The Baton Rouge Gallery Incorporated

What The Baton Rouge Gallery Incorporated does

The Baton Rouge Gallery Incorporated (BRG) is a nonprofit, artist-centered contemporary art gallery founded in 1966 and based at 1515 Dalrymple Drive on BREC's Independence Park in Baton Rouge, Louisiana. The gallery operates on a member-driven model with a roster of 100+ exhibiting artist members who rotate through monthly exhibitions, supplemented by signature programs including First Wednesdays opening receptions, Sundays@4 talks and performances, ARTiculate Artist Talks, Surreal Salon, The Real-Life Experience, Movies & Music on the Lawn, the Art-O-Mat art vending machine, and BRG@BTR off-site programming. Programming is free and open to the public, and the gallery is housed in a historic former pool house that was the site of the 1963 Baton Rouge Swim-In civil rights protest.

BRG generates revenue through six streams: individual membership dues, online donations (processed via QGiv), gift shop merchandise and art book sales (priced $10-$65, with a Squarespace online storefront), event rental of the gallery facility, commissions on art sales through the 'Buying Art @ BRG' program, and grants and sponsorships from institutional partners including the City of Baton Rouge, Entergy, BREC, Blue Cross Blue Shield of Louisiana, and the Louisiana Endowment for the Humanities. The gallery extends its geographic and institutional reach through multi-site exhibition partnerships with Southern University (HBCU), the West Baton Rouge Museum, East Baton Rouge Parish Library, the Atchafalaya National Heritage Area, and the La Capitale Chapter of The Links. Customer segments span visual artists, general public attendees, art collectors, and educational institutions; the primary go-to-market is event-driven community engagement backed by social media and email marketing.

Name

The Baton Rouge Gallery Incorporated

Legal name

Baton Rouge Gallery

Website

https://batonrougegallery.org

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

The Baton Rouge Gallery is a nonprofit artist-run contemporary art gallery founded in 1966 in Baton Rouge, Louisiana, serving 100+ exhibiting artist members and the general public through free monthly exhibitions, signature programming (Sundays@4, First Wednesdays, ARTiculate), and partnerships with local cultural institutions.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920), Art Dealers (45992), Museums (71211), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art gallery
• Visual arts exhibitions
• Artist membership programs
• Community arts programming
• Art exhibition services

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The gallery offers membership programs for individuals who support the gallery's mission and receive benefits in return.
2. Donations: The gallery accepts donations through its website via QGiv platform, supporting operations and programming.
3. Gift Shop Sales: Sale of gallery merchandise including t-shirts, gift items, books, exhibition catalogs, and specialty items. Products sold include BRG-branded merchandise ($25 t-shirts), art books ($10-$65), and limited edition catalogs ($30).
4. Event Rentals: The gallery offers event rental opportunities for private functions at its facility.
5. Art Sales Commission: The gallery facilitates art sales through 'Buying Art @ BRG' program, likely earning commission on sales.
6. Grants and Sponsorships: The gallery receives support from sponsors and partners including City of Baton Rouge, Entergy, BREC, Blue Cross Blue Shield of Louisiana, and other corporate sponsors for exhibitions and programming.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Baton Rouge Gallery is a nonprofit center for contemporary art that operates monthly rotating exhibitions featuring works from a roster of 100+ exhibiting artist members, alongside a portfolio of community arts programming including Sundays@4 talks and performances, ARTiculate Artist Talks, First Wednesday opening receptions, and signature annual exhibitions. In addition to free-admission exhibitions, the gallery sells merchandise and art books through an on-site and online gift shop, earns commissions on art sales via the Buying Art @ BRG program, rents its facility for private events, and offers paid exhibiting artist memberships for professional artists.

Product overview

The Baton Rouge Gallery is a center for contemporary art offering a unified portfolio of art exhibition services and community arts programming. The core offering consists of rotating monthly exhibitions displaying works by exhibiting artist members, supported by an array of public programs including the Sundays@4 weekly artist talks and performances, monthly ARTiculate Artist Talks, First Wednesdays opening receptions, Movies & Music on the Lawn outdoor film/music events, the annual Surreal Salon surrealist exhibition, The Real-Life Experience annual competition exhibition, The Art-O-Mat art vending machine, and BRG@BTR off-site community programming. The gallery also operates a Gift Shop selling branded merchandise and art books, offers Exhibiting Artist Membership for professional artists, and provides Event Rentals for private facility use.

Differentiator

Problem solved

Functional benefit

Products and services

• Monthly Exhibitions Program Rotating monthly contemporary art exhibitions featuring works by exhibiting artist members, displayed at the gallery's center for contemporary art at 1515 Dalrymple Drive, Baton Rouge, LA. Free and open to the public Tuesday through Sunday, 12 PM to 6 PM.
• Sundays@4

Quantifiable outcome

• 60+ years of continuous operation as a contemporary art venue
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major, minor and core.

• Southern UniversitymajorStrategic or Co-development Partner · 1 August 2026Southern University, an HBCU on river-parish land shaped by plantation histories, serves as one of three exhibition sites for the major curated exhibition 'Free as they want to be: Artists Committed to Memory.' This multi-site presentation extends the curatorial thesis across historically resonant locations in Baton Rouge.
• West Baton Rouge MuseummajorStrategic or Co-development Partner · 1 August 2026West Baton Rouge Museum, the only museum to trace the bittersweet history of sugar in Louisiana from the colonial period to the present, serves as one of three exhibition sites for 'Free as they want to be.' The museum hosted 'Freedom, Memory, and Imagination' panel discussion on August 1, 2026.
• La Capitale (LA) Chapter of The Links, IncorporatedminorGTM or Marketing Partner · 1 August 2026Hosted 'Freedom, Memory, and Imagination' event at West Baton Rouge Museum featuring spoken word from Luke St. John McKnight, music from saxophonist Eric Whitfield, and a moderated panel discussion on preserving memory and cultural heritage.
• East Baton Rouge Parish Library (EBRPL)coreStrategic or Co-development Partner · 14 January 2026Collaboration with EBRPL on 'Surreal In The Stacks' community event series in conjunction with the annual Surreal Salon exhibition. The partnership includes costume workshops and community costume showcase events at the Main Library.
• Atchafalaya National Heritage AreaminorGTM or Marketing Partner · 3 November 2024Presented Sundays@4 event 'The Pool is Closed' by Hannah Palmer in partnership with the Atchafalaya National Heritage Area, whose mission is to enhance the identity of the unique American landscape by preserving and promoting heritage.
• Hilliard Museum of ArtminorStrategic or Co-development Partner · 3 August 2022Hilliard Museum of Art curator Benjamin Hickey contributed an essay to the Cloudburst exhibition catalog for Matt Kenyon's exhibition. The museum is affiliated with University of Louisiana at Lafayette.
• BREC (East Baton Rouge Recreation and Parks Commission)coreStrategic or Co-development PartnerBREC is the parent organization providing facility and grounds at Independence Park where the gallery is located. The gallery operates as part of the BREC cultural facilities, with the gallery housed in a historic building on park grounds.

Scale indicators4 records

Recent moves5 records

Expansion highlights7 records

Regional players

• Paul and Lulu Hilliard University Art Museum: University art museum in Lafayette, LA, with permanent and rotating exhibitions. Directly comparable as a Louisiana contemporary/regional art institution with curatorial and educational programming.
• Louisiana Art & Science Museum: Baton Rouge-based cultural institution with rotating art exhibitions and educational programming. Geographic and mission peer, though broader in scope spanning science and art.
• West Baton Rouge Museum: Louisiana regional history and cultural museum and direct BRG partner for multi-site exhibitions. Comparable as a nonprofit Louisiana cultural institution with co-curated programming.
• Acadiana Center for the Arts: Lafayette, Louisiana-based nonprofit arts center offering contemporary exhibitions, artist residencies, performances, and community programs. Comparable as a regional Louisiana contemporary arts nonprofit with a similar programming mix.
• Ogden Museum of Southern Art: New Orleans-based nonprofit museum focused on Southern and contemporary art, with deep artist community ties, gift shop, and educational programming. Directly comparable in mission, scale, and Louisiana/Gulf Coast regional context to Baton Rouge Gallery.
• Hilliard Museum of Art: University-affiliated art museum in Lafayette, LA, that hosted essay contributions to BRG catalogs. Operates a comparable nonprofit museum/gallery model in the same Louisiana region.

Broad incumbents

• New Orleans Museum of Art: Larger Louisiana art museum with permanent collections and special exhibitions. Functions as a broad incumbent in the same regional art ecosystem, though at greater scale and with a more traditional museum model.

Direct peers

• Visual Arts Center of Richmond: Nonprofit community contemporary arts center featuring exhibitions, artist studios, and programming in a mid-sized city. Operates a similar artist-run, community-engaged nonprofit gallery model.
• Contemporary Art Museum St. Louis: Nonprofit contemporary art institution in a mid-sized U.S. city, with rotating exhibitions and free admission. Highly comparable in operating model, scale, and community-oriented contemporary art mission.
• Contemporary Arts Center New Orleans: Nonprofit contemporary art venue in New Orleans featuring rotating exhibitions, performance programming, and community engagement. Operates a similar artist-support and exhibition-driven nonprofit model serving Louisiana audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brgallery
• Instagraminstagram.com/batonrougegallery
• LinkedInlinkedin.com/company/baton-rouge-gallery-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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