The 93% Club

What The 93% Club does

The 93% Club is a UK-registered charitable incorporated organisation (The 93 Percent Club Foundation, Charity No. 1192823) founded in 2016 by Sophie Pender at the University of Bristol. It operates a suite of membership products serving state-educated individuals — who make up 93% of the UK population but remain underrepresented in elite institutions. Core offerings include 93% Students (a free network spanning 53 university campuses via student-led committees), 93% Professionals (a paid subscription members' club hosted on Slack with mentorship and events across 75+ industries), 93% Careers (a recruitment arm connecting employers with state-educated talent), and the Social Mobility Factory (an annual flagship careers event at Tobacco Dock London drawing 1,000+ attendees and 50 employers). The underlying technology is a Slack-based professional networking platform with a custom website/app ecosystem, supplemented by JoinIt for membership management and Stripe for payments; proprietary features include the Virtual Clubhouse and the #Support-a-Student marketplace that connects students with professionals for real-time CV reviews, interview prep and career guidance.

The organisation operates as a not-for-profit, generating revenue through low-cost professional membership subscriptions (starting at £9.30/month or £93/year, with 50% ring-fenced to fund student access), corporate memberships (with named partners including EY, BCG, JLL, Slaughter and May, Linklaters, Norton Rose Fulbright and DLA Piper), recruitment services via 93% Careers, donations routed through the Charities Aid Foundation, and event sponsorships. Trading activities are routed through a wholly-owned subsidiary, 93 Percent Talent Limited. The customer base segments into state-educated university students (free primary segment), state-educated professionals (paying secondary segment), corporate partners (enterprise customers seeking talent pipelines and belonging benefits for staff), and university partners hosting on-campus societies. With 32,000+ total members and growing, the club has built the UK's largest network of state-educated people, anchoring its brand on the #StateSchoolProud cultural campaign and generating earned media across BBC, The Times, The Guardian, Telegraph and Forbes.

Name

The 93% Club

Legal name

The 93 Percent Club Foundation

Website

https://93percent.club

Company type

Private

Founded year

2016

Operating status

Operating

Short description

The 93% Club is a UK not-for-profit (Charity No. 1192823) operating the country's largest network of state-educated individuals. It runs free university campus societies across 53 institutions, a paid Slack-based professional membership, a recruitment arm (93% Careers) and the Social Mobility Factory event.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Membership Fees: Individual professional members pay subscription fees (starting at £9.30/month or £93/year) with 50% ring-fenced to support student members and remainder reinvested into running the professional network. Corporate partners can purchase memberships for employees.
2. Corporate Memberships: Organizations purchase corporate memberships giving employees free access to 93% Professionals. Partners include EY, Boston Consulting Group, JLL, Slaughter and May, Linklaters, Norton Rose Fulbright, and others.
3. Donations: Donations from individuals and organizations supporting the charitable mission. Crowdfund campaigns and CAF donation platform mentioned.
4. 93% Careers Recruitment Services: Graduate recruitment platform connecting employers with state-educated talent pool of 15,000+ students. Employers gain access to the community for recruitment purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

The 93% Club operates a not-for-profit community platform that connects state-educated university students and professionals in the UK through four core offerings: a free student membership network (93% Students) active across 53 campuses, a paid subscription professional network (93% Professionals) covering 75+ industries, a graduate recruitment arm (93% Careers) connecting members with employer partners, and the Social Mobility Factory annual flagship careers event. The platform is monetized via individual professional subscriptions starting at £9.30/month, corporate memberships (clients include EY, BCG, JLL, Slaughter and May, Linklaters), and donations.

Product overview

The 93% Club is a not-for-profit community platform operating as a suite of interconnected membership networks and services for state-educated people in Britain. The core offerings consist of 93% Students (a free university network active across 53 campuses), 93% Professionals (a paid subscription professional network with mentorship and events), 93% Careers (the recruitment arm connecting members with employers), and the Social Mobility Factory (an annual flagship careers event). The portfolio is supported by a blog with career guidance content and the #StateSchoolProud advocacy campaign. The organization reinvests 100% of income into its mission, with 50% of professional membership fees ring-fenced to support student members. Membership is also available through corporate sponsorships and pay-it-forward subscriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• 93% Students Free membership network for state-educated university students across 53 UK campuses, providing community through student-led campus societies, networking events, exclusive career resources, employer connections, and mentorship from professionals. Targets first-generation and state-educated students who lack traditional alumni networks.
• 93% Professionals Paid subscription-based professional network for state-educated individuals at all career stages, spanning 75+ industries. Provides mentorship programs, exclusive networking events, a ready-made peer community, business-development opportunities, and access via the Slack-based Virtual Clubhouse. Pricing starts at £9.30/month or £93/year, with 50% ring-fenced to fund student memberships under a pay-it-forward model.
• 93% Careers Graduate recruitment platform and employer-partnerships arm connecting the 15,000+ state-educated talent community with leading employers including EY, BCG, JLL, Slaughter and May, Linklaters, DLA Piper, and Darktrace. Provides employers with access to the largest pool of state-educated talent in the UK.
• Social Mobility Factory The UK's largest annual careers event for state-educated people, hosted at Tobacco Dock London. Brings together 1,000+ students, graduates, and professionals with 50+ employers for networking, mock interviews, CV reviews, professional headshots, and direct recruitment opportunities. Free for student attendees with travel and food provided.

Quantifiable outcome

• 82% of members secured jobs in their first choice industry after graduation
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• EYcoreGTM or Marketing PartnerEY offers free 93% Professionals membership as a staff benefit to employees. Director Paula Ruffell and Partner Gemma Townsend actively participate in the network and provide testimonials about the value of connecting with other state-educated professionals.
• JLLcoreGTM or Marketing PartnerJLL is a corporate partner offering 93% Professionals memberships to staff. Executive Managing Director Peter Downie mentors members, and the firm hosts workshops including one for women interested in Board positions. Multiple JLL employees participate as professional members and graduates.
• Slaughter and MaycoreGTM or Marketing PartnerCorporate member with over 180 employees signed up to 93% Professionals. Partner Andrew Jolly actively participates in networking and mentoring through the platform.
• Boston Consulting GroupcoreGTM or Marketing PartnerBCG offers free 93% Professionals membership as a staff benefit, supporting state-educated employees and demonstrating commitment to social mobility.
• LinklaterscoreGTM or Marketing PartnerGlobal law firm Linklaters joined 93% Professionals as a corporate member in 2025, reinforcing commitment to supporting employees from state-educated backgrounds.
• Norton Rose FulbrightcoreGTM or Marketing PartnerGlobal law firm Norton Rose Fulbright joined 93% Professionals as a corporate member in 2025 alongside Linklaters, demonstrating sector-wide movement toward supporting state-educated talent.
• DLA PipercoreGTM or Marketing PartnerDLA Piper partners with The 93% Club as part of social impact investment. Global Head of Inclusion Joanne Conway describes partnership as important for connecting with clients and other organisations sharing common purpose.
• Taylor WessingminorGTM or Marketing PartnerPartner Paul Leamy participates in 93% Professionals, using the network for business development and supporting junior members finding roles.
• Moody'sminorGTM or Marketing PartnerSenior Director Tanya Creavalle participates in the professional network and emphasizes importance of giving back to support the next generation.
• DarktraceminorGTM or Marketing PartnerHead of Threat Analysis Toby Lewis actively mentors early career professionals through the 93% Professionals community, providing guidance to those lacking local networks.
• Goodwin ProcterminorGTM or Marketing PartnerEmployer partner hosting members-only events. Managing Director Emma Heal spoke at a recent partnership event with Lucky Saint.
• eBay UKcoreGTM or Marketing PartnerCEO Eve Williams supports and provides testimonial for The 93% Club. eBay offers placement opportunities including a 12-month industrial placement across business functions through the platform. CEO is on the Trustee Board as CEO, eBay UK.

Scale indicators14 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• The Sutton Trust: UK's most established social mobility foundation running flagship programmes (Pathways, Summer Schools, Life Chances) and producing the sector's most-cited research. Comparable as a social mobility charity working with the same state-educated population and corporate partners, though operating at much larger scale with broader research and policy remit.
• The Prince's Trust: Large UK youth charity supporting disadvantaged young people into education, training, and employment. Comparable as a UK-registered charity focused on youth opportunity and employer engagement, but operating at much larger scale and a broader (younger) demographic.
• Handshake: US-founded, now UK-active early-career recruitment platform connecting students with employers via university partnerships. Comparable recruitment-platform model targeting UK universities, though it operates broadly rather than focusing on state-educated students specifically.
• Milkround: Long-running UK graduate careers platform publishing jobs, advice content, and running events with major employers. Comparable distribution channel and employer-facing business model serving the same UK student and graduate audience.

Direct peers

• Bright Network: UK-based graduate recruitment and networking platform running events and partner programmes with major employers. Competes for the same student-to-graduate audience and corporate recruitment budgets as 93% Students and 93% Careers, though it is broader (not state-school-specific) and for-profit.
• Career Ready: UK social mobility charity running structured mentoring, internship, and masterclass programmes for state-school students with employer partners. Highly comparable mission and programme design (mentoring, employer-paid internships, university partnerships) targeting the same demographic.
• UpReach: UK charity focused on social mobility through university-to-professional pathways for state-educated students. Directly comparable mission (state-educated talent pipeline, employer partnerships, mentoring) targeting the same UK demographic as The 93% Club.
• Rare Recruitment: UK diversity-focused graduate recruitment firm connecting state-educated and under-represented students with employers. Overlaps directly with 93% Careers' recruitment function and shares the same corporate client base and value proposition.
• SEO London (Sponsors for Educational Opportunity): UK non-profit providing career support, mentoring, and employer access to students from under-represented backgrounds. Highly comparable model: university societies, corporate partnerships, structured internship and graduate pathways aimed at diversifying top UK employers.

Emerging players

• Aspire (OxNet / Oxford Aspire): University-led outreach programme widening access to Oxford for state-educated students. Comparable focus on state-educated university students and outcomes-driven programming, though narrower (Oxford-bound) and more academic than career-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/the93percentclub
• LinkedInlinkedin.com/company/93percentclub

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The 93% Club