ReYu Paralysis Recovery Centre Inc.

Name

ReYu Paralysis Recovery Centre Inc.

Legal name

ReYu Paralysis Recovery Centre Inc.

Website

https://reyu.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Neurorehabilitation Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC)

Keywords

• Neurorehabilitation therapy
• Activity based therapy
• Paralysis recovery
• Pediatric neuro therapy
• AllCore360 core training

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Therapy Sessions: Per-hour billing for Activity Based Therapy sessions, intensives, and pediatric therapy. Pricing varies by service type and therapist experience.
2. Membership Programs: AllCore360 membership for ongoing maintenance and support for long-term clients.
3. ReYu Academy: Online educational courses for neurorecovery, sensory processing, and neuro exercise. Starting at $100.
4. Donations and Bursary Funding: Registered charity accepting donations through CanadaHelps, PayPal, and e-transfer. Donations fund bursaries for clients who cannot afford therapy.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ReYu Paralysis Recovery Centre delivers in-person Activity Based Therapy (ABT) sessions, intensive therapy blocks, pediatric neuromotor programs (DMI, TheraSuit, Astronaut Training, Hippotherapy), and AllCore360° core training to individuals with spinal cord injuries, stroke, traumatic brain injuries, cerebral palsy, and other neurological conditions at its Edmonton facility. It also sells online educational courses through ReYu Academy and accepts donations as a registered Canadian charity to fund therapy bursaries.

Product overview

ReYu Paralysis Recovery Centre Inc. operates as a neurorehabilitation therapy center offering a structured portfolio of programs centered around Activity Based Therapy (ABT) as the core product. The offering spans four main pathways: Neuro Foundations Builder for adults with SCI, stroke, and TBI; Children's Progress Path including pediatric-specific therapies like DMI, Astronaut Training, TheraSuit, and Hippotherapy; AllCore360° athletic core training for both rehabilitation and general population; and Remote Recovery for virtual/home-based support. The center also provides intensive therapy blocks, ReYu Academy online courses, and the Safe and Sound Protocol as specialized modalities. Programs are delivered through packages (Power Core, Neuro Boost, Core) and intensive formats ranging from 1-3 weeks with daily sessions.

Differentiator

Problem solved

Functional benefit

Brands

• ReYu Academy: Online courses and education platform for neurorecovery, activity-based therapy, sensory processing, and neuro exercise. Offers courses starting at $100, hosted on Thinkific.

Products and services

• Activity Based Therapy (ABT) Primary therapeutic program using task-specific practice and repetition to activate the neuromuscular system below the level of the lesion. Incorporates Active Assistance Exercises, Core Training, Weight-Bearing Activities, Gait Training, Whole Body Vibration, Neuromuscular Electrical Stimulation (NMES), and Body Weight Support Treadmill Training for clients with spinal cord injuries, stroke, traumatic brain injuries, multiple sclerosis, and other neurological conditions.
• Initial Assessment A comprehensive 2-hour first session priced at $220 CAD (with one source citing $150) that establishes baseline capabilities, uncovers strengths and challenges, and creates a personalized recovery plan tailored to each client's goals. Required before starting any ReYu program.
• Intensive Therapy Program (Adults and Children) High-frequency, goal-driven intensive therapy with 1-3 hours of daily therapy for 1-3 weeks, designed to spark noticeable neurological change through concentrated, repetitive functional task practice. Available for both adults and children with tailored content per population.
• Pediatric Therapy Programs Customized pediatric programs for children with cerebral palsy, developmental delays, sensory processing disorders, and rare genetic conditions. Combines Dynamic Movement Intervention (DMI), Sensory Processing Program, Astronaut Training, TheraSuit Method, Theratogs, Spider Cage (Universal Exercise Unit), Hippotherapy, and Mini Movers to drive motor skill development and sensory integration.
• Safe and Sound Protocol A non-invasive audio therapy that uses sound to reset the nervous system, boost focus, emotional regulation, and social connection by rewiring the brain's safety signals. Pricing is quote-based.
• AllCore360° Core Training Patented spinal therapy technology that trains all core muscles through an isometric, balanced, and coordinated technique, activating 50+ muscles in 10 minutes. Used for lower back pain recovery, injury rehabilitation, athletic performance enhancement, and core strengthening across adaptive athletes and general population.
• AllCore360° Membership Long-term membership program providing ongoing AllCore360 access, home programs, online programs, community events, and return-to-intensive options for maintaining client progress over time.
• ReYu Academy Online educational platform offering courses on neuro exercise, sensory processing, and neurorecovery topics, taught by ReYu's expert staff. Courses start at $100 each and are accessible globally via reyu-courses.thinkific.com.
• Peak Performance Plan An athletic core program featuring AllCore360 sessions three times weekly for four weeks, designed for competitors and driven adults to build rotation, stability, and balance.
• Hybrid Power Pass A recovery-focused core program with AllCore360 twice weekly for four weeks, designed to rebuild strength and stability without stressing healing tissues for those easing back into activity.
• Adults Remote Recharge Bundle Virtual check-in combined with a personalized home program for flexible expert guidance and maintenance of progress from home for adults unable to visit the Edmonton facility.
• Peds Neuro Nurture Kit Virtual check-in with expert coaching and a customized home program for parents to support their child's development and milestone-driven strategies.

Quantifiable outcome

• Clients with cerebral palsy have achieved independent walking within 1.5 years of consistent therapy
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered foundational and minor.

• Parkinson Association of AlbertafoundationalStrategic or Co-development PartnerInitial landlord and community partner when ReYu opened in 2017, providing rental space at the Buchanan Centre before ReYu moved to their own dedicated facility.
• Avison-YoungminorOthersCommercial realtor that helped ReYu find their 5,300 sq ft facility in November 2018.
• Zag CreativefoundationalOthersMarketing company instrumental in creating the ReYu brand name and tagline (Reconnect, Retrain, Redefine) and visual identity.
• AmazonminorOthersAmazon Canada wish list for receiving equipment and supply donations to support ReYu operations.
• WCB (Workers' Compensation Board)minorGTM or Marketing PartnerWorkers' compensation provider that has provided some coverage for ReYu therapy sessions on a case-by-case basis.
• AISH (Assured Income for the Severely Handicapped)minorGTM or Marketing PartnerAlberta government program that has provided coverage for some ReYu clients on a case-by-case basis.
• TD InsuranceminorGTM or Marketing PartnerPrivate insurance provider that has covered some ReYu therapy sessions for policyholders.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Push to Walk: New Jersey-based non-profit offering exercise-based training and wellness programs for people with spinal cord injuries, MS, and other neurological conditions. Similar non-profit intensive therapy model and client demographic to ReYu.
• Centre for Neuro Recovery: Specialized activity-based therapy provider focused on spinal cord injury, stroke, and traumatic brain injury recovery with intensive programs. Comparable in clinical philosophy, technology emphasis, and adult neurological clientele to ReYu.
• Neuroworx: Utah-based non-profit outpatient neurorehabilitation clinic specializing in spinal cord injury, brain injury, and other neurological conditions using activity-based therapy and advanced equipment. Closest direct peer to ReYu's adult SCI/stroke/TBI model and intensive therapy delivery approach.
• NextStep Atlanta: Non-profit paralysis recovery center offering activity-based therapy, locomotor training, and intensive programs for SCI. Mirrors ReYu's high-frequency, goal-driven intensive model and SCI/mobility-impaired client base.
• Project Walk Atlanta / Project Walk Recovery Centers: Multi-site US network of recovery centers delivering activity-based therapy and intensive exercise programs for spinal cord injury, with a similar mission to restore function below the level of injury. Directly comparable operating model and customer segment to ReYu.

Broad incumbents

• March of Dimes Canada: National Canadian non-profit providing a broad portfolio of services for people with disabilities, including rehabilitation and post-acute support. Overlaps with ReYu's neurorecovery and disability services mission but operates at national scale across many programs beyond intensive therapy.
• Spinal Cord Injury Canada: National Canadian organization (formerly Canadian Paraplegic Association) providing peer support, advocacy, and rehabilitation services for people with SCI. Comparable Canadian non-profit serving the same SCI community as ReYu but with a broader service portfolio.
• Rick Hansen Foundation: Canadian foundation dedicated to spinal cord injury research, accessibility, and quality of life. Engages the same SCI community ReYu serves, with broader scope across research, advocacy, and accessibility rather than direct therapy delivery.

Regional players

• Making Strides: Australia-based activity-based therapy and intensive exercise center for spinal cord injury and neurological conditions. Comparable clinical model and SCI focus, but operates in a different geography than ReYu's Canadian base.

Others

• AllCore360° (technology licensing entity): Provider/manufacturer of the AllCore360° patented core-training technology that ReYu uses as a core product. While not a therapeutic peer, it is the ecosystem partner around ReYu's most differentiated equipment asset and a potential B2B licensing counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reyu-paralysis-recovery-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReYu Paralysis Recovery Centre Inc.