees tied to hotel revenue (hors taxe) and asset profitability, advisory fees calculated as a share of acquired asset value, project management fees calculated on planned capex, and consulting fees for communications and marketing. The company's go-to-market is relationship-driven B2B field sales targeting private family investors and institutional capital, supported by a network of carefully selected architects, designers, and project-management specialists. SOHOMA International, founded in 2023 as a subsidiary led by CEO Henry Simpson, is extending the model into Belgium, Italy, the Netherlands, Portugal, Spain, Switzerland, Germany, Austria, and the UK, while sustainability credentials (12 Clef Verte certifications in 2024, BREEAM-pending renovations, environmental label scoring) are increasingly positioned across the franchise and investor value proposition.

Name

SOHOMA

Legal name

Solanet Hospitality Management

Website

https://sohomahotels.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

SOHOMA is a privately-held French hotel management firm that provides acquisition advisory, renovation project management, operational management, and marketing services to hotel investors across 80+ properties in France and Europe.

Ownership category

akta.pro rank

Product category

Hotel Management Services

NAICS

Real Estate Property Managers (53131), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hotel management services
• Hospitality investment advisory
• Hotel renovation management
• Hotel franchise operations
• Hospitality asset management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Management Fees: Ongoing management fees calculated as a percentage of hotel revenue (hors taxe) and primarily based on asset profitability. Covers operational oversight including revenue management, commercial, HR, and marketing functions.
2. Acquisition Advisory Fees: Fees for supervising acquisition operations (LOI, legal structuring, audits, financing) charged as a percentage of the acquired asset's value. Management typically takes a participation stake to align interests.
3. Project Management Fees: Fees for renovation project management from technical audit through reopening, calculated as a percentage of planned construction value, including brand selection and work supervision.
4. Communication and Marketing Consulting: Advisory fees for communication strategy, visual identity development, social media management, and media relations for managed hotels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SOHOMA provides full-service hotel management for private family investors and institutional investors across France and Europe. The company operates four service lines: hotel investment and acquisition advisory (structuring club deals and supervising LOIs, audits, and financing), renovation project management (from technical audit to reopening with vetted architects and AMOs), operational management (revenue, commercial, HR, and marketing functions with monthly EBITDA reporting), and design/marketing consulting for independent, franchised, and managed hotels. The company manages 80+ hotels (7,500 rooms) under franchise brands (Accor, Louvre Hotels, Marriott, IHG, Hilton) and its own ORSO, Anchor Living Apartments, and Privilodges brands.

Product overview

SOHOMA (Solanet Hospitality Management) is a hotel management company operating a portfolio of over 80 hotels across France and Europe. The company offers four core service lines: hotel investment and acquisitions, renovation project management, operational management, and design/marketing services. SOHOMA manages hotels under both franchise arrangements with major brands (Accor, Louvre Hôtels, Marriott, IHG, Hilton, Best Western) and its own independent brands including ORSO Hotels (boutique properties in Paris) and the newly launched Anchor Living Apartments (serviced residences launching 2026). The company's international subsidiary, SOHOMA International, extends operations to key European markets. SOHOMA also manages the Privilodges apart-hotel brand across French cities.

Differentiator

Problem solved

Functional benefit

Brands

• ORSO: Independent hotel brand operated by SOHOMA in Paris
• Anchor Living Apartments
• Privilodges

Products and services

• Hotel Investment Services Acquisition advisory service for private and institutional investors, covering hotel deal sourcing, structuring of club deals, supervision of LOI, legal structuring, audits, and financing for hotel assets in France and Europe.
• Project Management End-to-end hotel renovation project management from technical audit through reopening, including programming, brand selection, and supervision of works with vetted interior architects, designers, and AMO (Assistance à Maîtrise d'Ouvrage) professionals.
• Operational Management Comprehensive hotel operational management with monthly reporting from occupancy to EBITDA. Covers revenue management, commercial activities, human resources, and marketing functions for managed hotels.
• Design and Marketing Services Advisory services for managed, franchised, or independent hotels covering communication strategy, visual identity creation, social media development, content creation, photo shoots, events, and media relations.
• ORSO Hotels SOHOMA's portfolio of independent boutique hotels in Paris offering distinctive hospitality with personalized design and local character.
• Anchor Living Apartments New brand of apartments and residences combining apartment flexibility with hotel service standards for travelers seeking extended comfort and autonomy. Launching first in Cannes in July 2026.
• Privilodges Apart-hotel brand with residences managed by SOHOMA across French cities including Lyon, Grenoble, Toulon, and Clermont-Ferrand, totaling over 500 apartments with coworking, fitness, and meeting facilities.
• SOHOMA International European subsidiary developing and operating franchised or independent hotels in key European destinations including Belgium, Netherlands, Portugal, Spain, Italy, Switzerland, Germany, Austria, and the UK. Focus on 3-5 star properties with 70-300 rooms.

Quantifiable outcome

• 265M€ total revenue across managed hotel portfolio
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Groupe ESPACE 2majorStrategic or Co-development Partner · 1 January 2025Strategic partner for Privilodges residence acquisitions. Groupe ESPACE 2 handles real estate structuring and lease management while SOHOMA manages operations and commercialization. Partnership covers 4 residences with 500+ apartments.
• AccorcoreChannel Partner/ Reseller/ DistributorFranchise partnership for operating hotels under Accor brands including Novotel, Ibis, and other Accor properties managed by SOHOMA.
• Louvre Hotels GroupcoreChannel Partner/ Reseller/ DistributorFranchise partnership for Premiere Classe and other Louvre Hotels brands under SOHOMA management.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorFranchise partnership including Residence Inn by Marriott Lille and other Marriott brand properties under SOHOMA management.
• InterContinental Hotels Group (IHG)coreChannel Partner/ Reseller/ DistributorFranchise partnership for IHG brand hotels including Staybridge Suites Cannes under SOHOMA management.
• HiltoncoreChannel Partner/ Reseller/ DistributorFranchise partnership including Hilton Garden Inn, Tapestry Collection by Hilton (Hôtel Ventura Saint-Tropez), and other Hilton brands under SOHOMA management.
• Best WesternmajorChannel Partner/ Reseller/ DistributorFranchise partnership for Best Western branded hotels under SOHOMA management.
• Too Good To GominorStrategic or Co-development PartnerPartnership to reduce food waste at hotels through surplus food redistribution app.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Meliá Hotels International: Major Spanish-headquartered hotel group operating owned, leased, and franchised hotels across Europe, the Americas, and globally. Comparable European hotel operating incumbent with multi-brand portfolio.
• Accor SA: Global hospitality group headquartered in France operating and franchising hotel brands worldwide, including Novotel and Ibis which SOHOMA operates under franchise. A much larger incumbent whose franchise and management platform defines the broader market SOHOMA participates in.
• Minor Hotels Europe & Americas (ex NH Hotel Group): European hotel operator headquartered in Spain running mid- and upscale hotels under NH, Anantara, and other brands across Europe and the Americas. Comparable European multi-brand operator with active expansion in SOHOMA's target geographies.

Direct peers

• B&B Hotels: French-origin European budget hotel chain operating owned and franchised hotels across France, Germany, Italy, and beyond. Comparable third-party hotel operating model with strong French roots and multi-country presence.
• Naos Hotels: French independent hotel management company operating a portfolio of franchised and independent properties on behalf of investors. Direct functional peer to SOHOMA's third-party management platform serving French hotel investors.
• Louvre Hotels Group: French hotel franchise and management group (now under Jin Jiang International) operating multiple mid-scale brands across Europe. Most directly comparable to SOHOMA's franchise-anchored third-party management model serving French and European investors, and an active SOHOMA partner.
• Hôtels Barrière: French luxury hotel and casino operator running owned and managed properties across France and Europe. Comparable as a French-rooted hotel management company with multi-decade operating history and a strong brand identity.
• Elegancia Hotels: Paris-based independent boutique hotel operator running a curated portfolio of design-led properties in Paris. Closely comparable to SOHOMA's ORSO brand and its independent-hotel positioning in the French capital.

Emerging players

• Groupe Hôtels Littéraires: French independent boutique hotel group operating a thematic collection of literary-themed properties in France. Comparable as a smaller-scale French independent hotel operator building a distinctive brand portfolio, similar in concept to SOHOMA's ORSO brand.
• Warwick Hotels and Resorts: Independent hotel management and franchise company operating a portfolio of upscale and luxury hotels across the Americas, Europe, and Asia. Comparable third-party operator model focused on independent and franchise hotel management.

Market position

Strengths2 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOHOMA