Taman Bacaan Pelangi (Rainbow Reading Gardens)

What Taman Bacaan Pelangi (Rainbow Reading Gardens) does

Taman Bacaan Pelangi (Rainbow Reading Gardens), legally Yayasan Pelangi Impian Bangsa, is an Indonesian non-profit foundation founded in 2009 by Nila Tanzil and headquartered in Labuan Bajo, Flores. The organization's core function is establishing child-friendly libraries in remote schools of Eastern Indonesia, an underserved region where access to quality children's books is structurally limited. As of mid-2025 the program footprint includes approximately 207 libraries (per the organization website) with more recent inaugurations reaching the 260th library in July 2025; cumulatively, more than 287,962 books have been delivered, 42,189+ children served, and 5,892+ teachers trained across provinces including East Nusa Tenggara (NTT), Southeast Sulawesi, West Sulawesi, Papua, Maluku (Spice Islands), and West Nusa Tenggara. Programs comprise Library Establishment, Capacity Building Workshops, Basic Literacy Course, Library Revitalization, Girl Empowerment (in partnership with Pitulung Ministry), Girls' Scholarship (20 current recipients), and Travel Sparks voluntourism.

The underlying operating model is community-led and partnership-driven rather than technology-driven. Field operations are executed through direct engagement with school principals, teachers, parents, local education offices, and student volunteers; book delivery logistics leverage relationships with carriers such as JNE. The technology stack is essentially operational (web presence, digital book content via smart TVs in revitalized libraries) with no proprietary software products, APIs, or AI/ML capabilities. Library design and content curation follow guidelines provided by Room to Read, an established international literacy organization that acts as a strategic content partner rather than a donor.

Taman Bacaan Pelangi's revenue model is donation- and grant-based. Income streams comprise individual donations, corporate CSR partnerships (notably Bank Indonesia, J&T Express, Givaudan Foundation, Havaianas), international foundation grants (ASEAN Foundation, Maybank Foundation, The Asia Foundation, Stichting Hibiscus), and fundraising activities such as the Granton Marketing Voucher Book sales program and the #AGiftToGive student savings campaign (which set a MURI record in 2016). The go-to-market motion is direct field engagement with partner schools, supplemented by awareness channels including the organization website, social media, earned media (Forbes Indonesia, Jakarta Globe, Femina, national TV), and the Travel Sparks voluntourism channel. There is no pricing model in the commercial sense, no headcount data disclosed, and no audited financial statements available in the source material; the organization is founder-led, independent, and not backed by private equity or venture capital.

Name

Taman Bacaan Pelangi (Rainbow Reading Gardens)

Legal name

Yayasan Pelangi Impian Bangsa

Website

https://tamanbacaanpelangi.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Taman Bacaan Pelangi (Rainbow Reading Gardens) is an Indonesian non-profit foundation that establishes child-friendly libraries, trains teachers, and runs literacy and girls' empowerment programs for children in remote areas of Eastern Indonesia, funded by donations and corporate CSR partnerships.

Ownership category

akta.pro rank

Product category

Children's literacy non-profit services

NAICS

Libraries and Archives (51921), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

School Library Operations (K–12 Libraries) (EDAEAGAA)

Keywords

• Children's literacy programs
• Community library services
• Teacher training programs
• Education nonprofit services
• Literacy development programs

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: The organization operates primarily through donations from individuals, corporations, and foundations. Fundraising activities include book drives, charity events, and direct donation programs.
2. Voucher Book Sales Program: Partnership with Granton Marketing for Voucher Book sales program where TBP receives 5,000 rupiah per voucher book sold, with proceeds used to build new libraries and operational costs.
3. Corporate Social Responsibility (CSR) Partnerships: Partnerships with corporations like Givaudan Foundation, Bank Indonesia, J&T Express through their CSR programs to fund library establishment and revitalization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Taman Bacaan Pelangi establishes and revitalizes child-friendly libraries in remote elementary schools across Eastern Indonesia, supplying physical children's books, furniture, and art supplies. It complements this infrastructure with teacher training workshops, weekly reading activities, a girls' empowerment program, a girls' scholarship program, and a voluntourism program (Travel Sparks). The organization is donation-funded and operates as a registered Indonesian foundation (Yayasan Pelangi Impian Bangsa).

Product overview

Taman Bacaan Pelangi (Rainbow Reading Gardens) is a non-profit organization that operates as a single, unified program focused on establishing children's libraries in remote areas of Eastern Indonesia since 2009. The organization offers a portfolio of interconnected literacy programs including Establish Children Libraries (core program transforming school libraries into child-friendly spaces), Capacity Building Workshops (teacher training for literacy instruction), Basic Literacy Course (weekly reading activities), Library Revitalization Program (infrastructure upgrades with partners like Bank Indonesia), Girl Empowerment Program, Girls' Scholarship Program, and Travel Sparks (voluntourism initiative). These programs work together to provide comprehensive literacy support from library establishment through ongoing reading activities and educational support.

Differentiator

Problem solved

Functional benefit

Products and services

• Establish Children Libraries Core program that establishes child-friendly libraries in remote elementary schools of Eastern Indonesia by transforming existing school library spaces into welcoming learning environments with curated children's books, colorful murals, child-accessible furniture, and motivational text. Designed for partner schools, teachers, and students in underserved villages of NTT, Sulawesi, Papua, Maluku, and West Nusa Tenggara.
• Capacity Building Workshops Series of training workshops for local teachers, principals, and librarians at partner schools covering library management, reading activity facilitation, and literacy instruction. Designed for educators in remote partner schools in Eastern Indonesia.
• Basic Literacy Course Weekly structured reading activities conducted in each library, led by classroom teachers, designed to develop children's love of reading and basic literacy skills through regular reading sessions. For children at partner elementary schools in Eastern Indonesia.
• Library Revitalization Program Program in partnership with corporate donors (notably Bank Indonesia) to revitalize existing school library spaces by upgrading infrastructure, adding large volumes of children's books, bookshelves, tables, smart TVs for digital book access, and art supplies to make libraries more appealing to children. Delivered to batches of partner schools in Eastern Indonesia.
• Girl Empowerment Program Empowerment program for female students in partner schools, delivered in collaboration with Pitulung Ministry, providing structured classes on life skills, confidence, and education continuation. Targets girls in junior high schools in Buton, Kalukku, and Bambangan.
• Girls' Scholarship Program Scholarship program providing educational financial support to girls in Eastern Indonesia, with selection based on academic performance; currently supports 20 recipients. Designed to keep girls in school through secondary education.
• Travel Sparks "Travel with a Cause" voluntourism program run in partnership with Travel Sparks, enabling paying visitors to tour TBP libraries in Flores while on holiday, combining tourism with community engagement and donation support. For international and domestic travelers.

Quantifiable outcome

• 207 libraries established serving 42,189+ children
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Pitulung MinistrycoreStrategic or Co-development Partner · 1 January 2025Taman Bacaan Pelangi collaborates with Pitulung Ministry to run the Girl Empowerment program targeting female students in three partner schools: SMPN 33 Buton, SMPN 7 Kalukku, and SMPN 7 Bambangan.
• Granton MarketingminorChannel Partner/ Reseller/ Distributor · 1 December 2015Granton Marketing partnered with Taman Bacaan Pelangi for the Voucher Book sales program as a fundraising activity. Through each Voucher Book sale, TBP receives 5,000 rupiah. The partnership was set to run for one year ending December 2016.
• Room to ReadcoreStrategic or Co-development PartnerRoom to Read, an international organization, collaborates with Taman Bacaan Pelangi by providing guidelines for library design and content. Taman Bacaan Pelangi follows Room to Read's guidelines for child-friendly library features, positive themes, and motivational text.
• Travel SparksminorChannel Partner/ Reseller/ DistributorTravel Sparks partners with Taman Bacaan Pelangi to offer 'Travel with a Cause' programs, allowing visitors to tour libraries while having a holiday in Flores, creating awareness and supporting the organization.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Pratham Books: Not-for-profit publisher creating affordable, high-quality children's books in multiple Indian languages, with growing global distribution. Comparable to TBP in curating age-appropriate children's book collections and community-distribution partnerships.

Direct peers

• Room to Read: Global literacy non-profit that establishes child-friendly libraries and supports literacy programs in low-income communities. Directly comparable as a strategic partner whose design/content guidelines TBP adopts, and as the international benchmark TBP's library model follows.
• Wahana Visi Indonesia: Indonesian member of World Vision network operating child-welfare, education, and literacy programs in remote and disaster-affected areas. Comparable as a domestic non-profit delivering education and library-adjacent programming in the same geographies.
• LitWorld: Global literacy non-profit fostering reading and writing skills among children. Overlaps with TBP's weekly reading activities and child-friendly library philosophy, serving as a thematic and programmatic peer.
• Indonesia Mengajar: Indonesian non-profit placing educators and educational resources in remote areas, with a strong focus on Eastern Indonesia. Compares directly to TBP in mission (improving educational opportunity in underserved regions) and target beneficiary (children in remote Indonesian schools).
• Yayasan Literasi Anak Indonesia: Indonesia-focused literacy non-profit working to improve children's reading culture and access to books. Closely comparable to TBP's literacy mission and reading-program approach.
• Library For All: Non-profit establishing digital and physical libraries in underserved communities across developing countries. Comparable operating model (library-focused literacy programs for children) and similar use of partner-supported distribution.

Broad incumbents

• Save the Children Indonesia: Large international humanitarian NGO operating education programs across Indonesia, including remote-area basic literacy. Comparable as a broader, well-funded education actor serving overlapping geographies and beneficiary populations.
• Plan International Indonesia: International child-rights NGO running education, gender, and child-protection programs in Indonesia. Comparable on girls' empowerment and education programming delivered to children in remote Indonesian communities.
• UNICEF Indonesia: UN agency delivering education, literacy, and child-welfare programs across Indonesia. Operates in the same remote-Eastern-Indonesia geographies and competes for similar institutional donor funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tidan-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taman Bacaan Pelangi (Rainbow Reading Gardens)