What The Breasties Inc does

The Breasties, Inc. is a 501(c)(3) nonprofit organization (EIN 82-4267245) founded in 2018 in Hewlett, New York, that creates peer support, education, and advocacy programs for individuals impacted by breast and gynecologic cancers, including survivors, previvors, stage 4 thrivers, and caregivers. The organization operates with a small team of 1–10 employees and serves a global community supplemented by Spanish-language site espanol.thebreasties.org. Its core product is a dedicated mobile community application that provides access to virtual meetups, event registration, and peer-to-peer conversations, complemented by The Peak (an expert-driven educational content platform), Breastie TV (digital broadcast of Camp Breastie programming via EventLive), and the annual four-day Camp Breastie retreat held at Camp Bryn Mawr in Honesdale, Pennsylvania. The platform stack is standard mobile/web infrastructure with social-login integrations (Facebook, Google, Apple, LinkedIn, Twitter) and Google Analytics; no AI/ML capabilities are disclosed.

The organization's revenue model is diversified across individual donations (one-time and recurring), corporate sponsorships from major pharmaceutical and genetics companies (Gilead, Daiichi Sankyo, Lilly, Novartis, Natera, Merck, Ambry Genetics, RelayTx, Resensation), merchandise sales through a branded shop, and a substantial cause-marketing program ("Shop With Purpose") with over a dozen consumer brands. Pricing for Camp Breastie is structured at a $1,500 cost basis, with a $375 community rate and scholarships for BIPOC, LGBTQ+, stage 4, and financially-needy individuals. Grant programs include the Sydney Heersink Grant ($53,000 awarded to 106 individuals), the Bobbie Breasties formula program (serving 415+ parents since 2020), and a Stage 4 Research Grant awarded to Magee-Womens Research Institute ($70,000 cumulative since 2021). Major operating geographies include the United States with documented presence in Beverly Hills, New York, New Jersey, and Pennsylvania, and a stated global community reach.

Name

The Breasties Inc

Legal name

The Breasties, Inc.

Website

https://thebreasties.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Breasties is a 501(c)(3) nonprofit founded in 2018 that provides peer support, education, and advocacy for individuals impacted by breast and gynecologic cancers through a mobile app, virtual meetups, Camp Breastie retreat, and The Peak content platform.

Ownership category

akta.pro rank

Product category

Patient Advocacy and Cancer Support Services

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

akta.pro primary industry

Breast Oncology (HLAKAFAJ)

akta.pro secondary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Cancer peer support
• Nonprofit community programs
• Patient advocacy services
• Support group retreats
• Cancer education resources

Headquarters

HQ city

Hewlett

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Charitable Contributions: Tax-deductible donations from individuals supporting the organization's mission to create community and fund cancer research. Donations can be made as one-time contributions or monthly recurring donations.
2. Shop With Purpose (Cause Marketing): Partnership with brands where percentage of proceeds from product sales support The Breasties' mission. Brands include Barco Uniforms, Everybody Loves Boobs, Kick It, Little Words Project, and others.
3. Merchandise Sales: Sale of branded merchandise through the organization's shop.
4. Corporate Sponsorships: Support from pharmaceutical and healthcare companies including Gilead, Daiichi Sankyo, Lilly, Novartis, Natera, Merck, and others who sponsor programs and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

The Breasties is a 501(c)(3) nonprofit that builds and operates an all-inclusive community for individuals impacted by breast and gynecologic cancers. It provides peer-to-peer support through a mobile app, weekly virtual meetups, an annual in-person retreat (Camp Breastie), and live-streamed programming (Breastie TV), supplemented by educational content via The Peak, advocacy campaigns, and direct grants to individuals and metastatic cancer research.

Product overview

The Breasties is a nonprofit organization offering a suite of digital and in-person products and programs for the breast and gynecologic cancer community. The core digital offerings include The Breasties App (community platform with virtual meetups and event access), The Peak (educational content platform), and Breastie TV (digital broadcast of Camp Breastie). The organization operates Camp Breastie, an annual four-day retreat summit, alongside regular virtual meetups covering specialized topics. Grant programs include the Sydney Heersink Grant, Bobbie Breasties formula support, and Stage 4 Research Grant in partnership with Magee-Womens Research Institute. The Reclaim October initiative addresses pinkwashing concerns during Breast Cancer Awareness Month.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Breastie: Annual four-day summit where hundreds of people impacted by breast and gynecologic cancers gather for community, advocacy, and education.
• The Peak
• Reclaim October
• Breastie TV

Products and services

• The Breasties Community App A mobile and web community application connecting survivors, previvors, stage 4 thrivers, and caregivers impacted by breast and gynecologic cancers, providing virtual meetup access, event registration, community forums, and peer-to-peer support features.
• Camp Breastie An annual four-day in-person summit at Camp Bryn Mawr in Honesdale, PA, bringing together hundreds of people impacted by breast and gynecologic cancers for community building, education, advocacy panels, workshops, movement activities, breakout sessions, and a Breastival celebration, with $375 community-rate and scholarship tickets available.
• Virtual Meetups

Quantifiable outcome

• Over 415 parents provided with year's worth of infant formula through Bobbie Breasties program
• +4 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

21 partnerships are on record, tiered featured and core.

• Bedford Breast CenterfeaturedGTM or Marketing Partner · 1 October 2025Medical practice partnership for Breast Cancer Awareness Month. Bedford donates 10% of screening mammogram revenue to The Breasties throughout October.
• City of Beverly HillsfeaturedGTM or Marketing Partner · 1 October 2025Community outreach partnership for Breast Cancer Awareness Month events at the Beverly Hills Farmers' Market, with proceeds benefiting The Breasties.
• The Pilates CavefeaturedGTM or Marketing Partner · 1 October 2025Community event partner for Pilates classes during Breast Cancer Awareness Month.
• NaterafeaturedStrategic or Co-development PartnerFeatured partner specializing in cell-free DNA testing. Natera supports The Breasties through sponsorship of community programs.
• BobbiecoreStrategic or Co-development PartnerBobbie x The Breasties partnership providing a year's worth of infant formula to parents impacted by breast and gynecologic cancer. Since 2020, over 415 parents have received formula support. Bobbie is the only mom-founded and women-led infant formula company in the U.S. Partnership includes advocacy for insurance equity covering formula for cancer-affected parents.
• Ambry GeneticsfeaturedStrategic or Co-development PartnerFeatured partner specializing in genetic testing services. Ambry supports The Breasties through sponsorship.
• Thrive CausemeticsfeaturedStrategic or Co-development PartnerFeatured partner and cause marketing collaborator. Thrive Causemetics creates beauty products with purpose, donating proceeds to breast cancer organizations including The Breasties.
• Magee-Womens Research InstitutecoreStrategic or Co-development PartnerResearch partner for The Breasties Stage 4 Research Grant program. The Breasties has awarded $50,000 initial grant and $20,000 in 2024 to fund research on estrogen receptor mutations in metastatic breast cancer. Partnership includes community presentations and lab tours.
• The Chick MissionfeaturedStrategic or Co-development PartnerFeatured partner organization dedicated to ensuring cancer patients a fertility future through education about preservation options and monetary need-based grants to cover the cost of preservation.
• Well Beyond Breast CancerfeaturedStrategic or Co-development PartnerFeatured partner organization supporting breast cancer community.
• Barco UniformsfeaturedGTM or Marketing PartnerCause marketing partner in the Shop With Purpose program. In October, 10% of proceeds from select Barco One Collection styles donated to support The Breasties' mission.
• Everybody Loves BoobsfeaturedGTM or Marketing PartnerCause marketing partner in Shop With Purpose. 12.5% of proceeds support The Breasties and other organizations advancing breast cancer survivorship initiatives.
• Kick It PajamasfeaturedGTM or Marketing PartnerCause marketing partner created by cancer survivors. Various percentages of sales (10-15%) from their Breasties Collection support The Breasties mission.
• Little Words ProjectfeaturedGTM or Marketing PartnerShop With Purpose partner. 25% of net proceeds from special bracelets benefit The Breasties.
• RhobackfeaturedGTM or Marketing PartnerBreast Cancer Awareness Month partner. 20% of net sales from the 'Breast Cancer: Ribbon Floral Collection' donated to The Breasties.
• Theo GracefeaturedGTM or Marketing PartnerShop With Purpose partner. 100% of net sales from the 'Bee Pink: Breast Cancer Awareness Necklace' donated to The Breasties.
• Portland Leather GoodsfeaturedGTM or Marketing PartnerBreast Cancer Awareness Month partner. In October, 100% of profits from a limited-edition collection donated to The Breasties.
• The Salty (Donut Shop)featuredGTM or Marketing PartnerBreast Cancer Awareness Month partner. For each donut purchased October 6-19, $5 donated to The Breasties.
• Stage (Shopping Destination)featuredGTM or Marketing PartnerShop With Purpose partner founded by breast cancer survivor. Donates 5% of all net sales to organizations including The Breasties.
• TuckTatsfeaturedGTM or Marketing PartnerShop With Purpose partner creating temporary tattoos for mastectomy scars. 10% of all proceeds from breast collection donated to The Breasties.
• Delphine Eyebrow CouturefeaturedStrategic or Co-development PartnerPartnership providing life-changing eyebrow restoration. Delphine Breyne gifting microblading sessions to individuals in The Breasties Community impacted by breast or gynecologic cancer.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Living Beyond Breast Cancer: National nonprofit providing trusted information, community, and support to people impacted by breast cancer. Directly comparable in mission (peer support + education) and audience (survivors, previvors, caregivers), though LBBC is more established and broader in scope.
• Sharsheret: National nonprofit supporting Jewish women and families facing breast and ovarian cancer with peer support and education. Comparable in combining breast and gynecologic cancer support in a community-led model, though with a defined cultural niche.
• Breastcancer.org: Nonprofit providing medically reviewed breast cancer education, peer community forums, and expert resources. Comparable in combining trusted content (similar to The Peak) with peer community, though The Breasties leans more heavily on in-person/retreat experiences.
• Cancer Hope Network: Nonprofit providing free one-on-one peer support to cancer patients and caregivers through trained survivor volunteers. Directly comparable in peer-support mission and volunteer-driven model, though not breast-cancer-specific.
• Young Survival Coalition: Nonprofit organization focused specifically on young adults affected by breast cancer, providing peer support, resources, and advocacy. Closely comparable to The Breasties' younger-survivor focus and community-led model, though The Breasties is more explicitly inclusive across stages and diagnoses.
• Tigerlily Foundation: National breast cancer foundation focused on women of color and young women, providing education, advocacy, and support programs. Comparable intersectional focus (BIPOC, young women) and community-led programming, with similar advocacy leanings.

Broad incumbents

• Susan G. Komen: Largest U.S. breast cancer nonprofit, funding research, community health, and advocacy globally. Overlaps with The Breasties on breast cancer awareness, research funding, and advocacy, but operates at vastly larger scale and broader scope.
• National Breast Cancer Coalition: Advocacy-driven breast cancer coalition focused on policy, research, and health-care access. Comparable in advocacy orientation (e.g., CMS reconstruction codes), but operates as a policy coalition rather than a peer-support community.

Emerging players

• Stupid Cancer: Nonprofit supporting young adults affected by all cancers through community, advocacy, and programs. Comparable in addressing young-adult cancer survivorship and community-led engagement, but with broader (non-breast-specific) focus.
• The Chick Mission: Nonprofit supporting young cancer patients with fertility preservation education and grants. Already a partner of The Breasties; comparable as an adjacent advocacy/grant organization serving the same breast and gynecologic cancer community on a specific unmet need.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZL4rdu3iQtxTzLSI7LJv8Q
• Facebookfacebook.com/thebreasties
• Instagraminstagram.com/the_breasties
• Pinterestpinterest.com/thebreasties
• LinkedInlinkedin.com/company/the-breasties

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Breasties Inc