The Fix Events

What The Fix Events does

The Fix Events is a UK-based multisport event management company headquartered in Reigate that organizes running races (5k, 10k, half marathons), supersprint triathlons, corporate challenges, and charity fundraising events across more than 20 UK cities. Founded circa 2013 and operating as The Fix UK Ltd (Company Registration no. 4867784), the company runs 50-70+ annual events under several owned-and-operated series including MoRunning (supporting Movember Foundation, 22+ events and 15,000+ participants per year), Winter Warmer Runs (Shelter), the Poppy Run Series (Royal British Legion), Go Dad Run (Colin Jackson), Use Your Senses (Guide Dogs UK), and the CityvWharf Corporate Run in Victoria Park. Customers span three segments: individual fun runners and triathletes drawn from a database of 100,000+ participants, corporate clients including JPMorgan, Royal Mail, NPower, and NYSE Euronext, and charity partners such as Movember, Macmillan Cancer Support, Shelter, the Brain Tumour Charity, and Great Ormond Street Hospital.

The company's underlying technology is a conventional event-management stack rather than a proprietary platform: a direct online registration and user-profile system on thefixevents.com, chip-on-bib race timing via a partnership with ResultsBase, route visualization via Plotaroute embeds, charity fundraising pages via JustGiving integration, race result submission to RunBritain, and a 'Scan and Run' QR system for recording times at third-party-managed events. Adjacent revenue-bearing products layered on this core include branded merchandise (technical t-shirts, running vests, hoodies, medal hangers), the FixActive subscription membership (£20-£300) offering online fitness content and training plans via partner Cocoon Health, and the FixEvent Supplies equipment-rental service (gazebos, tables, igloos, snow machines).

Revenue is generated primarily through unit-priced event registration fees (£10-£35 per participant), supplemented by merchandise sales, bespoke corporate event contracts, FixActive subscriptions, and equipment rental. GTM is hybrid: direct-to-consumer registration through the website, on-the-day sales at venues, enterprise field sales for corporate work, and community-led growth powered by charity partnerships and the 100,000+ participant database. Distribution extends beyond direct online sales to third-party ticketing platforms (Find a Race, Lets Do This) on a commission basis, with a reward-points loyalty program (100 points per £1 spent) intended to drive repeat registration. The company operates as a privately held, founder-led business under Director David Krangel with no external institutional investment disclosed.

Name

The Fix Events

Legal name

The Fix UK Ltd

Website

https://thefixevents.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fix Events is a UK-based multisport event management company that organizes running races, triathlons, corporate challenges, and charity fundraising events for individual athletes, corporate clients (JPMorgan, Royal Mail, NPower), and charity partners (Movember, Royal British Legion) across 20+ UK cities.

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

akta.pro secondary industries

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB), Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)

Keywords

• Running event management
• Triathlon event services
• Corporate fitness events
• Charity fundraising runs
• Race timing systems

Headquarters

HQ city

Reigate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Registration Fees: Primary revenue from participant entry fees for running events (5k, 10k, half marathon), triathlons, and corporate challenges. Fees range from £10-£30 per event depending on distance and type. Kids events priced at £10-£12. Corporate team relay events at £20 per person.
2. Merchandise Sales: Sales of event merchandise including technical t-shirts (£16-£17), running vests (£16), hoodies (£35), medal hangers (£12), bobble hats (£10), and event-specific apparel. Additional fees for postage (£3.25) and upgrades (£5).
3. Corporate Event Services: Bespoke event management services for corporate clients including event design, planning, delivery and management. Packages tailored to client specific needs from company fun days to competitive corporate events.
4. FixActive Membership Subscription: Subscription membership offering access to virtual events, online fitness classes, training advice, training plans, voucher points, partner discounts, Q&A presentations and online support. Pricing from £20 to £300 for 1 month to annual subscriptions.
5. FixEvent Supplies: Event equipment rental and supply services including gazebos, tables, igloos, snow machines for outdoor events, parties and corporate events. Full event management available.
6. Charity Partnership Coordination: Facilitation of charity partnerships through events with fundraising integration via JustGiving, charity voucher codes, and promotional listings for charitable causes.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Fix Events organizes and manages running events (5k, 10k, half marathons), supersprint triathlons, corporate team-building challenges, charity fundraising runs, virtual challenges and checkpoint challenges at venues across the UK. It also offers a fitness subscription (FixActive), branded event merchandise, event equipment rental (FixEvent Supplies) and bespoke corporate event management services including registration systems, race timing, venue search, risk assessments, medical cover and liability insurance.

Product overview

The Fix Events is a multi-sport event management company operating as a unified platform with multiple event types and supporting services. The core offering consists of running events (5k, 10k, half marathons) and triathlon events hosted across UK venues, complemented by branded series including MoRunning (supporting Movember), Winter Warmer Runs, and Corporate Run Challenge events. Supporting services include FixActive membership (fitness classes and training plans), Fix Merchandise (event apparel and accessories), FixEvent Supplies (equipment rental), and a Reward Points loyalty system. The company delivers 50+ events annually, with flagship series like MoRunning raising over £1 million for charity partners including Movember Foundation.

Differentiator

Problem solved

Functional benefit

Brands

• MoRunning: A running event series supporting the Movember Foundation, with 22+ events delivered to over 15,000 MoRunners during November annually.
• FixActive
• FixEvent Supplies
• CityvWharf Corporate Run

Products and services

• Running Events (5k, 10k, Half Marathon) Live running events at 5k, 10k and half marathon distances hosted at scenic UK locations including Richmond Park, Roundhay Park and the Whitstable coastline, with chip timing, medals, water, sweets and event-day support for fun runners through to competitive athletes.
• Triathlon Events (Supersprint) Supersprint triathlon events at Dorney Lake combining swim, cycle and run disciplines, including the FixAddiction Triathlon and All Nations Triathlon series, with chip timing and medals.
• MoRunning Series Branded running event series supporting Movember Foundation, delivering 22+ MoRuns annually during November across 15+ UK locations including London, Birmingham, Glasgow, Leeds and Edinburgh, with distances from 1.5k kids races up to half marathons.
• CityvWharf Corporate Run Challenge Corporate running challenge between City and Wharf districts in London held annually in Victoria Park, with 5k and 10k individual runs plus team relay options and company awards for fastest teams and largest entries.
• Corporate Event Management Services Bespoke event management services for businesses and charities, covering event design, planning and delivery, including website/registration systems, venue searches, risk assessments, race timing, medical cover, photographers, medals, trophies, refreshments and public/employers liability insurance.
• Virtual Challenge Remote participation running events allowing participants to complete a set distance at any time and location, with medals delivered by post and results tracked through the Scan and Run QR system.
• CheckPoint Challenge Location-based running challenges where participants visit physical checkpoints to record progress and complete the event route.
• Kids Running Events Children's 1.5k running races held alongside main events, typically open to all ages with parent or guardian supervision required.
• Winter Warmer Runs Winter running event series across multiple UK cities (Bristol, Birmingham, Leeds, Manchester, Newcastle, Edinburgh and others) supporting Shelter, with JustGiving-integrated fundraising leaderboards per city.
• Go Dad Run Series Charity 5K and 10K event series inspired by Colin Jackson supporting men's health awareness, created and managed by The Fix Events as a multi-year contracted event series.
• FixActive Membership Subscription fitness membership offering online fitness classes, training advice and training plans (via partner Cocoon Health), voucher points, partner discounts, Q&A presentations and online support, with plans ranging from 1 month to annual subscriptions priced from £20 up to £300.
• Fix Merchandise Branded event merchandise including event-specific technical t-shirts (£16–£17), running vests (£16), hoodies (from £35), medal hangers (£12), bobble hats (£10), and other apparel and accessories, sold via the FixEvents online store with optional postage (£3.25) and upgrade fees (£5).
• FixEvent Supplies Event equipment rental and supply service providing gazebos, tables, igloos and snow machines for outdoor events, parties and corporate functions, with full event management available from start to finish.

Quantifiable outcome

• £1 million+ raised for Movember Foundation through MoRunning events
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Movember FoundationflagshipStrategic or Co-development PartnerFlagship partnership with MoRunning series delivering 22+ events annually during November supporting men's health. Over 10 years partnership has raised £1 million+ for Movember Foundation. Company creates and manages the entire MoRunning brand and event series.
• Macmillan Cancer SupportcoreStrategic or Co-development PartnerCharity partnership with fundraising events including Richmond Autumn Riverside 10k Run. Macmillan provides fundraising support, technical running vests/t-shirts for fundraisers raising over £28, newsletters and cheer squad support at events.
• SheltercoreStrategic or Co-development PartnerWinter Warmer Runs support the charity Shelter with goal to raise awareness and funds. Fundraising leaderboards tracked across multiple UK cities with JustGiving integration.
• The Brain Tumour CharityminorStrategic or Co-development PartnerCharity partner for events raising funds for brain tumour research, awareness, and patient support. Company supports through event fundraising integration.
• Look Good Feel BetterminorStrategic or Co-development PartnerCharity partner supporting women and teenagers managing visible side effects of cancer treatment through confidence boosting skincare and make-up workshops.
• Trent Park NightingaleminorStrategic or Co-development PartnerLocal cancer support charity for Enfield area providing patient, relative, carer, and friend support through advice, counselling and practical solutions.
• CityvWharf Corporate RuncoreGTM or Marketing PartnerCorporate running challenge between City and Wharf districts in London held annually in Victoria Park. Includes 5k, 10k, and team relay events with awards for fastest individuals, teams, and largest company entries.
• Colin Jackson's GoDadRun'scoreStrategic or Co-development PartnerFix Events creates and manages the entire Go Dad Run charity 5K and 10K event series inspired by Colin Jackson, supporting men's health awareness. Multi-year partnership with excellent feedback on event management.
• Guide Dogs UK (Use Your Senses Series)minorStrategic or Co-development PartnerCharity event series in aid of Guide Dogs UK supporting visually impaired individuals through Use Your Senses running events.
• Royal British Legion (Poppy Run Series)coreStrategic or Co-development PartnerEvent series host for Royal British Legion's Poppy Run Series supporting veterans and their families through remembrance fundraising.
• Rainbow TrustminorStrategic or Co-development PartnerCharity partner providing support to families with a child with a life-threatening or terminal illness.
• Make-A-WishminorStrategic or Co-development PartnerCharity partner granting wishes to children and young people fighting life-threatening conditions.
• Smile TrainminorStrategic or Co-development PartnerInternational charity partner providing cleft lip and palate surgeries and ongoing care to children globally.
• MencapminorStrategic or Co-development PartnerCharity partner supporting people with learning disabilities through advocacy and services.
• Spinal ResearchminorStrategic or Co-development PartnerCharity partner funding research to develop effective treatments for spinal cord injuries.
• Prostate Cancer UKminorStrategic or Co-development PartnerCharity partner for men's health awareness and prostate cancer research funding.
• Whizz-KidzminorStrategic or Co-development PartnerCharity partner providing mobility equipment and services to young people with disabilities.
• Results BasecoreTechnology or IntegrationRace timing system provider for chip timing results across all events. Results go live immediately after events and are accessible via Results Base website.
• Hydr8ArmminorGTM or Marketing PartnerEvent partner providing Hydr8Arm multi-purpose armbands as prize giveaways and discounted offers for event participants.
• Cocoon HealthminorStrategic or Co-development PartnerTraining partner for FixActive membership program providing online fitness classes, training advice and training plans to members.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IMG (Mass Participation): Global sports and events business with a mass participation division operating endurance events worldwide. Comparable event organizer with significantly broader portfolio and resources.

Direct peers

• Threshold Sports: UK-based multisport and mass participation event management company delivering running, cycling, and triathlon events with charity partnerships. Directly comparable in scale, event mix, and charity-led GTM to The Fix Events.
• parkrun: UK-headquartered global provider of free weekly mass participation 5k running events with millions of registered participants. Competes for participant mindshare in the same UK running events category with significantly larger scale.
• Human Race: UK mass participation event organizer producing triathlons, running events, and corporate challenges with charity partnerships. Closely comparable operating model and customer base to The Fix Events.
• Great Run (The Great Run Company): UK's largest mass participation running event organizer behind the Great North Run and similar series. Operates in the same UK running events category with broader scale and brand recognition than The Fix Events.
• London Marathon Events: Organizer of the London Marathon and a portfolio of UK mass participation running events (including the Vitality Big Half). Direct competitor in the UK mass participation running space with much larger brand recognition.
• Run For All: UK mass participation event company delivering a series of 10k, half marathon, and other running events with charity partnerships across multiple cities. Comparable portfolio and regional delivery model to The Fix Events.

Emerging players

• Let's Do This: UK-based online marketplace and ticketing platform for mass participation endurance events including running, triathlon, and cycling. Provides third-party distribution for Fix Events and competes for participant acquisition in the same end-market.
• Find a Race: UK race listing and entry platform for running, cycling, and triathlon events. Acts as a third-party ticketing channel for Fix Events while competing for the same participant eyeballs.

Others

• Results Base: UK-based race timing and results service provider that is integrated with Fix Events for chip-on-bib timing. Adjacent enabling technology partner in the same UK race ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fixevents
• YouTubevimeo.com/9075698
• LinkedInlinkedin.com/company/the-fix-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fix Events