Spectacolo Events & Design Gmbh

What Spectacolo Events & Design Gmbh does

Spectacolo Events & Design GmbH is a Berlin-based, founder-owned full-service agency founded in 1991 by Oliver Adam and Carsten Moeller. The company operates three integrated service lines: event marketing (conception, planning, and execution of events ranging from 50 to 5,000 guests including corporate events, galas, congresses, and team buildings); communication design (logos, business stationery, packaging, retail store concepts, brochures, and customer magazines); and web solutions (website design, online marketing, and complex online portals, including a specialized Online-Recruiting-Portal for HR departments in the pharmaceutical sector). The agency has delivered over 1,500 events across 25 years and maintains an enterprise client roster spanning retail (NETTO), drugstore (Rossmann/Altapharma), and pharma/healthcare (HORA Health, MKM Gruppe, HeadScout AG, Blezinger Healthcare), alongside SMB clients in hospitality, food/beverage, and fashion.

The business operates through two sub-brands: GummibärchenCrew, a family and children's event service that has executed over 5,000 events since 1991 and is described as the Berlin market leader in family events; and Premium-Weihnachtsmann.de, which books authentic premium Santa Claus performers for POS events, corporate parties, and film/TV productions. The core technology stack consists of standard web design and content management tools without disclosed proprietary platforms, and the agency does not offer a public API or software product.

The revenue model is professional services, billed on a project-by-project quote basis with time-based work following Allianz Deutscher Designer (AGD) fee recommendations. For orders exceeding €2,000 net, a 50% advance payment is required, with standard 30-day net payment terms. Distribution is direct-to-business through phone, email, and website contact; the company does not use resellers or platform channels. The geographic footprint is Germany with DACH region reach, and the company has remained owner-operated with no external private equity or venture capital funding since inception.

Name

Spectacolo Events & Design Gmbh

Legal name

SPECTACOLO Events & Design GmbH

Website

https://spectacolo.de

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Spectacolo Events & Design GmbH is a Berlin-based, founder-owned full-service agency founded in 1991 that delivers event marketing, communication design, and web solutions to corporate, retail, and pharma clients across Germany.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Graphic Design Services (54143), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAGAHAL

Corporate Event Planning & Management Services (Agencies/Planners)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

SECONDARYHSACAOAN

Corporate & Brand Event Styling (Product Launches, Activations)

Home & Personal Services/Event & Personal Concierge Services/Event Decor, Floral & Styling Services

Keywords

• Event management services
• Event design
• Corporate events
• Wedding planning
• Event production

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Marketing Services: Full-service event marketing including conception, planning, and execution of events with 50 to 5,000 guests. Services include employee events, corporate events, public events, incentives, galas, product presentations, team buildings, and congresses.
2. Communication Design Services: Design services including logos, business stationery, posters, flyers, brochures, books, customer magazines, packaging design, and retail store design concepts.
3. Web Solutions Services: Website design, online marketing, and complex online portals including conception, design, and technical implementation, as well as ongoing maintenance and support.
4. Time-Based Consulting: According to AGB, time-based work follows the fee recommendations of the Allianz Deutscher Designer (AGD).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Spectacolo Events & Design GmbH provides event planning, design, and production services. The company offers end-to-end event management including concept development, design, coordination, and on-site execution for corporate and private events. Based on the company name (German "GmbH" entity), it operates as a private event services firm likely serving the German-speaking market.

Product overview

Spectacolo Events & Design GmbH is a Full-Service Event Marketing and Design Agency based in Berlin, founded in 1991, offering three integrated core service lines: (1) Eventmarketing – full-service event planning and execution for events with 50 to 5,000 guests including corporate events, galas, and congresses; (2) Kommunikationsdesign – creative design services for printed and digital materials including logos, packaging, and retail store concepts; and (3) Web-Lösungen – website design, online marketing, and complex online portal development. The company operates two notable sub-brands: GummibärchenCrew (family and children’s event services, market leader in Berlin with 5,000+ events since 1991) and Premium-Weihnachtsmann.de (authentic Santa Claus booking service for promotions and events). A specialized technical product is the Online-Recruiting-Portal, a CRM/CMS solution for pharmaceutical HR service providers. The portfolio is complemented by the company’s own branded event solutions and reference projects across healthcare, retail, food, and hospitality sectors.

Differentiator

Problem solved

Functional benefit

Brands

• GummibärchenCrew: Full-service agency for family and children-oriented events. Founded 1991, delivered over 5,000 events. Marktführerin (market leader) in family and children's events in Berlin region.
• Premium-Weihnachtsmann.de

Products and services

• Event Management Full-service event planning and coordination, including concept development, vendor management, logistics, and on-site execution for clients.
• Event Design Creative design services for events including visual concepts, stage and decor design, thematic styling, and brand-aligned event aesthetics.
• Event Production Operational event production services covering staging, audiovisual, lighting, and on-the-day production management.

Quantifiable outcome

• Over 1,500 events completed in 25 years
• +1 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Faktor 3: Hamburg-based communications agency offering PR, corporate communications, and brand work; overlapping peer for SPECTACOLO's integrated design and corporate communications offering.
• MetaDesign: German brand and corporate design agency working on logo systems, brand strategy, and packaging; directly comparable to SPECTACOLO's Kommunikationsdesign line and pharma/healthcare clientele.
• Avantgarde: German experiential marketing and brand activation agency; competes head-to-head with SPECTACOLO for corporate event and brand activation briefs.
• EventLab Group: German corporate event and live-marketing agency serving large enterprises; directly comparable in scale and offering to SPECTACOLO's event marketing line.
• KMS Team: German brand strategy and design agency; comparable peer for SPECTACOLO's communication design and corporate identity services.
• VOK DAMS: German full-service event agency specializing in corporate events, incentives, and conferences for enterprise clients — directly comparable to SPECTACOLO's core event marketing offering.

Broad incumbents

• MCI Group: Global events, association, and congress management firm with a strong German footprint; broader portfolio but overlaps with SPECTACOLO on corporate events and congress services.
• Scholz & Friends: Major German creative agency offering brand communications, design, and digital; broader incumbent comparable in spirit to SPECTACOLO's integrated agency model.
• Jung von Matt: Major German creative and communications agency; much larger incumbent whose integrated campaign approach overlaps with SPECTACOLO's full-service model.

Emerging players

• ramp[space] (Berlin): Berlin-based digital and web agency; emerging competitor to SPECTACOLO's Web-Lösungen line among Berlin SMB and mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spectacolo Events & Design Gmbh